Extend. Your Reach. You can do more than advertise in QSR magazine

Transcription

1 Extend Your Reach You can do more than advertise in QSR magazine

2 Why limit yourself to QSR magazine? Of course, it s the number-one way to reach quick-serve operators in print, but we have options many options. Sponsored events like Dine America put you face-to-face with restaurateurs. And sister publications like Restaurant Franchising and QSR OneSource offer both targeted and comprehensive ways to reach the restaurant industry. If online is your thing, we offer at least eight distinct categories of solutions affordable, targeted, and effective. Pump your marketing to the biggest and most dynamic part of the restaurant industry. Let QSR go to work for you. Diverse Ways to Market Reach Restaurants Where They Grow The restaurant industry thrives on franchising, and most franchisors today are looking for operators who already have ownership experience. What better place to find them than the readership of QSR magazine? Restaurant Franchising is a special annual publication from QSR that reaches two important groups within our regular circulation: experienced franchise owners and independent restaurateurs who are ready to turn their concepts into franchises. RF is a franchising showcase, guiding both franchise buyers and sellers through the process of getting bigger and better. That makes it an ideal place to get your message in front of restaurateurs who are in growth mode! RF is a showcase for restaurant growth. It s fertile advertising ground for: Franchisors looking for experienced operators Franchising consultants who can help start a franchising program Real estate advisors who can help with new site location Finance providers who can help with Publication the money Date: March 2007 Décor suppliers who can make a new Frequency: Annual location look good Audience: Franchise buyers and sellers Equipment suppliers who can make Distribution: 22,000 the restaurant run Display space: Full-page and half-horizontal per 2007 QSR magazine rate card In short, if you can help a growing restaurateur, you should secure placement in Restaurant Franchising! Rates: 80% of earned rate from 2007 QSR magazine rate card

3 QSR OneSource In Print & Online QSR OneSource offers both listing and display advertising. Your display ad in our print edition reaches 42,000 foodservice professionals at your current QSR magazine earned rate. Plus, you ll receive a $100 free listing value for display ad purchases over $500. And talk about budget marketing, your company can actually be included in QSR OneSource the quickserve standard reference guide to the industry, available in print and online for FREE. You heard us. List your company for free. We ll accept your listing throughout the year. To begin, simply go to What s the catch? Well, we re betting that, like many advertisers, you ll want to enhance your listing, add it to multiple categories, add color or photos, Easy-to-Use Buyer s Reference: List your business for FREE. Enhance your listing for a small investment by adding multiple categories, color, photographs, bold print, narrative descriptions, and more. More than 60 categories, including: Apparel/Footwear Associations Beverages Building/Grounds/Maintenance Business Services Cleaning & Sanitation and more, Computer Systems & Software because the cost to Dispensing Equipment do so is extremely modest. But if you don t want to do Disposables, Packaging, Plastics any of that, you can still have a basic listing for free. Add this unique opportunity to make sure that growth is on your Distributors menu. All rates and enhancements are available online. Drive-Thru OneSource is the Entertainment complete quick-service Equipment Installation/ restaurant compendium Repair of data vital sales stats, Financial Products/Services Publication Date: November 15, 2007 Top 100 chain data, growth Food Products Distribution: 42,000 (in print, including by segment, and more the QSR mailing list plus a large selection of chefs and buyers at other chain charts. Much of the data than two dozen informative Franchise Opportunities Furnishings/Fixtures/ and large foodservice operations). Listings available at QSR Online throughout Capital Solutions; the rest is provided through GE Accessories Kitchen Equipment the year. comes from various data Marketing & Promotion Rates: QSR magazine 2007 rate card tracked by QSR magazine. Safety Services/Products earned rates for display space. Basic listing is free. Enhanced listing rates Security Systems available online. more details»

4 QSR E-Letters QSR magazine currently publishes three e-letters, each boasting more than 11,000 opt-in readers. These are: Mid-Week Jolt A weekly wrap-up of the top news in the restaurant industry, as compiled by the QSR editorial staff, with reader attention directed to the most recent in-depth feature posted on the QSR web site. Frequency: Weekly sample» Best Practices Published every three weeks, we pair a successful vendor with a successful operator to show ideas in action. Frequency: Every third week sample» Training Manual Published every other week, we give readers ideas they can use immediately in the never-ending struggle with effective customer service and employee motivation and training. Frequency: Every other week sample» Top of Letter Banner: 468x60 pixels In Page at right Banner: 120x240 pixels E-letter Rates e-letter Position Cost Mid-Week Jolt Top of letter $1,500 per 4 issues Mid-Week Jolt In page at right $995 per 4 issues Training Manual Top of letter $840 per 2 consecutive issues Training Manual In page at right $640 per 2 consecutive issues Best Practices Top of letter $840 per 2 consecutive issues Best Practices In page at right $640 per 2 consecutive issues

5 Now in its fourth year, Dine America continues to provide ground-breaking ideas and trends. The entire conference is geared to making senior chain executives better, which is why so many have returned year after year. Sponsorships are limited, as are the number of invitees, to keep this an intimate event where you have the opportunity to tell your story one on one. Our promise: This is the best opportunity you ll have all year to sell your products. i found the event very helpful and left with several good ideas. Jim Oberweis, chairman, oberweis dairy May 6-8, 2007 Sample of 2006 Attendees Back Yard Burgers, Inc. CEO Bruegger s Corporation President Chick-fil-A, Inc. President and Chief Operating Officer Dairy Queen Corporate Stores, Inc. President/CEO FOCUS Brands (Carvel, Cinnabon) McAlister s Corporation Miami Subs Corp. President and EVP Panda Restaurant Group, Inc. CEO and Co-Chairperson Pollo Campero-ADIR Restaurants Corp. President and COO Raving Brands Executive Vice President Rita s Water Ice CEO Serve Holdings (Captain D s) CEO SMS Cooperative (Popeye s, Church s, Cinnabon) CEO Ted s Montana Grill CFO The Krystal Company SVP Administration The Loop Restaurant Group VP Operations We re Rolling Pretzel Co. White Castle Systems, Inc. VP Marketing and Site Development Wing Zone Zaxby s Franchising Inc. Sponsorship at DineAmerica means a unique opportunity to work and associate with top executives throughout the quickserve and fast casual restaurant segments. Your sponsorship includes: Opportunity to host topic-specific seminars Invitation to all seminars and events Exhibit space during our sponsor fair Attendance of two company representatives Opportunity to invite your own clients Limited sponsor invitations no more than 30 sponsors are in attendance Complimentary advertising in QSR magazine Ongoing editorial and marketing mention in all QSR magazine channels more details»

6 QSR Webcasting Several times a year, QSR magazine hosts online seminars on the hottest topics available. Our fall webcast of drive-thru study results has become a staple for operators, annually attracting nearly a thousand viewers. Your sponsorship ensures up-front attention to your business plus some of the best business leads you ll ever get. Contact us for more details on what opportunities are available. QSR Multimedia QSR continues to push the limits of foodservice reporting with groundbreaking audio/visual presentations in a variety of formats. Whatever your story, be it impressive growth performance, new product introduction, or innovation, we can reach both our own readership and the Internet at large through these dynamic presentations. Choose from a host of channels, too: Our QSR magazine web site and your own web site CD-ROM ready content that you can distribute in a variety of ways ipod-ready content that you can deliver online to this growing market visit»

7 us: (800) int l: (919) fax: (919) Eugene Drezner National Sales Manager ext. 126, Will Bruwer National Sales, Franchise, Food & Beverage ext. 128, Tracy Copley Sales Associate ext. 124,