Media Kit. Print & Digital Media Education & Relationship Marketing Interactive & Sales Engagement Platforms Consumer Engagement

Transcription

1 Media Kit Print & Digital Media Education & Relationship Marketing Interactive & Sales Engagement Platforms Consumer Engagement 1

2 at Where Travel Agents and the Travel Industry Turn for News The Largest Travel Agent Training Platform in the World How to Sell and Market Leisure Travel The Business Magazine for Marketing and Selling Leisure Travel From Home Reach the 95% of Travel Agents Who Don't Attend Physical Trade Shows "Our business is designed to reach the right agent, with the right message, in the right medium. This provides advertisers with targeted opportunities that drive measurable results." Mark Murphy Founder/CEO, travalliancemedia, Travel Industry Advocate 2 3

3 Online & Digital Media Solutions 08 TravelPulse.com 10 TravelPulse.com Content Strategy 14 TravelPulse.com Display Banner Advertising 18 TravelPulse Newsletters 26 TravelPulse Video Production and Distribution 28 TravelPulse Social Media Packages 30 Webinars Presented by TravelPulse.com Print Media Solutions 36 Vacation Agent Magazine 42 Magazine 50 Build a Franchise Position Digital Sales Platforms ROI 32 TravelPulse Dashboard Rate & Specs 40 Quarterly At-A-Glance: Vacation Agent 46 Quarterly At-A-Glance: Agent@Home Magazine 48 Special Sections 70 Advertising Rate Card 71 Print Close & Materials Due Dates 72 Print Media Requirements 73 Mechanical Specifications 74 TravelPulse.com Digital Advertising Specs 76 TravelPulse.com Content Strategy Specs Marketing Specs 52 Digital Events Marketing Education & Relationship Marketing 58 Travel Agent Academy 65 Travel Agent Academy Affiliate Program 4 5

4 High Impact Digital & Print Media TravelPulse.com Vacation Agent Magazine Magazine Travel Forward The largest travel news site in the world with more than 93,000 travel agent subscribers. The ONLY publication that helps travel agents sell and market the products that pay them commissions: Hotels/Resorts, Cruises, Tours/Packages to Destinations globally. The ONLY publication that reaches and engages home-based travel agents on how to market and sell travel from home. Business Information Interactive Sales Platforms Your Brand Product Information Training & Education The Right Agent, the Right Message, the Right Medium travalliancemedia connects travel brands to travel agents, and their customers, in a unique and innovative way. We provide an integrated media approach that is unique, targeted and, most importantly, highly relevant to the travel agents you want to engage. Work with our team to create a customized, measurable approach for your travel agent marketing. ISSUE 136 APRIL 2017 $10.95 Families: Where They re Going, Why They re Going and How to Reach Them at MAY 2017 ISSUE NO.150 $8.95 Honeymoons and Beyond How to tap into the ever-growing romance market Industry News & Media We put your brand at the center of a 150 billion dollar market. 6 7

5 TravelPulse.com Where Travel Agents and the Travel Industry Turn for News With more than 93,000 travel agent subscribers, TravelPulse reaches almost 90% of all U.S. based travel agents. Syndication partnerships with MSN, TRONC (Tribune Content Agency), Fox News and more than 10,000 consumer websites, put YOUR CONTENT in front of more than 200,000,000 potential travelers as a bonus to your digital trade media buy. 93,000 travel agent subscribers wake up to TravelPulse.com in their inbox. 8 9

6 TravelPulse Content Marketing Programs Build Your Brand with Engaging, Shareable Content Utilizing a variety of different media components, from editorial insights and advice to videos, blogs, and travel offers, TravelPulse engages travel agents around YOUR BRAND. Engaging and shareable content ensures travel agents are up to speed on all of your latest news and offerings. An integrated media dashboard, tracking travel agent engagement with your content, provides measurable results on your digital marketing efforts. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. - Content Marketing Institute Content Marketing Program Suggested Options Your TravelPulse Content Marketing Components: Elite Premiere Deluxe Starting From $8000/mo $4500/mo $2500/mo Offers and Promotions 1x/day 2x/week 4x/month Your Brochures 5/ea 2/ea 1/ea Ready to Air Videos 4x/year 2x/year 1x/year Press Releases Guaranteed Placement Editorial TravelPulse News Features Up to 15x/year Up to 10x/year Up to 6x/year Up to 12x/year Up to 6x/year Up to 4x/year Blogging Up to 1x/week Up to 2x/month Up to 1x/month Content Marketing Programs can be fully customized to meet your needs

7 Let us tell your story Design a strategy around telling your story to an engaged audience of travel agents, utilizing a multimedia and measurable approach including: 1. Featured Editorials Our editorial team works with you to publish in-depth and unique content about your brand. 4. Blogging Have a voice in telling your story and sharing your brand s unique perspective with the TravelPulse community. 2. Guaranteed Press Releases Guarantee that your key press releases get picked up in addition to our normal news coverage. 5. Offers & Promotions Your offers and promotions will be featured to 93,000 agents in the TravelPulse Daily Newsletter and across TravelPulse.com 3. Ready-to-Air Videos Have us create video content or provide your own "Ready to Air" videos, to put a face to your product, property, or destination. We will deliver a minimum of 5,000 views per video. 6. Microsite All your content is aggregated on your very own branded microsite: your unique space on TravelPulse.com 12 13

8 970 x 90 TravelPulse.com Display Banner Advertising Targeted Digital Media Campaigns Homepage Takeovers Category Takeovers 160 x x x x x x x 600 Run of Site Content Categories & Sections 970 x 90 Latest Travel News Cruise Hotel & Resort Destination & Tourism Airlines & Airports, Car Travel Agent, Host Agency and Consortia Features & Advice Business Travel Travel Technology Homepage Takeover 160 x x x 600 Rental & Rail Tour Operator Vacation Packages People & Entertainment Impacting Travel Own the Homepage, the Latest Travel & Tourism News Category page, and every article that's tagged "Latest Travel & Tourism News" Your brand featured alongside the Latest News and single news stories Example Homepage Takeover 14 15

9 Category Takeover Own an Entire Category (i.e. Hotel & Resort) Your advertising surrounds ALL hotel & resort news, hotel & resort offers, hotel & resort suppliers, and hotel & resort video content

10 TravelPulse Newsletters 18 19

11 TravelPulse Daily Newsletter Display Banner Advertising Your Brand in Front of 93,000 Opted-in Travel Agents Every Morning Advertise in the TravelPulse Daily 728x90 300x x90 TravelPulse: Weekend Edition Offers of the Week The place for breaking news, travel industry coverage and the hottest offers and promotions. Position your brand s message alongside relevant category content. Top News/Featured Deals: 728x90, 300x250 News Align your brand s messaging with the top trending articles and offers of the week in the Weekend Edition and Offers of the Week. Category Display Units: 300x250 Distribution: 93,000 opted-in Travel Agents 300x250 Frequency: TravelPulse: Weekend Edition - Every Saturday TravelPulse: Offers of the Week - Every Sunday Distribution: 93,000 opted-in Travel Agents Content Categories & Sections Top Stories Opinion Hotel & Resort Tour Operator Vacation Packages Car Rental & Rail Travel Agent Travel Technology Host Agency & Consortia Business Travel Offers 160 x 600 Sponsorship Opportunities Takeover with Featured Offer Banner Takeover 728x90 Leaderboard 160x600 Wide Skyscraper Featured Offer Cruise People Airlines & Airports Features & Advice Destination & Tourism 20 21

12 728x90 TravelPulse: Niche Newsletters Niche Travel and Destination Focused Newsletters Highly targeted advertising to the travel agent sales force most likely to sell your destination or brand. Our Niche Newsletters are delivered to agents who have opted-in to receive the latest news and offers for specific travel segments or destinations they sell most. TravelPulse: Interstitial Banner Interstitial banner is displayed to all travel agents arriving to TravelPulse.com from the TravelPulse Daily Newsletter. Banner is shown shortly after the page loads. Recommended Sizes (Sizes are flexible) 970x x x x250 (Mobile) 300x x90 Leaderboard 300x250 Rectangle (2) Featured Offer Niche Newsletter Lineup River Cruise E-Newsletter Vacation Agent E-Newsletter (River Cruise Compass) Frequency: 2x/month Frequency: 2x/month (Every other Thursday) (Every other Tuesday) Caribbean E-Newsletter Luxury E-Newsletter Frequency: 2x/month (The Luxury Insider) (Every other Friday) Frequency: 2x/month (Every other Tuesday) Mexico E-Newsletter Las Vegas E-Newsletter Frequency: 1x/month (2nd Wednesday) TravelPulse Daily 800x600 (Magic of Mexico) Europe E-Newsletter Frequency: 2x/month Frequency: 1x/month (Every other Monday) (3rd Wednesday) Hawaii E-Newsletter Florida E-Newsletter Frequency: 2x/month Frequency: 1x/month (Every other Monday) (1st Thursday) E-Newsletter Frequency: 2x/month (Every other Thursday) 22 23

13 Additional TravelPulse Opportunities Video Production, Social Media, Webinars, Analytics 24 25

14 TravelPulse Video Production and Distribution We can produce original content just for you, or simply distribute your ready to air videos across our entire network of more than 7,500 travel sites, as well as our syndication partners. Let Us Tell Your Story Through Video Destination and Product Videos Shot on Location Grand Openings and Galas Corporate Events Executive Interviews Client Testimonials Internal Communications Training Panel Discussions 96% of B2B companies are planning to use video in their content marketing over the next year. * *Merchant Marketing Group s 2015 Digital Marketing Predictions We Handle Everything, From Concept to Finished Product to Distribution Concept Creation Script Writing On-Camera Talent Casting Voiceover Talent Casting Location Scouting HD/4K Videography Multi-Camera Shoots Aerial Videography Full Lighting & Audio Setup Motion Graphics & 3D Sequence Creation Video Editing DVD and Blu-Ray Creation & Duplication Distribution Across 7,500+ Travel Sites Social Media Uploads NEW Live Streaming Production TravelPulse TV now offers a live streaming capability, engaging travel agents and consumers in real time. Offering Turnkey, On-Site Live Streaming Services A Live Weekly News Show Covering Industry Issues and Opportunities Live Executive Interviews Broadcast Live from Your Hotel/Resort/Destination/Office 26 27

15 TravelPulse Social Media Packages Let Us Create a Conversation Around Your Brand or Destination Our brands play an active and growing role with more than 175,000 engaged fans and followers via social media. These travel enthusiasts are active, engaged, and looking to learn more about the brands we work with. Join us in a conversation that connects your brand with these new customers. Level A 4 weeks 20 Unique Shares Across TravelPulse Social Media Platforms Your posts are shared to Facebook, Twitter, and other networks (where applicable) 4 Custom Videos Custom videos designed for social media and created exclusively for your brand or destination 1 Live Twitter Chat You choose the topic and we work with you to create questions to drive engagement and results Chat is actively promoted across all social media outlets in advance of live day A standalone , delivered to over 100,000 TravelPulse subscribers, announcing the live Twitter chat Level B 2 weeks 10 Unique Shares on TravelPulse Social Media 2 Custom Videos Level C 1 week Extend Your Social Reach and Gain New Followers 5 Unique Shares on TravelPulse Social Media 1 Custom Video 28 29

16 Next Generation HTML5 Webcasting Is Here! Webinars Presented by TravelPulse.com Webinars are one of the most important tools for travel industry marketers to extend their messages to hundreds of agents at once. Our webinars, produced in conjunction with TravelPulse.com, allow suppliers to leverage the most trusted brand in the industry today. This provides you with leading industry experts as hosts and unparalleled exposure across the site to attract registrants. The entire process is completely turnkey. We prepare all marketing materials and generate leads from our highly targeted pool of travel professionals while you enlist your company s best salesperson to deliver your presentation. An engaging viewing experience: A mobile friendly audio and video streaming platform that works on any device. Features Broadcast Live From Anywhere Engaging and Intuitive User Experience Closed Captioning and Multilingual Audio Tracks Single-Stream Layout for Video & Slides Use On Any Device Chat Live with Attendees Surveys, Polls, Q&A and Social Media Integration Chat Live With Attendees! Minute Broadcast Instant Polling and Results Q&A Collateral Downloads Social Media Integration Plus, upon conclusion of the webinar, you will be presented with a salesready database of leads. Webinars can be accessed on-demand by agents for 12 months. Custom Webinars Be the sole sponsor of your webinar and personally connect with agents who are interested in your brand. You choose the topic we promote it, deliver a qualified audience, and help you host and produce a successful presentation

17 Overall Dashboard Video Views Banner Tracking TravelPulse Dashboard Reporting Like No Other! Get a Single View of Your Marketing Performance travalliancemedia provides administrative access to a customized results driven dashboard providing a 360 view of the performance of your entire marketing program. This analytics tool consolidates your data into an easy-to-use, web-based interface allowing you to Offers and Promotions Tracking Targeted s Webinar Analytics track the results of your campaign including: Offers: Track total impressions and clicks for every offer posted on TravelPulse.com. Editorial: Find out when you have been covered, and how many people have seen and read the coverage. Videos: Track total number of views on all videos posted. Targeted s: Your agent messages are tracked by delivered, opened, and click-throughs. Banner Ads: Track impressions and click-throughs for every banner. Webinars: Track every registrant and all attendees to your webinar(s). Reporting Made Easy A detailed reporting schedule can be set to monitor and track the activity levels for specific components of your campaign. And more

18 JUNE 2017 ISSUE NO.151 $8.95 at ISSUE 138 JUNE 2017 $10.95 at Out-of-the-Box Strategies to Grow Your Cruise Sales Vacation Agent Magazine and Magazine Create a 24X Frequency Around Content That Engages Agents and Drives Them to Sell More Leisure Travel Vacation Agent arrives at the beginning of the month, while Agent@Home is delivered in the middle of the month, creating a unique opportunity to target your message against relevant content... all month long! Hot Hotels Everything you need to know to increase your hotel and resort sales

19 ISSUE 133 JANUARY 2017 $10.95 ISSUE 139 JULY 2017 $10.95 Vacation Agent Magazine How to Sell and Market Leisure Travel Vacation Agent is the only publication that focuses on selling and marketing leisure travel products. 100% Editorial Focus on Leisure Travel ISSUE 137 MAY 2017 $10.95 Breaking the Ice How to Heat Up Your 2017 Cruise Business ISSUE 134 FEBRUARY 2017 $10.95 Cruises Hotel/Resorts Tours Destinations Weekly Vacation Agent e-newsletter and stand alone s to our subscribers for an integrated, measurable campaign. Print & Digital Distribution 31,912 Subscribers (combined print + digital)* 100% Editorial Focus on Leisure Targeted Advertising Opportunities Monthly Distribution The Changing Face of Luxury How to take advantage of emerging trends Courting Couples How to boost your share of the lucrative honeymoon and romance market The ABCs of Selling LGBTQ * 36 37

20 Vacation Agent Magazine Editorial Calendar Vacation Agent Magazine Editorial Calendar (Cont d) * Special Sections FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC COVER STORY Beyond the Wave Making the Match Skyrocketing Summer Sales Rolling on the Rivers Millennial Travel The Latest in Luxury Food and Travel All- Inclusive Family Getaways The Hottest Hotels and Resorts National Cruise Vacation Month Wrap It Up Preview COVER STORY Beyond the Wave Making the Match Skyrocketing Summer Sales Rolling on the Rivers Millennial Travel The Latest in Luxury Food and Travel All- Inclusive Family Getaways The Hottest Hotels and Resorts National Cruise Vacation Month Wrap It Up Preview Adventure Travel 4X Africa 1X All-Inclusives 12X Airline/Consolidators 1X Alaska 12X Asia/South Pacific 12X Bermuda 1X Car Rentals 12X California 4X Cruise 12X Caribbean 12X C A T E G O R Y Family Travel 12X Groups 12X LGBT Travel 3X Rail Travel 3X Religious Travel 1X Hotels/Resorts 12X River Cruise 12X Ski 6X Spa & Wellness Travel 3X Tours 12X S S * D E S T I N A T I O N Central America 2X Colorado 1X Europe 12X Florida 4X Hawaii 12X Israel 4X Jamaica 4X Las Vegas 12X Mexico 12X New Orleans 4X New York 3X South America 2X Marketplace 12X 38 39

21 Quarterly-At-A-Glance Vacation Agent Magazine Quarterly-At-A-Glance Vacation Agent Magazine *Ad Close & Material Due Dates for these annual directories are two months prior to published due dates. ISSUE COVERAGE DUE DATES SPECIAL GUIDES SPEC. SEC. DUE DATES BONUS DISTRIBUTION ISSUE COVERAGE DUE DATES SPECIAL GUIDES SPEC. SEC. DUE DATES BONUS DISTRIBUTION JAN BEYOND THE WAVE: How to capitalize on the January demand for cruises, resorts, and tour/vacation packages. NOV 28, 2017 DEC 07, 2017 River Cruises, Alaska, Australia, Caribbean, South Pacific NOV 28, 2017 DEC 07, 2017 JUL FOOD AND TRAVEL: The recipe for how agents can capitalize on skyrocketing interest in travel related to food. JUN 05, JUN 12, The Luxury Report*, Pacific Asia JUN 05, JUN 12, FEB MAKING THE MATCH: How to qualify and plan destination weddings at sea, on land, and via tour/vacation packages. JAN 02, JAN 9, Australia, Florida, Brazil Desk Reference JAN 02, JAN 9, AUG ALL-INCLUSIVE FAMILY GETAWAYS: How to create value by looking for all inclusive resorts, cruises, and tours. JUL 10, JUL 17, Africa, Arizona, Bermuda, Caribbean, Florida, Chile Desk Reference JUL 10, JUL 17, MAR SKYROCKETING SUMMER SALES: How to build your family and multi-generational business this summer. FEB 06, FEB 13, The Travvy Awards, Alaska, California, Canada, Las Vegas FEB 06, FEB 13, SEP THE HOTTEST HOTELS AND RESORTS: How to upsell clients to the latest experiences. AUG 07, AUG 14, Official Destination Weddings & Honeymoons Directory*, California, Las Vegas, Cozumel Desk Reference AUG 07, AUG 14, ASTA, MLT University ISSUE COVERAGE DUE DATES SPECIAL GUIDES SPEC. SEC. DUE DATES BONUS DISTRIBUTION ISSUE COVERAGE DUE DATES SPECIAL GUIDES SPEC. SEC. DUE DATES BONUS DISTRIBUTION APR ROLLING ON THE RIVERS: Sales strategies in time for Europe s peak season. MAR 06, MAR 13, Family Travel, River Cruises, Arizona, Europe, Hawaii MAR 06, MAR 13, Cruise3sixty OCT USING NATIONAL CRUISE VACATION MONTH TO PLAN YOUR CRUISE, TOUR, AND RESORT SALES STRATEGY SEP 04, SEP 11, LGBT Guide to Travel & Tourism*, Little Black Book, Alaska, Australia, Cuba, South Pacific, Riviera Maya Desk Reference, Vallarta-Nayarit Desk Reference SEP 04, SEP 11, MAY MILLENNIAL TRAVEL: What you must do to sell cruises, resorts, tours, and vacation packages to this market. APR 03, APR 10, California, Caribbean, Florida, Mexico APR 03, APR 10, NOV WRAP IT UP: How to bundle travel across all categories to create value for clients and profits for you. OCT 02, OCT 09, Australia, California, Caribbean, Europe, Florida, Mexico OCT 02, OCT 09, JUN THE LATEST IN LUXURY: How to sell the newest and glitziest cruise ships, resorts, and tours. MAY 08, MAY 15, All-Inclusives, China, Las Vegas MAY 08, MAY 15, DEC PREVIEW: What s new and ready for business. OCT 30, NOV 06, Definitive Guide to Ocean & River Cruising*, Spa and Wellness Guide*, Hawaii, Las Vegas, Cancun Desk Reference OCT 30, NOV 06, USTOA 40 41

22 FEBRU ARY I S S U E NO.147 $8.95 at at Grow Your How to capture a larger share of the family and multigenerational markets The Business Magazine for Selling Leisure Travel From Home Weekly Agent@Home e-newsletter and stand alone s to our subscribers for an integrated, measurable campaign. at Family Matters Agent@Home Magazine Agent@Home Magazine is the only publication written for and distributed exclusively to home-based agents travel entrepreneurs who now make up almost 50% of the travel agent market. MARCH 2017 ISSUE NO.148 $8.95 RIVER CRUISE SALES! JA N UA RY 2017 ISSUE N O.146 $ 8.95 AP R IL IS S UE NO.1 49 $8.95 at at HOW TO KICK START The Host Hunt YOUR 2017 CRUISE SALES How to Find the Perfect Match for Your Business Only Magazine for At-Home Agents Print & Digital Distribution 27,310 Subscribers (combined print + digital)* Targeted Advertising Opportunities Monthly Distribution * 42 43

23 Magazine Editorial Calendar Magazine Editorial Calendar (Cont d) * Special Sections FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC COVER STORY Your Business Plan Isn t It Romantic? Sell Them a River Choosing the Right Host and Consortia Back to School Moving Up into Luxury The Latest Home- Based Agent Technology Trends Marketing Travel and Demographics Annual Home- Based Agent Survey Booking Groups Wave Season Warm-Up Secrets to Their Success COVER STORY Your Business Plan Isn t It Romantic? Sell Them a River Choosing the Right Host and Consortia Back to School Moving Up into Luxury The Latest Home- Based Agent Technology Trends Marketing Travel and Demographics Annual Home- Based Agent Survey Booking Groups Wave Season Warm-Up Secrets to Their Success Adventure Travel 4X Africa 1X All-Inclusives 12X Airline/Consolidators 1X Alaska 12X Asia/South Pacific 12X Bermuda 1X Car Rentals 12X California 4X Cruise 12X Caribbean 12X C A T E G O R Y Family Travel 12X Groups 12X LGBT Travel 3X Rail Travel 3X Religious Travel 1X Hotels/Resorts 12X River Cruise 12X Ski 6X Spa & Wellness Travel 3X Tours 12X S S * D E S T I N A T I O N Central America 2X Colorado 1X Europe 12X Florida 4X Hawaii 12X Israel 4X Jamaica 4X Las Vegas 12X Mexico 12X New Orleans 4X New York 3X South America 2X Marketplace 12X 44 45

24 Quarterly-At-A-Glance Magazine Quarterly-At-A-Glance Magazine *Ad Close & Material Due Dates for these annual directories are two months prior to published due dates. ISSUE COVERAGE DUE DATES SPECIAL GUIDES GUIDES DUE DATES BONUS DISTRIBUTION ISSUE COVERAGE DUE DATES SPECIAL GUIDES GUIDES DUE DATES BONUS DISTRIBUTION JAN YOUR BUSINESS PLAN: Making this your best year ever. DEC 19, 2017 DEC 26, 2017 River Cruises, Alaska, Australia, Caribbean, South Pacific NOV 28, 2017 DEC 07, 2017 JUL THE LATEST HOME-BASED AGENT TECHNOLOGY TRENDS: The latest apps, programs, tools, and tricks you can use to book more travel from home. JUN 26, JUL 03, The Luxury Report*, Pacific Asia JUN 05, JUN 12, FEB ISN T IT ROMANTIC? Why you should specialize in the lucrative wedding and honeymoon market and how to do it right. JAN 16, JAN 23, Australia, Florida, Brazil Desk Reference JAN 02, JAN 9, AUG MARKETING TRAVEL AND DEMOGRAPHICS: Tips and advice on marketing to and selling travel to every age group. JUL 24, JUL 31, Africa, Arizona, Bermuda, Caribbean, Florida, Chile Desk Reference JUL 10, JUL 17, MAR SELL THEM A RIVER: What you need to know to easily sell this booming segment. FEB 20, FEB 27, The Travvy Awards, Alaska, California, Canada, Las Vegas FEB 06, FEB 13, SEP OUR ANNUAL HOME-BASED AGENT SURVEY ILLUSTRATES THE STATE OF THE HOME-BASED AGENT IN. AUG 21, AUG 28, Official Destination Weddings & Honeymoons Directory*, California, Las Vegas, Cozumel Desk Reference AUG 07, AUG 14, ASTA, MLT University ISSUE COVERAGE DUE DATES SPECIAL GUIDES GUIDES DUE DATES BONUS DISTRIBUTION ISSUE COVERAGE DUE DATES SPECIAL GUIDES GUIDES DUE DATES BONUS DISTRIBUTION APR CHOOSING THE RIGHT HOST AND CONSORTIA: Our annual look at what they offer and whether you need them in the first place. MAR 20, MAR 27, Family Travel, River Cruises, Arizona, Europe, Hawaii MAR 06, MAR 13, Cruise3sixty OCT BOOKING GROUPS: How to exponentially increase your sales and customer base. SEP 18, SEP 25, LGBT Guide to Travel & Tourism*, Little Black Book, Alaska, Australia, Cuba, South Pacific, Riviera Maya Desk Reference, Vallarta-Nayarit Desk Reference SEP 04, SEP 11, MAY BACK TO SCHOOL: A complete guide to travel agent training and education. APR 24, MAY 01, California, Caribbean, Florida, Mexico APR 03, APR 10, NOV WAVE SEASON WARM-UP: A step-by-step compendium on how to prepare for the busiest cruise-selling time of the year. OCT 16, OCT 23, Australia, California, Caribbean, Europe, Florida, Mexico OCT 02, OCT 09, JUN MOVING UP INTO LUXURY: Where to find and engage luxury clients to build your business from home. MAY 22, MAY 29, All-Inclusives, China, Las Vegas MAY 08, MAY 15, DEC SECRETS TO THEIR SUCCESS: Profiles of successful agents and advice on what you need to join them at the top. NOV 13, NOV 20, Definitive Guide to Ocean & River Cruising*, Spa and Wellness Guide*, Hawaii, Las Vegas, Cancun Desk Reference OCT 30, NOV 06, USTOA 46 47

25 FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC SPECIALTY All-Inclusives 1X Family Travel 1X River Cruises 2X Annual Reports, Guides, and Specialty Travel Published and Distributed in Vacation Agent and Magazines ANNUAL DIRECTORIES/GUIDES FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Definitive Guide to Ocean & River Cruising 1X LGBT Guide to Travel & Tourism 1X The Luxury Report 1X Official Destination Weddings & Honeymoons Directory 1X Spa and Wellness Guide 1X INDUSTRY FOCUSED The Travvy Awards 1X Little Black Book 1X DESTINATION FOCUSED Africa 1X Alaska 3X Arizona 2X Australia 4X Bermuda 1X California 4X Canada 1X Caribbean 4X China 1X Cuba 1X Europe 2X Florida 4X Hawaii 2X Las Vegas 4X Mexico 2X Pacific Asia 1X South Pacific 2X DESK REFERENCES Brazil 1X Cancun 1X Chile 1X Cozumel 1X Riviera Maya 1X Vallarta-Nayarit 1X *Ad Close & Material Due Dates for these annual directories are two months prior to published due dates

26 at JULY 2017 ISSUE NO.152 $8.95 Adventure for All Learn how today s adventure travel options offer something for virtually every client Build a Franchise Position Secure a Premium Position Every Month Next to Highly Read Columns and Articles Here s how it works: Franchise opportunities exist within the two leading industry publications: Vacation Agent and Agent@Home Magazine. Based on a 12x commitment, your ad is anchored next to some of the top columnists in the industry, as well as helpful articles from leading travel industry advisors. Here are just a few columns that are available in : President s Letter Editor s Note Travel Barometer Working at Home Selling Luxury Travel What we need from you: A preferred relationship where you commit to a 12x advertising program and we secure your space next to relevant content that supports your efforts. Timing: Act now to ensure you have your choice of premium placement within the industry s two leading publications. Make your brand associated and featured within the two leading Travel Trade Magazines while positioning your message to our loyal audience of Travel Advisors

27 Social Interactivity Provide your audience with the most engaging experience incorporating interactive social elements such as group chats, social networking, lounges, live and on-demand webinars, and much more. Increased Brand Awareness Promotion of the digital event takes place before, during and post event, meaning a vast potential audience of travel agents can be reached online, increasing the visibility of your brand. Digital Events Reach the 95% of Travel Agents Who Don't Attend Physical Trade Shows Agents navigate to different exhibitor booths, watch your videos, download brochures, sit in on webinars, and more. Broader Reach A wide audience base can be reached, as travel agents enjoy the freedom to attend from a coffee shop, office, or even their own home. Even for those unable to attend the live dates, they can view the content on demand. Lead Generation - Analytics & Reporting Full database of booth visitors - including geographical data, annual sales data, products sold data, industry membership/ consortia data, and more Collateral consumption data Chat logs Increased Productivity/ Time Saving Attending a physical trade show takes a considerable amount of time and money for you as well as busy travel agents who are focused on selling you. With this need eliminated, you save on costs and prospective audience members may be more likely to sign up as a result! You get a detailed analysis, by visitor, to create a targeted sales opportunity and keep the conversation going. Hotel and Meals - $$ Air Tickets - $$$$ Conference Registration - $$$ Time Spent Traveling - $$ Booth Costs - $$$ Shipping Costs/Materials - $$$ $ Saved Thousands saved vs traditional shows... and completely measurable 52 53

28 Connect With Travel Professionals via Innovative, Socially Driven Platforms We offer the most comprehensive selection of digital event opportunities that allow you to engage and connect with travel agents more than any other provider. Our software enables all digital events to have an on-demand period allowing agents to access the events long after the live dates have concluded. Whoever came up with the technology to make this event possible has my undying thanks. This expo has been a real eye opener for me... Because of this expo I have enough information to do this and do it right. This is SUCH a great expo! I love that I can visit and see all these vendors and insights from experts from my desk!! We deliver your message to more agents in multiple ways: Marketing Webinars Branded Expos Custom Expos My favorite parts are the interviews in the Insights videos, I can always learn from the best people in the industry who gives quick and straight advice about certain topics. Our solutions drive quality leads, deliver an interactive experience, and maximize your ROI

29 Our Expos The Next Generation of Content Delivery Connect your brand with an audience of travel professionals from the comfort of your desk. With digital events, you re able to save time and money while connecting effectively without the hassle and expense. Whether you re looking to generate leads, introduce new products, or develop and cultivate relationships, industry leading suppliers and destinations are turning to digital events to engage with agents in a socially driven and meaningful way. Why Digital Expos? Meaningful Customer Interactions Recruit your best sales team and connect with agents like never before through group chat and one-on-one chat. [My favorite part] was watching the live webinars and the ability to chat and ask questions after! Usually webinars end so abruptly! Your Brand is Front and Center An engaging digital booth is customized with your brand s look and feel. Agents are able to download your brochures directly and have an intimate view of your brand through video content. Trackable Lead Generation Every interaction is trackable. From booth visitors to document downloads to video plays, no lead falls through the cracks. Your Custom Expo The Most Engaging and Interactive Way to Connect Agents with Your Brand Digital Expos are among the most powerful and cost-effective ways to reach your target audience and drive qualified leads into the hands of your sales force. These events make it very easy to connect while broadening your geographical reach without leaving your desk. Engage your audience in a socially driven environment that empowers your content and delivers your brand s key messages. Our progressive solution offers you the ability to: Leisure, Destination & Cruise Expo As an exhibitor, your digital booth serves as the primary avenue for engaging attendees with your brand, product, or destination. In addition to live chatting, the booth experience offers attendees informative takeaways such as sales collateral downloads, videos, and the ability to save contacts to a briefcase an invaluable tool that serves as an agent's digital rolodex. at Digital vs. Live Not an either-or-proposition ,300 Visitors to an average booth + leads delivered Visitors to an average workshop/seminar Attendees that participate in an average Digital Expo Example Custom Expo Interiors Create an exciting, branded digital environment where attendees can chat live with your representatives, download marketing and sales collateral, and watch videos. Receive key metrics, reporting and chat transcripts from all downloads and interactions. Greatly increase your reach while reducing travel expenses and/or physical event planning logistics. We Offer: Road Shows Trade Shows Sales Kick Off Meetings Annual Conferences Internal Training Customer Training Community Building Partner Events Virtual Marketplace Customized Events Marry your physical & digital trade show strategy to expand your current reach and connect with agents who are unable to attend your physical events. Example Custom Expo Webinar 56 57

30 Travel Agent Academy The Largest Travel Agent Training Platform in the World Learning doesn't just happen, it has to be designed, and delivered, in an interactive and engaging way. Travel Agent Academy does that for more than 100,000 travel agents every year

31 Educating and Motivating Travel Agents to Sell You Travel Agent Training... Redefined. An integrated learning management system (LMS), is mobile optimized and ready to take your travel agent training to the next level. Every training course includes dynamic assessments (testing) designed to "interrupt" the learning process and ensure that learning is actually taking place. Industry experts, utilizing cognitive e-learning design theory, create advanced, interactive and effective travel agent education programs that drive incremental business

32 Your course chapters will be written and designed around our core beliefs: Meaningful We teach agents how to successfully sell your brand by engaging them in meaningful content not rote learning techniques based on repetition of facts or simple 'e-reading'. Memorable Quality training leaves learners with confidence and a connection to your brand. Our cognitive e-learning approach transforms information into insight. A successful online education starts with the right process. That process has to ensure that agents are educated, not simply pushed to graduate. Any successful online education course requires the following: State of the art Learning Management System Cognitive e-learning design theory based on best practices of institutions of higher education. Dynamic assessments, designed to interrupt the learning process, as the student moves through the course, are key to retention and results. Course authoring software and interactivity to make the content interactive and memorable. Multimedia assets to bring the content to life. An audience to engage and drive to the individual educational course. Over 100,000 unique travel agents visit Travel Agent Academy every year Motivational Training is only as effective as the actions taken AFTER course work has been completed. Our learning path approach takes learners from novice to master of your brand s sales objectives. Meaningful, memorable, and motivational education is the hallmark of Travel Agent Academy and what we ve done for more than 100,000 travel agent graduates. Travel Agent Academy courses have won numerous HSMAI Adrian awards, recognizing excellence in travel agent education

33 Graduating from Travel Agent Academy puts you ahead of the competition and gives you the sales tools you need to succeed. Enroll and graduate from over 30 interactive and dynamic courses that will help you sell more travel. Plus, each course offers amazing benefits such as FAM trip invitations, credits from The Travel Institute, your chance to win prizes and much, much more! ENROLL TODAY AT TRAVELAGENTACADEMY.COM Interested in training agents? Contact us at Become a USTOA Specialist! Learn about the diverse tour and vacation packages available through USTOA tour operators and better match the tour conversation to each of your customer s needs, and more! UPDATED NEW UPDATED NEW AFFILIATE NEW NEW UPDATED NEW NEW USTOA Active Members represent some of the top names in travel and tourism. We will introduce you to the USTOA and its membership; give you a primer on the diverse tour and vacation packages available through these tour operators; educate you on the benefits they provide to your clients; assist you to match the tour conversation to each customer s needs, and more. Graduate Benefits Include Certificate of graduation as a USTOA Specialist 2 CEU credits for members of The Travel Institute; 4 credits from the Association of Canadian Travel Agencies Listing on the Find a USTOA Travel Agent Specialist page under the Resources section of the USTOA.com consumer website Travel Agent Academy Affiliate Program The Most Effective and Measurable Promotion of Your Existing Program Example Print "Round-up" Spread ENROLL TODAY AT TRAVELAGENTACADEMY.COM Example Print Ad Helping you capture highly qualified agents. Do you have a training program? Join our Affiliate Marketing Program and partner with the most recognized brand in travel training: Travel Agent Academy. We have over 100,000 travel professionals looking to learn. Let us market, promote and drive agents to your education program. Course Marketing to Recruit, Engage, and Certify the Right Agents Travel Agent Academy leverages its comprehensive database of more than 96,000 agents, including detailed sales profile data to clearly address each learner s business model and sales focus. Example E-Blast Marketing activities include promotion throughout the travalliancemedia network: blast campaigns (U.S.) Banner ads on TravelPulse.com and TravelAgentAcademy.com Print ads reaching over 59,000 of our leisure-selling magazine subscribers*. Affiliate Marketing Components Include: Featured on TravelAgentAcademy.com Inclusion in Travel Agent Academy Newsletters to Our Database of More Than 96,000 Targeted HTML Recruitment s * Combined print + digital 64 65

34 Marketing Start a Conversation With the Right Agent 66 67

35 Specifications 68 69

36 Advertising Rate Card Print Close & Materials Due Dates VACATION AGENT RATE CARD RATE CARD VACATION AGENT MAGAZINE MAGAZINE GUIDES/SUPPLEMENTS AD SIZE 1X 3X 6X 9X 12X Spread $30,223 $27,141 $26,139 $24,311 $22,586 Full Page $15,112 $14,060 $13,069 $12,154 $11,305 1/2 Page $9,219 $8,573 $7,975 $7,120 $6,899 1/3 Page $7,096 $6,600 $6,141 $5,710 $5,309 1/4 Page $6,196 $5,149 $4,788 $4,453 $4,143 AD SIZE 1X 3X 6X 9X 12X Spread $21,879 $20,348 $18,922 $17,600 $16,366 Full Page $11,912 $11,076 $10,303 $9,583 $8,912 1/2 Page $7,264 $6,758 $6,281 $5,844 $5,436 1/3 Page $5,669 $5,270 $4,902 $4,561 $4,239 1/4 Page $4,519 $4,113 $3,821 $3,554 $3,307 ISSUE AD CLOSE MATERIALS DUE JAN 11/28/17 12/05/17 FEB 01/02/18 01/09/18 MAR 02/06/18 02/13/18 APR 03/06/18 03/13/18 MAY 04/03/18 04/10/18 ISSUE AD CLOSE MATERIALS DUE JAN 12/19/17 12/26/17 FEB 01/16/18 01/23/18 MAR 02/20/18 02/27/18 APR 03/20/18 03/27/18 MAY 04/24/18 05/01/18 ISSUE AD CLOSE MATERIALS DUE JAN 11/28/17 12/05/17 FEB 01/02/18 01/09/18 MAR 02/06/18 02/13/18 APR 03/06/18 03/13/18 MAY 04/03/18 04/10/18 JUN 05/08/18 05/15/18 JUN 05/22/18 05/29/18 JUN 05/08/18 05/15/18 JUL 06/05/18 06/12/18 JUL 06/26/18 07/03/18 JUL 06/05/18 06/12/18 VACATION AGENT MARKETPLACE RATE CARD MARKETPLACE RATE CARD AUG 07/10/18 07/17/18 SEP 08/07/18 08/14/18 AUG 07/24/18 07/31/18 SEP 08/21/18 08/28/18 AUG 07/10/18 07/17/18 SEP 08/07/18 08/14/18 OCT 09/04/18 09/11/18 OCT 09/18/18 09/25/18 OCT 09/04/18 09/11/18 AD SIZE 1X 3X 6X 9X 12X AD SIZE 1X 3X 6X 9X 12X NOV 10/02/18 10/09/18 NOV 10/16/18 10/23/18 NOV 10/02/18 10/09/18 1/4 Page $2,042 $1,838 $1,736 $1,685 $1,587 1/4 Page $1,425 $1,298 $1,207 $1,157 $1,124 DEC 10/30/18 11/06/18 DEC 11/13/18 11/20/18 DEC 10/30/18 11/06/18 1/8 Page $1,225 $1,106 $1,043 $1,010 $948 1/8 Page $851 $778 $725 $695 $677 JAN /27/18 12/04/18 JAN /18/18 12/25/18 JAN /27/18 12/04/

37 Print Media Requirements Saving and Submitting Your Ads Artwork must be submitted according to the schedule in the editorial calendars (pg and 44-45). Limited extensions are available and may be granted by our production department upon request. Cover wrap art must be submitted at least two days in advance of the posted due dates. Acceptable File Format: Ads must be submitted as a PDF/x-1a (Acrobat 4, v 1.3) file formatted for CMYK 4 color process. Native files will not be accepted and AA services are not offered. PDF preset/job options files are available for download on our advertising portal (www. ads.travalliance.com). The PDF preset files may be used to export your PDFs to spec with Adobe products such as InDesign, Illustrator, Photoshop and Acrobat. Quark users In the interest of the environment, we no longer accept materials on CD. For preflight testing purposes, all print ads MUST be uploaded to the ads portal by its supplier. This is to ensure all specifications have been met for our printer. Should you have technical difficulties uploading to the website, please contact production@travalliance. com or call and we will assist you. You will be required to register for access, and your account will maintain all ads you have submitted for publication in Vacation Agent and Agent@Home for 90 days. Revisions and pickups should be processed through the website. Proofing: Information on proof submission may be found on Upon upload of your PDF to the ad portal, you will receive a preflight about a SWOP-certified proof, go to Custom Services: For information about our custom services, please contact sales@travalliance.com. Mechanical Specifications Cover Wrap, Spread, Full Page & Fractional Placements Please adhere to the following specifications to ensure the best representation of your artwork. Vacation Agent and Agent@Home are saddle-bound publications, printed on 50# coated text with a 100# coated text cover that is UV coated. The trim size for both publications is x ( cm x cm) with a bleed size of x ( cm x cm). Live copy refers to any critical type or image. CW4 CW2 CW1 CW3 COVER WRAP - Agent@Home Live Area: x Trim: x Bleed: x CW 1: Top 2 must remain dead space for a masthead we provide. White/solid colors are not required, but it must not contain any distracting images. White block (4 x 1.5 ) for address imprint, positioned.25 from left or right and bottom trim. HALF PAGE SPREAD Live Area: 16 x 5 Trim: x Bleed: 17 x 5.5 Allow.25 gutter on each side for safety FULL PAGE Live Area: x Trim: x Bleed: x Contact: For assistance contact: production@travalliance.com HALF PAGE VERTICAL Non-bleed: 3.75 x /3 PAGE VERTICAL Non-bleed: 2.75 x may save their ads as a postscript file (from the print menu) and then use Adobe Distiller with the job options file to create a PDF. When preparing files, please make sure all crop marks and color bars are offset by 18pt. Sending Files: All PDFs must be uploaded to travalliancemedia s advertising portal: report and low-res proof of your ad. During the upload process, you may elect to waive a proof or submit a SWOP-certified proof directly to our printer, Fry Communications. Only a SWOP-certified proof can be used to guarantee the accuracy of the reproduction; without it, make-goods will not be offered. For more information CW4 CW2 CW1 CW3 COVER WRAP - Vacation Agent Live Area: x Trim: x Bleed: x CW 1: Top left 4 x 4 corner must remain dead space for a masthead we provide. White/solid colors are not required, but it must not contain any distracting images. White block (4 x 1.5 ) for address imprint, positioned.25 from left or right and bottom trim. HALF PAGE HORIZONTAL Non-bleed: x 5 1/3 PAGE HORIZONTAL Non-bleed: x /4 PAGE VERTICAL Non-bleed: 3.75 x 5 1/8 PAGE Non-bleed: 3.75 x Contact: For assistance contact: printmedia@travalliance.com FULL PAGE SPREAD Live Area: 16 x Trim: x Bleed: 17 x Allow.25 gutter on each side for safety 1/4 PAGE HORIZONTAL Non-bleed: x *All supplement ad specifications are the same as those listed here. Marketplace Column inch ads are available (3.75 wide). Maximum 80 words per inch

38 TravelPulse.com Digital Advertising Specifications TravelPulse.com Banner Specifications Lead Time: Posting of Travel Agent and Consumer Promotions/ Hyperlinking: TravelPulse.com TravelPulse Daily Newsletter All standard graphics and text submissions should be submitted 3 (three) business days prior to the campaign launch date. All finished art work supplied must be tested and function properly on the most recent versions of PC/Macintosh browsers such as: Internet Explorer 5 and above, Safari and Firefox. Format: RGB format, saved in.jpg or.gif format (256 Colors). Graphics may be used on many different colored backgrounds, so don t create transparent backgrounds. All images should be bordered so as not to bleed into the background. Images should be optimized to the lowest possible bit depth using Adobe Photoshop or similar program. For optimal display, we recommend using the browser-safe color palette. The use of fewer colors results in the sharpest and most efficient ads. Animation (For TravelPulse.com): Banner ads may be static or contain animation. Loops: All ads may loop the creative a maximum of three (3) times. Offer Specifications: PDF or HTML file should not exceed 650 pixels wide (no requirement for length). Optimal width is px. You must provide an HTML file in addition to images in order for us to host images on our server. Please indicate if materials are agent-friendly or consumer-friendly. Please include From Name and Subject line (max 45 characters). File Size: Ads may not exceed 200KB in size. Final graphics must be supplied with their correct labeling with the appropriate suffix to denote format; e.g., a GIF banner called my_advertisement must be labeled my_advertisement.gif Microsite (Only available for preferred partners with a TravelPulse Content Marketing Program): Written for your company by our staff. Includes company overview, contact information and links to your site. We can link banner ads to the advertiser s site. To allow us to link to their sites, advertisers should specify a URL such as the following: Please ensure URLs are correct before sending (this also includes redirects for third-party serving). All links and redirects should allow the viewer to click back to the original site. Any tags found to not adhere to this will not be placed on the TravelPulse website. Niche Newsletters: One (1) 728x90 display banner Two (2) 300x250 banner One (1) supplied video. Existing short brand videos. MOV or MP4; 3-5 mins in length. Include a short title for each video (50 characters or less). Include a description for the video (25 words). Note: We cannot accept YouTube links. One (1) offer or promotion (see TravelPulse Content Strategy Specifications for information). Leaderboards 970x90 - Super Leaderboard (1x) 728x90 - Leaderboard (1x) 320x50 - Mobile Leaderboard (1x) Rectangles 300x250 - Rectangle (2x) 180x150 - Rectangle (3x) - Homepage Takeover Only Skyscrapers 160x600 -Skyscrapers (2x) Homepage Takeover Only. Appears on right and left side of all Homepage Takeover category pages. Height can go up to 1,080px TravelPulse Weekend Newsletter Leaderboard 728x90 - Leaderboard (1x) Rectangles 300x250 - Rectangle (1x) Leaderboard 728x90 - Leaderboard (1x) Skyscrapers 160x600 - Skyscraper (1x) TravelPulse TV: Please provide DVD or QuickTime (.mov,.mp4) file with H264 compression or uncompressed (1080 or 720). Interstitial Banner Flexible sizes Displayed when travel agent clicks from the TravelPulse Daily Newsletter to TravelPulse.com Contact: For assistance contact: digitalmedia@travalliance.com

39 TravelPulse.com Content Strategy Specifications Marketing Design Tips & Specifications Branding Preparation: Your logo on a transparent or white background. JPG, PNG or vector formats. JPG, GIF, SWF, HTML, Javascript 30KB. One (1) Twitter handle for your company. Offers Preparation: Offers and promotions from your website or individual offers. DOC, DOCX, PDF, HTML or URL. Include a short title for each offer (50 characters or less). Offer redemption/booking URL must be included with each offer. Images Preparation: Access to an image library. Send images via your online gallery, , disk or Dropbox. Images must be at 800px wide (landscape preferred). Include captions and copyright info. Note: We cannot use stock photography licensed to your company. Video Preparation: Existing short brand videos. MOV or MP4; 3-5 mins in length. Include a short title for each video (50 characters or less). Include a description for the video (25 words). Note: We cannot accept YouTube links. Brochures Preparation: Downloadable brochures or e-brochures. PDFs must be under 15 MB. Include a short title (50 characters or less). Press Releases Preparation: Press releases no older than 2 weeks. Text should be double spaced and left justified. Use line breaks only at the end of paragraphs. DOC, DOCX, PDF. Note: All Press releases will be stripped of links. Editorial Preparation: Reader friendly story ideas. Video Interviews Preparation: To schedule filming. Your preference of remote Skype interviews or on location interviews. Blogs Preparation: Author name + bio words. Author headshot. 200x180px JPG or PNG. Author social media links. Blog name: 50 characters or less. Blog banner: 630x250px JPG or PNG. Blog posts between words DOC or PDF. Note: Maximum of 3 images per blog post may be included. No re-purposed blogs. Must be original content. Blogging services available at additional cost. Contact: For assistance contact: From: Your brand name should be within the from field (i.e. from Carnival Cruise Lines, Marriott, etc). Subject Line: First impressions are everything. It s the difference between an open and a delete. Limit your subject line to 35 characters or less. Do not use all caps or excessive punctuation marks. Subject lines that include a company name or brand have a higher open rate. Content: Your message will either get the click-throughs or it won t. Use these tips to make sure you get your messaging across. Text Utilize web-safe standard fonts - Arial, Comic Sans, Courier New, Georgia, Impact, Tahoma, Times New Roman, Verdana. Ideal font size for body copy is 14 pixels. Technical file sizes should be between 40-50K, creative no wider than 600 pixels. Footer Include company s website and contact information. Make it shareable include social media sharing links or forward to a friend option to maximize reach. Formatting Stylesheets strongly discouraged, use standard HTML, do not use JavaScript. Banner Advertising Best Practices Clear and concise messaging. Include Promotions/Offers if you have them. Experiment with colors. Balance text with images. Visible brand name and URL. Avoid Using the word FREE, excessive punctuation or odd characters that might trigger a spam in your subject line. Do not use image only s text to image ratio. Do not use Flash. Contact: For assistance contact: csp@travalliance.com Layout Ideal width 600 pixels. Images When using images be sure to provide alt-text. 121 @travalliance.com