RUNTASTIC ADVERTISING 2018

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Jonas Owens
5 years ago
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1 RUNTASTIC ADVERTISING 2018

2 OVERVIEW Every day, millions of users log in to Runtastic to improve their fitness level and achieve their goals while interacting with likeminded individuals worldwide. 240M Total app downloads 120M+ 15 Registered users Available languages Wherever our users may be, Runtastic advertising will ensure you reach your target group quickly and precisely. We do this by offering high-reach placement as well as accurate targeting options 150K 3.4M+ 4.5M New downloads every day Fans and followers Daily impressions

3 OUR VISION We want every individual to live a more aware and active lifestyle with runtastic, leading to a longer, happier life!

FITNESS APP MARKET & TRENDS Health and fitness apps have become widely popular. Usage growing by over 330% since 2014.

least two times a week More than 25% of users access their fitness apps more than 10 times a week Health & fitness

This indicates that users are dedicated to their fitness apps once they start using them - Highly positive

4 FITNESS APP MARKET & TRENDS Health and fitness apps have become widely popular. Usage growing by over 330% since Highly active users: App loyalty matrix: Why Runtastic: Over 75% of active users open their health and fitness app at least two times a week More than 25% of users access their fitness apps more than 10 times a week Health & fitness apps show the highest retention rates across all categories. This indicates that users are dedicated to their fitness apps once they start using them - Highly positive advertising environment - Runtastic stands for health, fitness & sports - High brand awareness achieved by direct address of the target group Source: Statista (2016), BBC Research (2017)

5 CARDIO STRENGTH USER & COMMUNITY NUTRITION DAILY HABITS

6 RUNTASTIC APP COLLECTION Runtastic offers a wide array of health & fitness tracking products everything starts and ends with Runtastic apps. No matter what activity of choice, there is an app for that.

OUR ORIGINAL, FLAGSHIP APP The Runtastic GPS app for

jogging, walking, cycling and other fitness activities.

7 OUR ORIGINAL, FLAGSHIP APP The Runtastic GPS app for iphone and Android allows you to track your running, jogging, walking, cycling and other fitness activities. Share your sports activities, disover new running routes and reach exercise goals. Take Runtastic out for a run and enjoy our new and improved app design and navigation.

8 AD FORMATS RUNTASTIC BANNER NATIVE BANNER INTERSTITIAL Formats available for this App: 1. Banner 2. Native Banner 3. Interstitial (Pre & post workout)

habits to make your weight goals a reality.

your athletic performance, Balance has nutrition plans to

Simply track your meals in your food diary using the

9 READY FOR A HEALTHIER, HAPPIER YOU? Runtastic Balance helps you focus on nutrition and eating habits to make your weight goals a reality. Whether you want to lose weight, gain muscle mass or improve your athletic performance, Balance has nutrition plans to help you get there. Simply track your meals in your food diary using the extensive food database and get a helpful overview of your eating habits, so you can learn to make healthy decisions in the future. Discover your Balance today!

10 AD FORMATS BALANCE NATIVE BANNER Formats available for this App: 1. Native banner a. App install b. Content ad medium c. Content ad large

You don t have to do anything, the app works in the background and will help

11 TAKE THE BIGGEST STEP OF YOUR LIFE - A STEP FORWARD! Track steps, calories burned & sleep - plus more with Runtastic Steps! You don t have to do anything, the app works in the background and will help you better understand your daily movements & personal habits. Maybe it s time you walk to work or take the stairs.

12 AD FORMATS STEPS INTERSTITIAL Formats available for this App: 1. Interstitial (mainscreen)

13 Facts & Figures MOBILE ANALYTICS

14 ALL TIME APP 240,000,000+ DOWNLOADS DOWNLOADS Top 10 countries 1. Germany 2. US 3. France 4. Italy 5. Spain 6. China 7. Brazil 8. Japan 9. Russia 10. UK 35 MILLION NORTH AMERICA 135 MILLION EUROPE 40 MILLION ASIA 26 MILLION SOUTH AMERICA 2 MILLION SOUTH AFRICA 2 MILLION AUSTRALIA

15 MOBILE FACTS GERMANY AGE GROUP GENDER 30 MILLION DOWNLOADS 26% MALE USER BASE See the userbase breakdown in age and gender demographics according to Runtastic users based in Germany 16% 21% 20% 47% 53% 8% 9% FEMALE USER BASE

16 MOBILE FACTS PLATFORM ACTIVITY GERMANY ANDROID See the platform most used by runtastic users and which activity they engage in the most 40% OTHER 13% 2% 6% FITNESS BIKING RUNNING 60% 4% 75% ios WALKING

17 MOBILE FACTS MONTHLY ACTIVE USERS ADDITIONAL FACTS (MONTHLY AVG.) GERMANY RUNASTIC CORE APP See how active our users are NUMBER OF RUNS DINSTANCE IN KM DURATION IN MINUTES 7,49 RUNTASTIC LITE ALL APPS LITE AVERAGE PACE (MINUTES PER KM)

18 Specifications DETAILED ARTWORK SPECIFICATIONS

SPLASH SCREEN / INTERSTITIAL MOBILE AD FORMATS Splash Screen / Interstitial Our full screen ads can be devided into SplashScreen (pre workout) and Interstistial (post workout) and allow high

19 SPLASH SCREEN / INTERSTITIAL MOBILE AD FORMATS Splash Screen / Interstitial Our full screen ads can be devided into SplashScreen (pre workout) and Interstistial (post workout) and allow high visibility and awareness of your ad YOUR ADVERT Dimensions: 320 x 480px (640 x 960px) Size: Max 250kb Format: jpg, gif, png *Dynamic Specs: - Third party script - Tag-in-tag solutions - HTML5 *For Publisher Help please visit Google DoubleClick

Dimensions: 320 x 50px (640 x 100px) Size: Max 150kb YOUR ADVERT Format: jpg, gif, png

20 BANNER ADVERTS MOBILE AD FORMATS Banner Adverts Runtastic apps offer several ad spaces. They are optimally embedded and a classic part of mobile advertising. Dimensions: 320 x 50px (640 x 100px) Size: Max 150kb YOUR ADVERT Format: jpg, gif, png *Dynamic Specs: - Third party script - Tag-in-tag solutions - HTML5 *For Publisher Help please visit Google DoubleClick

21 NATIVE ADVERTS MOBILE AD FORMATS Native Adverts Trendy and visually attractive embedding of native ads in the runtastic advertising environment. YOUR ADVERT Tech Specs: See next page For Publisher Help please visit Google DoubleClick

NATIVE ADVERT SPECS MOBILE AD FORMATS Native Adverts Herewith the details of each Native Ad variation we

25 characters Bodytext: max. 160 characters CTA-Button text: max.

22 NATIVE ADVERT SPECS MOBILE AD FORMATS Native Adverts Herewith the details of each Native Ad variation we are able to offer. Native App Install: Headline: max. 40 characters Bodytext: max. 115 characters CTA-Button text: max. 15 characters Image: 120x120px Format: JPEG, GIF, PNG Native Medium: Headline: max. 25 characters Bodytext: max. 160 characters CTA-Button text: max. 15 characters Image: 400x265px Format: JPEG, GIF, PNG Native Large: Headline: max. 50 characters Bodytext: max. 250 characters CTA-Button text: max. 15 characters Image: 800x530px Format: JPEG, GIF, PNG For Publisher Help please visit Google DoubleClick

23 AD FORMATS DESKTOP L-AD FIREPLACE SITE BRANDING 728x90px / 160x600px 160x600px / 1200px / 160x600px 1200x800px On our website we offer several different advertising options that are a useful addition to our mobile services. LEADERBOARD SKYSCRAPER CONTENT AD HALF PAGE 728x90px 160x600px 300x250px 300x600px

24 KEY VALUES TARGETING OPTIONS Age Distance (km) Activity Type Duration (hh:mm) Address the right people at the right time and raise awareness by using our diverse range of targeting options. With runtastic you are going to reach the people that are important to you and your business and you are able to control the performance of your ads by getting access to our standardised reporting system. Gender AUDIENCE SEGMENTS H High All users being active more than five times a week Language M Medium All users being active two to four times a week L Low All users being active once a week

25 Clients WHO WE WORK WITH

26 WHO WE WORK WITH We work with partners from all over the world. Regardless of wether it is small, hardly known agency or worldwide known company, we are willing to develop ad campaign concepts for every type of customer.

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