City of Moreno Valley Economic Development Advertising Overview 2017
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2 City of Moreno Valley Economic Development Advertising Overview 2017 The Economic Development Department proactively markets the City of Moreno Valley s strategic advantages to new and expanding businesses by advertising in a variety of local and national magazines, journals and digital sources. The Department s marketing strategy includes targeted messaging in key trade and regional publications to gain recognition and exposure for Moreno Valley. The following provides an overview of the City s print and digital advertising efforts: ANNUAL GUIDES: The Economic Development Department seeks to target individuals who make site selection decisions by advertising in the publications that these decision makers subscribe to including: Business Facilities 2018 Site Seekers Guide Circulation 30,000 Site Selection CA Investment Guide Circulation 45,510 COMMERCIAL: To attract commercial and retail tenants, the City places several ads in the following industryleading publications at strategic times throughout the year, such as during the ICSC tradeshows in May and September: Franchising Today Circulation 142,000 Shopping Center Business Magazine Circulation 102,000 Western Real Estate Magazine Circulation 45,000 INDUSTRIAL: To attract potential industrial, manufacturing, distribution, and logistics companies in strategic trade magazines, the City advertises in the following magazines: Area Development Circulation 39,652 Business Xpansion Journal Circulation 63,000 California Manufacturers & Technology Association (New) Circulation 6,450 NAIOP Developer Magazine Circulation 20,000 Trade & Development Circulation 25,000 INTERNATIONAL: To attract potential industrial tenants from across the globe, the Department advertised in the following publication: FDI Alliance International Circulation 5,200 REGIONAL: To target local businesses in the Los Angeles, Inland Empire, and Orange County region, the City advertises in several business journals, including: Inland Empire Magazine Circulation 255,000 Los Angeles County Business Journal Book of Lists Circulation 20,152 Orange County Business Journal Book of Lists Circulation 22,000 UCR Business Magazine Circulation 60,000 Urban Land Institute Circulation 20,000
3 LOCAL: In addition to these business attraction efforts, the Department also uses strategic advertising placements to encourage customers to support local businesses through the Shop MoVal program, and places several ads in the following publication: Moreno Valley Business Journal Circulation 20,000 YourVilla Magazine Circulation 22,500 TARGET INDUSTRIES: New this year, the Department is expanding into strategic industries as identified in Momentum MoVal by placing ads in the following publications: American Hospital Association Circulation 65,000 Photonics Circulation 62,000 DIGITAL: The Department is also expanding into the digital forum by advertising with the following daily and weekly online newsletters, as well as advertising in local movie theaters: Connect Media Circulation 22,000 CoreNet Circulation 48,000 ScreenVision 2 local theaters CONFERENCE ADS: In addition to print and digital ad placements in industry leading magazines, the Economic Development Department also places ads in conference publications: Connect Inland Empire Attendance 200 France Entertainment Evolution Attendance 600 Franchise Expo West Attendance 7,000 International Council of Shopping Centers Attendance 4,500 Team CA s Meet the Consultants Attendance 150 NAIOP Bus Tour Attendance 250 UCR Urban Metropolis Attendance 700 WESTEC Attendance 7,000
4 COMMERCIAL ADS (Sample ICSC Ad)
5 INDUSTRIAL ADS (Sample NAIOP Ad)
6 REGIONAL ADS (Sample California Manufacturers and Technology Association Ad)
7 LOCAL ADS (Sample Your Villa Ad)
8 City of Moreno Valley Economic Development Planned Advertising Overview 2018 GENERAL: The Economic Development Department will target site selectors by advertising in publications including the following: Business Facilities Site Seekers Guide Site Selection CA Investment Guide COMMERCIAL: To attract commercial and retail tenants, EDD will place ads in industry-leading publications at strategic times throughout the year: Franchising Today Shopping Center Business Magazine SIOR Report Western Real Estate Magazine INDUSTRIAL: To attract potential industrial, manufacturing, distribution, e-commerce and logistics companies in strategic trade magazines, advertisements will be placed in the following: Area Development Business Xpansion Journal California Export Guide California Manufacturers & Technology Association NAIOP Developers Magazine Trade & Industry Development INTERNATIONAL: EDD will continue digital marketing efforts to attract potential industrial tenants from across the globe: FDI Alliance International REGIONAL: To target local businesses in the Los Angeles, Inland Empire, and Orange County region, EDD will advertise in several business journals, including: Los Angeles Business Journal Annual Book of Lists Inland Empire Magazine Orange County Business Journal Annual Book of Lists Urban Land Institute
9 LOCAL: EDD will use strategic advertising placements to encourage customers to support local businesses through the Shop MoVal program and will place ads in the following publications: City of Moreno Valley s Soaring Activity Guide Moreno Valley Business Journal YourVilla Magazine TARGET INDUSTRIES: In 2018, the Economic Development Department intends to expand its reach to key growth industries like aerospace/defense, health/medical and advanced manufacturing: Aviation Week & Space Technology Electric Car Insider Healthcare Executive Innovation & Technology Today Intelligent Aerospace Industry Week Photonics DIGITAL: EDD will continue digital marketing efforts by advertising in online and cinematic opportunities: Connect Media CoreNet Globe St. ScreenVision CONFERENCE ADS: EDD will place ads enhancing our branding and visibility in conference publications for: ACRE Connect Media France Media s Industry meets Retail (New - to be held in Moreno Valley) France Media s Entertainment Evolution Franchise Expo West International Council of Shopping Centers NAIOP Bus Tour Real Share
10 Sample 2018 Ad with map added to graphics
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