Look Out, Itʹs the Media! Run for Your Lives!
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- Eleanor Marsh
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1 Media Relatins: Building Relatinships and Creating Allies Martha Lu Wheatley-Billeter, MPA Spkane Cunty Public Wrks PIO Lk Out, Itʹs the Media! Run fr Yur Lives! 1
2 Assumptins and Mistakes "Are they ging t lk fr skeletns? "Can I review the stry befre it s written? "I have a prject starting n Mnday. Culd I get sme cverage in advance? "Can I get a cpy f the pht/vide/radi interview?" Different Mediums Different Needs Print Magazines/Trades Lngest deadlines (4-6 mnths) Reprters (reginal/beats) Visuals/Optics The Pitch Newspapers (Daily/Weekly) Deadline Reprters (general assn/beats) Visuals/Optics The Pitch Televisin Radi Electrnic Daily deadlines Newsrm peratins Reprters (shift/beats) Visuals/Optics The Pitch Deadlines (mrning, nn, evening) Reprters (shifts/beats) Sund bites Interviews The Pitch Internet/Scial Media Phts/Vides Shrt message 2
3 What Else Wrks and When? When News Releases are Effective Build links back t yur site Build yur branding and messaging nline Increase yur credibility. Relatinship Building Nthing beats dial and smile phne calls, persnalized s and a tailred pitch. Make it as easy as pssible t refer back t the infrmatin in the news release/news cnference. Jb well dne? Send a thank yu letter fr their persnnel files Scial Media Yu can take yur message directly t the audience yu seek with a great website, sme search engine ptimizatin r a Facebk friends link. Knw yur lcal Media There s still n substitute fr persnal cntact with yur target media. Get t knw them and make them feel special. Read their articles and tune in t their shws. Educate yurself n the different specialty areas r beats they cver. Begin building relatinships with them send them the news release befre everyne else gets it. Give them the scp befre yu annunce it t the wrld. Making the media feel special is a sure-fire way t have them cme back and ask fr mre scps frm yu. Yur Stry Dig in. Are there untld gd-news stries that are interesting. 3
4 10/3/2017 4
5 Bigelw Gulch Plan & Funding Partners 5
6 Prject 4A Bigelw Gulch/Frker Rd Intersectin Phase 4A Prject 4A will cnstruct a prtin f the crridr thrugh the Bigelw Gulch and Frker Rad intersectin. A bridge will allw Bigelw traffic t pass ver Frker Rd. eliminating left turning traffic n t Bigelw Gulch. On/Off Cnnectins will be cnstructed t link Bigelw Gulch and Frker Rad. 6
7 Prject 4 Bigelw Gulch Rad Phase 4 Recnstruct radway frm Old Argnne t Evergreen Rd. The existing rad is a tw lane farm t market that nw carries abut 8,700 vpd v.p.d., including freight traffic. 7
8 Traffic Vlume East f Argnne Year ADT (average daily traffic) , , ,700 8
9 Cmmunity Outreach Public Meeting/Open Huse Results? Written Ntificatin Results? Phne Calls Cntractr r PIO? s? Bigelw Frker Outreach Emergency Services American Medical (509) Kevin.angin@amr.net net 915 W Sharp Ave, Spkane, WA Respnse/Kevin City f Sp. Valley/Carlbelle Fire Dist. 9 Adm. Office/Rbin (509) cbranch@spkanevalley.rg City Hall E. Sprague, #106, Sp. Valley WA (509) dbleeker@scfd9.rg dwalsh@scfd9.rg 3801 E Farwell Rd, Mead, WA Sheriff/Mark G. (509) mgregry@spkanecunty.rg 1100 W Malln Ave, Spkane, WA Valley Fire/Tawnya (509) jhnsnt@spkanevalleyfire.cm 2120 N Wilbur Rd, Spkane Valley, WA Valley Hspital/Gerge (509) hamptg@empirehealth.rg E. Missin, Sp. Valley, WA
10 Bigelw Frker Outreach Business/Nn-Prfit Albertsn (509) E. Rwan Ave., Sp. Safeway/Debra 4028 WA Arbr Crest/Mark (509) N. Fruit Hill Rd. Sp. WA Central Grange 831/Rberta Smith (509) E. Mt. Spkane Park Dr Central Valley Schl District/Marla (509) E. Catald Ave. Spkane Valley, WA City f Sp. Valley/Carlbelle (509) cbranch@spkanevalley.rg City Hall E. Sprague, #106, Sp. Valley WA East Valley Schl District/Jdy Fd Services f America/Paul Suter Fthills Cmmunity Church/Sharn Fthills Rural Assciatin/Sherry Ptter Green Bluff Grwers Assn./Lisa Beckman Inland Pwer and Light/Pat (509) (509) ) (509) (509) (509) brwnj@evsd.rg 3830 N. Sullivan Rd., Bldg. 1, Sp. Valley, Paul_suter@fsafd.cm 3520 E. Francis Ave, Nathan_Clark@fasfd.cm Spkane, WA ffice@fthillscc.net N. Frker Rd, Spkane, WA itsherragain@gmail.cm N. Frker Rd, Spkane, WA gbdma2010@gmail.cm pat@inlandpwer.cm P.O. Bx 1117 Mead, WA W Hallett Rd, Spkane, WA Questins??? 10
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