presents Hickory Oktoberfest

Transcription

1 HICKORY DOWNTOWN DEVELOPMENT ASSOCIATION presents Hickory Oktoberfest SPONSORSHIP OPPORTUNITIES 2019 A guide to sponsorship opportunities ranging from $5,000 - $8,000 for the 34th Annual Hickory Oktoberfest hosted in Downtown Hickory, NC by the Hickory Downtown Development Association

2 The Hickory Downtown Development Association (HDDA) hosts several events each year that includes a combination of retail sales promotions, special events, festivals, and opportunities for the community to gather in Downtown Hickory. Collectively these activities foster a successful environment for business recruitment and retention, while providing a downtown that is inviting to both local residents and those visiting Catawba County. A year-round promotional calendar has been a strong part of HDDA s efforts since our formation in 1995 with Oktoberfest being our biggest event. While HDDA is funded through membership dues and a supplemental agency grant from the City of Hickory, our downtown promotions, events, and marketing expenses are covered solely through sponsorships from businesses and organizations throughout the community. HDDA is a community membership organization designed to create economic vitality through historic preservation and is classified as a 501(c)6 organization with the IRS. Even though HDDA is a private non-profit, this classification means sponsorship dollars paid to HDDA are not tax deductible. Despite this, businesses and organizations contribute to HDDA and Hickory Oktoberfest for a variety of reasons. Many sponsors find satisfaction in a sense of giving back to the community by supporting events that are free and open to the public, as are a majority of HDDA s activities. Also, many businesses incorporate this expense directly into their marketing budget since businesses receive increased exposure through sponsorship of the event. Each sponsor is recognized for their partnership through a variety of methods related to Oktoberfest. These methods often include a combination of newspaper advertising, website recognition, monthly newsletter promotion, magazine advertisements, and social networking.

3 Oktoberfest is Hickory s signature festival and this year will be our 34 th annual celebration of Hickory s German heritage. The three-day festival is attended by approximately 100,000 people from all across the region with a little something for everyone. There are five stages of live entertainment featuring German polka music, as well as a wide variety of music genres including original compositions from aspiring musicians. We host one of the finest Juried Arts & Crafts sections in the area with more than 150 Juried Crafts, Commercial, and Non-Profit vendors presenting a variety of products and services to festival goers. Also available are thirty or more food vendors cooking a wide selection of tasty foods ranging from traditional German favorites to a variety of modern classics. And for the youngsters, the Kidsfest area has amusement rides, carnival games, and live entertainment to keep families happy for days. Whatever you enjoy most about autumn festivals, you will find it at Oktoberfest! Dates & Times: Friday, October 11, :00 pm until 11:00 pm Saturday, October 12, :00 am until 11:00 pm Sunday, October 13, Noon until 5:00 pm TWO SPONSORSHIP LEVELS TO CHOOSE FROM Stage Sponsor: $5,000 A booth space measuring 10 ft. x 10 ft. with electrical access provided on Sponsor Row, the prime vendor location in the festival footprint. Your logo placed on the festival website, HickoryOktoberfest.com, and the HDDA website, DowntownHickory.com, with a direct link to your website homepage. Your logo on the back of Oktoberfest t-shirts being sold during the event Your logo placed on 150 posters distributed throughout the Hickory Metro area including Alexander, Catawba, Caldwell, and Burke counties. You will need to provide a high-resolution digital logo in a.jpg format. Two (2) passes to the VIP tent offering complimentary food and beverages (3 meals / VIP pass)

4 Presenting Sponsor: $8,000 All the benefits of Stage Sponsors, PLUS An upgrade in booth space that measures 10 ft. x 20 ft. with electrical access provided on Sponsor Row Your logo placed on the front page of the Oktoberfest Special Section distributed through news media and during the event Two additional passes (Total of 4) to the VIP tent offering complimentary food and beverages (3 meals per VIP pass) Prominent signage on the Main Stage during the Event. (Sponsor will provide 3 ft. x 10 ft. banner of corporate logo to be placed on the Main Stage backdrop. Expected minimum of 60,000 views in three days) Your logo placed in display advertising each week for a month prior to the event in Focus and several NC Media Group newspapers across NC. Your business mentioned on radio advertisements with WHKY (Catawba County), WSGE (Gaston County), and WMNC (Burke County) reaching broadcast area from Charlotte to Asheville. Your logo displayed on television advertisements with cable network channels through Spectrum serving Watauga, Caldwell, Burke, Catawba, Lincoln, Gaston, Wilkes, and Alexander counties AND on WHKY-TV on Digital TV, DirecTV, Dish Network, Burke County CoMPASCable, and Continuum.

5 HICKORY DOWNTOWN DEVELOPMENT ASSOCIATION PO Box 9086 Hickory, NC (828) DowntownHickory.com SPONSORSHIP AGREEMENT My business,, agrees to sponsor the 34th Annual Hickory Oktoberfest in 2019 as described in the Sponsorship Opportunities Guide. Hickory Oktoberfest - $8,000 (Presenting Sponsor) Hickory Oktoberfest - $5,000 (Stage Sponsor) Enclosed is $ for the above marked event. Please invoice me for the above marked event: Name of Business Representative Address City/State/Zip Code Address Telephone Number Sponsor Signature Printed Name HDDA Representative Signature Date Printed Name Date