Introduction. Step 1: Basic Information

Transcription

1 Intrductin Thank yu fr submitting a presentatin prpsal fr the PRSA 2017 Internatinal Cnference. Belw are stepby-step guidelines fr submitting yur prpsal. As a reminder, the Call fr Presentatins will be pen until 11:59 p.m. EST n March 2, Step 1: Basic Infrmatin We start by asking fr the fllwing infrmatin abut yur presentatin prpsal. Nte: PRSA reserves the right t edit the presentatin title and descriptins, as needed fr marketing purpses. Presentatin Title (Maximum f 75 characters) Brief Descriptin (Maximum f 255 characters) The Brief Descriptin, subject t stylistic changes, may be used in marketing materials and varius PRSA cmmunicatin channels. Cnsider this a 1 2 sentence elevatr pitch highlighting key pints f interest in yur presentatin. Full Descriptin (Maximum f 1,500 characters) Use this Full Descriptin t prvide the prpsal reviewers with mre details abut the cntent f yur presentatin. Categry Chse ne categry in which yur presentatin best fits: Accreditatin Advcacy Branding Cmmunicatins Planning Cntent Marketing Crprate Scial Respnsibility & Sustainability Crisis Cmmunicatins Digital Innvatins Diversity & Inclusin Ethics Influencers Integrated Cmmunicatins Internatinal Cmmunicatins Leadership & Management

2 Legal Issues Marketing Measurement & ROI Media Relatins Mbile Cmmunicatins Reputatin Management Research Scial Media Strytelling Strategic Planning Techniques & Tactics Writing & Creative Develpment Other Audience Level Chse ne: New Prfessinal Mid-Level Senir-Level Frmat Chse ne: Case Study Lecture/Discussin Panel Discussin Step 2: Learning Objectives (Minimum 3 bjectives; Maximum 500 characters, with spaces, fr each learning bjective) Prviding strategic and tactical takeaways that Cnference participants will gain frm yur sessin is vital. In this sectin, give three r mre learning bjectives that include yur tactics and/r strategies, as well as results. Example Learning Objective See hw t use scial media tls t get n the radar f the influencers wh matter mst t yur audiences. Many f the strategies that wrk best t use scial media directly with yur audiences actually backfire with the media. Learn the differences and why scial media, especially Twitter, is becming as imprtant as in building media relatinships.

3 Step 3: References Enter a MINIMUM f three prfessinal references frm when the lead presenter (which might nt be yu) has made a presentatin in the last three years. Fr each reference, prvide: The event date. The event name, presenting rganizatin r venue where it tk place. An individual at the presenting rganizatin r venue whm we may cntact n yur behalf. The phne number and address fr this cntact persn. Step 4: Additinal Inf Accreditatin in Public Relatins (APR) Learning Opprtunity Wuld yu like this wrkshp t be identified as an APR Learning Opprtunity? (yes/n/maybe) Industries/Specializatins Cvered (Optinal) Which industries and/r specializatin areas are cvered in this presentatin? Chse all that apply. Agency (PR, Marketing r Advertising) Assciatins/Nnprfits Autmtive Beauty/Fashin Business Prducts Business Services Cnsumer Prducts Cnsumer Services Crprate Cmmunicatins Cultural Digital Cmmunicatins Educatin Emplyee Cmmunicatins Energy Entertainment Envirnment Financial Cmmunicatins/Services Fd/Beverage Glbal/Internatinal Gvernment Public Affairs Gvernment/Other Health/Medical/Pharmaceutical Industrial Prducts Services Insurance

4 Managing Independent Practices Manufacturing Media Military Nn-Packaged Gds Other Packaged Gds Plitics Prfessinal Trade Services Publishing Real Estate Retail Small Business Sprts Sustainability Technlgy Telecmmunicatins Transprtatin Travel/Turism/Hspitality Utilities Step 6: Presenters Yu may add yurself and/r thers as presenters in this prpsal. N mre than three presenters (including the mderatr in a panel presentatin) are allwed per wrkshp. Yu must cnfirm and identify panelists, if any, in yur prpsal. Fr each presenter and panelist, we ask fr the fllwing infrmatin: Rle (Lead Presenter, Mderatr, Presenter r Panelist) Accreditatin (APR, Fellw PRSA, etc.) Organizatin Salutatin (Mr., Ms., etc.) First, Middle and Last Names Suffix (Jr., Sr., Ph.D., etc.) Jb Title City, State/Cuntry Address and Phne Number (bth are required) Facebk URL Twitter Handle LinkedIn URL Instagram Handle YuTube URL

5 Pinterest Handle Bigraphy (required, between 200 and 1,200 characters) Step 7: Review and Submit Yu have the pprtunity t review all f the infrmatin abut yur presentatin prpsal befre submitting it. Once yu have submitted, yu will nt be able t edit any f the infrmatin. Yu will be ed a PDF cpy f yur prpsal as a cnfirmatin f submissin. Yu can als return t the CFP submissin site at any time befre the submissin deadline (11:59 p.m. EST n March 2, 2017), t dwnlad PDF cpies f yur prpsals, r t submit additinal presentatins.