1/3 U.S. TRAVEL MARKET

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Adam Waters
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1 Sabre Media Kit

2 Why include travel agents in your marketing mix? Account for of the 1/3 U.S. TRAVEL MARKET Selling nearly $95 BILLION IN TRAVEL IN 2011 Projected growth $100 BILLION BY THE END OF 2013

3 Sabre Media Travel Agency Media Solutions Advertising opportunities reaching the most powerful travel audience in the world. Sabre Travel Agency Media products allow you to reach: 350,000 $100 68,000 TRAVEL AGENTS BILLION TRAVEL SPEND INFLUENCED + SABRE CONNECTED AGENCIES 1BILLION+ IMPRESIONS PER MONTH Every day, destinations face the challenge how do I attract more visitors to my destination? Sabre Media Portfolio can take your marketing strategy to the next level giving you multiple opportunities to reach, influence and target travel agents who work with travelers everyday! With the Sabre Media portfolio you can: Educate agents about your destination and inspire incremental travel to your destination Influence them to choose your destination for the right customer at the right time Develop global campaigns for different demographic audiences Build and execute measurable, targeted and creative campaigns that drive visitation. Reach these valuable customers at key points in the travel buying cycle and provide a unique message at each point. Banner Advertising Sabre Sign-In Sabre PromoSpots Sabre Cruises In-destination Website Deals + Travel Extras Loyalty Program Sabre Rewards Plus Trade show sponsorship Technology & Marketing University Marketing HotSheet Traveler epromo Consumer Journeys ezine Consumer Social Media AgentStream 1

Banner Advertising Promote your destination as agents log in to the Sabre global distribution system every day or as they shop in specific destination markets or competing destinations.

Sabre Sign-In Messages allow you to communicate with Sabre Connected SM agents immediately as they sign-in to the Sabre global distribution system.

certification program and increase travel agent enrollment Build a targeted campaign by reaching agents in a specific region, country, by PCC or broadcast worldwide.

4 Banner Advertising Promote your destination as agents log in to the Sabre global distribution system every day or as they shop in specific destination markets or competing destinations. Sabre Sign-In Messages Homepage Advertising Connect with Sabre travel agents as they sign-in to their desktop each day! Sabre Sign-In Messages allow you to communicate with Sabre Connected SM agents immediately as they sign-in to the Sabre global distribution system. With text or graphical Sabre Sign-In Messages, you can: Strengthen and increase brand awareness with travel agents Feature new promotions, incentives or loyalty offers Promote your destination certification program and increase travel agent enrollment Build a targeted campaign by reaching agents in a specific region, country, by PCC or broadcast worldwide. Sabre PromoSpots Promote your destination and influence agents as they are shopping for travel With text or graphical Sabre PromoSpots SM, you can: Influence agent booking behavior by delivering messages relevant to their current search Promote your destination and certification programs Promote your destination on competing destination searches Target your offer to agents shopping in specific destination markets Display time sensitive offers or events by targeting travel date searches Targeted to destination city, origin city and travel dates 65%of travel agents claim to have booked suppliers featured via graphical or text PromoSpots. Ensure you are present at key points in the buying cycle with a unique message at each point. 2

5 PromoSpots on Sabre Cruises Promote your destination for pre & post-cruise stay. With over 80% of all cruises being booked through travel agents, PromoSpots on Sabre Cruises offers a great opportunity to promote your destination to travel agents while they shop and book their customers cruise itineraries. Display graphical ads to agents as they shop and book content from major cruise lines worldwide: Market pre- and post-cruise travel offers Increase brand awareness and in-destination activities to travel agents booking cruises in your markets. Feature offers targeted by destination, travel dates, agent location and more. 3

possibilities. Grow and shift market share with targeted efforts.

6 Loyalty Program Sabre Rewards Plus Influence agent behavior or reward them for taking your certification program Sabre Rewards Plus is the premier travel agent appreciation program that rewards agents for doing what they do best connecting customers with the world s greatest travel possibilities. Grow and shift market share with targeted efforts. Reward points for action: Passing your destination certification program Taking your market research survey Interactive agent surveys and quizzes Booking certain hotels during set dates Increase brand loyalty with Sabre Connected agents. 4

Email Marketing Sabre offers you the opportunity to send relevant marketing

Weekly email delivered to Sabre agents who have signed up to receive special

end-travelers by their travel agency s CRM Targeted campaigns based on

Database includes 1M traveler contacts Journeys ezine Monthly Consumer Email

7 Marketing Sabre offers you the opportunity to send relevant marketing messages through targeted s HotSheet Travel Agent Marketing Weekly delivered to Sabre agents who have signed up to receive special offers Traveler epromo Targeted Consumer Marketing Sent directly to end-travelers by their travel agency s CRM Targeted campaigns based on traveler profiles: type of vacation, budget, etc. Database includes 1M traveler contacts Journeys ezine Monthly Consumer Newsletter Reach end-travelers through a monthly theme newsletter sent out by travel agencies Reaches 500,000 contacts 5

Trade Show Sponsorship Technology & Marketing University Event Sponsorships Leading industry event attracting the best agents in one place Technology and Marketing

Sabre GDS Influence $6 billion in annual travel spend.

8 Trade Show Sponsorship Technology & Marketing University Event Sponsorships Leading industry event attracting the best agents in one place Technology and Marketing University attracts the best and brightest travel professionals for three days of learning, networking and fun. As a leading supplier in the travel industry, you have a unique opportunity to network and get your brand and message in front of top producing travel agents. Experienced agents: Average 10 years in the business 85% of attendees use a global distribution system 49% of attendees are agency owners or decision-makers 51% use the Sabre GDS Influence $6 billion in annual travel spend. Specialties: 48% specialize in leisure travel 26% specialize in corporate travel 18% do both Exhibit and sponsorship packages provide valuable branding opportunities and face-to-face interaction to understand agent s needs and promote your products. Don t miss this opportunity to grow your business with savviest travel professionals in the business! 6

9 Social Media AgentStream Social Media Agency Community Engage in the Social Media arena with travel agents. AgentStream engages travel agent members, who utilize this agent-only community to share knowledge, collaborate and network with peers around the globe. With an AgentStream Sponsorship you are able to interact with agents, post offers, announce upcoming promotions and develop a stronger overall customer relationship. Sabre Deals + Travel Extras Global In-Destination Activities Listings for Travel Agents Deals + Travel Extras, a web based application, links in-destination suppliers with over 350,000 Sabre travel agents worldwide. By listing your in-destination activity on this channel, you can increase your distribution and brand awareness. Deals + Travel Extras allows agents to book directly with the most unique travel suppliers in the world. Most importantly, this allows you to reach travel agents directly as they book their client s travel. 7

Creative Services Powerful marketing campaigns must have three fundamental elements sound strategy, a clear message and show-stopping creative.

to execute your campaigns creatively from start to finish.

10 Creative Services Powerful marketing campaigns must have three fundamental elements sound strategy, a clear message and show-stopping creative. That philosophy is exactly why we offer a full Creative Services suite for our partners, ensuring we provide you with the resources necessary to execute your campaigns creatively from start to finish. Our Creative Services team provides: Graphic design for all our media products: standard and custom banners and landing pages Promotion development Marketing message development. Engage your audience with effective creative work 8

11 Results & Analysis Industry-leading Campaign Performance Reports. At no additional charge, Sabre Media is the only GDS to provide advertisers industry leading campaign performance reports for all our Media products. Based on the campaign, these comprehensive reports may include: Year-over-year market share and booking analysis Return on investment analysis Impressions Click-through rates Booking trip and passenger volumes Advertiser-defined comp set Trend chart views. 9

12 Contact Us the Sabre Media team at or contact your Sabre Account Representative. Sabre, Sabre Travel Network, GetThere, Sabre Rewards Plus, AgentStream, PromoSpots, Sabre Cruises and the Sabre Travel Network logo are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks are the property of their respective owners TN Sabre Inc. All rights reserved.

Demystifying GDS Advertising

Demystifying GDS Advertising by Leo Rotshteyn, Director of Revenue Account Management December, 2015 In today s complex hotel room distribution landscape, GDS remains the single largest source for hotel