Canada s Leading Inter-professional Gated Online Destination 2018 MEDIA KIT

Transcription

1 Canada s Leading Inter-professional Gated Online Destination 2018 MEDIA KIT

2 Canada s leading gated English and French inter-professional websites, since 2009, for Physicians, Pharmacists, Healthcare Managers and Nurses. Each profession has their own content area, and by registering to one of the four professions, they may visit all content areas on the site, but sign-up for their own professions newsletter. Canada s leading gated English and French inter-professional continuing health education (CHE) destination for pharmacists, physicians and nurses. Extensive promotion to audiences in print publications and online. Total registrants: 110, ,280 TOTAL REGISTRANTS 10% INCREASE ANNUALLY Contents Audience 3 Display/Rich Media 5 Advertising 7 Québec Pharmacie, a wholly independent digital magazine, is the only one of its kind in the area of continuing education for pharmacists. Its top-quality clinical content based on conclusive evidence is written and reviewed by Québec pharmacists.its recognized scientific rigour makes the journal a highly regarded continuing education tool for teachers and students from Quebec s two pharmacy faculties. Each issue is accredited by the Ordre des pharmaciens du Québec (4 CEUs). Ask your account manager for Québec Pharmacie s media kit. Profile Pages 11 Webinars & Exit Intent 10 ecortex 13 Ad Specifications 14 Contact Us 15 2

3 Physicians Editorial focus: Up-to-date news and thoughtful commentary on topics relevant to the working lives of physicians, including: medico-political news doctor-written opinion current clinical research practice tips continuing professional development Target audience: Primary caregivers (FPs/GPs), specialists, residents and medical students. Pharmacists Editorial focus: The news and views today s pharmacists are looking for, including: drug updates clinical features hard-hitting commentary business news continuing education Target audience: Community and hospital pharmacists, technicians and pharmacy students Pharmacy owners, operators and managers 24,231 REGISTRANTS 2 17,191 EN 7,040 FR 67,972 REGISTRANTS 2 54,003 EN 13,969 FR (includes 15,855 Technicians/Assistants) 15,390 enewsletter Subscribers 2 10,909 EN 4,481 FR 46,551 enewsletter Subscribers 2 35,418 EN 11,133 FR Open Rate 1 EN 34% FR 45% Click Rate 1 EN 13% FR 16% Open Rate 1 EN 27% FR 39% Click Rate 1 EN 7% FR 11% 1. Exact Target January-August 2017 average. 2. Hallmark, September

4 Healthcare Managers Editorial focus: Leadership and management Healthcare information technology Capital planning Human resources/health policy/person-centred health Target audience: C-suite executives and other senior managers in hospitals and regional health organizations Clinical and non-clinical department heads Procurement and supply chain managers Nurses Editorial focus: Nursing news and trends, therapeutic tools, drug alerts and resources Public health issues, inter-professional care, patient care and safety Target audience: Nurse practitioners, nurses, nursing students 10,646 REGISTRANTS 1 8,038 EN 2,608 FR 7,431 REGISTRANTS 1 4,080 EN 3,351 FR 6,455 enewsletter Subscribers 1 6,455 EN Open Rate Click 22% 7% 2 Rate 2 1. Hallmark, September Exact Target January-August 2017 average. 4

5 Display/Rich Media Display/Run-of-Site CPM-Based Program Leaderboard, big box, skyscraper and tall big box ad units Premium positions +25% for top leaderboard and big box only Geo-targeting +25% Target by language Target by profession Expandable and In-banner video CPM-Based Program Sometimes your message needs more than 300x250 pixels. We now support Expandable and In-Banner video leaderboard and big box ad units with the same targeting options as display/run-of-site. Expandable leaderboard, expandable big box, in-banner video Supports standard video formats Geo-targeting +25% Target by language Target by profession Development and third party ad serving costs not included. EXPANDABLE LEADERBOARD LEADERBOARD 728X90 EXPANDABLE LEADERBOARD 728X360 EXPANDABLE LEADERBOARD WITH IN-BANNER VIDEO LEADERBOARD 728X90 AD UNIT Leaderboard Big Box Skyscraper Tall Big Box CPM (NET) $105 AD UNIT Expandable Leaderboard Expandable Big Box CPM (NET) $135 EXPANDABLE LEADERBOARD 728X360 EXPANDABLE LEADERBOARD VIDEO EXPANDABLE 650X X250 STANDARD IN-BANNER VIDEO PLAYER IN-BANNER VIDEO 300X250 * Not actual size. All rates are net. See page 14 for ad specs. Visit for spec details. 5

6 Display/Rich Media Site Takeover Term-Based Program Looking to make an impression? Take ALL ad impressions for 2 days! A Site Takeover provides ROS ad exclusivity for 2 consecutive days PLUS a custom background for maximum impact perfect for product launches and awareness campaigns. LEADERBOARD BIG BOX Digital Bellyband & Big Box Term-Based Program Inspired by its print counterpart, Digital Bellyband ads run across the middle of the web page, ensuring each user sees your message at least once. Once closed, a big box ad unit supports Digital Bellybands. Like Site Takeovers, Digital Bellyband programs run for 2 consecutive days. Target by profession Target by language Takeovers are timed with enewsletter deployments for maximum visibility Limited inventory available WALLPAPER BIG BOX TALL BIG BOX WALLPAPER BELLYBAND 930X250 * Not actual size. 300X250 * Not actual size PROFESSION 2 DAYS (NET) Physicians $4,910 Pharmacists $4,910 Healthcare Managers $2,680 Nurses $2,680 Full Site $11,350 PROFESSION 2 DAYS (NET) Physicians $4,910 Pharmacists $4,910 Healthcare Managers $2,680 Nurses $2,680 Full Site $11,350 All rates are net. See page 14 for ad specs. Visit for spec details. *For all Rich Media, development and third party ad serving, costs not included. 6

7 Advertising Editorial enewsletters enewsletters are the best way to get your message to any segment of our audiences. As the largest traffic driver to CanadianHealthcareNetwork.ca / ProfessionSanté.ca, enewsletters are packed with relevant editorial ensuring the highest visibility and frequency possible. Includes: Editorial content from The Medical Post, Profession Santé, Pharmacy Practice+ Business and Québec Pharmacie High visibility and frequency Qualified healthcare professional audience Note: No Geo-Targeting available. LEADERBOARD 728X90 LEADERBOARD 728X90 300X250 enewsletter Frequency ENGLISH S M T W T F S Physicians Pharmacists Pharmacy Technicians Healthcare Managers enewsletter Frequency FRENCH March, May, June, Sept., Nov. (mid-month) 9,978 subscribers 1 S M T W T F S Physicians Pharmacists Physicians Pharmacists 40% Open Click 15% Rate 32% Open Click 9% Rate Rate 300X250 PROFESSION LEADERBOARD (NET) (NET) Physicians ENGLISH $610 $695 Physicians FRENCH $530 $600 Pharmacists ENGLISH $520 $570 Healthcare Managers Open Rate Click 22% 7% Rate Pharmacists FRENCH $450 $495 Pharmacy Technicians ENGLISH N/A $480 Healthcare Managers ENGLISH $235 $265 * Not actual size. Net rates are per insertion Frequency Discounts 3-6 insertions...15% 7-10 insertions...25% 1. Alliance for Audited Media, Sept (The Medical Post, Pharmacy Practice+ Business, Profession Santé). All rates are net. See page 14 for ad specs. Visit for spec details. 7

8 Advertising Wedge (Editorial enewsletters) Wedge ads are a custom, flexible ad unit within editorial enewsletters between editorial articles. They are HTML-based, meaning they contain combinations of images, text and links all this with more real estate than standard ad formats! Work with us to create the perfect message for your program! All the trusted editorial and frequency of enewsletter ads Unique and standout format Large, HTML-based ad format Custom designs can repurpose existing creative Editorial teams work with you to optimize response rates Development fees may apply. Geo-targeting not available. Availability M T W T F enewsflash Be there when it counts. Ad-exclusivity in enewsflashes means your ad is front and center when our editorial team deploys a breaking news story. With a minimum of 1 story per month making headlines, your leaderboard ad unit gets maximum visibility alongside high-interest editorial coverage for a 2-month term. High open rates Engaging and timely content Eye catching; sent minimum twice per month Leaderboard ad unit ONLY available per enewsflash Term-based ad exclusive advertiser for two calendar months LEADERBOARD 728X90 Physicians Pharmacists ENGLISH Pharmacists FRENCH WEDGE IMAGE 680X325 (OR TEXT) * Not actual size. Healthcare Managers ENGLISH PROFESSION LEADERBOARD (NET) PROFESSION WEDGE (NET) Physicians ENGLISH $1,340 Physicians FRENCH $1,165 Pharmacists ENGLISH $1,075 Pharmacists FRENCH $950 Healthcare Managers ENGLISH $625 * Not actual size. Physicians ENGLISH $2,125 Physicians FRENCH $1,870 Pharmacists ENGLISH $1,530 Pharmacists FRENCH $1,275 Healthcare Managers ENGLISH $680 Net rates per month. 2 month minimum Net rates are per insertion All rates are net. See page 14 for ad specs. Visit for spec details. 8

9 Advertising edirects Single-message direct . The single most effective product, yielding high open rates (averages 29%). Targeting is available by specialty, geographic location and language (among others). High response rates Clear and exclusive advertiser messaging Work with the EnsembleIQ Healthcare Group editors to maximize response rates Physician edirects must comply with the Healthcare Group standards Ask for edirect best practices to ensure high open rate. PROFESSION 1x (NET) Physicians ENGLISH $4,945 Physicians FRENCH $4,425 Pharmacists ENGLISH $5,290 Pharmacists FRENCH $3,980 Healthcare Managers ENGLISH $2,340 Healthcare Managers FRENCH $1,820 Nurses ENGLISH $2,340 Nurses FRENCH $1,820 List segmentation/geo-targeting available (25% premium charges apply) 29% Open Rate Physician edirects must comply with EnsembleIQ Healthcare Group standards, please contact your Account Manager for details. All rates are net. See page 14 for ad specs. Visit for spec details. 9

10 Contextual and Custom Therapeutic Targeting Therapeutic Targeting provides ad exclusivity in a specific therapeutic content section. Your message is relevant and contextual, with content developed by our editorial teams. Content in our editorial enewsletters drive traffic to these therapeutic sections, ensuring that the audience is engaged with your category. Some restrictions apply. Contact your Account Manager for details. Includes Keyword Targeting: Ad exclusivity within category-specific therapeutic content All leaderboard, big box, and skyscraper/tall big box ad units included Pop-up ads in content display related content links, keyword and a corporate logo Editorial content around your category placed in enewsletters drive traffic Keyword links are placed in content across the entire site Drive traffic Specialty enewsletter Engage your target audience with editorial content focused on a specific topic of your choice (therapeutic or otherwise). Our editorial team will develop and deploy relevant and balanced content to one or more of our audience verticals. Your brand retains exclusivity on all ad units in the enewsletter. Multi-audience enewsletters include a targeted content mix applicable to respective audiences. Program includes: Ad exclusivity of all ad units (top leaderboard and big box) within each Specialty enewsletter Content development: Writing, editing, translation and visuals (3-5 pieces of new content per enewsletter - one content piece may be provided by client and labelled as sponsored content ) THERAPEUTIC CATEGORIES: Alternative Medicine Cardiology Dermatology Diabetes Infectious Diseases/Immunization Geriatrics Neurology Nutrition Obstetrics/Gynaecology Oncology Orthopaedics Pain Management Pediatrics Psychiatry Respirology Rheumatology Urology Gastroenterology NON-THERAPEUTIC CATEGORIES: Lifestyle Point of care Finance PROFESSION* Physicians, Pharmacists Physicians Pharmacists PER MONTH (NET) $4,250 $3,400 $3,400 *Nurse audience value-added when available. Therapeutic Takeover Combine both programs to completely surround a therapeutic category! Series of 3 enewsletters recommended for best impact/ engagement! (6 months) PROFESSION Physicians Pharmacists Nurses Healthcare Managers PER DEPLOYMENT (NET) $9,500 per profession English and French Special rates apply to extend to other/multiple professions, and/or to participate with a series of 3 enewsletters as recommended 10

11 2018 DIGITAL MEDIA KIT Contextual and Custom Profile Pages/Microsites LANGUAGE English OR French English AND French 6 MONTHS Starting from 1 YEAR (NET) $8,500 $14,450 $12,750 $21,250 Discounts for multiple pages apply. Ask your Account Manager for more details. Rates are net. 1. Profile Pages supplement your existing corporate or brand website: Profile Pages/Microsites highlight your company or brand for a fraction of the cost of a microsite. Similar to social media profile pages, your company or brand page may contain a wide variety of content, personalized to you. Place content that you have developed, or allow us to do the legwork for you. More discriminating than standard social media profiles, a Profile Page effectively delivers your message to your target audience and can serve as a conduit to brand or corporate websites, or serve as a standalone site. Drive traffic to your corporate or brand site Engage the audience with more than just an ad engage them with a tool they can use Leverage existing traffic from 110,280 registered users Utalize specialty newsletter to enhance your overall campaign 2. Program Development1 Web development Design/layout PAAB approval Project management Quarterly web metric reporting 3. Online Promotion2 Robust Online promotion package to drive traffic to Profile Pages 4. Hosting Posted on CanadianHealthcareNetwork.ca and/or ProfessionSanté.ca Excludes product monographs 1. All content to be provided by advertiser, otherwise content development charges may apply. 2. Promotional materials are developed by EnsembleIQ Healthcare and are specific to Profile Pages. 11

12 2018 DIGITAL MEDIA KIT Webinars Exit Intent Ads Webinars are an engaging way to communicate with our healthcare professional audience (physicians, pharmacists, healthcare managers) and share relevant, timely information and showcase case studies, clinical updates, new product information, new guidelines, etc. Work with EnsembleIQ to create a customized 30 to 60-minute live and on-demand webinar that can include a either a single presenter, or a panel of influential key opinion leaders (KOLs). Exit intent ads appear when readers attempt to leave CanadianHealthcareNetwork.ca /ProfessionSanté.ca gated pages or takes another prespecified action. Grab the attention of visitors with targeted messages as they are about to leave the site. W ebinars are an outstanding showcase for thought leadership content Webinars require 6-8 weeks lead time. Available in English and French Sponsorship Includes: P roduction of 30 to 60-minute live webinar working with your KOLs* Promotion through all EnsembleIQ print and digital (including social) channels Three months promotion: one month pre-promotion (invitations), and two months post-live webinar Hosting on CanadianHealthcareNetwork.ca and/or ProfessionSanté.ca for two months post live webinar vailable in multiple responsive formats A Display infrequently with high click-through rates Responsive ads can be multistep Targeting available CanadianHealthcareNetwork.ca $900 per week ProfessionSanté.ca $700 per week All rates net Rate: $15,000 (English OR French) * Rate does not include KOL fees or content development 12

13 Education Continuing Education ecortex.ca is an inter-professional learning platform for physicians, pharmacists and nurses - the only one of its kind in Canada. Accredited and non-accredited courses available to any profession, our approach provides our audiences with access to all programs, to advance their professional learning. ecortex.ca supports a range of education formats such as text only, video, PDF, and PPT. Built-in audience on CanadianHealthcareNetwork.ca /ProfessionSanté.ca Reach extended via print promotion to physicians and pharmacists with our leading publications Content development in partnership with physician organizations, pharmacist organizations, academia and/or societies Options: 1. Turn-key lesson development 2. Hosting / posting / promotion of your existing programs (i.e. repurposing of small group learning presentations) Ask your Account Manager for more details. 13

14 Ad Specifications Display/Run-of-Site/Rich Media/eNewsletter All display-advertising units adhere to the IAB Canada standards* 3rd party ad serving available All ad materials due 5 business days prior to posting date(s) Acceptable file type(s): GIF, JPG, SWF SWF Animated and GIFs cannot be used in enewsletters, must include universal clicktag SWF submissions must be accompanied by a backup image in JPG/GIF format Ad must click through to one URL (supply seperately, not embedded); URL to PDF or mailto: are not accepted 300X250 LEADERBOARD 728X90 AD UNIT Initial Dimensions (WxH in pixels) or Aspect Ratio Max Initial File Load Size Leaderboard 728x90 40 KB TALL 300X600 Big Box 300x KB Skyscraper 160x KB Tall Big Box 300x KB Wedge Image: 680x325 Text Based: Headline Text Maximum 10 words; Body Copy word limit (incl. call to action) 40 KB WEDGE (IMAGE) 680X325 SKYSCRAPER 160X600 * Not actual sizes. Cancellation policy: cancellations or change orders made after 10 business days of inseertion order, or within 25 business days of campaign going live, will be subject to cancellation fee. 14

15 Contact Us Toronto ACCOUNT MANAGERS Norman Cook Scott Tweed BRAND DIRECTOR Martin Rissin GROUP BRAND DIRECTOR Donna Kerry HEAD OFFICE EnsembleIQ 20 Eglinton Avenue West, Suite 1800 Toronto, Ontario, M4R 1K8 Montréal ACCOUNT MANAGERS Nancy Dumont Pauline Shanks SALES COORDINATOR Laurence Poirier GROUP BRAND DIRECTOR Caroline Bélisle com MONTRÉAL OFFICE EnsembleIQ 1425, boulevard René-Lévesque Ouest, bureau 202 Montréal, Québec H3G 1T7 The MedicalPost 15