editorial content FEATURE ARTICLES DEPARTMENTS COLUMNS Ask Jack Cichlid World The Planted Tank Import Report Bottom of the Tank The Salt Mix

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1 media kit 2016

2 editorial content The Definitive Aquatics Magazine for Freshwater, Saltwater, and Pond Hobbyists Worldwide FEATURE ARTICLES Tropical Fish Hobbyist Magazine has been the premier source of information for aquatics hobbyists since Each issue offers exciting features on varied aspects of the aquarium hobby, including fish care and maintenance, breeding, species reports, aquarium science, and collecting. TFH covers the most basic freshwater community tanks to the most advanced planted aquascapes, as well as gorgeous reef setups and garden ponds. With expert authors delivering comprehensive features on the ever-changing aquarium hobby, all illustrated with dazzling worldclass photography, it s easy to see why TFH Magazine is quite simply the definitive source of information for freshwater, saltwater, and pond hobbyists worldwide! DEPARTMENTS COLUMNS Ask Jack Cichlid World The Planted Tank Import Report Bottom of the Tank The Salt Mix Freshwater Q&A Saltwater Q&A Behind the Brand Company Profiles Aquarium Society News Product Spotlight

3 print & digital advertising rates & specs FOUR-COLOR RATES PER INSERTION Insertion: 1 insert 3 inserts 6 inserts 12 inserts Full $2,475 $2,228 $2,103 $1,856 2/3 $2,204 $1,984 $1,874 $1,653 1/2 $1,856 $1,670 $1,577 $1,392 1/3 $1,355 $1,220 $1,151 $1,016 1/4 $1,082 $974 $920 $812 1/6 $769 $692 $653 $576 CVR4 $4,730 $4,510 $4,290 $4,070 CVR 2&3 $4,070 $3,850 $3,630 $3,410 FREE DIGITAL ADVERTISING Ads run FREE of charge on TFH Digital, our online magazine, where they are searchable with live hyperlinks and never expire. *TFH provides content-specific ad placement. web advertising Per Month 1 month 3 months 6 months 12 months BANNER $500 $450 $400 $350 (header, footer, & side - rotating) HOMEPAGE $750 (premium ad, static) STANDARD WEB UNIT SIZES Banner Ad: 728 x 90 pixels Premium Ad: 292 x 248 pixels Side Ad: 120 x 600 pixels Header Footer Premium Side STANDARD UNIT SIZES Full Page Trim: 9 x Full Page Bleed: 9.25 x Full Page Live Area: 8.5 x Double Page Spread: 18 x Double Page Spread With Bleed: x /3 Double Page Spread: x /2 Page Horizontal: 8.5 x 5 1/2 Page Horizontal 2 Page Spread: 17.5 x 5 1/2 Page Horizontal 2 Page Spread Bleed: 18.5 x 5 1/2 Page Island: 5.6 x /2 Page Vertical: x /2 Page Vertical Bleed: 4.5 x /3 Vertical: 6 x /3 Vertical: x /3 Horizontal: 8.5 x /4 Vertical: x 5 1/4 Horizontal: 8.5 x /6 Vertical: x /6 Horizontal: 5.6 x COMMISSIONS: 15% Agency commission is effected by reduction on gross billing, and is allowable only if professionally prepared art work is submitted by advertiser or agency.

4 additional opportunities spotlight behind the brand product Fishkeepers have their favorite products and Send us photos and descriptions of your latoften their favorite companies, but many of them are unfamiliar with their history and operation. Behind the Brand takes a behind-the-scenes look at how various aquarium companies started, how their products are developed, and what the companies are like today. est products, new releases, and old favorites and have them featured in the print magazine for free! holiday product showcase Showcase your latest product during the holiday shopping season. Each ad runs in the November through January issues for one low fee. aquatic life calendar A reader favorite, our high-quality glossy calendar ships FREE with the December issue. Additional copies are distributed at national aquatic events and aquarium society functions.

5 TFH readership Tropical Fish Hobbyist reaches those at all levels of the hobby from the mom first picking up a tank at a local pet store to people who have more than 30 tanks and have kept fish for over 10 years. What is your preferred version of Tropical Fish Hobbyist magazine? Print 48% Digital 18% Print & digital 34% How many years have you been keeping fish? Under 2 7% % % % What type of aquarium do you maintain? Freshwater 45% Saltwater 26% Both 29% How many aquariums do you maintain? % % % % Gender Female 17% Male 83% Age % % % 45-54% 30% % % Income < $24,000 yr 8% 25,000 49,999 14% 50,000 74,999 20% 75,000 99,999 10% % *Information gathered from voluntary TFH surveys. How do you stay up to date on aquatic products? TFH magazine 48% Forums/Newsletters 6% Internet Search 36% Shows/Events 4% Pet stores 6& 2016 Issue and Closing Dates Issue Mechanicals Due On Sale Date JAN/FEB 2016* Nov 6, 2015 Dec 15, 2015 MAR/APR 2016 January 6, 2016 February 17, 2016 MAY/JUN 2016 March 4, 2016 April 13, 2016 JUL/AUG 2016 May 6, 2016 June 15, 2016 SEP/OCT 2016 July 8, 2016 August 17, 2016 NOV/DEC 2016 Sept 2, 2016 Oct 12,

6 TFH contacts 1 TFH Plaza 3rd and Union Avenues Neptune City, NJ ADVERTISING SALES advertising@tfh.com ART DEPARTMENT artdirector@tfh.com