Driving Translation Management

Transcription

1 SDL WorldServer 2011 Driving Translation Management into the next Decade

2 Event Overview Market & Localization Trends Dinner Business Drivers for Translation Management Product Demos 2

3 The Information Explosion In 2000, there were 360,985,492 people online. In 2010, we passed 2 billion most t of the new users don t speak English. Internet World Stats Is your company prepared p to engage g The Internet has tripled the amount of text read by people. In 2009 on average every USA citizen received 12.5GB worth of with text, equivalent all of to your 12 pick-up trucks filled with books. IDC customers? When making a purchase, only 15% of purchasers are comfortable buying online in non-native language. Common Sense Advisory 3

4 Paradigm Shift Product centric to customer centric Features to content Information pushed to information pulled Physical to intangible 4

5 Localization Trends Localization is a key driver to revenue and differentiation Machine translation becomes reality Focus is on total productivity Enabling through the Cloud 5

6 To reach broader audiences,,global marketers must make localization a priority. Jennifer Bellisent Do B2B Tech Marketers Localize as they Globalize? Progress towards overcoming language afterthought syndrome. We see slow but steady adoption of content globalization strategies that position language requirements as integral to end-to-end solutions Mary LaPlante Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains

7 Questions to think about over How does your organization measure the dinner impact of global content? What are the obstacles at your organization that prevent better content globalization practices? What is your company s vision for success for global content management?

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9 The Stage Content is changing fast and growing exponentially Content is everything Content needs to be localized to compete in all markets and engage with customers 9

10 Global Content Challenges The Problem Translation is a complex, inefficient manual process Translation volumes are increasing Distribution channels are increasing Moving from project-based to continuous streams of translation Business Issues High translation costs Project delays are common Processes are not scalable Brand inconsistency is inevitable Poor quality 10

11 Business Priorities Drive customer loyalty Grow revenue & control costs Increase efficiency & visibility C LEVEL Exceed customers expectations Improve efficiency Achieve revenue goals & reduce costs BUSINESS OWNER Improve quality Reduce costs Increase productivity & timeliness LOCALIZATION 11

12 Translation Management Reduce manual tasks Repeatable and reliable processes Centralize & Standardize Centralize assets Standardize di process Drive up reuse Automate Collaborate The supply chain Business systems Translation Management Systems 12

13 Tour 13

14 1. Centralize & Standardize 14

15 The Problem: Fragmented Process Agency TM Agency TM Agency TM Agency TM Agency TM French German Italian Spanish Japanese Chinese Korean French German Portuguese Spanish Czech Hungarian Russian Spanish LA Brazilian Portuguese Agency TM German German Office Head Office R&D R&D Content Store User Manuals User Interface Packaging Content Store User Manuals User Interface Packaging Agency TM French French Office Sales & Marketin g Content Store Websites Product Collateral Promotions Supp Content Store ort Knowledge Bases FAQ s Service Bulletins Sales & Marketin g Content Store Websites Product Collateral Promotions Sales & Marketin g Content Store Websites Product Collateral Promotions 15

16 Centralize, Standardize & Scale Agency Agency Agency Agency Agency French German Italian Spanish Japanese Chinese Korean French German Portuguese Spanish Czech Hungarian Russian Spanish LA Brazilian Portuguese Global Information Management Agency German German Office Head Office R&D R&D Content Store User Manuals User Interface Packaging Content Store User Manuals User Interface Packaging Agency French French Office Sales & Marketin g Content Store Websites Product Collateral Promotions Supp Content Store ort Knowledge Bases FAQ s Service Bulletins Sales & Marketin g Content Store Websites Product Collateral Promotions Sales & Marketin g Content Store Websites Product Collateral Promotions 16

17 Centralize, Standardize 17

18 Demo

19 [DEMO] -Import offline TM -Shows support for TMX open standard -Shows simple TM centralization -Search and Edit TM -Shows easy TM management -Show terminology and MT already configured -Shows support for these critical linguistic components 19

20 2. Automate 20

21 Before Translation Management 22 Manual Steps 21

22 After Translation Management Process Start Process Start No manual extractions of content for translation Content is gathered through content store workflow (CMS, etc) or change detected by WS Assets for translation sent to or retrieved by WS Translation project automatically created through defined business rules Translation assets sent to or retrieved by content store (CMS, etc) Translation projects are created via SDL WorldServer 3-4 Manual Steps Content managers are not required to package up and send assets for translation Cost analysis performed against translation vendor(s) agreed upon cost models Assets are automatically filtered and analyzed against existing centralized TM sent to content manager signifying g translation project completion Translation assets are generated in same format as the source assets Automatic file analysis, filtering, TM leverage used to calculate translation cost Loc Manager Reviews translation request through web interface for authorization Vendor Loc Manager Approves translation request (OPTIONAL) Vendor Loc Manager no longer needs to do file analysis reduced project management costs Centralized TM updated upon final approval No need for vendors to manage TM reduced project management costs Legend Loc manager does not need to retrieve translation assets of manually send to translation vendors WS provides translation kit with source assets, TM, Terminology Translator(s) Translates content In-country Reviewers Review translated assets Manual step Automated translation process through SDL WorldServer WS provides a translation web interface of allows exports to desktop translation tools and SDL Trados Studio Reviewers can dynamically preview translated assets through web interface Reviewers don t need to send assets back to translation vendors for minor updates can do it themselves SDL WS advantages process improvement Automatic notification Real time, in-contect preview available through WS web interface to help reduce errors Reviewer can update translation through web translation tool updates TM No asset retrieval or sending necessary 22

23 Demo

24 [DEMO] -Create simple translation workflow -Shows workflow editing process -Configure Project Type -Simple configuration process, shows how all the data comes together TM, TD, MT, workflow, locales, etc. -Kick off project using the TM just imported and the workflow and project type just created -Shows the power of automation ti and the simplicity it of getting from A to Z in real time 24

25 3. Collaborate 25

26 Collaborate Across the Supply Chain 26

27 Collaborate Across the Supply Chain 27

28 [DEMO] -Export created project into Studio -Translate the file(s) -Show terminology integration, MT integration -Make a comment -Set segment statuses -Import back to WS, complete step -Review the completed file in BWB -Show terminology integration, MT integration -Show segment comment and statuses

29 Demo

30 Business Priorities - Delivered Drive customer loyalty Grow revenue & control costs Increase efficiency & visibility Increase efficiency & visibility C LEVEL Deliver consistent, timely communication Improve brand control & quality BUSINESS Address increasing volumes without OWNER additional investment Exceed customers expectations Improve efficiency Achieve revenue goals & reduce costs Reduce translation costs Improve quality Increase productivity Reduce costs LOCALIZATION 30

31 Companies That Get This Right... Enhance customer experience Ensure consistent branding Control costs and accelerate time-to-market 31

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