Commentary: Business Partner may be contacted to provide an opinion or comment on a particular subject, which may result in a sidebar case study.

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1 Hospitality magazine News items/press release: Submission of news items for consideration to be included in relevant section of Hospitality magazine Articles: Opportunity to submit articles for consideration for inclusion Topics: Opportunity to suggest magazine topics, which Business Partner has a particular area of expertise. Commentary: Business Partner may be contacted to provide an opinion or comment on a particular subject, which may result in a sidebar case study. Inserts: Reduced rate on magazine insert Advertising discounts: Reduced rates on advertising rate card Polywrap (4 issues only) One Business Partner has the opportunity to use the magazine s polywrap to advertise a particular message or product/service. Tip-ons: Sample product or CD/DVD attached the front cover or specific page Belly wrap: Effective method of directing readership to your article or advert from this magazine wrap around activty

2 enewsletters contribution News items/press releases/articles: Submit ion of news items for consideration to be included in relevant section of the newsletter with links back to the website Topics: Opportunity to suggest magazine topics, which Business Partner has a particular area of expertise. Banner ad: Exclusive opportunity for one business partner to use the enewsletter to promote a product or service Button link: A maximum of four button links per issue which will allow readers to click through and discover more about a Business Partner s activity Distribution: Business Partners have the opportunity to have their own enewsletter delivered to all or specified sections of the IOH membership Website contribution Links: Sponsored link from the IOH home page Banners: Exclusive opportunity for one business partner to use the enewsletter to promote a product or service Sponsor button link: Restricted number of button links on the IOH home page, which will allow readers to click through and discover more about a Business Partner s products and service

3 Events: Free listing of a Business Partners attendance at a specific event. Recruitment: Reduced rate for advertising positions on the job search section of the Institute s web site. Direct Marketing to members Direct mail: The Institute can facilitate direct mail campaigns to members, either en masse or targeted to meet your requirements s: The Institute can facilitate campaigns to members, either en masse or targeted to meet your requirements Telemarketing: If you wish for your marketing activity to be followed up by a professional telesales/marketing company, then the Institute can arrange this for you, without the need to enter into long contracts Special Interest Group (SIG) activity Business Partner s can request topics and questions to be addressed by SIGs Attendance: Business Partner can become involved with relevant SIGs by sending along a expert spokesperson to offer their views Hosting: Business Partners can request implementation of a SIG (or focus group) to address subjects pertinent to their business

4 Members surveys Creation: The Institute s marketing dept can assist Business Partners with the creation of on or off line surveys Business Partners may be asked to contribute to surveys carried out by the Institute Distribution: Business Partners could have on or offline surveys distributed to Institute members either en masse or by a specified criteria Press releases activity Dependent on the topic and content Business partners may be asked to provide commentary or comment for press releases from the Institute Marketing services Microsite: Each Business Partner will be provided with a micro web site within the relevant section of the Institute s website, which will include links back to a business partners home page On-line promotion: These can be arranged to complement your marketing objectives

5 Regional activity Events: Reduced exhibitor rates for business partenrs at events organised by the Institute Attendance: Free attendance to all events organised by the Institute Contribution level: Dependent on the business partner level attained, an invite up to speaker level could be offered Membership No. of free members: Business Partners will receive up to ten memberships as part of their agreement Accreditation Potential training provider: Those business partners who deliver training programs relevant to the Institute s members may wish to become an Authorised Training Partner On-line information services On-line access: Free access to the Institutes information services Publications discount: Up to 30% offf a range of market research reports from Keynote publcations