Advertising on burdastyle.de. The fashion & DIY portal

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1 Advertising on burdastyle.de The fashion & DIY portal

2 burdastyle.de at a glance EDITORIAL CONCEPT Network for sewing and DIY enthusiasts to share the latest in fashion and patterns Information about home decorations, fashion design and accessories Online shop with over 7,000 patterns FACTS & FIGURES Multi-screen in million Unique users Visits Page impressions 0,14 0,23 1,11 USERS Relevant to advertisers: over 72 percent of the users are aged between 20 to 49 Female: 76 percent of the users are female and 24 percent are male Well-educated: over 50 percent have Abitur or a university degree burdastyle.de is the fashion & DIY portal! addresses creative women of all ages who are interested in fashion has an international and active community! Source: AGOF daily digital facts, August 2017, single month (August 2017), population of 10+; IVW 08/ Advertising on burdastyle.de BurdaForward Advertising

3 High reach on all devices Unique users in million Total digital reach 0,14 Online 0,14 Source: AGOF daily digital facts, August 2017, single month (August 2017), population of Advertising on burdastyle.de BurdaForward Advertising

4 Usually you can do much more than you think you re capable of. Aenne Burda Founder of Burda Fashion

5 Editorial concept FASHION We are addressing creative women of all ages who are interested in fashion. DIY We provide a platform for sewing and DIY enthusiasts to share the latest in fashion, trends and patterns. INTERNATIONAL Our activities are global and we inspire fashion fans all around the world. COMMUNITY Our international and active community provides inspiration, tips and assistance on everything about DIY and fashion. VIDEOS Video tutorials underline the DIY idea and are helpful features for our users. 5 Advertising on burdastyle.de BurdaForward Advertising

6 That s how you benefit from burdastyle.de International & established Relaunch Brand transfer More advertising awareness for your ads Special interest Content expertise Right on target when it comes to special target audiences Brand Weeks Quality and reliability High level of attention 6 Advertising on burdastyle.de BurdaForward Advertising

7 Advertising on burdastyle.de Brand Reach & Traffic

8 Media performance development Page impressions and visits in million 5,32 3,91 3,70 3,60 3,94 3,78 3,61 3,50 4,10 3,50 3,42 2,49 0,50 0,51 0,50 0,58 0,57 0,63 1,80 0,75 0,65 0,57 0,47 0,50 0,43 0,35 1,11 0,23 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug 17 PI's Visits Source: IVW 08/ Advertising on burdastyle.de BurdaForward Advertising

9 We are social! Social media follower In progress Facebook Pinterest Instagram Twitter YouTube Snapchat Sources: Facebook, Pinterest, Instagram, Twitter, YouTube, Snapchat (08/2017) 9 Advertising on burdastyle.de BurdaForward Advertising

10 We provide traffic! Traffic proportions 8% 27% Typed/ Bookmarked Social Media Referals 18% Search 45% Source: similarweb.com (08/2017) 10 Advertising on burdastyle.de BurdaForward Advertising

11 Advertising on burdastyle.de User Demographics

12 burdastyle.de users are RELEVANT FOR ADVERTISERS More than 72 percent of the users are between 20 to 49 years old. FEMALE 76 percent of the users are female and 25 percent are male. WELL-EDUCATED Nearly 50 percent of the users have Abitur or a university degree. HIGH-INCOME More than 33 percent of the users have a monthly household net income of 3,000 or more. Source: AGOF df (population of 14+) 12 Advertising on burdastyle.de BurdaForward Advertising

13 User demographics Proportion in % Gender Male 24 Female 76 Age years years years years years 23 Education No secondary school qualification 3 Secondary school 47 Abitur, university degree 50 Occupation Working 72 Not (no longer) working 22 Trainee 7 Household net income up to 1, ,000 to less than 3, ,000 or more 33 Source: AGOF daily digital facts, August 2017, single month (August 2017), population of Advertising on burdastyle.de BurdaForward Advertising

14 Advertising on burdastyle.de Rates & Additional Services

15 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* Shortclip Ad Billing: cost per completed view Outstream Ad Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad Wallpaper Premium Ad Bundle (Billboard, Half Page Ad) Medium Rectangle Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) Skyscraper Leaderboard / MCA 4: *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 15 Advertising on burdastyle.de BurdaForward Advertising

16 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit Our minimum booking amount is net per insertion order. 16 Advertising on burdastyle.de BurdaForward Advertising

17 Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 089/ PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 089/ SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 0211/ BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 17 Advertising on burdastyle.de BurdaForward Advertising

18 Advertising on burdastyle.de We would be happy to prepare a customized advertising concept for you. Images used: