Certified ECR Category Manager

Transcription

1 Training course dates for 2018 Certified ECR Category Manager 10-day extra-occupational training course, conducted in english

2 Category Management: Achieving more together Better results through increased customer benefit: That, in a nutshell, is the goal of category management. A study conducted by GS1 Germany shows: Manufacturers and retailers can increase their turnover by up to 30 percent* by implementing customer-oriented strategies and collaborative category management (CM) processes. * from the GS1 Germany study Category Management: Integration, Implementation and Success in the Company The Foundation for Successful CM Processes Get the in-depth knowledge you need to succeed: GS1 Germany is training the experts of tomorrow with its extra-occupational training course Certified ECR Category Manager. Covering everything from the methodology and real-life case studies to practical simulations our experienced trainers together with experts from the manufacturing and retail industries give you all the tools you need to implement effective and efficient category management processes within your company.

3 Overview of the training course Target audience The course is aimed at those working in the retail, manufacturing and service industries whose job function involves efficient consumer response, category management, market research, shopper marketing, trade marketing, marketing, product management, purchasing, sales, key account management, field service and business organisation. The Programme The 10-day training course takes place alongside work and over a condensed period of around four months. The course content is based on the uniform standards of ECR Category Management. Each stage of the 8-step category management process is elaborated in the various modules. The category management 8-step process 8 Category review Strategic alignment Category definition Category role Category assessment Category targets 5 Category strategies 6 Category tactics 7 Category implementation

4 Participant name and company Training dates Presentation title Examination results Signatures of board of examiners The steps leading to the summit: The modules and the 8-step process 7Category implementation8category review Final examination CERTIFIED ECR CATEGORY MANAGER 2Category roles 3Category assessment 4Category targets 5Category strategies 6Category tactics Presentation and discussion of the working results from the self-study on CM process steps 1-4 Talks by experts from the retail and manufacturing sectors Workshops on IT and data management solutions CERTIFICATE Awarding of Certified ECR Category Manager certificate after passing the final examination 1Category definition Preparation for self-study phase 2 Basic principles Efficient consumer response Category management Strategic alignment CM process steps 1-4 Category definition Category role Category assessment Category targets Practical exercises to consolidate content Talks by experts from the retail and manufacturing sectors Workshops on IT and data management solutions Preparation for self-study phase 1 Phase 1 self-study (time required approx. 1 day) CM process steps 5-8 Category strategies Category tactics Assortment optimisation Placement optimisation Promotion optimisation Pricing optimisation Category implementation Category review Practical exercises to consolidate content Phase 2 self-study (time required approx. 1 day) Preparation for the final examination: Coordination of the participant-specific study topics Production of the participant-specific transfer order in the form of a PowerPoint presentation (time required approx. 3 days) Written final examination Presentation of the participant-specific transfer orders and oral examination in front of the ECR expert panel Practical presentations: Implementation of category management Base station (duration: 4 days) Base camp (duration: 4 days) Summit (duration: 2 days)

5 Your benefit: Excellent training for outstanding results A look at the broader picture During the training course, you get to exchange ideas with representatives from the retail, manufacturing and service sectors and gain insight into their perspectives. Developing an understanding, discussing ideas, devising common solutions: The training course is where fruitful collaboration with future business partners begins. Having a solid knowledge of category management is absolutely essential for working with the retail trade today. The practice-oriented training course with certification means we re ideally prepared to do so. Arne Koslowski, Head of Shopper Marketing, Coca-Cola European Partners Deutschland GmbH Collaborating as equals A common language the prerequisite for effective enterprise-wide processes: The ECR-CM-standards enable you and all the other partners in the CM process to communicate on the same level and ensure projects run smoothly. Immediate implementation quick return on investment On-the-job training: During the training course, you initiate or optimise primarily your own category management projects. Practical exercises, expert talks, mentoring and certification lay the foundations for successful implementation. Category management hasn t really become established in the pharmacy products sector thus far. Implementing the shopper insights in conjunction with the methodology taught during the training course helps us offer our customers the best possible service. And the results speak for themselves. Björn Kaufmann, Head of Purchasing/Category Management, easyapotheke Kooperationsgesellschaft mbh

6 I ve been a certified category manager for ten years now. Over this time, I ve been able to apply what I learned during the course in many real-world projects in a variety of different fields. They ve now become the chief component of my daily work. Tobias Behle, Head of Shopper Marketing & Category Management, Ferrero Deutschland GmbH Your recognised CM partner: GS1 Germany GS1 Germany has trained over 2,500 certified category managers over the past 14 years. This makes us the market leader in the field of CM education. I ve been dealing with practical category management issues for many years. The training course provides an excellent overview of how the individual process steps relate in the broader context, making it the perfect supplement for me. Andreas Doser, Marketing Team Leader Decision Support, dm-drogerie markt GmbH + Co. KG The GS1 Germany qualification is held in high regard by HR managers and a sought-after additional qualification. Our experienced trainers are highly qualified and have many years of experience in the manufacturing and retail industries. Our neutral network provides you with great opportunities to make new contacts and swap experiences for instance, in working groups, via the Category Management & Shopper Marketing XING group or at conferences and the regular alumni meetings.

7 GS1 Germany Knowledge Center try out pioneering technologies on site Experience how digital technologies are used in practice at our multimedia innovation, training and competence centre. The Shopper Experience makes the consumer world of the customer tangible in the form of an interactive shopper journey. Become acquainted with cross-channel solutions and current trends from the customer s home to the urban environment and ultimately the point of sale. A fully functional supermarket with over 700 articles serves as a training centre for the category management processes. As a training course attendee, you can simulate the effect of process optimisation in the value chain directly using interactive application scenarios. From the latest market research methods to virtual shopping, you ll learn more about the innovative tools and technologies used at the PoS. Venue: GS1 Germany Knowledge Center, Stolberger Straße 108a, Cologne/Germany

8 Individual offers In-house training courses We can arrange for the certified ECR Category Manager training course to be given at your premises too if you so wish. The training materials will be tailored to your specific needs and adapted to your requirements. For instance, company-specific group exercises and examples could be created for each of the process steps. We d be happy to include your own experts and integrate the tools you use too, such as budget panels, retail panels, space management tools, CM tools and floor planning tools. Category Management Consulting You can book our category management consultants as needed too: Our experts can help you with the optimisation of individual categories, the development of total store concepts or even with the introduction and establishment of category management in your corporate culture.

9 References (excerpt)

10 Registration Certified ECR Category Manager 10-day training course Please complete and fax to: GS1 Germany GmbH Fax Or register online at: Surname First name Available course dates (please tick as appropriate) Position Department Training course 1 Base station: Base camp: Summit: Training course 2 Base station: Base camp: Summit: Company Institution Street House number Country code Post code City Phone I understand that by registering, I accept to be bound by the terms and conditions of participation. The terms and conditions of participation can be found at The registration fee is 6,995 per person plus statutory VAT. The course is organised by GS1 Germany GmbH. I am interested in the Certified ECR Category Manager training course as in-house training. Date Stamp Signature Fax Order number and, if applicable, alternative invoice address Privacy Notice: GS1 Germany may use your data for its own marketing purposes in addition to fulfilling contractual obligations. You can withdraw consent for your data to be processed or used for marketing purposes at any time by contacting GS1 Germany GmbH, Maarweg Cologne/Germany Tel: Fax: widerspruch@gs1-germany.de (responsible entity in the sense of the BDSG).

11 Sponsors GS1 Germany GmbH Maarweg Cologne/Germany T F E trainings@gs1-germany.de GS1 Germany GmbH, Cologne, 1/2018