S T A N N U A L

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1 Sponsorship Kit S T A N N U A L For vendor inquiries, please Contact Melinda Chacon at or at melinda@milagromarketing.com or info@chachostacofestival.com

2 What is a Taco Eating Contest? Be a part of the largest growing community of Taco Loving foodies. San José is home to the only MLE sanctioned Taco Eating Contest in Northern California. The Chachos Taco tastes great but try scarfing down 101 in less than 8 minutes. Part salsa, part carne asada, part tortilla, this festival is one for the books. In 2014, Matt Stoney took the belt of Chachos Taco Champion, eating his way through 101 tacos in 8 minutes. This competition brings out over a dozen eaters, many of them professional competitors who want to earn the right to be called Chachos Taco Champion and take home not only a sizable belt but serious prize dollars to go with it. Who are we? Chachos Mexican Food, Tecate Beer, Milagro Marketing, Major League Eating Chachos has been serving quality Mexican Food in an urban Chicano setting, and home to the original Henchata. Chachos is no stranger to inventing and taking risks. Weather on it s menu or its huge assortment of drink specialties, Chachos brings out the revolutionary spirited Chicano in you. Major League Eating is the world body that oversees all professional eating contests. The organization, which developed competitive eating and includes the sport's governing body, the International Federation of Competitive Eating, helps sponsors to develop, publicize and execute world-class eating events in all varieties of food disciplines.mle-sanctioned eating contests provide dramatic audience entertainment and offer an unparalleled platform for media exposure. The world's top competitive eating stars -- such as Joey Chestnut, Sonya Thomas, Patrick Bertoletti, Eater X Tim and Bob Shoudt -- are all Major League Eaters. The Cuauhtémoc brewery was founded in Monterrey in 1890 by José Calderón Muguerza, José A. Muguerza, Francisco G. Sada Muguerza, with capital of 150,000 pesos, starting with the Carta Blanca brand. Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the Chicago and Paris world fairs. Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced in Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Héctor Emilio Ayala, who was the project manager. Milagro Marketing is an award winning full-service advertising agency that has taken the business of Hispanic marketing to a new level. We build brands that capture the core of the Hispanic market by combining today s technology and marketing savvy with the cultural weight of our cultural past. We are cultural content creators that produce advertising campaigns that are culturally relevant and socially conscious.

3 Taco Facts & Audience Attendance 600 Tacos made total tacos consumed 1st place winner consumed 101 tacos in 8 minutes 8,000 attendance expected in 2015 $2,500 in cash prizes given out 5,000 attendance in 2014 Over $20,000 in media purchased and sponsored to promote the event Demographics: Food Trucks 4 Regional and Local Bands 1 S T A N N U A L

4 Sponsorship Availability 1ST ANNUAL There are several sponsorship opportunities available for the Chachos Taco Festival, we can tailor a partnership package according to your brand and organizational needs. They may include the following; Branded Product Vendor Area Logo on 2 step and repeat logo walls Extensive social media and traditional media coverage (estimated at $20,000 worth of media coverage) Exclusivity possibilities in a product category

5 34 Inflatable Where: St James Park, San Jose, California When: Saturday, August 15th, 2015 Time: 11:00-8:00PM 1 S T A N N U A L (Sample map of event) Entrance Vendor Load Out n. 1st street Entrance FENCING Conservation Corp to cover all Public Litter Cans Inside Blue Area Space/Vendor Brings Own Tent OIL CHARCOAL DISPOSAL e. st. john First Aid Eco-Station 6 Restrooms 1 ADA 1 Wash Station 1 2 2A 54 3 A1A2 A3 EXIT ONLY A4 A Stage 20x FOOD TRUCKS trailer Lucha Libre 24x24 AC4 AC A AC2 AC1 AC8 Artist Colony n. 2nd street AC7 33 Inflatable AC6 AC Stage 20x A DUMPSTER 18 FLATBED 32 Entrance & Vendor Load In HEADQUARTERS LOAD IN e. st. james

6 Contact US Contact Melinda Chacon at or at Special Offer: Vendors who book Chachos Taco Festival and Dia San José together will recieve a 20% discount