2018 Media Kit. Table of Contents Click the links above to jump to the desired page

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1 2018 Media Kit The American Academy of Pediatrics (AAP) is a professional membership organization of primary care pediatricians, pediatric medical sub-specialists and pediatric surgical specialists dedicated to the health, safety, and well being of infants, children, adolescents and young adults. The AAP offers an array of print and online advertising opportunities for companies to reach their target audience throughout the year. Each opportunity described in this media kit offers unique vehicles to reach the AAP membership (66,000+), primary care pediatricians, pediatric medical sub-specialists and pediatric surgical specialists. PUBLISHING OFFICE American Academy of Pediatrics 345 Park Boulevard Itasca, IL Tel (847) Joe Puskarz Director, Division of Journal Publishing Mark Voight Director, Division of Sales Mary Claire Walsh Director, Digital Communications and Online Strategy Table of Contents Click the links above to jump to the desired page Print Advertising AAP News Pediatrics Pediatrics in Review Hospital Pediatrics Classified/Recruitment Advertising AAP News Pediatrics Hospital Pediatrics Website Advertising AAP Gateway Website AAP.org Website AAP Red Book Website Advertising AAP News OnCall Pediatrics etoc Pediatrics in Review etoc Hospital Pediatrics etoc AAP Red Book etoc PCNO etoc Healthy Children Update Member Demographics Advertising Policy ADVERTISING OFFICE The Walchli Tauber Group, Inc Old Emmorton Road, Suite 201 Bel Air, MD Tel (443) , Fax (443) Steve Tauber Vice President Ext 103, stephen.tauber@wt-group.com Rhonda Truitt Classified Sales Manager Ext 106 rhonda.truitt@wt-group.com Roland Keve Print Production Manager Ext 101, roland.keve@wt-group.com Joseph Farran Online Production Manager Ext 124, joseph.farran@wt-group.com

2 AAP News Print Advertising 2 AUDITED AAP News is the official newsmagazine of the American Academy of Pediatrics and the trusted source for updates on CPT coding, health information technology, product recalls, vaccines, and Academy news. AAP News is dedicated to informing, educating and inspiring readers on matters related to pediatric health care and the Academy. News and feature stories, commentaries, points of view and regular columns are written by staff and Academy members. Frequency: Monthly Mail class: Periodicals postage Circulation: 66,000 RUN OF BOOK (ROB) B/W RATES Frequency Tabloid 1/2 Page Island 1/4 Page 1x $5,785 $4,465 $4,465 $2,820 6x $5,740 $4,400 $4,400 $2,785 12x $5,695 $4,335 $4,335 $2,730 24x $5,435 $4,250 $4,250 36x $5,340 $4,125 $4,125 48x $5,175 $3,950 $3,950 60x $5,000 $3,865 $3,865 72x $4,890 $3,770 $3,770 84x $4,835 $3,675 $3,675 96x $4,775 $3,610 $3,610 COLOR RATES (PER PAGE) Standard $1,140 3/4 Color $2,900 COVER/PREFERRED POSITION RATES* Cover tip Outsert $33,000/issue $33,000/issue (printing excluded) 4th cover Earned rate plus 50% Center spread Earned rate plus 25% First right-hand page Earned rate plus 10% *Non-cancellable, 10% penalty applied. EARNED RATE DISCOUNT POLICY Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice. There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed. COMBINATION RATES Based upon accumulated space during a 12 month period. Advertisers running in both AAP News and Pediatrics, may take 25% off the rate for each ad. INSERT RATES Frequency 2 Page Island 4 Page Island 1x $8,930 $17,865 6x $8,795 $17,585 12x $8,675 $17,355 24x $8,495 $16,995 36x $8,445 $16,890 48x $8,085 $16,165 60x $7,925 $15,845 72x $7,465 $14,935 84x $7,385 $14,765 96x $7,310 $14,615 Larger units, gate-folds, tip-ins, diecuts: Rates upon request. Back-up Rates: 1/2x earned B/W page rate. Larger units, gate-folds, tip-ins, die cuts: rates upon request. Special handling charges, etc., for unusual insert handling, rates upon request. CLOSING DATES* Issue Date Space Material Inserts January 12/3 12/7 12/14 February 1/4 1/8 1/15 March 2/4 2/8 2/15 April 3/4 3/7 3/15 May 4/4 4/8 4/15 June 5/2 5/6 5/16 July 6/3 6/7 6/15 August 7/1 7/7 7/15 September 8/2 8/5 8/15 October 9/2 9/6 9/15 November 10/3 10/7 10/14 December 11/3 11/7 11/15 *Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space. Issue(s) distributed at the AAP National Conference & Exhibition are highlighted. AGENCY COMMISSION: 15% Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

3 AAP News Print Advertising 3 Size INSERT/OUTSERT REQUIREMENTS 2-page insert: 8-3/8 x 11-3/16 4-page insert: 16-3/4 x 11-3/16 Trimming: 3/16 off top, 1/8 bottom, gutter and outside edge; margin for live matter 5/8 inside all edges of untrimmed insert. Stock: 80 lb. text stock maximum. Quantity: 69,000 per issue. Dimensions Tabloid Page (bleed) 10-5/16 x 13-1/2 Tabloid Page (non-bleed) 9 x 12-1/8 3/4 Page (bleed) 10-5/16 x 9-1/4 3/4 Page (non-bleed) 9 x 9-1/4 1/2 Page (island) 6-5/8 x 9-1/2 1/2 Page (vertical) 4-3/8 x 12-1/8 1/2 Page (horizontal) 9 x 6 1/4 Page (column) 2 x 12-1/8 1/4 Page (box) 4-3/8 x 6 Publication trims at 10-1/16 x 13-1/4, keep live matter 1/2 from trim. ELECTRONIC AD SUBMISSION AAP News is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. AD MATERIAL DELIVERY ADDRESS For insert/outsert ad material: Quad/Graphics, Attn: Cindy Porras, AAP News (Month/Quantity) 555 South 108th Street, West Allis, WI Tel (414) , cindy.porras@qg.com For all other ad material: Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News) 2225 Old Emmorton Road, Suite 201, Bel Air, MD CLASSIFIED & RECRUITMENT ADVERTISING LINE RATES Words 1 publication 2 publications 3 publications 1-50 $600 $910 $1, $820 $1,325 $1, $995 $1,685 $2, $1,195 $2,090 $2, $1,430 $2,545 $3, $1,605 $2,910 $3,685 LINE AD OPTIONS Bold type $50 per issue ed $100 per issue Blind $50 per issue Additional month online $395 per month DISPLAY RATES* Size 1x 3x Tabloid $4,865 $4,440 Island $4,265 $3,955 1/2 page $3,585 $3,280 1/4 page $2,640 $2,540 1/8 page $1,760 $1,725 1/12 page $1,465 $1,410 *All rates include an online placement on All rates are net and per issue. COLOR RATES Matched $1,210 3/4 Color $2,765 CLOSING DATES January 12/1 February 1/1 March 2/1 April 3/1 May 4/1 June 5/1 July 6/1 August 7/1 September 8/1 October 9/1 November 10/1 December 11/1 Size Dimensions Tabloid 9-1/2 x 13 Island 7 x 10 1/2 page 9-1/2 x 5-1/2 1/4 page 5 x 6-1/4 1/8 page 5 x 3 1/12 page 3-1/4 x 3

4 Pediatrics Print Advertising 4 AUDITED Pediatrics is the official peer-reviewed journal of the American Academy of Pediatrics and serves as a medium for expression to the general medical profession as well as pediatricians. The content of the journal is intended to encompass the needs of the whole child in his/her physiologic, mental, emotional and social structure. Pediatrics publishes papers on original research and special feature or review articles in the field of pediatrics and related fields. All articles are originally submitted and peerreviewed. Frequency: Monthly. Mail class: Periodicals postage. Circulation: 70,765 RUN OF BOOK (ROB) B/W RATES Frequency 1 Page 1/2 Page 1/4 Page 1x $4,465 $2,990 $2,005 6x $4,400 $2,945 $1,975 12x $4,335 $2,905 $1,945 24x $4,250 $2,845 36x $4,125 $2,765 48x $3,950 $2,630 60x $3,865 $2,575 72x $3,770 $2,425 84x $3,675 $2,400 96x $3,610 $2,375 COLOR RATES (PER PAGE) Standard $1,140 3/4 Color $2,900 COVER/PREFERRED POSITION RATES* Cover tip Outsert Journal mark $33,000/issue $33,000/issue (printing excluded) $15,000/issue 2nd/3rd cover Earned rate plus 25% 4th cover Earned rate plus 50% First spread Earned rate plus 25% First, Second & Third TOC Earned rate plus 25% *Non-cancellable, 10% penalty applied. EARNED RATE DISCOUNT POLICY Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice. There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed. COMBINATION RATES Based upon accumulated space during a 12 month period. Advertisers running in both AAP News and Pediatrics, may take 25% off the rate for each ad. RUN OF BOOK (ROB) B/W RATES Frequency 2 Page Island 4 Page Island 1x $8,930 $17,865 6x $8,795 $17,585 12x $8,765 $17,355 24x $8,495 $16,995 36x $8,445 $16,890 48x $8,085 $16,165 60x $7,925 $15,845 72x $7,465 $14,935 84x $7,385 $14,765 96x $7,310 $14,615 Larger units, gate-folds, tip-ins, diecuts: Rates upon request. Back-up Rates: 1/2x earned B/W page rate. Larger units, gate-folds, tip-ins, die cuts: rates upon request. Special handling charges, etc., for unusual insert handling, rates upon request. CLOSING DATES* Issue Date Space Material Inserts January 12/1 12/4 12/14 February 1/4 1/7 1/15 March 2/1 2/5 2/15 April 3/1 3/4 3/15 May 4/1 4/5 4/15 June 5/2 5/6 5/16 July 6/1 6/6 6/15 August 7/1 7/5 7/15 September 8/1 8/5 8/15 October 9/1 9/6 9/15 November 10/3 10/6 10/14 December 11/1 11/4 11/15 *Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space. Issue(s) distributed at the AAP National Conference & Exhibition are highlighted in red. AGENCY COMMISSION: 15% Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

5 Pediatrics Print Advertising 5 Size INSERT/OUTSERT REQUIREMENTS 2-page insert: 8-3/8 x 11-1/8 4-page insert: 16-3/4 x 11-1/8 Trimming: Full-page, untrimmed insert dimensions should be equal to magazine trim size plus 1/8 excess at head, face and foot, with 1/2 excess at the lap side. Stock: 70 lb. minimum, 100 lb. text stock maximum. Quantity: 69,000 per issue. Dimensions Full Page (bleed) 8-3/8 x 11-1/8 Full Page (non-bleed) 7 x 10 1/2 Page (horizontal, bleed) 8-3/8 x 5-1/2 1/2 Page (horizontal, non-bleed) 7 x 5 1/2 Page (vertical, bleed) 3-3/4 x 11-1/8 1/2 Page (vertical, non-bleed) 3-1/2 x 10 1/4 Page (bleed) 4-1/2 x 5-1/2 1/4 Page (non-bleed) 3-3/8 x 5 Publication trims at 8-1/8 x 10-7/8, keep live matter 1/2 from trim. ELECTRONIC AD SUBMISSION Pediatrics is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB. For larger files or files having trouble being delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. AD MATERIAL DELIVERY ADDRESS For insert/outsert ad material: Dartmouth Printing Company, Attn: Lisa Davis, Pediatrics (Month/Quantity) 69 Lyme Road, Hanover, NH For all other ad material: Walchli Tauber Group, Inc., Attn: Roland Keve (Pediatrics) 2225 Old Emmorton Road, Suite 201, Bel Air, MD CLASSIFIED & RECRUITMENT ADVERTISING LINE RATES Words 1 publication 2 publications 3 publications 1-50 $600 $910 $1, $820 $1,325 $1, $995 $1,685 $2, $1,195 $2,090 $2, $1,430 $2,545 $3, $1,605 $2,910 $3,685 LINE AD OPTIONS Bold Type $50 Per issue ed $100 Per issue Blind $50 Per issue Additional Month Online $395 Per month DISPLAY RATES* Size 1x 3x Full $4,370 $3,585 1/2 page $2,640 $2,540 1/4 page $1,760 $1,725 1/6 page $1,465 $1,410 *All rates include an online placement on All rates are net and per issue. COLOR RATES Matched $1,210 3/4 color $2,765 CLOSING DATES Issue Date Space January 11/15 February 12/15 March 1/15 April 2/15 May 3/15 June 4/15 July 5/15 August 6/15 September 7/15 October 8/15 November 9/15 December 10/15 Size Dimensions 1 page 6-3/4 x 9-3/4 1/2 page (horizontal) 6-3/4 x 4-3/4 1/2 page (vertical) 3-1/4 x 9-3/4 1/4 page 3-1/4 x 4-3/4 1/6 page 3-1/4 x 3-1/4

6 Pediatrics in Review Print Advertising 6 Pediatrics in Review is an official publication of the American Academy of Pediatrics. For over 35 years, thousands of pediatricians have relied on Pediatrics in Review as their resource for focused learning. This highly acclaimed CME journal is easy to read and full of concise, evidence-informed summaries and provocative features, mapped to the American Board of Pediatrics (ABP) content specifications for Maintenance of Certification (MOC). Each issue contains clinical review articles, expert commentaries and CME Quizzes. Frequency: Monthly. Mail class: Periodicals postage. Circulation: 34,000 RUN OF BOOK (ROB) B/W RATES Frequency 1 Page 1/2 Page 1/4 Page 1x $4,465 $2,990 $2,005 6x $4,400 $2,945 $1,975 12x $4,335 $2,905 $1,945 24x $4,350 $2,845 36x $4,125 $2,765 48x $3,950 $2,630 60x $3,865 $2,575 72x $3,770 $2,425 84x $3,675 $2,400 96x $3,610 $2,375 COLOR RATES (PER PAGE) Standard $1,140 3/4 Color $2,900 CLOSING DATES* Issue Date Space Material Inserts January 12/1 12/4 12/14 February 1/4 1/7 1/15 March 2/1 2/5 2/15 April 3/1 3/4 3/15 May 4/1 4/5 4/15 June 5/2 5/6 5/16 July 6/1 6/6 6/15 August 7/1 7/5 7/15 September 8/1 8/5 8/15 October 9/1 9/6 9/16 November 10/3 10/6 10/14 December 11/1 11/4 11/15 *Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space. Issue(s) distributed at the AAP National Conference & Exhibition are highlighted in red. COVER/PREFERRED POSITION RATES* 2nd/3rd cover Earned rate plus 25% 4th cover Earned rate plus 50% Facing 2nd cover Earned rate plus 25% Table of contents Earned rate plus 25% *Non-cancellable, 10% penalty applied. EARNED RATE DISCOUNT POLICY Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice. There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed. ELECTRONIC AD SUBMISSION Pediatrics in Review is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB. For larger files or files having trouble being delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. AD MATERIAL DELIVERY ADDRESS Walchli Tauber Group, Inc., Attn: Roland Keve (Pediatrics in Review) 2225 Old Emmorton Road, Suite 201, Bel Air, MD AGENCY COMMISSION: 15% Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

7 NO RATE INCREASE Hospital Pediatrics Print Advertising Hospital Pediatrics, an official publication of the AAP, is the first journal for the field of Pediatric Hospital Medicine. The journal s mission is to be dedicated to the health of all children in the hospital setting. Hospital Pediatrics educates readers and keeps them informed of quality, safety, research and clinical practice advancements relevant to the field. 7 Frequency: Monthly. Mail class: Periodicals postage. Circulation: 2,500 RUN OF BOOK (ROB) B/W RATES Frequency 1 Page 1/2 Page 1/4 Page 1x $995 $650 $450 4x $945 $620 $425 8x $900 $585 $405 16x $875 $575 $395 COLOR RATES (PER PAGE) Standard $525 Matched $625 3/4 Color $875 COVER/PREFERRED POSITION RATES* 2nd/3rd cover Earned rate plus 25% 4th cover Earned rate plus 50% Facing 2nd cover Earned rate plus 25% Table of contents Earned rate plus 25% *Non-cancellable, 10% penalty applied. EARNED RATE DISCOUNT POLICY Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice. There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed. AGENCY COMMISSION: 15% Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable. CLOSING DATES* Issue Date Space Material January 12/1 12/4 February 1/4 1/7 March 2/1 2/5 April 3/1 3/4 May 4/1 4/5 June 5/2 5/6 July 6/1 6/6 August 7/1 7/5 September 8/1 8/5 October 9/1 9/6 November 10/3 10/6 December 11/1 11/4 *Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space. Size Dimensions Full Page (bleed) 8-3/8 x 11-1/8 Full Page (non-bleed) 7 x 10 1/2 Page (horizontal, bleed) 8-3/8 x 5-1/2 1/2 Page (horizontal, non-bleed) 7 x 5 1/2 Page (vertical, bleed) 3-3/4 x 11-1/8 1/2 Page (vertical, non-bleed) 3-1/2 x 10 1/4 Page (bleed) 4-1/2 x 5-1/2 1/4 Page (non-bleed) 3-3/8 x 5 Publication trims at 8-1/8 x 10-7/8, keep live matter 1/2 from trim. ELECTRONIC AD SUBMISSION Hospital Pediatrics is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB. For larger files or files having trouble being delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. AD MATERIAL DELIVERY ADDRESS Walchli Tauber Group, Inc., Attn: Roland Keve (Hospital Pediatrics) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

8 Hospital Pediatrics Print Advertising 8 CLASSIFIED & RECRUITMENT ADVERTISING LINE RATES Words 1 publication 2 publications 3 publications 1-50 $600 $910 $1, $820 $1,325 $1, $995 $1,685 $2, $1,195 $2,090 $2, $1,430 $2,545 $3, $1,605 $2,910 $3,685 LINE AD OPTIONS Bold Type $50 Per issue ed $100 Per issue Blind $50 Per issue Additional Month Online $395 Per month DISPLAY RATES* Frequency 1 page 1/2 page 1/4 page Full $4,370 $3,585 $450 1/2 page $2,640 $2,540 $425 1/4 page $1,760 $1,725 $405 1/6 page $1,465 $1,410 $395 *All rates include an online placement on All rates are net and per issue. COLOR RATES Standard $525 Matched $625 3/4 color $875 CLOSING DATES Issue Date Space January 12/1 February 1/1 March 2/1 April 3/1 May 4/1 June 5/1 July 6/1 August 7/1 September 8/1 October 9/1 November 10/1 December 11/1 Size Dimensions Full Page (bleed) 8-3/8 x 11-1/8 Full Page (non-bleed) 7 x 10 1/2 Page (horizontal, bleed) 8-3/8 x 5-1/2 1/2 Page (horizontal, non-bleed) 7 x 5 1/2 Page (vertical, bleed) 3-3/4 x 11-1/8 1/2 Page (vertical, non-bleed) 3-1/2 x 10 1/4 Page (bleed) 4-1/2 x 5-1/2 1/4 Page (non-bleed) 3-3/8 x 5 Publication trims at 8-1/8 x 10-7/8, keep live matter 1/2 from trim.

9 Online Advertising 9 970x90 300x250 The AAP Gateway is the online clinical pediatric research and news network for AAP members, non-member subscribers, and worldwide institutions. A single, integrated network of journals and periodicals -- AAP News, Pediatrics, Pediatrics in Review, Hospital Pediatrics, NeoReviews and AAP Grand Rounds -- all available in one intuitive interface that works on all devices, reaching 11.5 million readers. Page views: 2,000,000+ per month RUN OF SITE (ROS) RATES Placement ROS Geo-target AAP Gateway $50 CPM $65 CPM TARGETED RATES Advertisers may target their ads to specific sections on the AAP Gateway. All premium targeted campaigns may only be reserved if an existing $5,000 ROS buy is booked for the same months. REQUIRED FILES Advertisers must provide at least two of the ad formats listed in one of the following file formats: static image (JPG/GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, clickthrough URL. Expandable ads are accepted for the 970x90 and positions. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be user-initiated. Placement Search pages Pediatrics Hospital Pediatrics Super Leaderboard (optional) Leaderboard Cost (in addition to ROS) $500 net/mo $500 net/mo $500 net/mo 970x90 pixels pixels 100KB limit 300x250 pixels AGENCY & ADVERTISER REQUIREMENTS No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions. AAP reserves the right to approve all ad creatives that will run on any AAP web site. AAP reserves the right to reject any creative that does not follow AAP s specifications.

10 Online Advertising 10 The AAP.org website is the Academy s flagship web site for healthcare professionals. Ads are included in the member-only area, MyAAP, as well as on the public areas of the site. 300x250 Page views: 1,000,000 per month Leaderboard pixels 300x250 pixels 100KB limit RUN OF SITE (ROS) RATES Position ROS Geo-target Leaderboard $50 CPM $65 CPM REQUIRED FILES Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, click-through URL. All expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be user-initiated. The AAP Redbook Online website is the report of AAP s Committee on Infectious Diseases. Page views: 140,000 per month RUN OF SITE (ROS) RATES Position Leaderboard CPM $100 Leaderboard REQUIRED FILES pixels 300x250 pixels 100KB limit Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, click-through URL. The AAP Pediatrics Coding Newsletter website gives practical and accurate solutions to answer most urgent pediatric coding questions. Page views: 8,000 per month RUN OF SITE (ROS) RATES 300x250 Position Leaderboard CPM $100 Leaderboard REQUIRED FILES pixels 300x250 pixels 100KB limit Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, click-through URL.

11 Advertising 11 NEW AAP S Pediatrics: These opt-in ealerts include, Publish Ahead of Print (daily releases) and Table of Contents (links to live content) alerts. Users may select to receive these on a weekly or daily basis. This replaces the previous opt-out Pediatrics ealert. Each edition contains a and a 160x600. Pediatrics Insight: An opt-out with a bi-weekly distribution of 70,000 and an open rate of 25%. Each showcases studies from Pediatrics, selected by the editors as having potentially high impact on clinical practice. AAP News OnCall: An offering that is sent weekly to 62,000 plus (optout) AAP Members. Each edition contains the top stories from the previous week on AAP News as well as new and updated policy statements and additional important information that pediatricians typically seek out weekly on AAP.org. Each edition contains a and a 300x250. HealthyChildren.org Update: This ealert provides information about what s new and happening on HealthyChildren.org, the official AAP Web site for parents. There is a professional version as well as a version edited for parents, each with a distribution of about 100,000. The professional version includes all members of the AAP and has an open rate of 20%. Each edition contains a and a 160x x600 AAP Red Book: Sent to 80,000 professional and infectious disease subscribers. Frequency is dependent on when breaking news occurs, but averages two s per month. s contain topics such as news, outbreaks and vaccines. Each edition contains a and a 160x600. Pediatric Coding Newsletter: Sent monthly to 69,143 billing and payment management professionals. s contain topics such as payment news and webinars, as well as the new issue of the Coding newsletter. Each edition contains a and a 160x600. RATES Each price listed below is for one placement on the , either a, a 160x600, or a 300x250 banner ad. Placement Pediatrics ealert Pediatrics Insights AAP News ealert AAP News OnCall Healthy Children Update AAP Red Book ealert Pediatric Coding Newsletter ealert Cost $2,500 net/mo $2,500 net/mo $2,500 net/mo $2,500 net/mo $2,500 net/mo $2,500 net/mo $500 net/mo 300x x600 Leaderboard pixels Skyscraper 160x600 pixels 300x250 pixels 50KB limit REQUIRED FILES JPG, static GIF, Click-through URL. No Rich Media can be accepted.

12 AAP Member Demographics & Advertising Policy 12 MEMBERSHIP LENGTH Less than 1 year 4% 1-5 years 19% 6-10 years 17% years 15% More than 15 years 45% PROFESSIONAL DESCRIPTION General Pediatrician 71% Subspecialist 22% In-Training 4% Other 3% PRIMARY AREA OF SPECIALIZATION Neonatology 35% Emergency 11% Critical Care 10% Infectious Disease 8% Cardiology 7% Hem/Onc 6% Other 24% PRIMARY PRACTICE TYPE Pediatric Group 23% Hospital/Clinic 22% Medical School 22% Multi-Specialty Group 14% Self Employed 5% Two-Physician Practice 4% Other 10% PATIENTS SEEN WEEKLY None 5% % % % % More than 90 19% PRESCRIPTIONS WRITTEN PER WEEK Over 90 11% % % % % None 8% AGE Under 25 0% % % % % Over 65 10% The AAP has a pipeline of younger members. Overall the distribution of members per age category is more balanced than many other health care organizations. GENDER Female 52% Male 48% Source: AAP Membership Survey, October 2014 SMART PHONE USAGE Yes 85% No 15% TABLET USAGE Yes 45% No 55% Source: Kantar Media, March 2015 ELECTRONIC AD SUBMISSION All advertising is subject to publisher s approval. The AAP reserves the right to accept, reject, or cancel any advertisement at any time if it is deemed not to be in keeping with the publication s standards and to evaluate ad copy to ensure that it does not contain misleading statements or information contrary to AAP policy. All advertisements must clearly identify the advertiser and the product or service being offered and must be clearly identifiable to the reader as advertisements. Drug advertisements must include the full generic name of each active ingredient, and all must be listed for nutritional products. An analysis of contents must be included in advertisements for infant formula. Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references. Articles accepted for publication but not yet published may also be used, but the name and date of issue of the journal involved must be furnished. Statements based on material approved by the FDA for the package insert are acceptable; documentation based on scientific exhibits or personal communications are not acceptable; all promotional claims must have complete citations. Frequency rates must be earned within 12 consecutive months, starting with the first insertion. Publisher reserves the right to increase advertising rates with proper notice and subject to government regulations. Contracts may be cancelled at the time the rate change becomes effective without incurring a shortage adjustment. In consideration for acceptance of any advertisement for publication, the agency and advertiser agree to indemnify and save the AAP from harm and against any losses or expenses arising out of publication of such advertisement, including, without limitation, those resulting from such claims based on the contents, claims or subject matter of such advertisement. All run-of-book print ads in AAP News and Pediatrics will be included in the digital editions of AAP News and Pediatrics unless specifically directed otherwise on each advertiser s monthly insertion order.