SIGNATURE EVENTS PANEL EVENTS ANNUAL GALA SUMMER BEACH PARTY DIGITAL MEDIA YEAR IN REVIEW Calendar of Events 212NYC Sponsorship Opportunities

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1 SIGNATURE EVENTS PANEL EVENTS ANNUAL GALA SUMMER BEACH PARTY DIGITAL MEDIA YEAR IN REVIEW 2017 Calendar of Events 212NYC Sponsorship Opportunities

2 2017 Partnership Programming 212NYC, New York City s premiere digital advertising organization, offers exciting, thoughtprovoking programming curated toward the top minds in the digital media industry. In addition to signature panels, 212 produces seasonal social events including the 212 Annual Gala, Summer Beach Party and the Digital Media Year in Review. All of 212NYC s events cater to a digital media audience composed of 60-70% agency professionals. We welcome the opportunity to build custom sponsorship packages with our partners in an effort to meet your annual goals and maximize exposure to the digital community throughout the year. We look forward to welcoming you to our digital media family.

3 2017 Programming Added Value All Sponsorship include 212 memberships and: 2017 Calendar Available Sponsorship Pre-Event Promotion: Sponsor logo & link as event sponsor on outbound member communications ( invites, promotions, reminders, etc.) Sponsor logo & link as event sponsor on 212NYC website Promotion at the Event: Dynamic marketing to a well engaged audience February March May June August September November Panel Event 212 Annual Gala Panel Event Panel Event Summer Beach Party Panel Event Year in Review Post-Event Promotion: Sponsor logo & link as event sponsor on outbound member communication / thank you s Note: Please see the 212 rate card for additional sponsorship opportunities. Custom sponsorship opportunities available.

4 Panel Events Panel events offer a forum for the industry s top minds to share their thoughts and discoveries about the future of digital advertising to industry professionals. They have been hosted at the NY Times Building for the past few years Panel Topics This year, we are giving sponsors a special opportunity to suggest broad panel topics that will be attractive to our audience. Topics in the past have included Title Sponsorship $13,000 Branding of the event space 3-5 min speaking opportunity before the panel (10) tickets to the event Ø Premium Programmatic Is it possible to have great content AND great targeting? (sponsor secured) Ø TV Evolved Between data use to custom-select inventory and the rapid growth of OTT viewing, are we ready for the new approach to big screen viewing? Ø Influencer Marketing and Social The brand as a personality and storytelling through others Ø IOT: Connected Devises Are advertisers ready for the Internet of Things? Ø Mobile Web vs. Mobile App How should brands bring their experience to life?

5 Signature Sponsor Starting at $50,000 This is a new, special opportunity to be positioned as a top sponsor throughout the year. Distinguish your brand among agency professionals and be included on every , event webpage, and more! Title Sponsorship $13,000 Branding of the event space 3-5 min speaking opportunity before the panel (10) tickets to the event Discounted Bundle Rates Logo on every Logo on website Logo on each event page Opportunity to distribute 1 thought leadership piece that 212 helps promote via their newsletter, website, and events.

6 212NYC ANNUAL GALA

7 212 Annual Gala The 212 Annual Gala is the most distinguished digital media event of the year honoring members of the agency and publishing community senior industry professionals attend this annual black-tie event hosted by industry icons and notable celebrities including past year's host Larry King. Sponsorship Opportunities Table + Sponsorship* Tables $17,500 $13,000

8 Stage Sponsorship $17,500 Be the backdrop of the night with this stage sponsorship. Branding of stage Table at Gala (12) tickets to the event

9 Cocktail Hour Sponsorship $17,500 Guests will enjoy your signature cocktails through the evening. Branding of Cocktail Area Table at Gala (12) tickets to the event

10 Photo Sponsorship $17,500 Make it a night to remember! This sponsorship allows your brand to bring in a photo booth or similar station. Opportunity to bring in branded photo booth. Table at Gala (12) tickets to the event

11 Gift Bag Sponsorship $17,500 Give guests a special something to remember you by! Opportunity to hang out gift bags. Table at Gala (12) tickets to the event

12 212 NYC ANNUAL SUMMER BEACH PARTY

13 Summer Beach Party Hosted at Governors Island Beach Club, 212 s Summer Beach Party has become one of the most anticipated signature summer events of the year as well as the perfect event for connecting with millennial agency/clients and publishers. Last year industry professionals, 75% of whom are agency employees, enjoyed an evening of open bar, food, networking, and dancing to a live DJ, Talib Kweli, and headliner Wyclef Jean.

14 VIP Stage Sponsorships $50,000 Stage Sponsorship $50,000 You ll be the center of attention with this exclusive stage sponsorship. Prominent stage branding Stage Recognition as the official Stage sponsor VIP Area (Includes space for guests, dedicated server, security & opportunity to brand the space) (45) tickets to the event

15 VIP Open Bar Sponsorship $40,000 Got the next round? Guests will be lining up for a drink from your brand. Exclusive Branding of Strategically placed Open Bar Stations VIP Area (Includes space for guests, dedicated server, security & opportunity to brand the space (30) tickets to the event For illustrative purposes only

16 VIP Catering Sponsorship $40,000 Provide the delicious food to keep guests satisfied all night! Branding of the food area VIP Area (Includes space for guests, dedicated server, security & opportunity to brand the space) (45) tickets to the event

17 Private Cabana Sponsorship $16,000 Perfect for client entertaining, Cabana sponsorship offers an opportunity to mingle with VIP clients, colleagues & vendors in comfort and style 10 x 10 private cabana seats guests (1) sofa (2) Love Seats (1) Ottoman (2) Branded Pillows Private Bottle service For illustrative purposes only (15) tickets to the event

18 Mixology Station Sponsorship $15,000 Offer guests unique drinks with this sponsorship! Opportunity to offer signature drinks (15) tickets to the event

19 Ferry / Entrance Sponsorship $15,000 Reach guests as they begin and end their night by transforming their picturesque ferry ride. Opportunity to brand ferry with flags and banners Opportunity to distribute branded merchandise at entrance/exit Opportunity to brand walkway/entrance space with directional ferry signs (15) tickets to the event

20 Snow Cone Sponsorship $15,000 For illustrative purposes only Guests will be lining up for this perfect boozy summer treat. For illustrative purposes only Opportunity to brand snow cone station (5) tickets to the event

21 Photo Booth / Interactive Experience Sponsorship: $13,000 Say Cheese! Guests take home a fun & memorable moment from the day. May include: Custom wrapped branded photo booth Slow motion/gif station Flip Book photo station Eventstagram Printing station (5) tickets to the event

22 Beer Pong Sponsorship $13,000 For illustrative purposes only Let the games begin! Your brand will be the life of the party with this sponsorship. For illustrative purposes only Opportunity to brand beer pong set up (5) tickets to the event

23 Transportation Sponsorship $13,000 Get guests to the event in style! First 200 guests get a $25 Uber credit towards their ride home Special discount code to highlight your brand Advertised prior and during event (10) tickets to the event

24 Raffle + Gift Table Sponsorship $10,000 Delight guests with branded gifts and a raffle. Opportunity to distribute gifts to guests Gifts and Raffle (provided by sponsor) (5) tickets to the event

25 For illustrative purposes only Ice Luge Sponsorship $10,000 Ice sculpture? Shots station? Why not both? Engage guests with this novel drink option. Branded ice luge sculpture Opportunity to brand space and distribute branded items (10) tickets to the event

26 Games Sponsorship $10,000 For illustrative purposes only Guests have fun while interacting with your brand Opportunity to brand (2) beach games: Jenga & cornhole (5) tickets to the event For illustrative purposes only

27 Phone Charging Station Sponsorship: $8,000 Allow guests to charge up on you with this highly trafficked sponsorship opportunity (2) strategically located branded phone charging stations Opportunity to leave collateral at stations (5) tickets to the event

28 Picnic Table (2 with service) $7,500 For illustrative purposes only Enjoy gorgeous views of the water with a reserved picnic table for you and your guests. Reserved picnic table with drink service for up to 15 guests Opportunity to place branded items at table For illustrative purposes only (10) tickets to the event

29 212 s First Annual Digital Media Year-in-Review

30 212 s First Annual Digital Media Year-in-Review 212 will launch a new staple event reviewing the largest digital trends of Six Ted-style speeches from hand-selected CEOs, painting a picture of the biggest trends in digital media, will take the stage in front of 250+ industry professionals. Also at the event, a digital media expo will feature leading product offerings for Position yourself as a thought-leader in this annual event!

31 Presenter Sponsorship $15,000 Sponsors have an exclusive opportunity to present for 8-minutes on a gamechanging trend in the industry. This is available only to C-level executives and proposed topics will be vetted by the board. Presentations will be filmed and shared via our newsletter and website postevent.

32 Digital Media Expo Booth $5,000 The Digital Media Year in Review also features an Expo-style room, adjacent to the presentation room, where 20 publishers/providers/platforms will present their new product offerings for 2017 to a crowd of 250+ industry professionals.

33 Industry Trend Video Sponsorship $5,000 Industry Trend Videos Watch: Emerging mobile advertising trends Six sponsors will have the opportunity to showcase a 3-minute video on an emerging trend in the industry. These three-minute videos will be shared to our membership via our newsletter and showcased on the website.

34 If you are interested in discussing a sponsorship opportunity please contact: sponsorship@212nyc.org Thank you for partnering with your digital marketing community!