ADVERTISING PROSPECTUS

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Prosper Garrison
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1 2018 ADVERTISING PROSPECTUS AUSTRALIA S LARGEST TICKETED EVENT

SYDNEY ROYAL EASTER SHOW THE 2018 SYDNEY ROYAL EASTER SHOW WILL BE HELD FROM FRIDAY MARCH 23 TO TUESDAY APRIL 3 AT SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK.

2 SYDNEY ROYAL EASTER SHOW THE 2018 SYDNEY ROYAL EASTER SHOW WILL BE HELD FROM FRIDAY MARCH 23 TO TUESDAY APRIL 3 AT SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK. The Sydney Royal Easter Show is Australia s largest annual event, attracting over 838,000* people each year. It is a celebration of Australian culture, from our rural traditions to our modern day lifestyles, providing unique experiences for everyone. Each year the country and city join together to enjoy agricultural competitions, animal experiences, entertainment, carnival fun, shopping and much more. The Show was first held in 1823 and is run by the Royal Agricultural Society of NSW, a not-for-profit organisation that promotes and rewards agricultural excellence. The Sydney Royal Easter Show allows the RAS to continue investing in agricultural programs, scholarships and supporting rural communities in Australia. * Average Show attendees

CONNECT WITH OUR AUDIENCE BEING AUSTRALIA S LARGEST TICKETED EVENT, THE SYDNEY ROYAL EASTER SHOW HAS A VARIETY OF PLATFORMS TO PROVIDE TIMELY AND DETAILED INFORMATION TO THE HUNDREDS OF THOUSANDS OF

3 CONNECT WITH OUR AUDIENCE BEING AUSTRALIA S LARGEST TICKETED EVENT, THE SYDNEY ROYAL EASTER SHOW HAS A VARIETY OF PLATFORMS TO PROVIDE TIMELY AND DETAILED INFORMATION TO THE HUNDREDS OF THOUSANDS OF PEOPLE THAT VISIT THE SHOW EACH YEAR. We have developed an extensive range of informative and engaging communication platforms across print, digital, mobile, broadcast and outdoor to ensure information is readily available to our audience in a format that suits them. The combined reach of The Official Show Guide and the Easter Show Website is in excess of 2.8 million people making them ideal vehicles to carry a range of marketing messages. These include: Information about new products and services The promotion of special offers or Show Specials available at the Show Call to action i.e. Visit our Stand at the Show Branding and logo exposure

OUR AUDIENCE - 2017 Total Attendees 922,827 Avg.

4 OUR AUDIENCE Total Attendees 922,827 Avg. 838,000 over the last 5 years 10% ATTENDEES GENDER ATTENDEES ORIGINS AGE GROUPS 18% 43% HOUSEHOLD INCOME Male 27% Female 73% 75% of attendees spent 6+ hours at the show Average hours spent at the 13% 15% show 7.9 (NUMBER OF UNIQUE INDIVIDUALS) NSW Regional 21.9% (173,826) KEY CUSTOMER SEGMENTS Overseas (28,000+) NSW Metro 75.7% (601,826) Parents with pre-school children 30% $40k - $60k (9%) $60k - $80k (8%) $80k - $120k (10%) Parents with primary school children Under $40K (8%) 21% >$100k (30%) Empty Nesters Refused to Answer (32%) Don t Know (3%) 22% ANIMALS AND LIVESTOCK ARE THE MAIN REASONS PEOPLE COME TO THE SHOW CELEBRATING EXCELLENCE IN AGRICULTURE SINCE 1822 AUSTRALIA S LARGEST TICKETED EVENT Source IER Attendees Research 2017

5 OVERALL ENJOYMENT OF THE SHOW Very enjoyable Quite enjoyable 59% 52% 53% THE SHOW RECEIVED $33 MILLION WORTH OF MEDIA EXPOSURE AVERAGE SPEND BY ATTENDEES Spend Per Group (Avg. group 3 people) Spend Per Person $326 $327 $331 34% 34% 27% $113 $117 $ ADVOCACY NET PROMOTER SCORE eastershow.com.au 25 MILLION PAGE VIEWS BREAKDOWN OF SPEND IN 2017 Showbags 30% Food & Beverages 24% Commercial Exhibitor Products 18% Rides & Amusements 17% LIKELIHOOD OF RETURN VISITATION IN 2018 Definitely will return Probably will return Other 11% MOTIVATIONS FOR ATTENDANCE IN 2017 Primary School Families Pre-School Families Empty Nesters % % To visit the variety of exhibits in the Pavilions % To sample award-winning food and wine products /10 ATTENDEES VISITED THE WOOLWORTHS FRESH FOOD DOME To experience country life in the city It's an experience I would like to pass on to my children Source IER Attendees Research = strongly disagree 5 = strongly agree

PRINT THE OFFICIAL SHOW GUIDE The Official Show Guide is a colourful and informative magazine inserted free-of-charge into The Sunday Telegraph two weeks prior to the Show.

6 PRINT THE OFFICIAL SHOW GUIDE The Official Show Guide is a colourful and informative magazine inserted free-of-charge into The Sunday Telegraph two weeks prior to the Show. This is a must-read for all attendees and provides need-to-know information about the Show including ticket prices & deals, transport options, what s new, major attractions, tasty food options, entertainment highlights, exciting new carnival rides, fun facts and the all-important Showbag Guide. This is circulated to over 400,000 people. Within the Official Show Guide there will be a four page lift out which will allow Exhibitors and Concessionaires to provide discounts and special offers to patrons in the form of a coupon. Please contact advertising@rasnsw.com.au or (02) for further information

AD SIZE RATE SPECS (mm) MATERIAL DEADLINE Inside/Outside Front Cover $27,000* Full Page $22,500* ½ Page $14,000* 380 (H) x 262 (W) Trim Depth 390 Trim Width 278 Bleed Depth 400 Bleed Width 289 380

7 AD SIZE RATE SPECS (mm) MATERIAL DEADLINE Inside/Outside Front Cover $27,000* Full Page $22,500* ½ Page $14,000* 380 (H) x 262 (W) Trim Depth 390 Trim Width 278 Bleed Depth 400 Bleed Width (H) x 262 (W) Trim Depth 390 Trim Width 278 Bleed Depth 400 Bleed Width (H) x 262 (W) Trim Depth 198 Trim Width 278 Bleed Depth 208 Bleed Width 289 Contact the RAS Contact the RAS Contact the RAS Coupon $500* Brief offer description (no more than 30-words) 1 October 2017 * All rates ex. GST

8 RAS TIMES Produced by the Royal Agricultural Society of NSW, the RAS Times magazine is published three times a year (February, July and November) and distributed to all RAS Members, our agricultural network and key stakeholders. The 40+ page high quality magazine covers all aspects of the RAS from competition results to the latest in agricultural news and exclusive offers for Members. It is a targeted advertising opportunity to reach agricultural decision makers and influencers. It is a total distribution of 9,000 households and is available for download from our website AUDIENCE RAS Members Male 50%, Female 50% Country 56%, City 44% years 16% years 26% 55 years + 44% RAS Stakeholders Government Sponsors Industry Media AD SIZE RATE SPECS (mm) MATERIAL DEADLINE Full Page $2,750* 210 x 297 and 5 bleed Nov 17 Issue - 4 September 2017 Feb 18 Issue - 27 November 2017 July 18 Issue - TBC Half Page $1,750* 136 x 190 Nov 17 Issue - 4 September 2017 Feb 18 Issue - 27 November 2017 July 18 Issue - TBC * All rates ex. GST Please contact advertising@rasnsw.com.au or (02) for further information

DIGITAL THE EASTER SHOW WEBSITE The Sydney Royal Easter Show official website is the online go-to

878,000 users visited the website, generating over 15 million page views during the 2017 Show.

au offers comprehensive information on all ticketing and transport, competitions, attractions,

AD SIZE RATE SPECS (px) MATERIAL DEADLINE Leaderboard (R.O.

10 DIGITAL THE EASTER SHOW WEBSITE The Sydney Royal Easter Show official website is the online go-to for people searching for Show information. 878,000 users visited the website, generating over 15 million page views during the 2017 Show. Eastershow.com.au offers comprehensive information on all ticketing and transport, competitions, attractions, maps, showbag listings, nearby accommodation and details on everything to see and do at the Show. AD SIZE RATE SPECS (px) MATERIAL DEADLINE Leaderboard (R.O.S) P.O.A* 728 (W) x 90 (H) 29 January 2018 Medium Rectangle (R.O.S) P.O.A 300 (W) x 250 (H) 29 January 2018 Mobile Leaderboard (R.O.S) P.O.A 320 (W) x 50 (H) 29 January 2018 * Price on Application Please contact advertising@rasnsw.com.au or (02) for further information

THE EASTER SHOW APP In 2017, the Easter Show App was downloaded 116,000 times, generating almost 4.4 million page impressions.

The App s features include: A personalised Show itinerary Daily planner of what you can see and do every day of the Show "My Plan section to mark

tickets and beat the queue Bluetooth functionality allowing notifications of special promotions and activities Search and browse showbags It is

11 THE EASTER SHOW APP In 2017, the Easter Show App was downloaded 116,000 times, generating almost 4.4 million page impressions. During the Easter Long Weekend, we had 700+ people per second, using the App. The App s features include: A personalised Show itinerary Daily planner of what you can see and do every day of the Show "My Plan section to mark your favourites Interactive map to help navigate your way around the grounds Opportunity to Share pictures using the 'Show Faces feature Purchase tickets and beat the queue Bluetooth functionality allowing notifications of special promotions and activities Search and browse showbags It is available for download at itunes and GooglePlay. AD SIZE RATE SPECS (px) MATERIAL DEADLINE Mobile Leaderboard P.O.A* 320 (W) x 50 (H) 29 January 2018 * Price on Application Please contact advertising@rasnsw.com.au or (02) for further information

12 BROADCAST SPOTLESS STADIUM ADVERTISING Big Screen (TVCs and Static) The Big Screen is a standout feature of Spotless Stadium. The 220 sqm screen is one of the largest of its type in Australia and beams high definition images all the action taking place in the Arena to 25,000 people. The opportunity exists to run 15- second and 30-second TVCs and Static Advertisements. Perimeter LED Screen The Perimeter LED Screen can be used to accompany a campaign on the Big Screen. This Perimeter screen is best used to drive short, sharp brand reinforcement messages to the audience in Spotless Stadium. The screen is 18m x 1.2 m. Plasma Screens There are 52 plasma screens located in and around Spotless Stadium which are programmed to run concurrently with the Big Screen. Screen locations include: Main Concourse Corporate Suites 2 screens in each suite Members and Council Stand dining rooms and bars Restaurants, Bars and Cafes around the main arena Perimeter Signage Static printed signage is available around the perimeter of Spotless Stadium and is close to all the action in the Arena. It is subject to availability. AD SIZE RATE SPECS MATERIAL DEADLINE Static Advertising/Scores P.O.A* 359px (W) x 540px (H) 16 March 2018 IMAG/TVC P.O.A 847px (W) x 477px (H) 30 sec 16 March 2018 Perimeter LED P.O.A 792px (W) x 56px (H) 16 March 2018 Perimeter Signage P.O.A 12m (W) x 1.05m (H) 19 February 2018 * Price on Application Please contact advertising@rasnsw.com.au or (02) for further information

14 CONTACT (02)

ADVERTISING PROSPECTUS

2019 ADVERTISING PROSPECTUS AUSTRALIA S LARGEST TICKETED EVENT SYDNEY ROYAL EASTER SHOW ALIGNING WITH SCHOOL HOLIDAYS NATIONALLY, THE 2019 SHOW WILL BE HELD FROM FRIDAY 12 TO TUESDAY 23 APRIL AT SYDNEY