LOW CARBON LYMM (LCL) Forum Meeting Minutes 21 st May 2012

Transcription

1 LOW CARBON LYMM (LCL) Frum Meeting Minutes 21 st May 2012 Attendees Richard Pearce Rachel Waggett Cath Lester Su Williams Brian Smith Alan Turner Chris Matthews Steve Walsh Ze Chen (Chair) Chris Reeves Andrew Mrris Marin McNaughtn Alan Quayle Clive Baldwin Lynn Usher 1. Aplgies Aplgies were received frm Nick Rigg and Charltte Burtn. 2. Minutes f the last meeting n 26 th March 2012 It was agreed that the minutes were accurate. 3. Prject Grup updates - written updates were prvided at the meeting, details are prvided at the end f these ntes. 4. Wrkshp n envirnmental behaviur change presented by Sandra Palmer f Crprate Culture. This meeting was unusual because the majrity f the time available was devted t a wrkshp n envirnmental behaviur change and scial marketing by Sandra Palmer f Crprate Culture. The ntes belw summarise the discussins in the wrkshp, and sme f the insights we gained int this fascinating subject. Imprtantly we all felt that these tls will give us the pprtunity t really enhance future campaigns and prjects. Links t further infrmatin were prvided by Sandra and are listed at the end f these ntes. Sandra gave sme backgrund abut Crprate Culture and several different behaviural change campaigns the cmpany have been invlved in. She described sme f the useful lessns they have learned abut what mtivates peple t change their behaviur. It is evident that different peple have very different perspectives n the same subject, and wn t respnd in the same way as smene else t the same stimulus. S hw can we aim t influence behaviur t reduce carbn r energy? 1

2 We need t be clear, first f all, what ur bjective is; what is the preferred behaviur that we want individuals t take up? Need t be specific! We next need t identify wh ur audience are what d they lk like, d, what age are they etc. This is called segmentatin there are lts f resurces n ways t d this. Fr the next part f the wrkshp there was a practical exercise aiming t carry ut a behaviural analysis fr a specific bjective, what des ur audience d nw and what d we want them t d in the future? Egs f specific Behaviur change bjectives Taking yur wn bags when shpping Turning the thermstat dwn t save energy Visiting a lcal farm shp, nt the supermarket Planting a (replacement) tree in yur garden Using the bus t Altrincham r Warringtn Buying energy efficient appliances Splitting int grups, each grup cnsidered ne f the bjectives abve, aiming t identify the likely benefits and barriers t each bjective. We then reprted back sme f the key pints frm each grup, as listed belw. We all fund it hard t think f barriers t the cmpetitive behaviur i.e. what they d currently (that we want them t change). Objective Benefits Barriers Taking yur wn bags Turning the thermstat dwn Visiting a farm shp Avids pllutin and landfill Avids wildlife prblems Feelgd factr jin the mvement! Dn t have t pay fr plastic bags Save mney Easy t d Fresh, lcal, seasnal fd Persnal relatinship with farmer N big brand lcal business 2 Remembering t take them Cst up frnt Remembering t d it Disagreements in the huse! Supermarkets are s easy Dn t knw they exist, r where they are Expensive cmpared t thers Less chice N supermarket pints/ffers

3 Planting a tree Using the bus Buying energy efficient appliances Envirnmental benefit Visually pleasant Attracts birds/insects Screening (visual/nise) Get sme me time Less stress Avid traffic Cst f running a car Running cst Feelgd factr Dn t like trees Create mess, need maintenance Create shade Wrry abut effects f rts etc Incnvenient ruting/timing bus nutter syndrme Car is s cnvenient Car is nrmal behaviur Where it fits in the kitchen It s the ne I ve always had Chice Next we need t understand hw we can mtivate peple t take up these behaviurs lgical reasn and persnal benefits aren t always enugh! We need t cnsider what will best mtivate peple, see the example mtivatinal analysis belw. We tried this fr each f the bjectives abve, in grups as befre. It was very interesting and nt always what we expected! Fr mre infrmatin n scial marketing and behaviur change, Sandra prvided links t the fllwing suggested resurces: Crprate Culture Scial Marketing Knwledge Bk freely available frm their website Scial Marketing Netwrk n LinkedIn Curses and ther resurces available n Fstering Sustainable Behaviur: An Intrductin t Cmmunity Based Scial Marketing by Dug Mackenzie-Mhr and William Smith. Cmmunity Based Scial Marketing Sandra has als prvided a cpy f her presentatin frm which the screenshts in these ntes are taken. Fr higher reslutin images r fr further details, please ask. 3

4 Clse f the meeting: Everyne at the meeting agreed that the wrkshp had been extremely useful and interesting as well as very enjyable! Huge thanks were given t Sandra fr giving us the benefit f her insights and prfessinal knwledge. 5. AOB Nte that frum meetings are will be held every tw mnths frm nw n, s if yu wish t keep up t date with what is ging n, please check the website/facebk/twitter accunts, and cme alng t the steering grup, t which all are welcme! The date will be circulated by and is n the website. 6. Date f Next Meeting The next meeting will be held n Tuesday 17 th July at 7.30pm, the fcus will n Spud Wd and its future we will be lucky enugh t have a representative frm the Wdland Trust cming t speak with us and weather allwing we will meet/walk in Spud Wd itself. All Welcme, including friends and neighburs anyne with an interest in Spud Wd. 4

5 3 Prject Grup updates - written updates were prvided at the meeting as fllws: 3.1 Plastic bag free Lymm Request made t WBC fr a 150 grant fr stickers. N respnse frm David Mwatt with regard t meeting with supermarkets as yet. Sample bag prduced by Ken Chambers (Cheshire Husing): 2500 have been purchased and distributed with remaining. He is selling them fr 2.50 each, can we buy sme frm him? If we d, 1 in 2 husehlds in Lymm will have a bag. Ken has ffered advertising space fr Lw Carbn Lymm n the Lymm.cm website. 3.2 Energy Efficiency /LEAF in Lymm Dmestic fuel bill fr Lymm is apprx.. 7.5m / year. Dmestic CO 2 emissins apprx. 25,000 tnnes /year. Ptential savings frm energy efficiency apprx.. 1-2m / year in fuel bills and 6,800 tnnes / year f CO 2.This is based n installatin f pririty measures identified as: Cavity wall and lft insulatin High efficiency bilers and heating cntrls Slid wall insulatin The savings abve exclude savings due t wider behaviural change. Discussins with a majr energy supplier n running a Green Deal pilt scheme in Lymm fcussing n these pririty measures. Mapping data prvides infrmatin n where t target the measures/savings. Ptential in small businesses in mainly assciated with energy efficient lighting. Cmmunity centre ptential in the village hall, yuth centre, Oughtringtn Cmmunity Centre and new Scut/Guide building as well as church halls. Actin plan is t be finalised this mnth. 5