Priority will be given to owners / managers or employees of micro-enterprises in County Kildare. Places are limited on all workshops / courses.

Transcription

1 Business Training Courses Spring 2016 Supporting small businesses in County Kildare

2 Welcome to the Local Enterprise Office Kildare s Spring 2016 Training Schedule. We hope that the range of courses on offer will enable you to further enhance your business and at the same time give you the opportunity to network with other small businesses in county Kildare. All courses are delivered by professional trainers to a very high standard and are heavily subsidised by the Local Enterprise Office Kildare. No concessions can be made on any course. Priority will be given to owners / managers or employees of micro-enterprises in County Kildare. Places are limited on all workshops / courses. Early booking is advisable as places are allocated on a first come first served basis. If insufficient bookings are received on any course, the course will be cancelled and a full refund will issue. Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office Kildare due to insufficient bookings. A light lunch is included in all day long courses.

3 HOW TO BOOK A COURSE PLACE Places must be booked online at using Credit or Laser Card. COURSE CATEGORIES Start- Up Courses 4 Start Your Own Business Finance Courses 5 Basic Excel Introduction to VAT Using Revenue Online Services (ROS) Introduction to Pricing & Costing Social Media Courses 6 Twitter for Business Facebook for Business - Beginners Facebook for Business - Advanced LinkedIn for Business - Beginners LinkedIn for Business - Advanced Sales & Marketing Courses 9 Sales & Marketing Workshop Editing & Uploading Videos using YouTube Editing a Website using Wordpress Image Editing Google Adwords - Beginners Google Adwords - Intermediate Search Engine Optimisation Beginners Search Engine Optimisation - Intermediate Health & Safety Courses 13 Manual Handling Occupational First Aid Occupational First Aid Refresher General Courses 14 Managing People Personal Development Strategic Planning Essential Employment Law Food Academy Energy Reduction Workshop 3

4 START-UP COURSES Start Your Own Business This course will cover all aspects of starting a business including business planning, legal issues, market research, sales & financial management. It is suitable for anybody considering the idea of starting a business. Duration: 4 full days Dates: Saturday 20th, 27th February, 5th & 12th March 2016 Time: 10:00am to 5:00pm Venue: Keadeen Hotel, Newbridge Cost: 80 OR Duration: 10 evenings (Mondays & Thursdays) Dates: Monday 15th, Thursday 18th, Monday 22nd, Thursday 25th, Monday 29th February, Thursday 3rd, Monday 7th, Thursday 10th, Monday 14th, Wednesday 16th March 2016 Time: 7:00pm to 10:00pm Venue: Westgrove Hotel, Clane Cost: 80 4

5 FINANCE COURSES Basic Excel This programme will enable participants to understand what a spreadsheet is, how to format & edit a spreadsheet, how to use formulas, how to create charts & reports. Please bring a laptop with you to this course. Duration: 4 evenings Dates: Wednesday 24th February, 2nd, 9th & 16th March 2016 Time: 6:30pm to 9:30pm Venue: Osprey Conference Centre, Naas Cost: 80 Introduction to VAT This practical course will facilitate participants to register for VAT, apply correct VAT rates, prepare VAT invoices, explain how VAT returns are completed. Duration: 1 half day Date: Tuesday 16th February 2016 Time: 9.30am to 1:00pm Venue: Westgrove Hotel, Clane Cost: 25 Using Revenue Online Services (ROS) At the end of this course participants will be able to submit their tax returns online and ensure tax payments are up to date. Duration: 1 half day Date: Tuesday 23rd February 2016 Time: 9.30am to 1:00pm Venue: Westgrove Hotel, Clane Cost: 25 Introduction to Pricing & Costing This one day course will familiarise participants on how to design a user friendly, easily understood way of costing products/services as part of their pricing strategy. Date: Tuesday 29th March 2016 Time: 9.30am to 4:00pm Venue: Killashee House Hotel, Naas 5

6 SOCIAL MEDIA COURSES Twitter for Business An overview of Twitter for businesses that would like to explore the opportunities Twitter has to offer and learn about links and hashtags. Learn Twitter basics, language and etiquette as well as a few tips and tricks on driving traffic and sales and increasing brand awareness. Suitable for those with limited experience of using Twitter. Participants should have a Twitter account set up prior to attending this course. Please bring a laptop with you to this course. Date: Thursday 3rd March 2016 Venue: Osprey Conference Centre, Naas Facebook for Business - Beginners An overview of Facebook, Facebook etiquette, how to set up a Facebook business page and target new customers. Suitable for those with limited experience of using Facebook. Participants should have a Facebook account prior to attending this course. Topics include: Facebook Lingo Setting up a business page Editing settings on your page Setting up Admins Competitions Optional Topics (participants can choose Advertising, Apps, Personal Profile Privacy Settings) Please bring a laptop with you to this course. Date: Tuesday 8th March 2016 Venue: Glenroyal Hotel, Maynooth 6

7 SOCIAL MEDIA COURSES Facebook for Business - Advanced The aim of this programme is to provide those with a working knowledge of Facebook for business, with the skills to explore the relevance and potential of Facebook for their particular business and take their Facebook to the next level of usage. Participants must have a business page on Facebook and be familiar with using it. This course will be tailored for participants based on a short survey prior to the course. Topics will include: Idea generation Analytics: How to read an insight report Website integration Applications/tabs Updating methods Paid-for advertising How the newsfeed works Advanced page settings Image editing Please bring a laptop with you to this course. Date: Thursday 10th March 2016 Venue: Westgrove Hotel, Clane LinkedIn for Business - Beginners This course is designed for businesses who are interested in creating a strong presence on LinkedIn and getting more business through this professional network. It will cover the main features of LinkedIn, how to setup your profile correctly and how to optimise it fully and efficiently so it is found in search results on LinkedIn; how to spy on your competition without being noticed; how to make visitors click on your website; how to build your authority in the field; how to get endorsements and recommendations. Learn a few effective strategies for growing your network and generating more leads for your business. Participants should have a LinkedIn profile set up prior to attending this course and should bring a laptop with them. Date: Thursday 18th February 2016 Venue: Keadeen Hotel, Newbridge 7

8 SOCIAL MEDIA COURSES LinkedIn for Business - Advanced This course is designed for businesses who have a working knowledge of LinkedIn and would like to learn a few efficient strategies and practices for building network and connecting with ideal target audience. The following topics will be covered: How to optimise your profile How to setup and use your company page on LinkedIn How to choose and use LinkedIn groups to expand your network How to do efficient and effective marketing through LinkedIn How to become an authority figure through LinkedIn How to stay top of mind with your ideal audience How to manage your time on LinkedIn efficiently How to prepare a LinkedIn marketing plan that works Please bring a laptop with you to this course. Date: Thursday 25th February 2016 Time: 9:30am to 4:30pm Venue: Keadeen Hotel, Newbridge 8

9 SALES & MARKETING COURSES Sales & Marketing Workshop This programme will enable participants to conduct professional, face to face sales calls following a structured needs-based selling approach. The programme focuses on the skills and knowledge required to correctly interpret common types of customer behaviour and act appropriately, identify the personal and business needs that motivate individual buyers, sell the benefits of a solution in the context of the needs identified, manage objections and gain commitment. Duration: 2 full days Dates: Tuesday 1st & Wednesday 2nd March 2016 Venue: Killashee House Hotel, Naas Cost: 60 Editing & Uploading Videos using YouTube Video is the future of content marketing. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. Five years ago most of Facebook was images, in five years, it will be mostly video, according to Mark Zuckerberg. This full day course is designed for beginners with no video editing skills. The course will cover free video imaging software to create a video from photographs, as well as sample videos. With YouTube being the dominant video hosting website, this course is mainly focused on YouTube. Uploading a Video to YouTube Making a Slideshow Video in YouTube Adding Background Music to a Video in YouTube Creating a Video Adding Text to Videos Embedding a Video on your Website Sharing your Video across the Social Networks Briefly: Facebook video Date: Thursday 31st March 2016 Venue: Cenit College, Monread Road, Naas Editing a Website using WordPress This course is for business owners who either have no website OR who have a dated website that they want to replace with a new brochure-style WordPress website. Participants will be introduced at a beginners-level to WordPress, and, at the end of this fourweek course, they will have their own working website, that they can edit and modify in the future. Note: While WordPress itself is free to use, every website needs a domain (e.g. AND hosting. Participants will have to purchase this on the first day of the course, the cost will be roughly 60 for a year of hosting. Participants can choose any hosting company they want, but the trainer will provide some recommendations as well as any available discount codes. Duration: 4 full days Dates: Monday 4th, 11th, 18th & 25th April 2016 Venue: Cenit College, Monread Road, Naas Cost: 100 9

10 SALES & MARKETING COURSES Image Editing A picture speaks a thousand words: Business owners who manage their Social Media or Website understand that excellent images can make the difference between a share, or a sale. There are many free imageediting resources online that participants will be introduced to. This highly-practical workshop ensures participants will be going home with at least ten images that they can use over the next year on their Social Media accounts. While stock images will be provided, participants are encouraged to bring their own images. Topics include: Basic Design Rules Sourcing Free Images Sourcing Paid-for Images Cropping Images Facebook/Twitter profile picture Facebook cover photos Memes HTML colours: Get your Branding Right Use of Fonts Checking the sizes of images needed Creating a promotional online-flyer on your website Date: Tuesday 12th April 2016 Venue: Cenit College, Monread Road, Naas Google Adwords - Beginners It s not always possible to get that coveted number one position on Google, so often Google Adwords can be a good alternative. This course will help participants set-up a dynamic, results driven Google Adwords campaign. Suitable for business owners who have a website but find it is not generating any sales. A working knowledge of Google and Internet Explorer is required. Topics include: What is Adwords Introduction to Pay-Per-Click advertising Lingo Setting up a campaign Setting up an ad Writing copy for an ad Please bring a laptop with you to this course. Duration: 1 morning Date: Wednesday 23rd March 2016 Time: 9:30am to 1:00pm Venue: Training Room, Kildare County Council Office, Áras Chill Dara, Naas Cost: 25 10

11 SALES & MARKETING COURSES Google Adwords - Intermediate This course is designed for those who already have a working knowledge of Google Adwords. Participants are invited to submit their ads to the trainer prior to the course to use as examples on what can be improved. This course will be tailored to participants needs based on a short survey prior to the course. Topics include: Monitoring your ads Tweaking to save money Connecting your adwords account Your landing page with Google Analytics Optimising your site for e-commerce conversions Please bring a laptop with you to this course. Duration: 1 morning Date: Wednesday 30th March 2016 Time: 9:30am to 1:00pm Venue: Training Room, Kildare County Council Office, Áras Chill Dara, Naas Cost: 25 Search Engine Optimisation Beginners The aim of this programme is to provide participants with basic knowledge in SEO (Search Engine Optimisation), in order to improve the visibility of their websites in search engines such as Bing, Yahoo, and, in particular, Google. This programme is suitable for business owners who are considering getting their first website, as well as website owners who have no prior SEO knowledge. Topics include: Introduction to SEO How does a Search Engine work What are search terms and how to pick them Picking a Domain Name Hosting Getting your search terms into your website Optimising Images for Search Engines Linking within your website In-links from other websites Page Hyperlinks Topics may vary on the day, depending on participant feedback and the latest developments. Please bring a laptop with you to this course. Duration: 1 morning Date: Wednesday 16th March 2016 Time: 9:30am to 1:00pm Venue: Training Room, Kildare County Council Office, Áras Chill Dara, Naas Cost: 25 11

12 SALES & MARKETING COURSES Search Engine Optimisation - Intermediate The aim of this programme is to provide participants with basic knowledge in SEO (Search Engine Optimisation), in order to improve the visibility of their websites in search engines such as Bing, Yahoo, and, in particular, Google. This programme is suitable for participants who have completed the SEO Beginners course, or website owners who already have a good working knowledge of SEO Topics include: Metatags and Title HTML Heading 1 tags Google Penguin and Panda Blogging for SEO Measuring and tracking success using Google Analytics Usability and User Experience Google Webmasters The future of SEO Topics may vary on the day, depending on participant feedback and the latest developments. Please bring a laptop with you to this course. Duration: 1 morning Date: Wednesday 6th April 2016 Time: 9:30am to 1:00pm Venue: Training Room, Kildare County Council Office, Áras Chill Dara, Naas Cost: 25 12

13 HEALTH & SAFETY COURSES Please note: Due to the high demand for places, a maximum of 2 employees ONLY per company can be accommodated on the Health & Safety courses. The Local Enterprise Office reserves to right to cancel any additional bookings from the same company. Manual Handling All employers have a duty to training their employees in safe manual handling techniques. This course explains the legal regulations and the principles of safe manual handling and lifting. This is not a patient manual handling course. Duration: 1 morning Date: Monday 22nd February 2016 Time: 9:30am to 1:00pm Venue: Osprey Conference Centre, Naas Cost: 25 Occupational First Aid The Safety Welfare at Work Act 2005 requires that all employers must have a specified minimum of Occupational First Aiders trained and deployed in the workplace. This programme provides that training and is certified by FETAC (level 5). Duration: 3 full days Dates: Monday 29th February, 7th & 14th March 2016 Venue: Westgrove Hotel, Clane Cost: 100 Occupational First Aid Refresher Suitable for people who need to renew their FETAC Level 5 Occupational First Aid Certificates. In order to qualify for the refresher course, current certificates must not be expired anymore than 90 days (Valid Certificate must be submitted with booking) Date: Tuesday 22nd March 2016 Venue: Glenroyal Hotel, Maynooth 13

14 GENERAL COURSES Managing People Managing your people effectively is of huge importance to SME owners and managers in ensuring their organisations remain sustainable and profitable. There is a huge body of research to indicate that when people are managed properly they are more motivated and content in their roles. This programme looks at how to manage people in a practical way through clarifying roles, setting individual goals aligned to the organizations goals and measuring performance against these goals through effective Performance Management Practices of which the Performance Appraisal is an essential part. Duration: 3 full days Dates: Friday 19th, 26th February & 4th March 2016 Venue: Keadeen Hotel, Newbridge Cost: 90 Personal Development Managing ourselves effectively is a key ingredient in managing our businesses effectively. This programme will address the core elements of becoming a highly effective communicator and will be delivered in an interactive and participative way. Covers assertiveness, communication skills, conflict resolution, motivation and confidence building. Duration: 3 full days Dates: Friday 15th, 22nd, 29th April 2016 Venue: Osprey Conference Centre, Naas Cost: 90 Strategic Planning setting longer term goals for your business & developing a plan to achieve them Business owners and managers often become so engrossed in running the day to day aspects of the business that they forget to allocate adequate time and resources to identify plans for the future. The benefits of developing a strategic plan include: Better understanding of your current business Agreement between key stakeholders Identifying new opportunities for the business Identifying key initiatives to achieve the strategy Improved clarity & focus on business priorities Development of energy, momentum & drive On completion of the course participants will be able to develop a comprehensive strategic plan, contribute effectively to the execution of the plan and communicate strategic priorities to colleagues. Duration: 3 full days Dates: Wednesday 27th April, 4th & 11th May 2016 Time: 9:30am to 5:00pm Venue: Killashee House Hotel, Naas Cost: 90 14

15 GENERAL COURSES Essential Employment Law This one day course will give participants a full understanding of the main aspects of employment law that are likely to impact business owners and their employees. It will cover employment issues, contracts, policies, termination and employers obligations. Date: Monday 21st March 2016 Venue: Killashee House Hotel, Naas Food Academy Suitable for new start up food businesses interested in growing their sales, branding, packaging and identifying routes to market. This programme is run in conjunction with LEO Meath and is supported by An Bord Bia and Musgrave Retail. Duration: 4 full days Dates: Friday 11th March, Tuesday 5th April, Tuesday 17th May, Tuesday 14th June 2016 Venue: Hamlet Court Hotel, Johnstown Bridge Cost: 150 Please contact the office for an Expression of Interest Form to register your interest in this programme. Or download from Energy Reduction Workshop Learn how your business can save between 10% and 20% on your energy bills. This workshop aims to provide smaller companies with energy savings and auditing training. Duration: 1 morning Date: Monday 7th March 2016 Time: 10:00am to 12:30pm Venue: Training Room, Kildare County Council Office, Áras Chill Dara, Naas Cost: Free of Charge however you must register to attend 15

16 Oifig Fiontair Áitiúil Áras Chill Dara, Páirc Uí Dhubhuí, An Nás, Co. Chill Dara. Local Enterprise Office Áras Chill Dara, Devoy Park, Naas, Co. Kildare. t (045) e localenterprise@kildarecoco.ie