Media Pack. wileyonlinelibrary.com

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1 Media Pack Are you looking for a sure-fire way to reach key buyers and decision makers? Do you want to make sure your online advertising puts your brand in front of the right people? You need help reaching the minds that matter Wiley Online Library is the go-to website for key business professionals, clinicians, scientists, scholars and researchers. With almost 100% retention rate, we keep those key minds excited about what they see. 1

2 Overview With stats like these, can you afford not to advertise with Wiley Online Library? At Wiley-Blackwell, we offer a range of digital marketing solutions to help you rise above the mass of marketing noise and put your brands in front of an influential and international audience. An audience at work, looking for solutions million experts consult our publications each month Almost 100% visitor retention rate Wiley Online Library s amazing Over 170 million ad impressions a month global reach speaks for itself We can help you identify and reach the precise audience you need to target, from key opinion leaders to professionals and clinicians. A custom audience of minds that matter most to you. Key business professionals, clinicans, scientists and researchers accessing over 1000 journals Uniquely engaged audience over 1.5 million readers are society members Easily measurable results - page impression, click through data, etc Industry standard inventory options skyscraper, leaderboard or both (roadblock) Competitive pricing Flexible targeting of specific geographic regions or domain 750 society partners 4 million articles Over 1500 peer-reviewed journals online books and book series 125+ multi-volume reference works, encyclopedias, handbooks and dictionaries Databases such as; The Cochrane Library, eros and Current Protocols Ad United States 44,777,628 United Kingdom 13,965,051 Germany 11,066,286 China, People s Rep. 10,818,201 Japan 9,272,349 India 7,490,976 Canada 6,503,829 Australia 6,364,584 France 4,234,956 Rest of World 59,663,301 Monthly Total 174,157,164 2

3 Overview Minds that Matter Content that Counts Our publications are highly respected and widely read by key working professionals worldwide. We can offer you access to an active and engaged professional community. A community who every day are exploring our website, downloading our content, reading our books, journals and supplements, and attending our webinars. 1,013 Wiley-Blackwell journals have an Impact Factor in the Citation Reports (JCR) 332 s with top 10 Rankings by Impact Factor 36 journals ranked number one in their subject 55 Wiley-Blackwell journals gained a JCR Impact Factor in 2009 The highest number of journals in 53 separate subject categories The most articles in 35 categories 3

4 We publish the most authoritative research on the leading edge of science in the following areas: General Life Sciences United States 528,065 Germany 162,727 United Kingdom 145,435 China, People s Republic of 102,974 India 96,584 Australia 84,930 Japan 77,191 Canada 75,478 Rest of World 761,448 Total 2,034,832 Annals of the New York Academy of Sciences 425,227 Biotechnology and Bioengineering 314,773 Global Change Biology 119,314 Biotechnology Progress 117,487 Developmental Dynamics 105,516 Freshwater Biology 82,281 Molecular Nutrition & Food Research 72, k Leaderboard 0.09 Food Science United States 128,909 India 51,720 China, Peoples Republic of 35,433 Australia 31,854 United Kingdom 30,479 Canada 22,322 Brazil 20,313 Japan 19,822 Rest of World 349,435 Total 690,287 of Food Science 322,370 of the Science of Food and Agriculture 210,368 International of Food Science & Technology 82,779 of Food Processing and Preservation 30,882 International of Dairy Technology 30,315 of Food Quality 27,378 Comprehensive Reviews in Food Science and Food Safety 25, k Leaderboard

5 Dentistry United States 180,806 Brazil 88,548 United Kingdom 86,485 India 86,050 Australia 62,908 Japan 40,261 Rest of World 740,702 Total 1,285,760 Veterinary Medicine United States 328,864 United Kingdom 97,574 Australia 56,757 Brazil 38,271 Italy 37,917 Canada 36,211 Germany 35,798 Rest of World 331,462 Total 962,854 of Clincial Periodontology 181,917 Clinical Oral Implants Research 124,966 International Endodontic 106,808 of Oral Rehabilitation 83,090 Periodontology 77,234 Australian Dentistry 65,942 Dental Traumatology 63, k Leaderboard 0.09 of Veterinary Internal Medicine 151,100 of Small Animal Practice 115,129 Veterinary Surgery 102,915 Veterinary Radiology and Ultrasound 94,356 Australian Veterinary 67,689 Equine Veterinary 64,699 Veterinary Dermatology 49, k Leaderboard

6 Gastroenterology & Hepatology United States 211,881 Japan 74,531 China, People s Republic of 69,345 United Kingdom 59,383 Italy 41,221 Germany 36,150 Rest of World 465,697 Total 958,208 Dermatology United States 280,795 United Kingdom 84,335 Germany 65,154 Japan 48,456 India 41,366 Korea, Republic of (South) 38,608 Rest of World 569,920 Total 1,128,634 Hepatology 378,797 Alimentary Pharmacology & Therapeutics 140,375 of Gastroenterology and Hepatology 104,775 Inflammatory Bowel Diseases 91,913 Colorectal Disease 48,745 Liver International 38,747 Neurogastroenterology and Motility 33, k Leaderboard 0.08 British of Dermatology 240,541 Dermatologic Surgery 112,215 International of Dermatology 103,357 of European Academy of Dermatology and Venerology 83,952 Clinical and Experimental Dermatology 77,246 Contact Dermatitis 65,000 Pediatric Dermatology 57, k Leaderboard

7 Cardiology United States 167,759 Japan 25,779 China, Peoples Republic of 23,547 United Kingdom 22,918 Italy 19,801 India 18,158 Germany 17,082 Canada 16,118 Australia 14,561 Rest of World 154,138 Total 479,861 Oncology & Radiotherapy United States 521,691 Japan 116,512 United Kingdom 105,729 China, People s Republic of 94,435 India 62,539 Germany 61,496 Rest of World 394,533 Total 1,356,935 Catheterization and Cardiovascular Interventions 96,142 Pacing and Clinical Electrophysiology 93,614 The of Cardiovascular Electrophysiology 81,868 Clinical Cardiology 65,951 Echocardiography 42,964 The of Clinical Hypertension 32,444 The of Interventional Cardiology 19,238 85k Leaderboard 0.08 Cancer 605,528 International of Cancer 337,901 Pediatric Blood Cancer 101,953 of Surgical Oncology 93,649 Cancer Science 93,356 Psycho Oncology 77,201 Head and Neck 76, k Leaderboard

8 Psychology United States 808,109 United Kingdom 359,685 Australia 218,137 Canada 102,219 Germany 79,872 Netherlands 56,980 Rest of World 719,469 Total 2,344,471 Business & Management United States 501,335 United Kingdom 362,304 Australia 230,536 Germany 120,546 China, People s Republic of 88,938 India 82,410 Canada 79,780 Netherlands 74,416 Rest of World 2,394,995 Total 3,935,260 of Child Psychology and Psychiatry 185,297 of Clinical Psycology 172,006 International of Eating Disorders 161,357 of Applied Social Psychology 151,764 Child Development 138,745 European of Social Psychology 87,780 of Personality Disorders 83, k Leaderboard 0.07 Strategic Management 254,296 of Organizational Behavior 134,261 of Management Studies 127,709 Human Resource Management 122,560 Psychology and Marketing 92,882 Human Resource Management 63,440 Decision Sciences 63, k Leaderboard

9 Chemistry United States 1,543,469 Germany 1,065,672 China, People s Republic of 984,359 Japan 893,882 India 457,571 United Kingdom 377,424 Rest of World 3,095,063 Total 8,417,440 Materials Science United States 376,206 China, People s Republic of 351,022 Germany 179,891 Japan 150,634 Korea, Republic of (South) 132,760 India 88,771 United Kingdom 75,869 Taiwan (Republic of China) 75,735 Rest of World 588,806 Total 2,019,694 Angewandte Chemie International Edition 2,101,559 Chemistry A European 597,755 European of Organic Chemistry 405,699 Angewandte Chemie 330,472 of Pharmaceutical Sciences 312,118 European of Inorganic Chemistry 257,153 of the Science of Food and Agriculture 210, M Leaderboard 0.08 Advanced Materials 753,868 Advanced Functional Materials 277,416 of the American Ceramic Society 271,276 Small 209,769 Polymer Engineering & Science 99,326 Materialwissenschaft und Werkstofftechnik 67,506 Materials and Corrosion 65, k Leaderboard 0.1 9

10 Haematology United States 377,266 United Kingdom 103,435 Germany 58,862 Japan 57,881 Italy 54,836 Canada 54,583 Australia 47,665 France 46,529 Rest of World 268,398 Total 1,069,455 Rheumatology United States 247,133 United Kingdom 62,587 Japan 44,101 Canada 32,755 Australia 26,793 Germany 26,038 China, Peoples Republic of 23,937 France 20,319 Rest of World 153,714 Total 637,377 British of Haematology 349,893 Transfusion 249,328 of Thrombosis and Haemostatis 182,190 American of Hematology 141,860 Box Sanguinis 96,740 Haemophilia 95,598 European of Haematology 92,859 Total visitors this month 192,108 Leaderboard 0.10% Arthritis & Rheumatism 541,549 Arthritis Care & Research 146,041 Physiotherapy Research International 31,005 International of Pheumatic Diseases 24,316 Musculoskeletal Care 11, ,536 Leaderboard 0.09% 10

11 Nursing United States 957,196 United Kingdom 345,840 Australia 288,995 Canada 189,964 Sweden 82,605 Philippines 65,859 Ireland 47,431 New Zealand 44,882 Rest of World 274,350 Total 2,297,122 Cell & Molecular Biology United States 483,481 China, Peoples Republic of 128,342 Japan 115,195 United Kingdom 104,285 Germany 98,895 India 62,905 France 58,038 Canada 55,128 Rest of World 323,698 Total 1,429,967 of Advanced Nursing 807,461 of Clinical Nursing 314,621 of Obstetrics, Gynecologic & Neonatal Nursing 173,830 of Nursing Scholarship 151,762 of Nursing Management 138,064 of Psychiatric and Mental Health Nursing 103,553 Research in Nursing & Health 96, ,292 Leaderboard 0.12% Stem Cells 238,055 Proteomics 208,760 Electrophoresis 203,904 of Cellular Biochemistry 187,388 BioEssays 136,592 Photochemistry and Photobiology 135,291 Pigment Cell and Melanoma Research 117, ,512 Leaderboard 0.10% 11

12 How does it work? We are flexible and work to deliver according to your specification. Our advertising inventory is available across three broad levels, each of which can be refined, allowing you to target specific regions. a. Run of Network broad reach to all our readers across all our subjects. b. Run of Subject tailored reach to all readers in a single subject category. We have 100 categories, from dermatology, through to dentistry to ecology and finance. c. Title targets a fine niche defined by a single journal, and any associated societies. In addition to our advertising inventory, we have opportunities for sponsored s. These range from something as simple as advertising on a subject level , to something more customised. Just tell us what you want, and we ll be happy to help you. You don t have to take our word for it Kristine Joe, Media Manager, Kane & Finkel The team at Wiley-Blackwell always provides a high level of service no matter what the need is. They look to you as their partner and always put forth the best effort to help accomplish the client s planning needs and goals. They are very prompt and fair in their responses and if there are ever any problems, they try to help find the best solution in the interest of the client. Keith Bisogno, VP Brand Marketing, Thermo Fisher Scientific As the world leader in serving science, Thermo Fisher Scientific values reaching key technical audiences that Wiley-Blackwell delivers as a one of the world s foremost academic and professional publishers. 12

13 Case Studies Client: Thermo Scientific Campaign Objective: General branding and awareness. Targeted product promotion to life science researchers in the US Length of campaign: 3 months Online Solution 1. Wiley Online Library and Current Protocols, general branding ads: Run of General Life Science subject category 200,000 leaderboard impressions 2. Wiley Online Library, product specific ads: run of Cell & Molecular Biology subject category 100,000 leaderboard impressions 100,000 skyscraper impressions 3. Wiley Online Library product specific ads: title specific targeting in the journal Protein Science 40,000 leaderboard impressions 40,000 skyscraper impressions Print Solution s: Stem Cells and Protein Science: 3 insertions in May, June and July Protein Science insertion in special abstracts issue July Client: Lincoln Medical Campaign objective: Branding for their range of Anapen adrenaline injection pens. Launching in the UK/Europe from December 2009 Length of campaign: 7 months Online Solution 1. Wiley Online Library branding ads showing the 3 variations of adrenaline pen: Anapen Nut, Anapen Wasp and Anapen Prawn 2. Title specific targeting of global readers in the journals: Allergy, Clinical and Experimental Allergy Paediatric Allergy Immunology Skyscraper impressions across these titles: 388,465 Print solution Product specific ads for Anapen Nut, Anapen Wasp and Anapen Prawn: Allergy 3 x double page spreads in Dec, Jan, April, 2 x pages in May and June Clinical and Experimental Allergy 3 x double page spreads in Dec, Apr and May, 1 x page in June Paediatric Allergy and Immunology 3 x double page spreads in Dec, Mar and May 13

14 Technical Specs Wiley Creative Specifications Maximum file size for all file types is 39kb Dimensions accepted: Leaderboard (728x90) Skyscraper (120x600, 160x600, 160x160, or 160x320) Accepted file formats gif or.jpeg Flash (.swf) 3rd party tags (preferably html/javascript code) Pricing USD CPM Skyscraper $ CPM/Leaderboard $75.00 Sponsorship $1, The following 3rd party creative vendors accepted Atlas Bluestreak DoubleClick Mediaplex Eyeblaster Ad Form Pointroll Brand Control Eyewonder Important Notes About Rich Media We accept Rich Media ads (see page 13) We do not accept expandable creatives such as point roll Max file size is 39kb inclusive of a back-up gif image. Max frame rate is 18 fps Audio must be user initiated Max animation length 15 secs Controls: Close X, Play, Pause, Rewind, Volume. Font is 16 pt Important Notes About Flash Only swf is accepted Flash must be accompanied by a backup gif or jpeg Flash should be saved in the lowest possible version (ideally 7 and up) so that these can reach the widest possible audience. Files must contain a clicktag in order for DFP to count clicks. The Actionscript should be coded within a button layer using these guidelines: ActionScript 2 Use the get URL function The URL should be:_level10.clicktag The target window is set to _blank ActionScript 3 Use the navigatetourl object The URL should be: root.loaderinfo.parameters.clicktag The target window is set to _blank Variables set to navigatetourl 14

15 Unaccepted creative types: embedded audio sliders popups/popunders click to expand transitional streaming audio Terms and conditions interstitials floating banners expanding banners peel backs streaming video files with user initiation Creative(s) must be delivered at least seven (7) business days prior to the start of a campaign. In cases where advertising material has not arrived by the fifth working day after the agreed-upon campaign start date, the online publisher s postponement policy goes into effect. The online publisher will reduce the number of total impressions, or, in the case of product listings or fixed position advertisements, the length of the insertion term, for every day the campaign is late, based on even distribution, and the advertiser will be invoiced at the original contracted amount. All contents of advertisements are subject to online publisher s approval. The online publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time, or remove any advertisement from any website page controlled by the online publisher, or reject any URL link embodied within any advertisement. The online publisher will use Dart for Publishers - an ad serving software to serve and track all Insertion Order activity. Invoicing will be prepared from Dart for Publishers reporting tools and the advertiser agrees that only the online publisher s delivery figures generated from Dart for Publishers will be used when invoicing the advertiser. A discrepancy claim over 10% raised by the advertiser within 5 days following the completion of the contract will be investigated by the online publisher using both Dart for Publishers delivery information and the advertiser s contending delivery figures. The online publisher may use prior advertising material supplied by an advertiser or its agency if new material is not received on time. 15

16 Alerts Sponsorship Opportunities Highly targeted e-table of contents (etocs) and enewsletters with high open and click through rates. Advertise alongside the latest journal content from Wiley Blackwell Reach the most engaged professionals in your field Features: We offer a range of options to customize your sponsorship. Single sponsor exclusivity Audience targeted by a single journal or a range of journals in a subject category Advance notice of content featured in forthcoming issues Geo targeted campaigns Price based on volume of opted-in registrants IAB industry standard positions (skyscraper and leaderboard), linked to URL of your choice Alerts include links to early view articles that have not been published in print Full reporting through DART Technical details: File Format: Static GIF /JPEG File Size: Max 39kb Pixel Size: 120x600, 160x600, 160x160, or 160x320 Alternate text to be supplied not exceeding 15 words Price: flat fee of $500/ 350/ 410 per 1000 registrants Terms and Conditions: Creative(s) must be delivered at by least ten (10) business days prior to the start of a campaign and deployment date of etoc. A cancellation fee of 100% will apply to an order after this 10 day period if artwork is not supplied in time for any confirmed booking on our system. The online publisher may use prior advertising material supplied by an advertiser or its agency if new material is not received on time. All contents of advertisements are subject to online publisher s approval. The online publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time, or remove any advertisement from the mailing list controlled by the online publisher, or reject any URL link embodied within any advertisement. The online publisher will use Dart for Publishers - ad serving software - to serve and track all Insertion Order activity. Invoicing will be prepared from Dart for Publishers reporting tools and the advertiser agrees that only the online publisher s delivery figures generated from Dart for Publishers will be used when invoicing the advertiser. A discrepancy claim over 10% raised by the advertiser within 5 days following the completion of the contract will be investigated by the online publisher using both Dart for Publishers delivery information and the advertiser s contending delivery figures. 16

17 Alerts Etoc Sponsorship Registrant sign-up numbers Allergy & Immunology Business & Management Cardiovascular Disease 7429 Cell & Molecular Biology Chemistry Dentistry Dermatology Ecology Food Science & Technology Gastroeterology & Hepatology General Life Sciences Hematology Materials Science Microbiology & Virology Nursing Oncology & Radiotherapy Plant Science Psychology Rheumatology 2344 Veterinary Medicine

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