Recruitment Pack Direct Marketing Manager Regular Giving Battersea Dogs & Cats Home

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1 Recruitment Pack Manager Regular Giving Battersea Dogs & Cats Home

2 Dear Applicant, Thank you for requesting further information for our Manager vacancy (Ref BDCH961). Please find enclosed the below information which you should read thoroughly before starting your application: A full job description & person specification Additional information Closing date: Thursday 18 th January 2018 Interview date: Thursday 25 th & Friday 26 th January 2018 If you do not hear from us within 2 weeks of the closing date, please assume you were unsuccessful on this occasion. Please note that we reserve the right to close this post early, should we receive a high volume of applications. Thank you for your interest in working for Battersea Dogs & Cats Home. The HR Team jobs@battersea.org.uk

3 Job Description Job Title: Manager Regular Giving Hours: 35 per week Responsible To: Senior Manager Works With/Key Contact: Individual Giving Team, wider Fundraising Team, Comms Team, external agencies Location: London Duration Permanent Responsible For: Senior DM Officer (plus team of DMO and DM Exec) + 2 DM Officers Salary: 38,450 Context and Background Established in 1860, Battersea Dogs & Cats Home aims to never turn away a dog or cat in need of our help, caring for them until their owners or loving new homes can be found, no matter how long it takes. We are champions for, and supporters of, vulnerable dogs and cats, determined to create lasting changes for animals in our society. We currently operate from three centres in Battersea London, Old Windsor in Berkshire and Brands Hatch in Kent. Every year, we care for over 7,000 dogs and cats. As part of a transformational growth strategy the Home has invested heavily in a new fundraising team and activities, increasing income more than tenfold since 2010 and substantially reducing an over reliance on legacy income. Our fundraising programme has grown rapidly across all areas; most notably by developing a significant individual donor base, establishing a major giving programme, launching new commercial activities and developing our events and community fundraising activity. Yet the opportunity to increase our impact for animals through growing a significant and sustainable income base remains considerable and our fundraising team are set to achieve ambitious year-on-year growth in order transform the lives of the animals in our care. Our talented and award-winning team is vibrant, ambitious and well respected. It s therefore an exciting time to work at one of the country s most loved and best-known animal charities and work as part of one of the fastest growing fundraising teams. sits within Individual Giving and is responsible for raising millions of pounds of income through a mixture of regular giving, cash, raffle, legacy and in memory giving. We have developed our programme from scratch and dramatically grown our supporter base to around 200k active donors. Whilst this is a huge achievement already, there is still so much more we believe we can do and the DM team will continue to grow our income at pace over the next 5-10 years in order to expand our impact for animals. Main purpose of the role Develop operational and strategic budgets and plans for the Regular Giving team that will maximise income through working across a mix of donor acquisition and retention the plans to ensure campaigns are delivered on time and on budget.

4 Overall Objectives Develop the income received through individual giving programmes and the number of supporters through the effective operational management and implementation of the Regular Giving programme. Line manage the Regular Giving team, setting objectives, undertaking regular one to ones, performance reviews and identifying development requirements for team to ensure they can fulfill the requirements of their roles. Develop, implement and manage accurate budgets and operational plans for the Regular Giving team which meet the wider departmental and organizational needs in time with BDCH planning schedules. To acquire new regular givers in the most cost-effective way through testing scalable and sustainable recruitment channels Responsibilities Develop, implement and manage accurate budgets and operational plans for the Regular Giving team which meet the wider departmental and organisational needs. o Develop, monitor and manage the Regular Giving budget, reporting to the Direct Marketing Manager on income and expenditure and highlighting variances in a timely manner and in line with BDCH budget timescales. o Setting up and monitoring monthly income and expenditure across the Regular Giving programme, making sure information is accurate and reconciled where necessary. o Updating direct marketing team reports and income, spend and KPIs as requested by the Manager. o Work closely across Individual Giving and Finance teams to reconcile income and provide relevant management information Operational management and implementation of the Regular Giving programme including: o Monitor and evaluate direct marketing campaigns against budgeted targets and KPIs, reporting progress to relevant managers. o Produce regular reports, draw conclusions and make recommendations to improve future activity and feed into longer term strategic plans o Project planning and implementation across a range of media channels o Identify and research new recruitment channels for testing that are scalable and sustainable to acquire regular givers in the most cost effective way as well as maintaining existing levels of regular giving recruitment. o Manage donor contact strategies and develop new, or redevelop existing, products and methods to support donor recruitment and retention to maximise long term loyalty and financial value to the Home. o Benchmark our Regular Giving programmes against key competitors for creative and cost effectiveness o Proactively ensure all materials produced are accurate and compliant with relevant data protection and gift aid legislation. o Undertake all activities in line with best practice standards and processes as set out by the Institute of Fundraising, Fundraising Standards Board, Public Fundraising Regulatory Association and any other bodies as prompted by the Manager. Approx. % of time 30% 20%

5 Lead the Regular Giving team, setting objectives, undertaking regular one to ones, 35% performance reviews and identifying training requirements for team to ensure they are able to fulfil the requirements of their roles. o recruit and motivate and line manage staff o develop the team, and individual team members within it, using a range of coaching and training methods o promote DM best practice o promote team working, open and clear communications, co-operation and appropriate networks of support for staff Build effective working relationships both within fundraising and across the Home in order to 5% o promote better understanding of regular giving, gain support from internal audiences o explore the opportunities available to market to a range of internal data sources o Establish and maintain close day to day working relationships with internal departments to ensure the effective delivery of marketing projects and feedback o Advocate direct marketing across the Home, sharing information and results, and encouraging strong links with other departments Keeps up to date with sector trends and best practice >5% Manages relationships with external agencies to ensure delivery of campaigns >5% The job description is intended to be an outline of the duties and responsibilities for this role. This is not an exhaustive list, and it is likely to change over time. You may be expected to undertake other duties that are commensurate with this role and grade. Decision Making and Accountabilities Decision Making Decide what is contained in strategies and plans to achieve overall departmental goals. Defines priorities for team to deliver goals. Expenditure sign off of invoices up to agreed limit Accountabilities The income and expenditure of the Regular Giving function within. For the effectiveness and success of the Regular Giving Programme. For complying with relevant legislation, direct marketing codes of practice and sector guidance. For evaluating business risks, their implications for the Home and recommending appropriate action. Person Specification Essential qualifications, experience and skills A track record of successfully motivating, leading and developing high performance teams, including setting clearly defined objectives and managing performance. Demonstrable experience of budgeting and forecasting multi-million-pound income and expenditure budgets using complex and multidimensional projection tools.

6 Proven experience of planning, implementing and evaluating successful Regular Giving acquisition and retention programmes with demonstrable understanding of the key performance indicators affecting outcomes. Specialist knowledge of Regular Giving acquisition and retention, across a range of media channels including direct dialogue, mail and telephone. Proven problem solving and decision-making skills with a track record of taking responsibility for the decisions you have made. Excellent standard of computer literacy, with particular reference to MS Office, especially Excel, Word and Outlook as well as an understanding of marketing databases (ideally Raisers Edge). Proven experience of working constructively and collaboratively with internal teams and external suppliers, negotiating costs, managing relationships and ensuring positive outcomes. Ability to manage and prioritise a high workload and multiple complex issues and tasks in a changing environment with tight deadlines. Experience of keeping up to date with and applying good practice in your role particularly the standards and processes set out by the Institute of Fundraising, Fundraising Standards Board, Public Fundraising Regulatory Association and any other bodies Proven interpersonal and consultative skills, including the ability to communicate, present, negotiate, influence and build credibility with colleagues and external parties. Commitment to and understanding of the vision and mission of Battersea Dogs & Cats Home Desirable qualifications, experience and skills Knowledge or experience of Raisers Edge database Experience of writing fundraising copy Experience of positively embracing and adapting to change by identifying, leading & managing change in line with organisational objectives Position within the team Head of Individual Giving Senior Direct Marketing Manager Regular Giving Team Manager Senior Legacy & In Memory Fundraiser Donor Appeals Team Manager Officer (RG) Officer (RG Retention) Senior Direct Marketing Officer Officer (Appeals) x2 Officer (RG DD) Executive

7 General information The Home is an equal opportunities employer and all employees are actively encouraged to contribute to the promotion of diversity. All employees are required to act in accordance with their responsibilities under the Health & Safety at Work Act. Data protection We manage your personal data in accordance with the Data Protection Act By applying for this job you consent to our processing your data, including sensitive data (such as data relating to your health or criminal convictions), for this purpose. You have the right to ask for a copy of your information and to correct any inaccuracies. For more information please visit our website ( ) scroll to the bottom of the Homepage and click on Cookie and Privacy Policy. Working at Battersea Dogs & Cats Home Please note that all offers of employment require: References deemed satisfactory to the Home Medical clearance via our occupational health team Proof of eligibility to work in the UK All new employees to the Home will be subject to a probationary period. We are unable to allow staff to bring their own dogs with them to work. The Home offers our employees a wide range of benefits to reward them for the value that they bring to the Home. Please click here for more information. We look forward to receiving your application!

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