PERFORMANCE-DRIVEN DIRECT RESPONSE MARKETING FOR THE PREMIUM TRAVEL AUDIENCE

Transcription

1 PERFORMANCE-DRIVEN DIRECT RESPONSE MARKETING FOR THE PREMIUM TRAVEL AUDIENCE

2 Welcome to the World s Greatest Vacations 2 As we enter our 25th anniversary, consumers have made The World s Greatest Vacations (formerly Treasure Chest) the #1 circulation media in travel because they know, only leading travel related companies are featured. For five years, every company to participate has repeated because their ROI goals have been surpassed. The World s Greatest Vacations is perfectly synergized on and offline direct response media. Each spring and fall 1.1 million of the country s most active vacation travelers receive their The World s Greatest Vacations mailing and every week, 500,000 1,000,000 digital impressions via our newsletter, site and multiple social media channels. Direct mail has never been more effective at reaching the high net worth consumer; surpassing digital media. At 11 cents/unit our partners see far superior results than their own direct mail costing 10x as much. The secret sauce? Our database curated over 25 years + synergized with multiple touch points. Accountablity is my hallmark and thus, the industry s only performance guarantee. If The World s Greatest Vacations fails to surpass marketing and sales goals, a make-good will be provided. Lastly, my team and I like to be helpful. Please, apply our expertise to problem solve. Very best regards, Richard Shane Founder and CEO The World s Greatest Vacations * The DMA and IWCO:

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5 5 reasons companies PARTNER with us Database Effectiveness PROVEN Synergized & Turnkey Guaranteed ROI 5 Travels deepest and most targeted database of high net worth, active vacation travelers. Direct mail s effectiveness is at record levels and greater than digital media. Cruise lines, resorts and tour operators see a greater response rate and cost per booking than their own direct mail costing 10x as much. For 25 years, thousands of campaigns for yacht builders, cruise lines, resorts and tour operators have surpassed their sales and marketing goals. Each week our partners receive 500,000 1,000,000 digital impressions via multiple channels. Sales and marketing goals are exceeded or, following season is on us.

6 500,000 1,000,000 Weekly Digital Impressions 10% Higher Engagement Than Industry Competitors ¹ Record ROI for Direct Mail ³ ROI = $ x $ 1 7.2% % COMPETITORS % 5% THE WORLD S GREATEST VACATIONS 2015 MEDIAN DIRECT MAIL ² 2015 PARTNERS: THE WORLD S GREATEST VACATIONS Facebook Engagement Direct Mail Response RATE 1Average Facebook engagement of the top 16 travel sites and blogs (based on Fathomaway list) at % vs. The World s Greatest Vacations at %. 2 The Direct Marketing Association, Harvard Business Review, Nielsen 3 Harvard Business Review

7 ROI keep our Partners RETURNING 18k 16k 14k Major Cruise Line Travel Supplier 16,501 BOOKINGS 12k 10k 8k 6k 4k 2k Premium Vegas Resort 3,156 12,717 Major Cruise Line 5,762 Leading Resort 6,472 7 CIRCULATION 1,400,000 1,400,000 1,100,000 1,400,000 1,000,000

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9 Who s using direct mail? 9

10 PROPRIETARY DATABASE FOR PREMIUM TRAVEL 10 PREMIUM 50% Male, 50% Female $210K Median HHI Median Age: 45 Skews Major DMAs Interested in Premium Travel Experiences HIGHLY ENGAGED Direct Response Card Sign-Ups Online Sign-Ups Proprietary Look- Alike Modeling Double Opt-In for

11 AllStar PartnerS include: 11

12 WHAT OUR CLIENTS SAY Atlantis was guaranteed to have their bookings goal achieved it was exceeded tenfold. Atlantis 12 The overall results to date from the current Spring Treasure Chest mailing are excellent record level strong ROI! You were right conducting the match back against our reservations booked made total sense to validate this advertising. Also, I am delighted to hear about the increased circulation. The Breakers Richard, the result of this last mailing was just brilliant. The momentum we have built surpassed our highest expectations. It was more than double what we have ever achieved in the past. Thank you for being easy to work with, very professional, a man of your word and willing to work with us to achieve the best result possible. We have worked together for over 13 years now and your passion for your brand and the support of ours has never wavered. Thank you for helping to grow our great brand as one of the world s greatest vacations. Cunard North America

13 As you know, eight consecutive mailings from 2008 to 2011 have filled our ships and database with thousands of Treasure Chest bookings! Thrilled to see the circulation continuing to grow. Carnival Cruise Lines Before the campaign you thought it might drive 3k to 4k bookings. It was more than that. The Venetian Hey Richard, I just have to share the response to our inclusion in Treasure Chest this fall has really been fantastic. We definitely surpassed our ROI expectations by closing a good bit of business and are actually still getting inquiries off of it. Additionally, we are now marketing to those that expressed interest and are seeing a good return there as well. Now I see why/how you guaranteed results! We would really like to partner with some of your cruise lines and be the Call To Action on their inserts. Look forward to the next mailing. Thanks a million! Cruise Planners, American Express 13

14 RATECARD 14 CHANNELS Rates are inclusive of printing, postage, database, and digital media support for integrated communication. CHANNEL CIRCULATION RATE Direct Mail 1,100,000 $118,000 Additional Insert 1,100,000 $72,000 Social 500K 1,000,000K/wk FREE 50K/wk FREE KEY DATES DM Creative File Due: Fall /15/2017 Spring /25/2018 Mailing Drops: 09/25-10/09, /25-04/09, 2018 Digital: Begins Upon Reserving Space

15 EXCLUSIVE LUXURY VACATIONS! Follow us at: The World s Greatest Vacations

16 TURN-KEY INTEGRATED MULTI-CHANNEL DIRECT MARKETING 25 years of growth to become the largest circulation media in travel Guaranteed Success THEWORLDSGREATESTVACATIONS.COM