may 1-3 ATTENDEE REGISTRATION INFORMATION Canada s National Baking Industry Trade Show & Conference To register visit

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1 may 1-3 INTERNATIONAL CENTRE, HALL 5 TORONTO (MISSISSAUGA) ON CANADA Trade Show Hours: 12:00 noon 5:00 pm daily Conference Program prior to 12 noon Produced by: Canada s National Baking Industry Trade Show & Conference Join almost 5,000 baking & food industry professionals from retail, wholesale, commercial bakeries, grocery stores & foodservice outlets Visit the Trade Show with more than a 100,000 sq. ft. of space showcasing ingredients, equipment, services, technology and baked goods (fresh, proof & bake, parbaked, freezer-to-oven, thaw & serve) Learn at the informative sessions during the Conference Program Located in the Toronto area, the facility is easily accessible by public transportation (Mississauga Transit & GO trains, major highways. It is only 5 minutes from the Toronto International Airport) Free parking Held every two years it is the only baking specific event produced in Canada To register visit ATTENDEE REGISTRATION INFORMATION

2 To keep your business successful, it s important to stay on top of what is happening in the baking industry. Bakery Showcase 2016 provides a host of opportunities to source new suppliers, connect with current suppliers, as well as discover new trends and products. Three Days of Trade Show 12 noon 5 pm daily With more than 100,000 sq. ft. of exhibit space, the trade show floor is the place to be to see the products in action and meet the people behind them. For just three days you will have the opportunity to be face-to-face with the people who truly understand your business. Visit the trade show floor to see unlimited possibilities in ingredients, equipment, services, technology, baked goods (fresh, proof & bake, par-baked, freezer to oven, thaw & serve) and much, much more!

3 CONFERENCE PROGRAM Conference Program Sponsor Sunday May 1, :45 am 10:45 am Bac Annual General Meeting (Members and non-members invited to attend) The annual meeting of members provides a review of the Association s activities over the past year as well as direction for the future. Please note: only BAC members are eligible to vote 11:00 am 12:00 noon The Road to Paris: Baking Team Canada s Journey to the World Cup of Baking/Coupe du Monde de la Boulangerie Alan Dumonceaux, Baking Program at NAIT and Captain of Bake Team Canada, will share the story of Bake Team Canada from qualifying in the Louis Lesaffre Cup regional play downs to competing against representatives from 12 other countries in the Baking World Cup Coupe du Monde de la Boulangerie, held every four years in France. Presented by: Alan Dumonceaux, Team Captain Sunday s Conference Session is complimentary

4 Monday May 2, :00 am 10:30 am Holey Donuts Batman! Two Dozen Ways to Raise Your Bakery Sales Without Spending Too Much Dough This is a fast-paced look at ways to build the average transaction size in your bakery. Harold Lloyd and his associates conducted an informal consumer study by shopping at five local bakeries. In 101 visits, the researchers found that most store employees barely acknowledged them and 10% actually ignored them completely. Lloyd included three generations of research shoppers and planned the visits at various times of the day. What they discovered was a serious lack of customer service. Employees seemed too busy to be interrupted. It would appear that bakery associates tend to be very production-oriented and don t seem to be focused on selling the product at all. But who is to blame for this? This session will highlight the five reasons why our employees don t seem to care about the customer. Secondly, this session will point out 24 ways your employees can better engage the customer with the ultimate goal of building sales. Presented by Harold Lloyd 10:45 am 12:00 noon Where Are We and Where Are We Going: The Bakers Perspectives How are bakers responding to today s challenges and preparing for the future? Our Baker panel, representing companies large and small, will offer their views on where the industry is today and where it s heading. This session will explore how bakeries are addressing changing consumer and business demands while exploring new market opportunities. Panelists: Danièle Bertrand, Partner & President The Dufflet Group of Companies Simon Blackwell, Owner Blackbird Baking Co. Gottfried Boehringer, President The Stonemill Bakehouse Ltd. Darryl Rowe, President Weston Bakeries Moderator: Harold Lloyd

5 Tuesday May 3, :00 am 10:00 am Nutritional Advice Is There A Solution To The Confusion? Eating has become a confusing experience. Virtually every day brings news about some miracle food that we should be gulping down. It may be blueberries to prevent cancer, flaxseed against heart disease, soybeans for menopause or green coffee bean extract for weight loss. Then there are the worries: food additives, gluten, pesticide residues, GMOs, antibiotics, meat consumption. We need proper science to guide us through this nutritional maze. Dr. Joe Schwarcz is Director of McGill University s Office for Science and Society which is dedicated to demystifying science and separating sense from nonsense. He is well known for his informative and entertaining public lectures on topics ranging from the chemistry of love to the science of aging. Presented by: Dr. Joe Schwarcz 10:00 am 10:45 am Communicating A Science-Based Nutrition Message In The Media: Overcoming The Many Challenges Crafting complex nutrition messages and getting them heard can be challenging in today s digital age amid a sea of contradicting study findings, controversial health stories, popular fad diets, outspoken celebrity doctors and other experts. Registered Dietitian, Globe and Mail columnist and best-selling author, Leslie Beck, will discuss the challenges and strategies she uses when communicating health messages in print, TV and digital media. Presented by: Leslie Beck Registration is required for Monday and Tuesday Conference Sessions

6 Tuesday May 3, 2016 (continued) 10:45 am 12:00 noon State Of The Industry: Responding To Consumers and Governments Regarding Today s Food and Nutrition Challenges Media, Health group and government have for years been offering bakers an ever changing array of advice and direction related to nutrition and ingredients. This special State of the Industry Panel will explore how the baking industry in both Canada and the United States have, and are responding to both consumers and governments regarding today s food and nutrition challenges. Panelists: Christine Cochran, Executive Director Grain Foods Foundation Paul Hetherington, President and CEO Baking Association of Canada Christine Lowry, Executive Director Healthy Grains Institute Robb MacKie, President and CEO American Bakers Association Moderator: Dr. Joe Schwarcz THANK YOU TO OUR SPONSORS (as of February 19, 2016) Platinum Sponsor Gold Sponsors Industry Partner Premier Media Partner Media Partners Contributing Sponsor IOI Loders Croklaan

7 Special Trade Show Feature Baking Knowledge Centre Brought to you by: For the latest in Bakery Hot Topics and Trends (Wholegrains, Clean Label, Sprouted Wheat and Grains, Organic, Gluten Free and Egg Prices), understanding how to incorporate more Wholegrain Flour and other Grains in your mainstream bakery formulas, or to receive an education on the different types of Wheat and Flour and their best-used-for baking applications, come to the Baking Knowledge Centre. Here the experts at Ardent Mills will be glad to answer your questions, plus see the live wheat milling demonstration that you don t want to miss! Hotel Information Bakery Showcase 2016 is pleased to have designated the Hilton Toronto Airport Hotel & Suites as it s headquarter hotel Airport Road, Mississauga, ON L4V 1N1 Tel: For reservations call: HILTONS ( ) Use the following link to order your guestroom online: Room Rate: $ (CDN) Single/Double plus taxes and fees Cut-off date for the special room rate is March 31, 2016 When booking please state you are with the Bakery Showcase block using code Bake16. There will be a complimentary shuttle service to and from the International Centre during the show dates (May 1-3).

8 Schedule of Activities DAY REGISTRATION AREA HOURS OF OPERATION CONFERENCE PROGRAM TRADE SHOW Sunday, May 1 8:00 am 5:00 pm Bac Agm 9:45 am 10:45 am The Road To Paris 11:00 am 12:00 noon 12 noon 5:00 pm Monday, May 2 9:30 am 5:00 pm Holey Donuts Batman! 9:00 am 10:30 am Where Are We and Where Are We Going Panel 10:45 am 12:00 noon 12 noon 5:00 pm Nutritional Advice 9:00 am 10:00 am Tuesday, May 3 9:30 am 5:00 pm Communicating A Science-Based Nutrition Message in The Media 10:00 am 10:45 am 12 noon 5:00 pm State of the Industry Panel 10:45 am 12:00 noon To register for Bakery Showcase 2016 use the enclosed registration form or register online at Bakery Showcase 2016 is produced by the Baking Association of Canada (BAC), the industry association representing Canada s $5 billion baking industry. BAC s mandate is to further the interests of Canadian retail, in-store and wholesale bakers through advocacy and effective programs at the regional and national level Tranmere Dr., Ste. 202, Mississauga, ON L5S 1V9 Tel: or Toll Free in North America BAKE (2253) Fax: info@baking.ca Web-site: