Financial Times. USD Digital Rate Card 2018

Transcription

1 Financial Times USD Digital Rate Card 2018

2 CONTENTS Cover Table of Contents Infographic Who reads the FT? FT Readers Live Contextual Segments 7. Macro Contexts 8. Sector Coverage 9. Trending Topics Behavioural Targeting 11. Luxury & HNW 12. Personal Investors 13. Institutional Investors 14. Business Education Researchers 15. Technology Enthusiasts 16. Influencers 17. Property Enthusiasts Demographic Audience Targeting 19. C-Suite 20. Decision-Makers 21. Technology Decision-Makers 22. Financial Professionals 23. Business Travellers 24. Financial Advisors 25. Government / Lobbyists 26. Wealthy Private Investors 27. Environment 28. Bespoke Targeting Our commercial partners now have more choice and control over how they access our elite audience through FT.com. We are now able to provide segments and sponsorship options that will deliver exceptional results against a range of objectives. Through our bespoke offering, our clients will be able to run some of the most highly targeted campaigns available. 2 ft.com/advertising

3 HOW YOU CAN BUY FT.COM Fundamentally, there are two ways you can advertise to FT.com readers - either by targeting against an audience or an environment / editorial context. We only publish rates for our off-theshelf segments, so if you have any queries about environment buys or bespoke targeting, please contact your FT representative. AUDIENCE REACH TARGETING RELEVANCE WHAT HOW EXTENSIONS FT READERS LIVE CONTEXT BEHAVIOURAL TARGETING DEMOGRAPHIC AUDIENCE TARGETING BESPOKE TARGETING CPH (COST PER HOUR) CPM (COST PER MILLE) AUDIENCE DISCOVERY AUDIENCE + NBE (NEWS BY ) ENVIRONMENT IMPACT SPECIAL REPORTS PAID POSTS BRANDED CONTENT SPONSORSHIPS & SHARE OF VOICE PACKAGES HOME PAGE ROADBLOCK CPD (COST PER DAY) SMART MATCH SEMANTIC TARGETING FT² FT² PROMOTED CONTENT UNIT 3 ft.com/advertising

4 WHO READS THE FT The FT s award-winning business, politics and lifestyle content is relied upon by the wealthiest and most influential people on the planet. Our highly respected editorial team sparks debate, discussion and sets agendas in boardrooms and parliaments the world over. Our powerful and elusive audience turns to the FT to move ahead in their careers giving them an advantage over their peers. This elite group lives an exceptional lifestyle, with high purchasing power that funds lavish travel, art and fashion collections, property and more. The world s leading companies and most prestigious brands have always recognised that advertising in the FT is unique. 20% have lobbied or advised members of government 25% work in companies with 10k+ employees 30% are C-Suite Executives 75% work for an international company $900k $1.2 $100k $150k $600k $1.5m $50k $200k $300k $1.8m $0k $250k $1.6m Mean HH Net Worth excl. Main Residence 14% HHI income US$125k+ 61% Purchase decision makers 17% are millionaires 4 ft.com/advertising FT Global Reader Survey 2017 (Base: all those working)

5 FT READERS To reach the greatest number of the most powerful and affluent individuals on the planet, this is the route for you. When you buy the FT reader segment, you can trust your audience is of a certain calibre. They are making the biggest decisions for their firms and living an exceptional lifestyle. An FT reader campaign supported by our rigorous data science, allows you to position your brand in front of this elusive audience at unprecedented scale on or off our pages. LEADERBOARD $59 SUPER LEADERBOARD $74 MPU $78 BILLBOARD $98 HALF-PAGE $98 RESPONSIVE $98 FULL-PAGE (Mobile Web App) $175 CELTRA MINISCROLLER $78 TEADS INREAD LANDSCAPE $86 TEADS INREAD SQUARE $94 5 ft.com/advertising

6 LIVE CONTEXTUAL SEGMENTS Live Contextual Targeting allows clients to place their advertising in specific editorial contexts, selected using market-leading AdmantX technology. This allows you to associate your brand with the FT s award-winning coverage of the changing world, providing you with relevance and scale. We offer broadly and narrowly defined contexts so you can target macro themes or just our journalism on specific stories. Macro Contexts Sector Coverage Trending Topics 6 ft.com/advertising

7 Audiences Live Behavioural Contextual Targeting Segments Macro Contexts MACRO CONTEXTS These macro segments allows you to maximise your reach whilst ensuring your brand is seen alongside content that is relevant to your industry or campaign. If you want to be noticed by as many of the FT s elite audience as possible, in a context that will amplify the impact of your message, this is the route for you. Segments: Business Financial Political Leisure LEADERBOARD $78 SUPER LEADERBOARD $93 MPU $98 BILLBOARD $116 HALF-PAGE $116 RESPONSIVE $116 FULL-PAGE (Mobile Web App) $233 CELTRA MINISCROLLER $94 TEADS INREAD LANDSCAPE $105 TEADS INREAD SQUARE $117 7 ft.com/advertising

8 Audiences Live Behavioural Contextual Targeting Segments Sector Coverage SECTOR COVERAGE Powered by AdmantX semantic technology which computes the meaning of an article as opposed to keywords, these segments allow you to place your brand message next to the FT s award-winning coverage of specific industries or sectors. You will gain wide reach amongst our global, senior audience and superb brand association with the sector of your choosing. For example: Technology Energy Investing LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 FULL-PAGE (Mobile Web App) $256 CELTRA MINISCROLLER $103 TEADS INREAD LANDSCAPE $115 TEADS INREAD SQUARE $128 8 ft.com/advertising

9 Audiences Live Behavioural Contextual Targeting Segments Trending Topics TRENDING TOPICS When the UK voted to leave the European Union, FT subscriptions jumped 600%. We know that readers turn to the Financial Times when seismic events shake the markets or shift the political landscape. AdmantX technology allows advertisers to associate their brand with our trusted coverage of trending topics when demand for the FT s independent journalism is at its highest. For example: AI & Robotics Currency LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 BILLBOARD $151 HALF-PAGE $151 RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 TEADS INREAD SQUARE $148 9 ft.com/advertising

10 BEHAVIOURAL TARGETING These segments are groups of FT readers that enthuse on particular topics - repeatedly return to read the latest content and to inform decisions at their work or home. Built using first party data on a user s behaviour on FT.com and 3rd party data on their consumption habits elsewhere on the web, our behavioural segments give you the chance to reach those actively seeking what you have to offer. Luxury & HNW Personal Investors Institutional Investors Business Education Researchers Technology Enthusiasts Influencers Property Enthusiasts 10 ft.com/advertising

11 Audiences Behavioural Targeting Personal Luxury & Investors HNW LUXURY & HNW The FT s ultra-affluent, high net worth audience of luxury enthusiasts constantly seek out the best life has to offer. Whether looking to our content for the latest in luxury watches, jewellery and fashion, or engaging in features on sport and high living, this segment exhibits an even higher purchasing power than the average FT reader and relies upon us for insights on how to deploy it. LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 $200k $0k $400k $600k $800k $1m $1m Mean annual personal income 47% of FT readers are HNW individuals FULL-PAGE (Mobile Web App) $256 CELTRA MINISCROLLER $103 TEADS INREAD LANDSCAPE $115 TEADS INREAD SQUARE $128 33% are planning on purchasing a high end Watch/Jewellery worth $10k or more $1m+ 66% have a property portfolio worth US$1million or more 95% own at least one luxury item 11 ft.com/advertising Global Business Influencers Survey 2017 (Base: HNW defined as US$1million+ liquid assets; luxury items: jewellery, watch, alcohol, tech, fashion)

12 Audiences Behavioural Targeting Personal Investors PERSONAL INVESTORS Our personal investment readers keenly track long term trends and short-term market volatility. This diligent group uses the FT for a substantiated opinion when deciding how to invest in equities, funds, property, art and more. They have the purchasing power to make the investments that will enhance their portfolios as they strive for higher returns. LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 FULL-PAGE (Mobile Web App) $256 $300k $0 $600k $900k $1.2m $1.5m 28% $1.4m assets * US$1m or more * Average net worth/liquid have an investment portfolio of CELTRA MINISCROLLER $103 TEADS INREAD LANDSCAPE $115 TEADS INREAD SQUARE $128 47% of all readers agree the FT helps them make investment decisions ** 74% consult a financial expert before making significant financial decisions * 75% influence others behaviours, opinions and thoughts on personal finance * 12 ft.com/advertising *Global Business Influencers Survey 2017 (Base: all those who have personal investments), **Global Reader Survey 2017 (Base: all readers)

13 Audiences Behavioural Targeting Institutional Personal Investors INSTITUTIONAL INVESTORS Throughout its history, the Financial Times has been foremost among the sources of trusted information for the investment community. Our Institutional Investor readers are making the biggest decisions for their firms. They are responsible for deals that shape equity prices for big business and finance SME s and entrepreneurs the world over. They rely on our financial and companies content to stay ahead of trends and the market. LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 82% are C-Suites 90% are influential in important business decisions $9.5m Mean Business Decision Budget BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 FULL-PAGE (Mobile Web App) $256 CELTRA MINISCROLLER $103 TEADS INREAD LANDSCAPE $115 TEADS INREAD SQUARE $ ft.com/advertising Global Business Influencers Survey 2017 (Base: main business responsibilities: institutional investment)

14 Audiences Behavioural Targeting Business Education Researchers BUSINESS EDUCATION RESEARCHERS As future leaders of their respective industries, our Business Education readers have proven to be some of the most entrepreneurial, determined and educated. With ambition at the forefront of their mind, they are constantly seeking information that helps them move ahead in their careers, including insights on which degrees programmes will enable them to fulfill their potential. With an acute global sensibility and sharp business acumen these are the strategic visionaries that are likely to be the next generation of the global elite. MASTERS LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 FULL-PAGE (Mobile Web App) $256 CELTRA MINISCROLLER $103 TEADS INREAD LANDSCAPE $115 42% have an MBA/EMBA/Masters * 27% have a Master s degree * TEADS INREAD SQUARE $128 37% are planning on undertaking further study/qualifications * 91% believe the FT s business education ranking reports are influential when researching for a business management school ** 14 ft.com/advertising *FT Global Reader Survey 2017 (Base: those that read the business education section - print or digital), **FT Behavioural and Demographic Surveys May 2016 (Base: those that read the business education section - print or digital)

15 Audiences Behavioural Targeting Technology Readers TECHNOLOGY ENTHUSIASTS These readers rely on our content to keep on top of the latest technologies transforming life at home and at work - from self-driving cars to cloud computing. These enthusiasts are likely to be making key decisions about purchasing hardware and systems at work as they bring in the platforms to make their organisations more efficient and keep up with the competition. LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 FULL-PAGE (Mobile Web App) $256 71% are C-Suite * 72% make business decisions involving IT/Networks * CELTRA MINISCROLLER $103 TEADS INREAD LANDSCAPE $115 TEADS INREAD SQUARE $128 92% are influential in important business decisions * 63% 27% read 4 or more issues a week use the tech section of FT.com (print), with 72% accessing the FT to make informed decisions digitally at least once a week ** at work *** 15 ft.com/advertising *Global Business Influencers Survey 2017 (Base: personally interested in: technology), **FT Global Reader Survey 2017 (Base: those that read the technology section - print or digital), ***FT Behavioural and Demographic Surveys May 2016 (Base: personally interested in: technology)

16 Audiences Behavioural Targeting Influencers INFLUENCERS The Financial Times has always been read by some of the most powerful people on the planet. This segment of our audience are the individuals that influence the biggest policy decisions in their verticals including healthcare, environment, education, business, economics, and foreign policy. It includes Heads of State, lobbyists, senators, members of Parliament and civil servants. They rely on our content to do their job and to shape their decision-making and inform their rhetoric. LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 45% have been interviewed by TV, radio or press * 59% have addressed a conference/ public meeting or been invited to be a keynote speaker * FULL-PAGE (Mobile Web App) $256 CELTRA MINISCROLLER $103 TEADS INREAD LANDSCAPE $115 TEADS INREAD SQUARE $128 73% believe the FT makes them more successful in their job ** % when forming decisions ** influenced by this segment ** refer to / cite FT content people on average are 16 ft.com/advertising *FT Global Reader Survey 2017 (Base: of all FT readers), **FT Behavioural and Demographic Surveys May 2016

17 Audiences Behavioural Targeting Property Enthusiasts PROPERTY ENTHUSIASTS Our property enthusiast readers rely on our content to inform their decisions when buying, renting and selling. They are constantly looking for investment opportunities in real estate and properties around the world to expand their portfolio. Their interests go beyond just the purchasing of real estate, but to making their home unique with luxury interior design, art and architecture. Their homes are fixed with the latest in appliances, technology and more, truly setting their living style apart from their contemporaries. LEADERBOARD $85 SUPER LEADERBOARD $103 MPU $106 BILLBOARD $128 HALF-PAGE $128 RESPONSIVE $128 FULL-PAGE (Mobile Web App) $256 CELTRA MINISCROLLER $103 $500k $1m $1.5m $2m $225k TEADS INREAD LANDSCAPE $115 $0 $2.5m $2m Mean HH net worth excl. main residence * $225k Annual HH income * TEADS INREAD SQUARE $128 FOR SALE 76% are in the market to buy a property ** 30% will spend 6 months or longer researching potential properties to purchase ** 17 ft.com/advertising *FT Global Reader Survey 2017 (Base: those that read the house and home section - print or digital), **FT Behavioural and Demographic Surveys May 2016 (Base: those that read the house and home section - print or digital)

18 DEMOGRAPHIC AUDIENCE TARGETING These segments give you access to specific high-value audiences based upon our proprietary, declared registration data. Advertisers can have complete confidence that their messages will be placed in front of their target audience as we are able to target by job title and other relevant demographic data-points. C-Suite Decision-Makers Technology Decision-Makers Financial Professionals Business Travellers Financial Advisors Government / Lobbyists 18 ft.com/advertising

19 Audiences Demographic Audience Targeting C-Suite C-SUITE With a consistent showing in FTSE 100, lists of the most powerful and influential in business and regularly covered by the media, our C-suite readers are creating waves. These are the leaders making the biggest decisions in the corporate world, manage the biggest budgets and the largest teams. They rely on the Financial Times for our gold-standard coverage of business, trends, market volatility and are exceptionally well travelled, with their companies operating in offices around the globe CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 10% have a HH Net Worth over $1.25 million (excl. main residence) * 53 Average age * 84% are Opinion Leaders ** 20% have an MBA/EMBA * BILLBOARD $151 HALF-PAGE $151 RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 TEADS INREAD SQUARE $ ft.com/advertising *FT Global Reader Survey 2017 (Base: C-Suites), **Global Business Influencers Survey 2017 (Base: C-Suites)

20 Audiences Demographic Audience Targeting Decision Makers DECISION MAKERS Whilst these professionals operate in a wide variety of sectors and roles, all are responsible for making decisions crucial to their company s direction. They are the ones shaping the strategy, growth and investment opportunity for the organisations they represent. A highly ambitious group, many have postgraduate degrees in business, aptly, prepping them for the decisions they make to lead their organisations to success CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 BILLBOARD $151 HALF-PAGE $151 36% 20% 10,000+ employees * planning in their company* Work in organisations with are involved in the strategic RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 94% 61% are influential in business are involved in business decisions/others opinions purchase decisions worth on business ** US$1.25 million or more * TEADS INREAD SQUARE $ ft.com/advertising *FT Global Reader Survey 2017 (Base: BDMs), **Global Business Influencers Survey 2017 (Base: BDMs)

21 Audiences Demographic Audience Targeting Technology Decision Makers TECHNOLOGY DECISION MAKERS This audience are responsible for bridging the gap between the board and the IT department. As supply chains, the customer experience, and the cloud become increasingly central to boardroom conversations, these decision-makers must stay on top of the latest advancements and market trends. They are creating and overseeing products that span from Silicon Valley to Bangalore to Berlin. These are the leaders that follow major enterprise and consumer tech developments that move markets CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 74% are C-suites * 68% are involved in business purchase decisions worth US$1.25 million or more 84% involved in international business * 55% review their company s tech provider on a regular basis ** BILLBOARD $151 HALF-PAGE $151 RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 TEADS INREAD SQUARE $ ft.com/advertising *Global Business Influencers Survey 2017 (Base: those that are involved in IT/Networks Business Decisions), **FT Behavioural and Demographic Surveys May 2016 (Base: those that are involved in IT/Networks Business Decisions)

22 Audiences Demographic Audience Targeting Financial Professionals FINANCIAL PROFESSIONALS The FT s renowned coverage of finance has attracted a very senior group of professionals who rely on our content to make the decisions that will help their companies and organisations flourish. These readers fall into 2 categories they either hold finance roles in businesses across the world or are influential decision-makers in financial institutions. A group holding the power of the purse to influence growth, they are likely to be very if not the most senior decision markers CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 34% are C-suite 79% work in international companies 63% are business decision makers * BILLBOARD $151 HALF-PAGE $151 RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 TEADS INREAD SQUARE $ ft.com/advertising *FT Global Reader Survey 2017 (Base: main areas of activity: Finance)

23 Audiences Demographic Audience Targeting Business Travellers BUSINESS TRAVELLERS Our industry-leading data science team has identified our Business Traveller audience by cross-referencing our first party data on employment with web analytics that tell us where users have logged in to FT.com. By doing this, we ve discovered a powerful audience that looks to the FT for the business insights they need to help their organisations succeed whilst they are on the go CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 BILLBOARD $151 33% are C-suites * 31% take more than 6 flights a year for business * HALF-PAGE $151 RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 72% stay in luxury/boutique/5 star+ accommodation for business trips ** 74% say they are influenced by travel reward/loyalty programs ** CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 TEADS INREAD SQUARE $ ft.com/advertising *FT Global Reader Survey 2017 (Base: any business trips within the last year), **Global Business Influencers Survey 2017 (Base: any business trips within the last year)

24 Audiences Demographic Audience Targeting Financial Advisors FINANCIAL ADVISORS Financial Advisors have long relied upon the Financial Times to understand trends, monitor investment performance and assess risk and reward for their clients. These users work in financial advice, managing funds and recommend how their clients should invest. With debates around active versus passive investing, robo-advisors, regulations, industry mandates and how to act in the best interest of their clients, Financial Advisors are constantly seeking to arm themselves with trusted content to stay ahead of the curve in a fast paced industry CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 BILLBOARD $151 65% are C-suites * 55% agree the FT helps them make investment decisions ** 29% work in organisations with 10,000+ employees ** 15% offer financial advice to over 21 organisations *** HALF-PAGE $151 RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 TEADS INREAD SQUARE $ ft.com/advertising *Global Business Influencers Survey 2017 (Base: industry sector: Financial Advsiory Services; 45 respondents), **FT Global Reader Survey 2017 (Base: industry sector: Financial Advsiory Services), ***FT Behavioural and Demographic Surveys May 2016 (Base: industry sector: Financial Advsiory Services)

25 Audiences Demographic Audience Targeting Government/Lobbyists GOVERNMENT/ LOBBYISTS In the political sphere there is no powerful agency or organisation the FT has not touched. A staple in the likes of The White House, 10 Downing Street or Rashtrapati Bhavan, the FT reaches Heads of State, politicians and top officials formulating national and local policy, as well as the lobbyists and opinion formers that influence them. These are the change-makers, the enforcers, the representatives elected on behalf of the people who influence the way we live our lives daily; fueling economic growth, ensuring the use of technology in an increasingly globalised world, eradicating poverty and disease and combating threatening forces CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 BILLBOARD $151 $600k $300k $900k $1.2 HALF-PAGE $151 $0 $1.5m $1.15m Mean business purchase decision budget 32% made policies in local, regional or national level of government bodies 70% are Influential Opinion Leaders RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 TEADS INREAD LANDSCAPE $134 TEADS INREAD SQUARE $ ft.com/advertising IPSOS Affluent Europe 2017 (Base: Lobbied or Advised Members Of Government ~ Business Activities)

26 Audiences Demographic Audience Targeting Wealthy Private Investors WEALTHY PRIVATE INVESTORS The FT launched in 1888 as the friend of the Honest Financier and Respectable Broker The Financial Times continues to be the definitive guide for wealthy private investors across the globe. For those wanting to review their personal finances, analyse fund performance or scrutinize their property portfolio our award winning financial journalists continue to deliver authority, integrity and accuracy. The FT ensure private investors are equipped with the knowledge they need to navigate the market CpH Rates Available CpH rates available on request, please speak to your commercial representative for more details LEADERBOARD $101 SUPER LEADERBOARD $120 MPU $126 92% of this audience is using the FT for investment purposes x4 more usage of the Portfolio Tool than average BILLBOARD $151 HALF-PAGE $151 RESPONSIVE $151 FULL-PAGE (Mobile Web App) $303 CELTRA MINISCROLLER $122 $400k $200k $600k $800k $1m $2m $3m $4m TEADS INREAD LANDSCAPE $134 $0 $1m $1m Mean investment portfolio $0 $5m $4.4m Total investment portfolio TEADS INREAD SQUARE $ ft.com/advertising Source: Global reader survey 2017 & FT Internal figures 2017

27 ENVIRONMENT Environment is an extremely powerful tool in advertising. Placing your creative in the right context allows you to align your brand to a particular topic or to capture the attention of your audience when they are considering your services. If being seen next to the right editorial content is important to you, then we have a suite of off-the-shelf and unlimited bespoke offerings that give you impact, choice and control. Special Reports Paid Posts Branded Content Sponsorship & Share of Voice Packages (such as FTfm and Lex) Home Page Roadblock 27 ft.com/advertising

28 BESPOKE TARGETING Bespoke solutions are matched to an advertisers needs. Combine relevant context with high-quality targeting options including: Demographic Behavioural Retargeting Data-overlays Geo targeting Minimum spend $23,250 LEADERBOARD $121 SUPER LEADERBOARD $146 MPU $152 BILLBOARD $182 HALF-PAGE $182 RESPONSIVE $182 FULL-PAGE (Mobile Web App) $ ft.com/advertising

29 ft.com/advertising