Event Schedule. Breakfast will be at Library room, on the same floor as Azalea room.

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1 Mon, May 22, 2017 Event Schedule 7:00pm Welcome Reception- Library room, Lobby level 7:00pm - 9:00pm, May 22 Library room, Lobby level Tue, May 23, :00am Registration, Breakfast & Networking-Library room 8:00am - 9:00am, May 23 Library room, Lobby Level (second floor) Breakfast will be at Library room, on the same floor as Azalea room. 9:00am Chairman s Opening Remarks & Agenda Comments -Azalea room 9:00am - 9:10am, May 23 Marc Berman, CEO & Managing Partner, The Mallett Group & Principal Consultant, Kobie Marketing 9:10am Opening Keynote: Seven Deadly Sins - Seven Mistakes Preventing Maximum Growth and Loyalty -Azalea room 9:10am - 9:40am, May 23 Steve Cone, Chief Revenue Officer, American Bar Association 9:40am Findings From the Visa Sponsored Bond Brand Loyalty Study -Azalea room 9:40am - 10:10am, May 23

2 Doug Rappoport, VP Global Loyalty & Offers, Visa Rob Daniel, Executive Vice President, Bond Brand Loyalty 10:10am Coffee Break & Networking-Azalea room 10:10am - 10:40am, May 23 10:40am Co-Brands - Are we climbing or descending? How to stay competitive! -Azalea room 10:40am - 11:40am, May 23 Rob Grady, Industry Consultant Scott Resnick, Director of Loyalty Marketing, JetBlue Airways Stephanie Metzner-Paul, VP Membership Rewards & Co-Brand, BJ s Wholesale Club Vicky Radke, Senior Director, Amtrak Guest Rewards Joe DeNardi, Managing Director, Equity Research, Stifel 11:40am Rebuilding Co-Brands for the Digital-first Millennial Market-Azalea room 11:40am - 12:10pm, May 23 Aaron Frank, CEO, Final 12:10pm Co-Brand Card Benefits 2.0 How the competition is stacking up-azalea room 12:10pm - 12:40pm, May 23

3 Steve Kietz, President, Inte Q 12:40pm Lunch & Networking- Library room 12:40pm - 2:00pm, May 23 Library room, Lobby Level (second floor). 2:00pm Panel Discussion: Consultants Managing co-brands in a challenging environment of regulated interchange and the evolution of card free mobile payments- Azalea room 2:00pm - 3:00pm, May 23 Madeleine Anderson, Loyalty Industry Expert (fmr. Senior Loyalty Marketing Executive with British Airways) Gail Banchik, Principal, The Arisa Group Eric Marks, Payments Practice Leader, West Monroe Partners Gary Rezak, Director, Auriemma Consulting Group David Woynerowski, Partner, First Annapolis 3:00pm Innovation: Earning More Rewards on Every Purchase-Azalea room 3:00pm - 3:30pm, May 23 Alex Cohen, Founder, Birch Finance 3:30pm Coffee Break & Networking-Azalea room 3:30pm - 4:00pm, May 23

4 4:00pm Panel Discussion: Millennial engagement- where they stack up in life & co-brands: different Views and perspective- Azalea room 4:00pm - 5:00pm, May 23 Khary Scott, VP Co-Brand, Capital One Guy Cierzan, SVP Client Services, Olson 1 to 1 Clint Calley, Manager Co-Brand Marketing Southwest Airlines Elisabeth Berman, Social Media Consultant & Millennial Steve Sickel, CEO, Room Key Driss Belmadani, Marketing Partnerships, JetBlue Airways Mike Aronow, VP Sales NA, Adara 5:00pm Champagne Toast-Azalea room, Lobby Level 5:00pm - 5:45pm, May 23 Azalea room, Lobby Level 6:00pm 2nd Annual Offsite Party sponsored by Elite Marketing Group 6:00pm - 9:00pm, May 23 Gordon Biersch Brewery Restaurant Join us for Drinks, Food, Networking & Fun! Separate complimentary registration is required for conference participants. Wed, May 24, :30am Breakfast & Networking-Library room 8:30am - 9:30am, May 24

5 Library room, Lobby Level (second floor) 9:30am Keynote: Consumer Watch- How Issuers, Networks and Programs are Doing-Azalea room 9:30am - 10:00am, May 24 Gary Leff, Author, View from the Wing & Co-Founder, InsideFlyer 10:00am New Trends and Implications - MasterCard looks out to 2020-Azalea room 10:00am - 10:30am, May 24 Andy Pyper, Sr. Vice President Partner & Product Marketing, MasterCard 10:30am Coffee Break & Networking-Azalea room 10:30am - 11:00am, May 24 11:00am Closing Panel Discussion - How we are the same and how we are different. The road ahead!- Azalea room 11:00am - 12:00pm, May 24 Michael Pool, Director Loyalty - Latin America, Marriott International Justin Ptacnik, Managing Director Partnerships, First Bankcard Chris Guido, VP Co-Brand & Private Label Business, TD Bank Lisa Kalhans, VP Co-Brand Product Management, American Express Lamont Greene, SVP Co-Brand Marketing, Synchrony Financial Matt Massaua, Managing Director, Barclaycard US

6 12:00pm Closing Remarks & End of Conference 12:00pm - 12:15pm, May 24 Marc Berman, CEO, The Mallett Group and Principal Consultant, Kobie Marketing 7:00pm Welcome Reception of the Loyalty Fraud Prevention Conference- Atlanta Marriott Buckhead Hotel 7:00pm - 8:00pm, May 24 Atlanta Marriott Buckhead Hotel (Note: This reception, which will open a separate conference focused on loyalty fraud being held in the Marriott Hotel in Buckhead. Co-Brand Conference participants are welcome to join this complimentary session.) Powered By Whova

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