SPONSORSHIP OPPORTUNITIES

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1 Friends, Family, Fun and the Magic of Good Music S treet LOUISVILLE DOWNTOWN F aire SPONSORSHIP OPPORTUNITIES CONNECT WITH THE COMMUNITY and help support one of Boulder County s premiere live music events. JUNE 8, 15, 22, 29 JULY 13, 20, 27 AUGUST CONTACT: Marilyn Davenport marilyndave@gmail.com

2 SPONSORSHIP PROPOSAL LOUISVILLE DOWNTOWN STREET FAIRE About the STREET FAIRE For over 17 years, the Louisville Street Faire has been the hallmark outdoor music event in Boulder County. More than 5000 people gather every Friday from June through August to enjoy all the festivities at the Faire. They come from all around Boulder County and Denver and then they come back - to shop in our stores, enjoy our great restaurants and visit the galleries. The Street Faire is the sole reason many of the Downtown Louisville amenities, such as patios, flowers, holiday lights, and carriage rides exist. It contributes greatly to the economic well-being and national recognition of our town and has won several awards for best community event. Thousands of people partake in the charm of the Street Faire each Friday night and we re proud of the fact that in all those years, there s never been an incident at the Faire. We strive to provide a familyfriendly small-town experience, from activities for kids, to great food to great music, all in an atmosphere that is high-energy yet safe. And that s what makes it magical, because all those things come together for a genuine, memorable evening. THE LOUISVILLE DOWNTOWN BUSINESS ASSOCIATION The Street Faire is produced and managed by the Louisville Downtown Business Association. Established in 1990, the DBA is an all-volunteer organization whose mission is to contribute to and enhance the development and promotion of Historic Downtown Louisville as a great place to live, work and visit. As an advocate for the betterment of Downtown Louisville and its businesses, the DBA provides programs and services that feature Louisville s unique character and supports other beautification and improvement projects throughout Downtown. 2

3 LOUISVILLE DOWNTOWN STREET FAIRE SPONSORSHIP PROPOSAL Why Sponsor Us Dave Letterman s Top Ten Reasons to Become a Sponsor We spoke to Dave and this is what he said: 10 It s Fun 5 You connect with the community It s a Blast 9 4 You show support for the community It feels Good 8 3 It builds good will for your brand and for company morale You get your brand in front of people each week 7 2 Free food and booze You get to dance without 6 1 people laughing at you The entire town will LOVE you (and really appreciate your generosity) 3

4 SPONSORSHIP PROPOSAL LOUISVILLE DOWNTOWN STREET FAIRE Premium Exposure ON THE STREET PUT YOUR LOGO IN FRONT OF 40,000 PEOPLE EVERYDAY FOR 4 MONTHS. LOCATION and IMPORTANCE From the end of May to the beginning of September, your company will have maximum exposure on our big Street Faire banners that line McCaslin Blvd. and South Boulder Road, two of the high-traffic main roads in Louisville. 6 Firefall 8 11 BIG BANNERS ON MCCASLIN BLVD & SOUTH BOULDER ROAD 4

5 LOUISVILLE DOWNTOWN STREET FAIRE SPONSORSHIP PROPOSAL Premium Exposure ON SITE 8 X 3 FOOT BANNERS ON THE STREET FAIRE PERIMETER ARE HIGHLY VISIBLE TO THOUSANDS OF VISITORS COMING AND GOING THROUGH THE STREET FAIR EVENT. BIG BARRICADE BANNERS UNDER THE BIG TOP BANNERS Tons of people having a great time will appreciate your colorful banner on the interior roof of the beer and wine tent. This is a great opportunity for your company to get exposure. 5

6 SPONSORSHIP PROPOSAL LOUISVILLE DOWNTOWN STREET FAIRE Premium Exposure IN THE MEDIA We will put you in good company with brand exposure in two Issues of the Boulder Magazine and eight weeks of the Daily Camera, Hometown Weekly and the Broomfield Enterprise. We ve got you covered in a cross-section of reach and demographics with full page, 4-color ads in the Daily Camera, Hometown Weekly and Broomfield Enterprise. Your sponsor logo will appear each week in the Friday Magazine, and in the other publications, and in three issues of Boulder Magazine. Plus online exposure in all these publications and their event sites. sy Courte pens onsors ire Hap The Fa e Great Sp of Thes a Take aire eet F he Str om T leco.c il v is Lou town Down 6 u r Sh ok fo le! Lo shutt d by duce is pro on ttle age isville eb p f Lou City o h the ip wit h rs e rtn in pa aire w F treet the S BA ille D ouisv the L

7 LOUISVILLE DOWNTOWN STREET FAIRE SPONSORSHIP PROPOSAL Premium Exposure ONLINE and in SOCIAL MEDIA webpage OUISVILLE S treet LOUISVILLE DOWNTOWN reet Faire F The Street Faire Web Page averages over 20,000 visits thru the Summer. We are offering premium banner advertising and logo linking ads that connect directly to your website for maximum visibility. Additional exposure opportunities on our social media sites as well, Facebook and instagram. 7

8 SPONSORSHIP PROPOSAL LOUISVILLE DOWNTOWN STREET FAIRE Our Party is your Party Take a break from the dance floor. Chat with close friends, network, relax and enjoy excellent food and drinks. It s all FREE, and it s because you re a sponsor. BE a VIP for the night: $500 That s right, the famous VIP area is exclusively for sponsors and their guests and many a good business transaction has gone down at the tables. It s an opportunity for you to wine and dine clients, treat your employees, or just have fun with your family and friends. However you want to use it, it s all yours. Rent a table in the VIP area for you and 5 of your friends for an evening of entertainment joined with free food, wine and beer. 8

9 LOUISVILLE DOWNTOWN STREET FAIRE SPONSORSHIP PROPOSAL Sponsorship Levels CHAMPIONS $10, Street Banners (1 on McCaslin, 1 on S. Boulder Rd.) Under the Big Top Beer Tent Banner (15ft.) 4 Barricade signs (8ft.) Street Faire website linking ads Inclusion in 4 full page, full color ads in Boulder Magazine, Daily Camera, HTW and BE Sponsor Night Pick a Show. It s Your Night. Your company is the recognized Sponsor of the Evening, plus up to 10 guests in the VIP area. Sponsor post on our Facebook page with over 2500 followers Access to VIP area up to 6 people for all concerts PARTNERS $7,500 2 Street Banners (1 on McCaslin, 1 on S. Boulder Rd.) Under the Big top Beer Tent Banner (15ft.) 3 Barricade signs ((8ft.) Street Faire website linking ads Inclusion in 4 - full page, full color ads in Boulder Magazine, Daily Camera, HTW, BE Sponsor post on our Facebook page with over 2500 followers Access to VIP area - up to 6 people for all concerts Free booth for the season Free booth throughout the season BFFs $5,000 Your choice of Street banner or Beer tent banner 2 barricade signs (8ft.) Street Faire website linking ad Free booth throughout the season GOOD BUDDIES $3,500 2 barricade signs (8ft.) Street Faire website linking ads Access to VIP area up to 4 people for 5 concerts Free booth for 4 nights of the season Access to VIP area up to 4 people for all concerts Free booth for 5 nights of the season KIND FRIENDS $1,000 1 barricade sign (8ft.) Street Faire website linking ads Access to VIP area up to 2 people for 3 concerts 9

10 Thank You Thanks to your support not only are we are able to stage this event year after year, but we continue to provide programs to our Downtown businesses that help us define and promote Downtown Louisville as a vibrant, desirable destination. S treet LOUISVILLE DOWNTOWN F aire downtownlouisvilleco.com/street-faire/

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