DEAKIN UNIVERSITY STUDENT ASSOCIATION INC. DUSA ORIENTATION WEEK SPONSORSHIP & EVENT KIT BURWOOD

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1 DEAKIN UNIVERSITY STUDENT ASSOCIATION INC. DUSA ORIENTATION WEEK SPONSORSHIP & EVENT KIT BURWOOD

2 Helping students succeed. We are DUSA, Deakin University Student Association and we are dedicated to helping our students succeed at University and in life. We exist to support Deakin students during their tertiary studies and currently service to over 50,000 students studying at Deakin University. DUSA provides a range of services accessible to all students and specific to members which includes; bookshop services, food discounts, study materials, access to clubs & societies, student advocacy, legal services, orientation events, trips and tours, short courses, student mentoring, volunteer programs, events and free food. There are over 23,000 students studying at the Burwood Campus, and through our on-campus activities and digital voice the students are avid participants and supporters of all DUSA events. 2 HELPING STUDENTS SUCCEED HELPING STUDENTS SUCCEED 3

3 DUSA O WEEK SPONSORSHIP OPPORTUNITIES 2016 Welcome to O Week. HELPING STUDENTS SUCCEED 5

4 2016 Orientation Week (O Week) at Deakin University (Burwood campus) is a five day festival (February 29th March 4th 2016) attracting over 5,000 first year students aged The O Week program is one of the most fun in the country, and boasts four daytime activities, and five night events. The Burwood O Week program provides face-toface, digital and print opportunities to increase brand exposure and maximise your engagement with the Gen Y & Z audience. These generations are socially and technologically sophisticated, internet savvy and in search of their next big adventure. The O Week period is the most socially active time in the University schedule with students focused on making friends, finding their niche and being true to their self. In 2016 O Week at Burwood Campus, Deakin University will feature over 70 clubs and societies, sports, entertainment including local bands and headline DJ s, free food, parties, outdoor cinema, themes and roving entertainment. O Week is a major opportunity to deliver brand activation and secure loyal brand followers. ELGAR RD CAMPUS Elgar Road campus is home to Deakin University s pathway institute, Deakin College plus over 1,300 international students. On Friday, 4th March we take all of our O Week activities, including free food, clubs, societies and entertainment to their door. This specialised O Week session provides an audience in front of a large cohort of international students ready to experience everything Australia and Melbourne has to offer. Select here to book O Week Stalls at Burwood and Elgar Road Campuses. O WEEK STALL S BURWOOD CAMPUS BURWOOD - O WEEK STALLS (exc. GST) (exc. GST) ONE DAY STALL PACKAGE THREE DAY STALL PACKAGE Early-bird booking (prior to ) $1450 Early-bird booking (prior to ) $2500 Normal rates $1850 Normal rates $3300 ONE DAY ROAMING PACKAGE THREE DAY ROAMING PACKAGE Early-bird booking (prior to ) $1250 Early-bird booking (prior to ) $3000 Normal rates $1650 Normal rates $4000 O WEEK STALL S ELGAR ROAD CAMPUS ELGAR ROAD CAMPUS - O WEEK STALLS (exc. GST) ONE DAY STALL PACKAGE Early-bird booking (prior to ) $800 Normal rates $ HELPING STUDENTS SUCCEED HELPING STUDENTS SUCCEED 7

5 JUNGLE PARTY, MONDAY 29 FEBRUARY 2016 Welcome to the Jungle! This wild opening night of O Week is a fierce jungle themed dress up evening with students finding their inner animal. Deakin University students will dress up in tribal, leopard print, Tarzan and Jane costumes for the event. The opening night has continuously been a stand out over the past two years with over; 500 students attending in 2014, 900 in 2015 as a Co Presents event with Ministry of Sound at Ms Collins (sold out), An expected 1000 in Our DJ line up is a feature of the event, with 2015 line up including Krunk, Chardy, Holly-J and Dozza. The 2016 line up is to be announced soon. DUSA provides sponsorship opportunities on the evening including a stall, product activations, giveaways and added entertainment. We are also able to customize a specialist party package to suit your needs. Select here to book Jungle Party Stalls. JUNGLE PARTY STALL S Early-bird booking (prior to ) $400 Night stall normal rates $800 JUNGLE PARTY VENUE HELPING STUDENTS SUCCEED 9

6 BEACH PARTY, TUESDAY 1 MARCH 2016 The beach has landed at Burwood, with the iconic DUSA Beach Party raring to go in The Beach party is a chance to hit the waves with lifeguards, surfers, body boarders and hundreds of students in their very best beach attire. The DUSA Beach party is the largest event on the O Week schedule with over; 1800 students attending in 2014, and 1800 attending (sold out) in 2015 at TRAK Nightclub. Our DJ line up is a feature of the event, with 2015 line up including Havanna Brown, Slice N Dice, Nick Kennedy, Luke Will, Piero and more. The 2016 line up is to be announced soon. DUSA provides sponsorship opportunities on the evening including a stall, product activations, giveaways and added entertainment. We are also able to customize a specialist party package to suit your needs. Select here to book Beach Party Stalls. BEACH PARTY STALL S Early-bird booking (prior to ) $1250 Night stall normal rates $1850 BEACH PARTY VENUE HELPING STUDENTS SUCCEED 11

7 SUPERHERO PARTY, FRIDAY 4 MARCH 2016 The third event and the most colourful, loudest and craziest event in the Burwood schedule is the Superhero Party. Be prepared to rub shoulders with the likes of Batman, Thor, Superman, The Flash, Wonderwoman, the Hulk and many more. The newest event on the scene, the Superhero Party sold over; 900 tickets in 2015 The 2015 DJ line up included Joel Fletcher, Courtney Mills, Andy Murphy, Some Blonde DJ, Luke Montgomery and more. The 2016 line is soon to be announced. DUSA provides sponsorship opportunities on the evening including a night market stall, product activations, giveaways and added entertainment. We are also able to customise a party package to suit your needs. Select here to book Superhero Party Stalls. BEACH PARTY STALL S Early-bird booking (prior to ) $1250 Night stall normal rates $1850 SUPERHEO PARTY VENUE HELPING STUDENTS SUCCEED 13

8 OUTDOOR CINEMA, WEDNESDAY 2 MARCH 2016 Another amazing event at the Burwood Campus O Week schedule is the Outdoor Cinema. This on-campus evening event boasts a relaxed and friendly atmosphere placed amongst the gardens. Visitors receive free popcorn, the comfort of bean bags at this alcohol free event. In 2015 over 450 Deakin University Students attended. The 2015 movie shown was Let s Be Cops, the 2016 release is to be announced closer to the event. DUSA provides sponsorship opportunities on the evening including a night market stall, product activations, giveaways and added entertainment. We are also able to customize a specialist vendor package to suit your needs. Select here to book Outdoor Cinema Stalls. OUTDOOR CINEMA STALL S Early-bird booking (prior to ) $400 Night stall normal rates $800 COMEDY NIGHT, THURSDAY 3 MARCH 2016 The Comedy Night returns for its second year after a stellar launch with over 450 students attending the event in Held on campus at the Burwood Main Lecture Theatre the 2016 Comedy Night will feature a lineup of some of Australia s best comedians (announced closer to February 2016 due to Melbourne International Comedy Festival schedule). The 2015 line up included international acts like SammyJ, Neel Kolhatkar, Harley Breen, Hung & Nick Cody. With the Trimester 2 Comedy Night hosting the likes of Tommy Little, Cal Wilson, Neel Kolhatkar, Dave Thornton and Dave O Neil. DUSA provides sponsorship opportunities on the evening including a night market stall, product activations, giveaways and added entertainment. We are also able to customize a specialist vendor package to suit your needs. COMEDY NIGHT STALL S Early-bird booking (prior to ) $400 Night stall normal rates $800 Select here to book Comedy Night Stalls. HELPING STUDENTS SUCCEED 15

9 SPONSORSHIP OPPORTUNITIES DUSA has additional sponsorship opportunities available with four tiers; platinum, gold, silver and bronze with a variety of benefits including apparel, enewsletters, stalls, diary advertisements, print and digital promotional materials, video and social media channels. PLATINUM SPONSOR PLATINUM SPONSOR PACKAGE (EXCLUSIVE PRESENTING RIGHTS) VALUE O Week stall (3 days) Valued at $3,330 Stall site at all O Week night events Valued at $3,850 Banner in DUSA enewsletters (2 editions) Valued at $3,200 GOLD SPONSOR GOLD SPONSOR PACKAGE VALUE O Week stall (3 days) Valued at $3,330 Banner in DUSA enewsletters (2 editions) Valued at $3,200 Front Inside Cover Advertisement 2017 Deakin University Student Diary Valued at $4,500 SILVER SPONSOR VALUE SILVER SPONSOR PACKAGE O Week stall (3 days) Valued at $3,330 Banner in DUSA enewsletters (1 edition) Valued at $3,200 Back Inside Cover Advertisement 2017 Deakin University Student Diary Valued at $4,000 Back Cover Advertisement 2017 Deakin University Student Diary Valued at $6,500 Insert into DUSA member bag Valued at $850 Logo prominently displayed in all DUSA O Camp and O Week promotional video for 2015 (6 videos with 150,000+ reach) Posters and signage at all DUSA O Week night events Insert into DUSA member bag Valued at $850 Logo prominently displayed in all DUSA O Camp and O Week promotional video for 2015 (6 videos with 150,000+ reach) Logo and website on all O Week digital & print materials Logo on all O Camp t-shirts Valued at $15,000 Logo and website on all O Week digital & print materials Valued at $10,000 Logo on all O Camp t-shirts Total cost $15,000 Banner displayed on O Week stage Logo and website on all O Week digital & print materials (social, enews and flyers) Logo on all O Camp t-shirts Valued at $20,000 Logo watermarked on all DUSA O Week videos Total cost $20,000 BRONZE SPONSOR SILVER SPONSOR PACKAGE VALUE Logo watermarked on all DUSA O Week photos (approximately 2000 photos) Logo watermarked on all DUSA O Week videos Logo watermarked on DUSA O Camp video Logo watermarked on DUSA O Camp photos O Week stall (3 days) Valued at $3,330 Full Page Advertisement 2017 Deakin University Student Diary Valued at $2,500 Logo and website on all O Week digital & print materials Valued at $5,000 Total cost $10,000 Total cost $30, HELPING STUDENTS SUCCEED HELPING STUDENTS SUCCEED 17

10 DEAKIN STUDENT DIARY The Deakin University Student diary is an essential tool used by our students to manage their study at University. The diary includes a comprehensive list of relevant services and support available to students, in addition to timetables, calendar and trader vouchers, ensuring that students carry their diary with them all year round. ADDITIONAL OPPORTUNITIES STUDENT DIARY 2017 PLATINUM ADVERTISING PACKAGE Back Cover Advert 3 x social media posts across DUSA social media channels (Facebook, Twitter and Instagram) 1 month on campus print advertising Logo on DUSA Sponsors Section of website for 1 year period - dusa.org.au $6,500 ADDITIONAL OPPORTUNITIES STUDENT DIARY 2017 BRONZE ADVERTISING PACKAGE Full Page Advert 1 month on campus print advertising $2,500 Panel 67.5mm x 68mm We have developed a 5 tier package that includes social media, print and digital advertising opportunities to reach the target audience. The target audience of DUSA are Deakin University students, aged between 17-26, located in Burwood, Warrnambool, Geelong and the surrounding suburbs of these localities. Our students are socially connected, digitally focused & driven young people, who demand instant, exciting and rewarding life experiences. Deadline: February 29th 2016 Production: October 2016 for January 2017 delivery GOLD ADVERTISING PACKAGE Front Inside Cover Advert 2 x social media posts across DUSA social media channels (Facebook, Twitter and Instagram) 1 month on campus print advertising Logo on DUSA Sponsors Section of website for 1 year period - dusa.org.auw SILVER ADVERTISING PACKAGE Back Inside Cover Advert 2 x social media posts across DUSA social media channels (Facebook, Twitter and Instagram) 1 month on campus print advertising Logo on DUSA Sponsors Section of website for 1 year period - dusa.org.au $4,900 $4,000 HALF PAGE ADVERTISING PACKAGE Half Page Advert $1,250 TRADER VOUCHER Advertising arrangement on Trader Voucher Page for business to list business details and discounts available to DUSA members only. Available advertising arrangements listed on Display Advertising page. Price based upon 1 panel standard voucher. $250 EXAMPLE TRADER VOUCHER PAGE No Bleed No Trim marks 18 HELPING STUDENTS SUCCEED HELPING STUDENTS SUCCEED 19

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