Overview of Marketing Tools for Licensees

Transcription

1 Overview of Marketing Tools for Licensees

2 Marketing & Networking Tools Tools in Marketing section of Administrative Menu Brand, Print, Presentation, Web, Reference Tools Co-Branding with Logo Custom Resource Centers Certification Graduate Directory Volunteer Buddy Coaching Directory

3 Marketing Brand The Brand sub-tab is the first of five tabs on the Administrative Menu under the Marketing tab. Brand includes talking points for communicating with individuals about personal use of the Wellness Inventory, as well as for communicating about use in worksite wellness.

4 Marketing Print The Print tab includes single and double-sided flyers that you can have customized with your logo and contact info at no charge. You receive a hi-res PDF that you can print. There are also printable PDF files with endorsements, cost savings for worksites, biometric improvements, a flyer on compassion fatigue, and a printable poster.

5 Double-sided, customizable flyer. (Front)

6 Double-sided, customizable flyer. Back.

7 Poster 24 x 30 This is a high-resolution PDF file. Can be taken to printer and blown up or printed at a smaller size. Be sure to mount on gator board (Kinkos term) as it is stiff and will not warp like conventional poster board. Hang the poster on the wall of your office for use with your clients, at health fairs, and at presentations and talks. To use on a table top, print at a smaller dimension and mount with an easel. No cost for PDF. Contact Jim.

8 Marketing Presentation This tab has PDF presentations that can be viewed on your tablet, laptop or a projector. There are two presentations can be customized with Licensee s logo and contact info for no cost. There is also key PowerPoint slides which you can use in your own presentations for your coaching practice or business, including the wellness wheel and Illness-Wellness Continuum.

9 Marketing Presentation This presentation has 22 slides. The final slide can be customized with licensee s logo and contact info at no cost.

10 Marketing Web The Web tab includes a free-standing promotional web page that you can customize with your logo and contact info (see next slide). If you want to include Wellness Inventory information on your web site, with your own header and navigation, you also have a choice of four different formats of web content, You will be able to preview each of the choices. We provide 4 lines of programming code that you can copy and send to your web master in order to have it placed on your website.

11 Licensees can customize their promotional page can with their logo in the upper right hand corner (or name and business name if you don t have a logo), Your contact info will appear in the lower left hand corner. Make these changes by clicking on a link under Option A on the Web tab. There is a Flash movie at the top of the screen to introduce clients to the Wellness Inventory, an interactive wellness wheel that they can rollover to view descriptions of dimensions, as well as a tour of the program. You can link this page to your website, or send out as a link in an to prospective clients.

12 The Reference tab includes white papers on worksite wellness, ROI on worksite programs, healthcare costs in the US, as well as reports from the Military on their new holistic resiliency program and an overview of the $1.9 trillion global wellness market across nine industry segments (from perspective of spa industry. Marketing Reference

13 Marketing Reference The Wellness Inventory has received kudos in two important reports, one from Stanford Research Institute, Spas and the Global Wellness Market, as well as a Pentagon-Funded Report, Total Force Fitness for the 21 st Century: A New Paradigm

14 The Wellness Inventory is a foundational wellness tool. Stanford Research Institute

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16 Emerging $1.9 trillion global wellness market according to report from Stanford Research Institute. (Now revised to $3.4 trillion 2014)

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18 The Wellness Inventory featured as an exemplar assessment in Total Force Fitness for the 21 st Century: A New Paradigm. Military Medicine (August 2010)

19 A Holistic Paradigm to Promote Resiliency Admiral Michael Mullen, the Chairman to the Joint Chiefs of Staff called for a "21st century definition of fitness that recognizes the importance of a more holistic paradigm that balances performance and readiness with health and well-being." The result is "Total Force Fitness for the21st Century: A New Paradigm," a special supplement to Military Medicine, (August 2010), which outlines the Military s new holistic resiliency program. The Wellness Inventory received a two page profile as the first of four featured assessments featured in the article, "A Survey of Multi- Dimensional Health and Fitness Indexes.

20 Co-Branding with Your Logo Your logo appears on all Wellness Inventory pages except home page ( Cost: $195 per year for professionals, $395 for companies and organizations.

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22 Customizing the 12 Resource Centers

23 Customizing the 12 Resource Centers One of your goals as a wellness coach is to support your client s personal wellness journey year-round. The 12 Wellness Resource Centers can be customized with your products, services, classes, and workshops, to complement the existing resources. You can also include strategic partners (local fitness centers, yoga studios, nutritionists, etc.). Your resources will appear at the top of each resource center, above the existing resources. Professional Licensees Cost: $195 for up to 10 resources $495 unlimited resources

24 Networking & Support

25 Certification Graduate Directory Networking Community Support As a graduate of the Level I Training and a licensee you will be able to access the Certification Training Directory where you can search for graduates of our training. Use to directory to network, connect with graduates with similar interests, or to collaborate on a project.

26 Certification Graduate Directory

27 Find a Volunteer Buddy Coach / Join Volunteer Directory