PRODUCERS CLUB EXHIBITOR AND SPONSORSHIP PROSPECTUS

Transcription

1 PRODUCERS CLUB EXHIBITOR AND SPONSORSHIP PROSPECTUS 2018 Robin Robins Founder And Author, Technology Marketing Toolkit, Inc.

2 The Top 5 Reasons Why You ll Want To Sponsor A Technology Marketing Toolkit Event: You ll get access to our members, who make up a very unique group of IT services CEOs (MSPs, VARs, IT consultants) in the IT services channel. They are the MOST INFLUENTIAL resellers of IT services, hardware, software and communication systems, acting as the IT department for hundreds of thousands of small to mid-size businesses from around the world. If your company sells any kind of technology solution to small-medium businesses (SMBs), you need to work with our members! You ll get the HIGHEST ROI from our events over any other events you may have sponsored. That s because our IT services CEO members are serious about growth and have invested serious time and money into marketing, sales and expanding the IT services offerings to their clients. They are ALWAYS eager to discover new tools, software and technology solutions they can resell and recommend to their clients. You will be assisted by our senior sponsorship consultants that are dedicated to your success and who will offer strategies to maximize your sponsorship investment, build brand recognition and generate a solid, return on your marketing investment. We will work with you to customize the perfect sponsor opportunity to fit your specific goals and brand-building ideas. Yes, we have standard sponsorship packages that work; but we can also offer any combination of focus groups, technology labs, speaking sessions, lunch-and-learn workshops, plus a wide variety of unique experiences that will build name recognition, engagement and drive sales. We consistently deliver the highest quality and quantity of attendees at our events, workshops, webinars and websites. Our numbers always reflect a true and accurate representation of the audience we attract.

3 WHO IS ROBIN ROBINS? There is no question about it: Robin Robins has guided more MSPs, VARs and IT business owners to greater profits, success and growth than any other person in the IT channel, period. She is famous for creating wildly successful marketing campaigns to sell IT services in the fastest, most efficient ways possible and for creating a large base of loyal, raving-fan clients who rely on her for business and marketing advice. Robin Robins is the IT industry s most in-demand marketing consultant, sales trainer and author who specializes in highly effective marketing strategies for VARs, systems integrators, MSPs, solution providers and IT consulting firms. Robin is the author of the Technology Marketing Toolkit and Million-Dollar Managed Services Blueprint. To date, over 8,000 IT business owners from all over the US and in 2 different countries have learned and implemented the marketing systems she has developed to create hundreds of millions of dollars in NEW sales, NEW opportunities and NEW revenue streams for their business. Robin has been voted a #1 speaker at many industry events, such as ChannelCon (formerly known as BreakAway), System Builder Summit and VARVision, ASCII Success Summits (formerly known as ASCII boot camps), CT Summit and SMB Nation. She has been published in VARBusiness, echannelline.com, Sales and Marketing Magazine, Selling Power and SMB Partner Community Magazine. Robin is a true marketing rock star for small IT business owners and currently commands over $1,500 per hour for her consulting services, with a six-month waiting list. In addition to her extensive experience with IT services firms, Robin has developed marketing strategies for over 1,200 businesses in 14 different industries across North America, Australia and Europe. This includes both online and offline marketing strategies for computer training schools and universities, franchise organizations, software companies (Novell, Surf Control, AVG antivirus and Microsoft), financial services, seminars and events, member organizations and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful, sales-driven organizations in the world. 4 Robin has more documented client success stories than any other marketing consultant in this industry, period. 4 She has spent over a decade researching, developing, testing and refining marketing campaigns for MSPs and IT services companies. 4 She has over 8,000 clients that span the globe and are made up of brand-new start-ups, multimillion-dollar IT firms and everything in between. 4 She has developed at least a dozen marketing campaigns and systems directly responsible for generating over a MILLION dollars in IT services revenue for her clients.

4 WHAT IS THE PRODUCERS CLUB? Producers Club Member Quarterly Meetings The Producers Club is a marketing coaching program we run for IT business owners to help them improve the sales and marketing systems in their businesses. The Producers Club members are our most successful, most aggressive and most forward-thinking clients who are always looking for new ways to grow their business and better serve their clients. They get it when it comes to gen erating leads versus looking for someone to hand them leads. How Is This Program Delivered? Our members attend our quarterly two-and-half-day meetings to learn, collaborate and work on their business. Who Attends? This event is attended by approximately CEOs of IT services firms. The rest attend via virtual live stream. Better than 90% of the audience will be the owners of the business; the other 10% will be made up of their sales and marketing teams, or their spouse who assists them in running the business. Our total membership is made up of approximately 50 IT services companies (and growing). What Do Attendees Pay To Attend? Producers Club members spend $17,964 per year for their membership, excluding hotel and travel. They are truly committed to growing their business by investing in themselves and solutions that can help them better serve their clients and add new revenue streams. Producers Club Was The Single Best Investment I Have Ever Made In My Business That single decision to make the leap of faith, that if I worked hard on Robins system...i would be able to afford the membership. I was right. A one-man band in 201 struggling because there wasn t enough time in the day to now.5 employees (including myself), quarterly trip to Nashville from my smaller Canadian city (those trips aren t cheap for us...add roughly another $12K in expenses per year for myself and my *financial advisor* to attend) AND last year saw an over 256% growth in my bottom line yup, GROWTH to the bottom line even with the expense or Producers Club membership... even with the increased costs of committing to getting to the Producers Club meetings quarterly, even with the increased salaries of the new employees Producers Club was the single best investment I have ever made in my business. Scott Beck, BeckTek IT

5 ABOUT OUR CLIENTS Our clients consist of managed IT services providers, VARs, systems integrators and IT solution providers who deliver outsourced IT services and support to other small and medium as well as small enterprise businesses. The services they recommend, sell and support include fully outsourced IT services and support, help desk services, backup solutions, IT security solutions and monitoring, and collaboration tools, cloud computing, hardware, software, phone systems, printers and office equipment, VoIP, Internet, fiber-optic cable and all things that touch the network. CLIENT PROFILE Range of Years in Business Range of Annual Revenue % Under a Year 29% 1-5 Years 18% 22% 1% 6-10 Years Years Years 22% Under $500,000 $500,001 to $1 Million % 71% 15% Over 20 Years New Services Looking To Offer 28% 9% 22% 4% $1 Million to $5 Million % $5 Million + Managed Security Solutions Cloud Solutions And Services Mobile Device Management And Security VoIP, Phone Systems And Other Telecom % Physical Building Security, Cameras 15% 26% HaaS 18% 10% Managed Print Solutions 11% 1% Video Conferencing And Telepresence 11% How Many Clients? Over % 40% 0% 20% Managed IT Services Anticipated Revenue Growth Over The Next Year 4% 54% 12% Cloud Backup WiFi Services Hosting, Spam Filtering % 1% 1% 27% % 0% Less than 10% 11% 15% 20% or more

6 2018 Producers Club Meeting Dates and Locations January 25-27, 2018 JW Marriott Phoenix 550 E Marriott Dr. Phoenix, AZ July 26-28, 2018 Renaissance Nashville 611 Commerce St. Nashville, TN 720 October 18-20, 2018 Renaissance Nashville 611 Commerce St. Nashville, TN 720

7 2018 Producers Club Sponsorship Opportunities Platinum Sponsorship NEW This is a 25-minute main-stage speaking session on Friday. It is part of the meeting main agenda. Session description must be approved by Technology Marketing Toolkit in advance. PowerPoint slides are due in advance. Session is promoted in the agenda, streamed live to the virtual attendees and posted on our private members-only portal for our members to watch on demand. You will receive a copy of your video presentation. Only one available per Producers Club Meeting. Gold Sponsorship NEW This is a 25-minute main-stage speaking session on Thursday. It is part of the meeting main agenda. Session description must be approved by Technology Marketing Toolkit in advance. PowerPoint slides are due in advance. Session is promoted in the agenda, streamed live to the virtual attendees and posted on our private members-only portal for our members to watch on demand. You will receive a copy of your video presentation. Only one available per Producers Club Meeting. Expert Breakfast-And-Learn Or Lunch-And-Learn Your 25-minute presentation will be video recorded, streamed live to virtual attendees and posted on our private members-only portal for our members to watch on demand. This presentation takes place either during breakfast or lunch of day two of our quarterly meeting. Focus Group Dinner 0-minute dinner session on Thursday evening for up to 25 MSPs. Session is ideal for a new product launch and feedback on existing or proposed programs. Includes dinner for attendees and is moderated by Technology Marketing Toolkit. Bronze Sponsorship You and your staff will have unrestricted access to attendees for the entire event. Your exhibit table will be located in the flow of the event attendees path. Virtual Producers Club Sponsorship We offer a virtual feed of the event LIVE to all our members who could not attend in person. As a Virtual Event Sponsor, you may display your company s ads during the commercial breaks. Average Increases By All Candidates In The Producers Club Better Your Best Competition 8% Average Increase In Revenues 227% Average Net Profits Fun Group Activity Sponsor Each quarter we do a fun activity, such as an outing to Kings Bowl, a baseball game or a Halloween Costume Party. This is a great way to mix and mingle with Producers Club members in a more relaxed atmosphere and get great brand recognition and appreciation from attendees. This sponsorship includes two minutes on the main stage, listing in the agenda as the Activity Sponsor and lots of signage and branding at the event. Book Signings With Best-Selling Authors At every meeting we bring in celebrities and best-selling authors. As the Book Sponsor, you will be able to give every attendee a copy of the speaker s book with your logo (sticker) placed on the front cover. Attendees will be driven to YOUR booth to collect their copy of the book, giving you an excellent opportunity to meet face-to-face with all attendees and create goodwill. We may also be able to arrange a book signing at your booth with a photo opportunity with the author, creating an experience attendees won t forget! (NOTE: This must be agreed upon by the speaker/author.) Celebrity Sponsor As the Celebrity Sponsor, you will get your name and brand associated with major celebrities, as well as massive social media exposure and traffic to your booth. Attendees will be driven to your booth for pictures with the celebrity in front of a backdrop with your company logo and branding. Attendees will be given electronic copies of their photos, fueling social media posts with your name and logo exposed to all their Facebook, Twitter and LinkedIn clients, peers and friends. 77% Average Increase In Managed Recurring Revenue 244% Average Increase In Managed Recurring Revenue Clients

8 6-foot skirted exhibit table with electrical and 2 chairs; pull-up banners and logo tablecloths only Logo and URL included on Producers Club website 2018 Producers Club Sponsorship Opportunities And Availability sponsors@technologymarketingtoolkit.com or call (615) Platinum Sponsor Gold Sponsor Lunch-And- Learn Breakfast- And-Learn Focus Group Dinner Celebrity And Book Signing Sponsor Fun Group Activity Sponsor Bronze Sponsor Ad in Marketing Strategy Brief Robin Recommends section Half-Page Ad Exhibit staff pass includes breakfast, lunch and reception 4 2 Included in Sponsor Listing handout Session promoted on Producers Club Member Dashboard and Agenda Speaking Session Time 25 Minutes Main Stage Friday 25 Minutes Main Stage Thursday 25 Minutes Main Stage During Lunch 25 Minutes Main Stage During Breakfast 0 Minutes 2 Minutes Main Stage 2 Minutes Main Stage Session will be video and audio recorded, streamed live to virtual attendees and posted on virtual site after event Listed as Sponsor of Opening Fun Group Activity on agenda, signage in reception room Availability 1 Available 1 Available 1 Available 1 Available 1 Available 1 Available 1 Available 1 Available Additional Sponsorship Opportunities (Price Per Meeting) Main Room Seat Drop 90 Second Video Ad Played Before Opening Session Social Media Post Room Drop Meal And Break Sponsor Evening Dinner Group Pre-Event Mailer Room Key Virtual Sponsor Photographer T-shirt Sponsor Mobile App Sponsor Push Notification Mobile App Banner Ad Don t See What You Want? We love working with our sponsors to create unique experiences that maximize sales and lead generation for you. Call us to customize the perfect sponsor package and to get pricing and availability on our standard packages. sponsors@technologymarketingtoolkit.com (615)

9 Here s What Our Past Sponsors Have To Say About Our Events Hundreds And Hundreds Of Qualified MSPs Have Met With Us TetherView is a proud vendor sponsor of several of the Robin Robins events. We attended the Boot Camp in Nashville and it could not be better! Hundreds and hundreds of qualified MSPs have met with us and we have had the privilege of working with many of them. Boot Camp and Producers Club meetings have been the two biggest marketing efforts and we could not be happier. We are meeting great people, the days are long and strong, we are closing business and making friends. If you are thinking about sponsoring one of Robin s events, I am delighted to recommend that you do it. Rich Pekmezian, TetherView We ve Never Had A Bad Show With Robin, And Our ROI Is Always Astounding Robin Robins events are our favorite events time and time again. The quality of the leads here is terrific, and the people that Robin puts in front of us are precisely the kind of people we try to get in front of. The attendees at Robin s events are extremely serious about growing their business and invest copious amounts of time and energy to be here. Technology Marketing Toolkit events are designed to let the attendees meet and speak with the sponsors, and many spend quite a bit of time talking with us and about us. This group is a great referral source. We ve never had a bad show with Robin, and our ROI is always astounding. Since starting with Robin, we ve grown to almost triple our original size. Mark Winter, RapidFire Tools Sponsoring The Producers Club Has Really Been A Great Partnership For Us Producers Club members are truly investing in growing their business, and having the opportunity to meet with the group on a routine basis allows us to meet new members and engage regularly with existing partners in the group. As we plan our annual events, this is one we make sure to attend. John Tippett, Datto Networking Please Contact Our Sponsor Team To Customize The Perfect Sponsor Opportunity For Your Organization Contact Our Sponsor Team: Phone: (615) sponsors@technologymarketingtoolkit.com FAIR WARNING: Limited number available at each meeting. These sponsorships fill up quickly.

10 Join Us In 2018 To Get New Partners And Have Some Fun While Doing It

11 Producers Club Meetings Are Attended By Approximately CEOs Of IT Service Firms The Producers Club members are always looking for new ways to grow their business. Celebrity Speakers Sponsor Fun Activities

12 Here Are Just A Few Of The Companies Who ve Partnered With Us For more information about sponsorship opportunities, sponsors@technologymarketingtoolkit.com or call (615) Cool Springs Blvd., Suite 104 Franklin, TN Technology Marketing Toolkit, Inc. All Rights Reserved.