SAP 軟硬結合策略 Appliance as a Service. Eric Lin Head of Channel & Ecosystem
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1 SAP 軟硬結合策略 Appliance as a Service Eric Lin Head of Channel & Ecosystem
2 SAP technical innovation MOBILITY Smartphones outsell PCs By 2013, mobile devices will be the primary method of internet access worldwide CLOUD 80% of new software offerings this year will be available as cloud services BIG DATA Data volume for enterprise applications is doubling every 18 months Source: 2012 IDC, SAP Forrester AG. All rights reserved. 2
3 SAP Business Transformation ORCHESTRATION Networked Solutions On DEVICE On DEMAND On PREMISE Mobile Gateway SAP Business ByDesign On Demand Line of Business Cloud Strategic Industries New Database & New Business Intelligence Next-Generation SAP NetWeaver Virtualization 2012 SAP AG. All rights reserved. 3
4 SAP Market Position Leveraging Sybase Experience in Mobility Innovation since First mobile database 1995 First mobile computing sync 2003 Launch of the Unwired Enterprise 2008 First secure enterprise support for iphone 2011 First advanced management and security for Android 1994 First mobile management solution 1998 First mobile web platform 2006 Becomes world s largest provider of mobile messaging services Today, SAP has 4,000 mobile customers, and 100,000 users though partners 2010 SAP acquires Sybase 2012 SAP acquires Syclo SAP launches cloud editions of mobile platform and Afaria 2012 SAP AG. All rights reserved. 4
5 Business Model Mobility as a Service End Customer in verticals Turn-key Solution in Device SAP Ecosystem Partners Warehouse Retail Healthcare Carrier Service Mobile Device Applications 2012 SAP AG. All rights reserved. 5
6 Mobility Appliance OEM Partner Domain expert ISVs Potential SME OEM Customers (50+) SAP Products POS Kiosk Partner Adoption Center Design Thinking Team In-vehicle SAP Go-to-Market Mobility Innovation Center Mobile Vending Machine 2012 SAP AG. All rights reserved. 6
7 Business Network as a Service (BNaaS) 2012 SAP AG. All rights reserved. 7
8 Success of Appliance 2012 SAP AG. All rights reserved. 8
9 Prototype after Design Thinking Workshop 2012 SAP AG. All rights reserved. 9
10 Integrated Appliance 2012 SAP AG. All rights reserved. 10
11 Easy service appliance 2012 SAP AG. All rights reserved. 11
12 Opportunity behind Enterprise Mobility SAP mobile platform value-add Business application integration Offline access & synchronization Authentication Security devices, data, content Administration and configuration Application versioning & lifecycle management Push notifications Proxy Reporting & analytics Multi-platform support Device and Application registration 2012 SAP AG. All rights reserved. 12
13 SAP OEM Products Database and Technology SAP HANA (ASP/Hosted) Sybase IQ Sybase ASE Mobility SAP Sybase Unwired Platform SAP Afaria (MDM) Sybase SQL Anywhere SAP Data Services (ETL+DQ) SAP SQL Anywhere (mobility) SAP Business Objects Mobile Analytics SAP BusinessObjects Enterprise SAP BusinessObjects Edge Series SAP Web Intelligence SAP Crystal Reports SAP Dashboard Design SAP Explorer SAP Text Analysis Applications SAP Business One SAP Consume to Cash and Convergent Charging *** Most products can be served in an ASP/Hosted model, realizing the CLOUD pillar of SAP s 5-pillar strategy *** 2012 SAP AG. All rights reserved. 13
14 Mobility Appliance for Vertical Horizo ntal Retail & Chain store Mill/ Oil & Gas Health care Consu mer Produc t Telemat ics FSI Mobility embedde d Appliance Quant SAP IEI a ASUS Quant OEM Getac IEI Partners IEI a Twinhead Getac ADLink Leadtek Quanta HTC 2012 SAP AG. All rights reserved. 14
15 Mobility Appliance in Win8 Expand business from Software provider customers by adding Database, BI to sales bag portfolio 2012 SAP AG. All rights reserved. 15
16 Why SAP for Enterprise Mobility? Afaria: Top ranked in Forrester Wave Mobile Device Management Solutions report Leader in Mobile Device Management for 9 th year and mobile middleware for the 8 th year 2012 SAP AG. All rights reserved. 16
17 Leading Companies Trust Our Industry Expertise Consumer Industries Trading Industries More than 40 years in enterprise Financial Services application and 190,000 customers Process Discrete Manufacturing Manufacturing worldwide Services Public Services 2012 SAP AG. All rights reserved. 17
18 Appendix A : SAP OEM Partner Resource
19 2012 SAP AG. All rights reserved. 19
20 2012 SAP AG. All rights reserved. 20
21 Partner Adoption Center supports business relevant Partner co-innovation in China The Partner Adoption Center brings together relevant SAP teams from Development and E&C. Its mission is to support all types of Partners across all product categories, to: Select and drive co-innovation with business impact: Partner IP in China and for China Speed adoption and time-to-monetization by executing the adequate route to market with E&C Sell, Deliver & Support Better Innovate Better PAC P ATTRACT TRAIN SAP Virtual Landscapes PAC BUILD GTM MONETIZE Involved SAP Teams: SAP Sales and Partner management Enablement, Marketing SAP Co-Innovation Labs SAP Labs Location: Shanghai 2012 SAP AG. All rights reserved. 21
22 SAP China IBS (Industrial Business Solution) Team 2012 SAP AG. All rights reserved. 22
23 What SAP IBS has Done in 2012 (by 2012/10) Deal Support Demand Generation Thought Leadership Enablement Supporting pipelines and deals; contributing indepth expertise for sales practice Making mew markets and demands; exploring SAP s value in industry usage; building customer C-level relationship; generating new opportunities Representing SAP s authoritative insights in industries; Analyzing industry development strategies for customer and internal executives Knowledge transfer and practice guidance for colleagues and external ecosystem 275 Account engaged 57 1:N Events 154 1:1 Events 15 Industry portfolio plans 36 Sessions 717 Meetings, workshops 73 Industry & Account planning 70 Media exposure, success stories 2012 SAP AG. All rights reserved. 23
24 Design Thinking With SAP What is it? Design Thinking With SAP is a unique problem solving experience we are bringing to our customers that brings together Business Thinking with Design Thinking to create value for your customers & stakeholders. Benefits for you: Re-think existing problems to unlock spaces for innovation & creative solutions Build stronger & sustainable partnerships with your stakeholders and customers Visualize the impact of disruptive technology as it relates to your business Leverage a proven approach, Design Thinking SAP AG. All rights reserved. 24
25 The Space 2012 SAP AG. All rights reserved. 25
26 SAP TechEd / SAP SAPHIRE / SAP FKOM The best place to show and know within SAP Ecosystem 2012 SAP AG. All rights reserved. 26
27 Mobile Asia Expo 2013
28 Transform Your World, Connect Like Never Before - Communicate Better 2012 SAP AG. All rights reserved. 28
29 Transform Your World, Connect Like Never Before - Operate Better 2012 SAP AG. All rights reserved. 29
30 Transform Your World, Connect Like Never Before - Work Better 2012 SAP AG. All rights reserved. 30
31 Live Demo
32 Precision Retail Powered by SAP HANA 2012 SAP AG. All rights reserved. 32
33 SAP Forum Taiwan July/ SAP AG. All rights reserved. 33
34 SAP Forum handout in Chinese 零售即時通 The Real-time Retailer 2013 年七月第 34 頁 現在就透過您的行動裝置, 依據本活動現場參與者所產生的各項即時資訊 2012 SAP AG. All rights reserved. 34
35 How CP and Wholesales tracking their end customers? 2012 SAP AG. All rights reserved. 35
36 RFID as the source of BigData 2012 SAP AG. All rights reserved. 36
37 RFID Analytics on HANA 2012 SAP AG. All rights reserved. 37
38
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