STORM. Weathering the. Making IT Work in Tough Times and Coming Out Ahead INDUSTRY FEATURE. The business needs you now more than ever

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1 INDUSTRY FEATURE Weathering the STORM Making IT Work in Tough Time and Coming Out Ahead M any aw the dark cloud coming, but few predicted it would be thi bad. In the pat nine month, we ve witneed a perfect torm of a global receion: an unprecedented mortgage crii and Wall Street bailout in the United State, widepread layby Ken Downie off, a tightening of credit after year of relatively free-flowing loan, and burting houing bubble on both ide of the Atlantic. IT leader are ued to having to do more with le. But now they have to do more with a lot le. Make no mitake, however: no matter what indutry you re in, thi receion could be the opportunity of your career. Over the pat decade, the image of the CIO a head geek focued on olving technology problem ha tranformed to a much more buine-oriented, trategic role. Many organization have divided their IT leaderhip role into chief technology officer and chief information officer, keeping the latter 26 CIO Diget July 2009 LEO Epinoza The buine need you now more than ever

2 Oliver Hoffmann (left), CEO, and Dr. Chritian Hermann, Head of Infratructure, LVR-InfoKom michael brunetto Making IT pay for itelf Indeed, mot organization are now requiring IT olution to deliver much fater return on invetment (ROI) than in the pat, and IT leader are taked with conducting and communicating credible ROI analye. It the credible part that CIO have to pay pecial attention to, ay Stanley King, preident and CEO of The Alchemy Solution Group, an Atlanta-baed reearch firm that tudie the operational and economic impact of IT olution. ROI a a term ha been cheapened by vendor and reeller making outrageou claim that they can t back up, he ay. CIO have a right to demand ound, financially baed anwer from their technology partner. Meeting a budget i an important part of a CIO job, and that accountability i magnified during a receion. CIO need to look for technology provider who can provide them with the buine cae they need to jutify the budget in the firt place. Defining the anticipated buine value will not only jutify the expene but help decide which olution are given the highet priority. If you re aking a vendor a financial quetion and getting a technical repone, that hould be a warning ign. To Greg Topf, director of IT at NewBay Media, a New York Citybaed publiher of Guitar Player and other popular conumer magazine and Webite, thi i a familiar challenge. I ve turned down a number of olution with aggreive ROI promie becaue I knew that all they were, he ay. Thee day, I need to know up front that a olution focued on leveraging information to tranform the buine. Unfortunately, buine leader perception of what CIO can bring to the table have not evolved in tep with the maturing role of IT leaderhip. According to a report by Forreter Reearch, mot CEO till don t view IT a a proactive ource for technology-baed buine innovation. However, emerging buine technology i creating a greater demand for CIO who are capable of driving buine reult.1 Now i the time for CIO to tand up a partner, deliver olution that can help the buine through the downturn, and build credibility that they can leverage in better time. It during difficult time that you make your reputation, ay Jay Shankavaram, managing director of the Corporate Executive Board, a global, cro-indutry reearch aociation focued on executive deciion upport. Thi receion i a golden opportunity for IT leader to hift the perception of the IT function, becaue they have the buine partner attention. And the buine partner may be more willing to actually think outide the box and conider different option than might normally be the cae. But thinking outide the box doen t mean they want to pend money on IT, unle you can how them in no uncertain term that they ll ee that money back and quickly. Generating Revenue with IT at LVR T he Rhineland Regional Council (LVR) provide pychiatric and other ocial ervice for the 9.6 million inhabitant of the Rhineland region of Germany. Challenged to operate on a hrinking tax bae a reult of the global receion LVR-InfoKom i helping make up the hortfall by taking on external, publicector cutomer. It a fairly unique trategy, ay Oliver Hoffmann, CEO of LVR-InfoKom and CIO of LVR. Thi way, we can capitalize on our IT efficiencie and reduce cot for the buine. Headquarter: Cologne, Germany Indutry: Public Sector Workforce: 15,000 total for LVR; 300 for LVR-InfoKom Webite: > Symantec Mail Security for Microoft Exchange > Verita NetBackup can truly deliver ROI within two year. And if it can t, I don t even bother with it. I ve etablihed a great deal of trut with the buine, ymantec.com/ciodiget 27

3 INDUSTRY FEATURE Mandar Marulkar, Chief Information Security Officer, KPIT Cummin Putting the Receion to Work at KPIT Cummin Many IT organization are finding that by automating or centralizing procee and optimizing their exiting infratructure, they can do more than they ever thought poible with what they already have. Thi receion i actually helping u innovate, ay Mandar Marulkar, chief information ecurity officer at KPIT Cummin. When you re in growth mode like we were for five conecutive year prior to thi downturn you can ometime overlook or not have the time to act on opportunitie to increae efficiency. In the pat ix month, we ve reduced the cot per IT employee by 20 percent without compromiing on ecurity. Headquarter: Pune, India Indutry: Buine, Financial, and IT Service Workforce: 4,800+ Webite: and I need to know that I m being honet with them about the benefit IT olution can deliver, and the timeframe in which we ll tart eeing reult. One area where companie can often reap ignificant gain quickly i by optimizing torage either by increaing utilization through torage virtualization or by freeing up primary torage capacity through archiving or torage tiering. (See Get Your Money Out of Storage on page 20 of thi iue.) Topf identified NewBay Media file hare a a prime opportunity for torage tiering. He recently implemented Symantec Enterprie Vault with File Sytem Archiving, which ha already paid for itelf in tape cot avoidance alone. I realized that 85 percent of the data on our file erver hadn t been touched in a year > Symantec Backup Exec for Window Server > Symantec Brightmail Gateway > Symantec Mail Security for Microoft Exchange > Symantec Network Acce Control and a half, he recall. By archiving that data onto econd-tier torage uing Enterprie Vault, I wa able to free up a lot of primary torage and eliminate mot of our tape backup. Channel your inner inurance aleman Sometime, however, ROI in t the point. Epecially with data protection and ecurity, bulletproof olution imply have to be in place during good time and bad or buinee face unacceptable expoure to rik. Sell thoe invetment to the buine a you d ell inurance, advie Kam Golpariani, vice preident, ecurity operation, ecurity rik management at Firt Advantage Corporation. Often it not poible or appropriate to build an ROI cae you have to explain the need in term of rik avoidance. Paint an accurate picture, without being overly dramatic, of what a wort-cae cenario would look like if the buine didn t have certain IT olution in place. A a provider of rik management ervice, Firt Advantage undertand that organization mut continue to manage rik very carefully during a receion. To mitigate the rik of enitive internal or cutomer data leak, the company recently deployed Symantec Data Lo Prevention. We do a lot of executive reporting, and we were able to how buine manager what the olution could accomplih uing non-technical term, ay Golpariani. Communication i the mot important thing. Liten to what they want and etablih a two-way dialog. In our cae, buine manager don t want certain data leaving the organization under any circumtance, and if it doe, they want to know about it immediately. We were able to attach a value to that rik, and how them that the olution wa jutified. Add King from The Alchemy Solution Group: Buine deciion maker hould only care about the operational or economic impact of IT olution. They hould view olution in term of buine value and look for cutomer reference in imilar indutrie. praad durga 28 CIO Diget July 2009

4 robin rao IT organization are being aked to compre the entire [implementation] cycle. Oliver Hoffman, CEO, LVR-InfoKom Getting time on your ide Ak a buine manager to name a few frutration with IT, and the time it take to complete project will likely come up. So might the number of employee dedicated to keeping the ytem running. Both have recently come under more intene crutiny. IT organization are being aked to compre the entire cycle, from the idea to the implementation to delivering the benefit to the buine, oberve Oliver Hoffmann, CEO of LVR-InfoKom, the IT ervice arm of the Rhineland Regional Council (LVR), Germany larget provider of ervice for the diabled. One of the way LVR-InfoKom i enabling it taff to accomplih more in le time i through continuou product and proce tandardization. For example, by tandardizing on Symantec Endpoint Protection and Verita NetBackup to manage two notoriouly time-conuming area endpoint ecurity and data protection each from a ingle conole, LVR i aving a ignificant amount of taff time. If our taff had to manage endpoint protection without a central management conole, or ue multiple tool to manage backup and recovery, they would be much le efficient, ay Dr. Chritian Hermann, head of infratructure at LVR-InfoKom. Even more important, tandardization almot alway make for a more effective olution. KPIT Cummin, a buine ervice provider baed in Pune, India, i taking a imilar path, identifying tool that are time burglar and replacing them with olution that are eaier to deploy and manage. With our previou antiviru olution, we had to maintain a eparate mater erver to hot the oftware for each of our even domain, explain Mandar Marulkar, chief information ecurity officer at KPIT Cummin. We moved to Symantec Endpoint Protection, which require only one central erver, and reclaimed 80 percent of one ytem adminitrator time. Technology triage: chooing project wiely Even after vetting technology invetment baed on ROI, rik avoidance, and taff time aving, ome project will inevitably have to wait until an economic recovery i at hand. Prioritizing i difficult, and politic often come into play. Booting Productivity at NewBay Media We re deploying a new Cico Unified Meaging ytem, which i a big invetment for a company that right now i watching every penny, ay NewBay Media Topf. Our employee might jutifiably ak, Why are you getting all thoe boxe with the Cico logo? We jut had to lay omebody off. But we did our homework, o we can confidently ay, Hey, thi i going to pay for itelf. We re going to be able to pick up the phone in any office or from a home uer office dial a four-digit extenion and get anyone in any other office without incurring long-ditance fee. It would be illy not to do it. The lat thing companie with a lean taff need i having pam drain employee time and morale. The publihing indutry hit particularly hard by the receion alo get more than it hare of pam, ince editor addree are often diplayed on multiple Webite and publication. We get a tremendou amount of pam, ay Greg Topf, director of IT at NewBay Media. One way we re fighting the receion i by accurately filtering before it get to uer inboxe. Uer don t have to worry about fale poitive, and we re giving them back hundred of hour per year in productivity if you conider the time it would take them to manually identify and delete every pam meage. Headquarter: New York City, USA Indutry: Media and Entertainment Workforce: 130 Webite: > Symantec Backup Exec for Window Server > Symantec Brightmail Gateway > Symantec Enterprie Vault Greg M. Topf, Director of IT, NewBay Media ymantec.com/ciodiget 29

5 INDUSTRY FEATURE Kam Golpariani, VP, Security Operation, Security Rik Management, Firt Advantage Corporation Reducing Rik Through Education at Firt Advantage Although Symantec olution play an important role in Firt Advantage Corporation data lo prevention trategy, educating employee about ecurity bet practice i alo an eential component. We get a lot of bang for our buck from our Security Awarene Program, ay Kam Golpariani, VP, ecurity operation, ecurity rik management at Firt Advantage. Mot incident of data lo or leakage aren t maliciou they re the reult of a broken proce, or omebody not knowing the proper way to do thing. We find that when employee are properly educated, we don t have recurring iue. Headquarter: Poway, California, USA Indutry: Rik Management and Buine Service Workforce: 4,700 Webite: > Symantec Data Lo Prevention Topf felt differently about another project involving network accelerator. I thought they d pay for themelve in ix to eight month, o I worked out a try-andbuy program with the vendor, he ay. After meauring the reult, the impact wan t what I had expected. Even though it would have been nice to have kept the accelerator, I ended up returning them, becaue I knew we could put that money to better ue. KPIT Cummin ha alo decided to move forward with unified meaging, citing imilar benefit and cot aving. The company i aggreively puruing erver conolidation through It i during difficult time that you make your reputation. Jay Shankavaram, Managing Director, Corporate Executive Board virtualization, a well a improving it aet management procee to ave time and reduce oftware licene cot. We re electing invetment that allow u to make more optimal ue of our exiting infratructure and improve procee, ay Marulkar. Thi i allowing u to reduce cot for our cutomer, becaue they are alo feeling the heat of thi receion. Rethinking the future The current economic climate won t lat forever. But the way IT leader repond to it will leave a lating impreion on their colleague and buine partner. The challenge for IT i to poition itelf a a trategic aet that can help drive buine outcome and prepare companie for new direction, ay the Corporate Executive Board Shankavaram. Becaue a lot of organization are rethinking the way they re planning to grow. They re going back to their drawing board. And IT leader have the opportunity to help lead thi tranformation. For CIO who ve truggled for year to be taken eriouly a true buine partner, the drawing board may not be uch a bad place to be. n 1 Bobby Cameron, CIO: Avoid IT Marginalization on the Path to BT: CIO Settling for Operational Maturity Mut Strive for IT Excellence, Forreter Reearch, July Ken Downie i enior writer at NAVAJO Company. Hi work ha appeared in Buine Finance, Internet World, and Buine Credit magazine. michael brunetto 30 CIO Diget July 2009