Locally Regionally National Online GET IT ALL HERE!

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1 We ve got You Covered! Locally Regionally National Online GET IT ALL HERE!

2 Why Thrifty Nickel Want Ads? 1 CVC Audit - Proves we print more papers than Wall Street Journal & USA Today Nationwide. 2 Distribution each Thursday million readers nationally, 97,500 readers locally, high traffic locations, grocery stores, convenience stores, service stations, restaurants, etc. 3 Extended Shelf Life - In the home an average of 2-7 days % Volunteer Readership - FREE to the public in high traffic areas. 5 Advertise in one city, 10 cities, or 250 cities across the U.S. Target your advertising. 6 One Representative can handle all your advertising needs locally, regionally, nationally. 7 Classified Ads Get Internet Free - All classified ads are put on the World Wide Web FREE. 8 Home Delivery - Targeted zip code home delivery. 9 Low Cost Per Thousand - Exposure is the key to advertising success. Thrifty Nickel Want Ads... Where Buyers Meet Sellers!

3 Products Our products will make you money! Line Ads Classified Ads Reader Ads Attention-Getters: Borders, On-Line Ads, Reverse Print, Check-Stars, etc. Display Ads 1-color or full process color A variety of ad sizes (2 inch up to a full page or a double truck) Frequency - How often we run the ad Consistent ads each week for consistent growth Premium placement (front page, page 2, 3, 5, center, back, etc.) Multi-paper ads, advertise in your surrounding markets/cities Online Display Ads Online display ads in multiple cities (choose from 187 cities) Plus, you can advertise in over 4,400 surrounding cities! Online TNOL.COM (300 x 300), any city Coming soon Search engine marketing (S.E.M.) on major search engines

4 Demographics Household Income Under $25, % $25,000-$49, % $50,000-$100,000 & Over..43% Home Ownership Own...71% Rentals...29% Auto Ownership Owner % Education High School or Less...4% Graduated High School...39% College...57% Age % % & Older...64% Gender Readership Male...56% Female...44% Marital Status Single...8% Married...81% Divorced/Separated/Widowed.. 11% Occupation Business Owner % Professionals % Housewives % Construction % Retail Etc %

5 FARWELL MULESHOE SUDAN EARTH SPRINGLAKE OLTON HALE CENTER PLAINVIEW Local Coverage 3 Published every Tuesday 3 Over 40,000 papers every week 3 FREE to the public 3 20 counties 3 Over 900 locations throughout the South Plains area AMHERST FLOYADA LITTLEFIELD PETERSBURG ANTON ABERNATHY WHITEFACE LEVELLAND CARLISLE SMYER HURLWOOD SHALLOWATER IDALOU LUBBOCK LORENZO RALLS CROSBYTON WOLFFORTH ROPESVILLE SLATON SOUTHLAND BROWNFIELD TAHOKA POST WELLMAN DENVER CITY SEAGRAVES O DONNELL SEMINOLE LAMESA GAIL SNYDER

6 Serving Lubbock and surrounding areas Bailey Lamb Hale Floyd Cochran Hockley Lubbock Crosby Yoakum Terry Lynn Garza Gaines Dawson Borden Scurry Reaching over 97,500 readers each week

7 Lubbock Shallowater Southland Slaton Snyder Muleshoe Post Plainview Denver City O Donnell Seagraves Seminole Brownfield Advertising at its best...for LESS! Target the cities of your choice Locally, Regionally or Nationally Gail Tahoka Lamesa Ropesville Lorenzo Abernathy Smyer Littlefield Springlake Earth Levelland Olton Canton Amherst Sudan Hale Center Idalou Crosbyton Floydada Ralls Farwell Hurlwood Whiteface Carlisle Wolfforth Bailey Lamb Hale Floyd Cochran Yoakum Gaines Hockley Terry Lubbock Lynn Dawson Crosby Garza Borden Scurry Classified Advertising Specials 5 Classified Ads...$27.50 (10 words or less) 5 Classified Ads...$45.00 (20 words or less) 10 Classified Ads...$40.00 (10 words or less) 10 Classified Ads...$60.00 (20 words or less) 40 each additional word insert Advertising Specials 10,000 Flyers...$ ,000 Flyers...$ ,000 Flyers...$ ,000 Flyers...$ insert your flyers in our papers locally only 4 each You can choose/target your zip code areas

8 Standard Ad Sizes Front Page Big 6 col x 9 54 Front Page Small 2 col x 3 6 Front Page 4x1 4 col x 1 4 Full Page 8 col x Column Widths 1 Column (7p4) 2 Column (15p1) 3 Column (22p10) 4 Column (30p7) 5 Column (38p4) 6 Column (46p) 7 Column (53p9) 8 Column (61p6) Dominator 7 col x Dominator 8 col x /4 Page 6 col x /4 Page 8 col x /2 Page 8 col x /2 Page 4 col x /4 Page 4 col x /4 Page 8 col x 4 32

9 Thrifty Nickel Thrifty Nickel of Lubbock th St. Lubbock, TX PREMIUM PAGE RATES Front 60î $ Front 9î $ Front 8î $ Front 6î $ Featured Photo Ad $25.00 Paid Position Add 20% THERE WILL be no additions, deletions or cancellations after 5:30 PM the Monday before publication. READER AD DEADLINE: 5 PM Tuesday before publication. NATIONAL AD DEADLINE: National Display, before Noon on Monday before publication. National Reader, 3 PM on Monday before publication. CLASSIFIED AD RATES 1st 15 Words $6.00 Additional Words $0.40 Borders $ $12.00 Extra Bolding $0.45 Center & Spacing $1.00 Show ën Sell $25.00 COLOR RATES Full Color Full Page Add $250 Half Page Add $150 Spot Color 4î Add $25 5î - 15î Add $35 16î - 32î Add $60 33î - 128î Add $125 All color options are subject to availability and charges are added each week. THRIFTY NICKEL shall not be liable for failure to publish an ad or for typographical error or errors in publication except to the cost of that potion of the ad wherein the error occurred. For errors, omissions, or failure of an ad to appear, you must notify the Thrifty Nickel office by the Monday following the publication. THRIFTY NICKEL reserves the right to refuse any ad or an ad we think questionable or not in good taste. Thrifty Nickel shall not be liable for any content of an ad placed by our advertisers. # of Inches 2î - 15î 16î - 31î 32î - 63î 64î - 127î 128î # of Inches 4î 6î 7î 8î 9î 10î 12î 15î 16î (1/8) 18î 20î 25î 28î 32î (1/4) 40î 48î 64î (1/2) 72î 96î 128î (Full) Run Length 4 8 * 13 * DISPLAY ADVERTISING RATES 1-3 $12.75 $11.75 $10.00 $9.00 $ $51.00 $76.50 $89.25 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $1, BUSINESS & SERVICES RATES Base Ad (15 Words) $25.00 $63.00 $82.00 Rates per Column Inch 4-12 $12.25 $11.25 $9.50 $8.50 $7.75 Additional Words $1.60 $3.20 $ $11.75 $10.75 $9.00 $8.00 $7.25 Rates by Ad Size 4-12 $49.00 $73.50 $85.75 $98.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $47.00 $70.50 $82.25 $94.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Business Card Ad $50.00 $60.00 $ $11.00 $10.00 $8.25 $7.25 $ $44.00 $66.00 $77.00 $88.00 $99.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Logo $16.00 $32.00 $ $10.25 $9.25 $7.50 $6.50 $ $41.00 $61.50 $71.75 $82.00 $92.25 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ DISPLAY DEADLINE: Full Color Monday before publication at 5 PM. Spot Color / Black & White 5 PM on Tuesday before publication. Border *Includes Business Card running 2 weeks, plus duplicate reader ad in Miscellaneous section $20.00 $40.00 $65.00

10 National n AMERICA S LARGEST CLASSIFIED PAPER American Classifieds has published over 400 million private party classified ads, making us the LARGEST free classified newspaper in the United States. n REACH OVER 9 MILLION READERS WITH 110 PAPERS IN 101 CITIES West Region 43 papers in 10 states n OVER 4 MILLION PAPERS PUBLISHED WEEKLY If your marketing strategy calls for regional focus or national coverage, our classified and display ads are both economical and effective for your advertising needs. Texas Region 34 papers in Texas Central Region 23 papers in 7 states East Region 44 papers in 15 states WEST REGION CALIFORNIA Fresno Visalia COLORADO Colorado Springs Denver Fort Collins Greeley Pueblo IDAHO Boise Idaho Falls Twin Falls IOWA Council Bluffs NEBRASKA Lincoln Omaha NEW MEXICO Alamogordo Albuquerque Clovis Farmington Hobbs Las Cruces Roswell Santa Fe UTAH Orem-Provo Salt Lake City TEXAS REGION TEXAS Abilene Amarillo Arlington Austin Beaumont Bryan College Station Corpus Christi Dallas Denton Fort Worth Hill Country Houston Longview Lubock Midland Odessa Nacogdoches Paris San Angelo San Antonio Temple Killeen Texarkana Tyler Victoria Waco Wichita Falls CENTRAL REGION ARKANSAS Fort Smith ILLINOIS Champaign Dansville Mattoon Decatur Peoria Springfield Bloomington Quad Cities Rockford Loves Park LOUISIANA Alexandria Monroe Sheveport MISSOURI Kansas City Springfield St. Joseph St. Louis MISSISSIPPI Gulfport Jackson OKLAHOMA Lawton Tulsa EAST REGION ALABAMA Birmingham Dothan Huntsville FLORIDA Fort Walton Beach Merritt Island/ Melbourne/Titusville Ocala Orlando Panama City Pensacola Tallahassee GEORGIA Atlanta Columbus Gainesville Valdosa INDIANA Evansville Indianapolis KENTUCKY Louisville Owensboro Paducah NORTH CAROLINA Greensboro TENNESSEE Chattanooga Jackson Knoxville Nashville Tri-Cities VIRGINIA Roanoke Classified Ad Rates for Regional Advertising Pricing based on a 20 word classified ad East (59 cities)... $ Central (23 cities).. $ Texas (28 cities)...$ West (53 cities)...$ Pricing subject to change based on changes in ciculation DISPLAY Ad Rates for Regional Advertising Pricing based on a 20 word classified ad-per week per city East (59 cities)...$27.81 Central (23 cities)...$15.91 Texas (28 cities)...$10.75 West (53 cities)...$14.42 Pricing subject to change based on changes in ciculation

11 Regional Coverage Customers in Texas Over 62 counties in regional markets gives your advertising budget real impact. You can reach over 450,000 buyers each week! Clovis, NM Area 14,200 Rack Dist. Amarillo Area 31,819 Rack Dist. Hobbs, NM Area 8,422 Rack Dist. Abilene Area 30,959 Rack Dist. Odessa/ Midland 28,011 Rack Dist. San Angelo Area 25,195 Rack Dist.

12 Zip Code Report Zip Code City State County Earth...TX...Lamb Hale/Center...TX...Hale Olton...TX...Lamb Plainview...TX...Hale Plainview...TX...Hale Springlake...TX...Lamb Floydada...TX...Floyd Abernathy...TX...Hale Amherst...TX...Lamb Anton...TX...Hockley Brownfield...TX...Terry Crosbyton...TX...Crosby Denver City...TX...Yoakum Farwell...TX...Parmer Idalou...TX...Lubbock Lamesa...TX...Dawson Levelland...TX...Hockley Littlefield...TX...Lamb Lorenzo...TX...Crosby Muleshoe...TX...Bailey O Donnell...TX...Lynn Post...TX...Garza Ralls...TX...Crosby Ropesville...TX...Hockley Zip Code City State County Seagraves...TX...Gaines Seminole...TX...Gaines Shallowater...TX...Lubbock Southland...TX...Lubbock Slaton...TX...Lubbock Smyer...TX...Hockley Sudan...TX...Lamb Tahoka...TX...Lynn Whiteface...TX...Cochran Wolfforth...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Lubbock...TX...Lubbock Snyder...TX...Scurry Snyder...TX...Scurry Gail...TX...Borden