MEDIA PLANNING GUIDE

Transcription

1 THE BEVERAGE COL RCHANDISING MAGAZINE F CONTROL STATES ID 2017 D PLANNING GUIDE

2 THE BEVERAGE COL RCHANDISING MAGAZINE F CONTROL STATES JULY/AUGUST 2016 EDITL SSION EDITL CENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGIT EDITION CONTACT US ABO STATEWAYS The ONLY National Magazine Dedicated Exclusively to the Control States. ID Published six times annually, NABCA StateWays reaches more than CONFEREE COVERAGE DARK RUM AGED TEQUILA 34,000* Control States decision makers who control a more CDLS & LIQUEURS [ PROFILE ] MAINE than $20 billion wine and spirits REVIL New approach to spirit sales is paying market. StateWays is read by big dividends. commissioners, administrators, buyers, merchandisers and retail operators in a distribution system that accounts for nearly 22% of total U.S. distilled spirits and 20% of total wine sales. Control State % of Total U.S Sales: 22% distilled spirits 20% wine STATEWAYS is the key source for reaching Control State decision makers...stateways has been connecting brands and buyers for more than 25 years...stateways influences listing committees on brand viability and investment commitment...decision-makers look to STATEWAYS for emerging popular products and category trends * 34,000 calculated by taking StateWays print circulation of 8,500 multiplied by 4.0 average readers per copy. 2

3 EDITL SSION EDITL CENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGIT EDITION CONTACT US January/February March/April May/June July/August September/October November/December Space Reservations Due 12/20/16 3/8/17 4/5/17 6/26/17 8/29/17 10/30/17 Materials Due 12/22/16 3/10/17 4/7/17 6/28/17 8/31/17 11/1/17 Cover Story Control State Profile Growth Brands: Spirits & Wine Incoming NABCA Chairman Profile: Andrew Deloney, Michigan Control State Profile 2017 Control State Best Practices Awards Control State Profile Features Imported Whisky Imported Vodka Sustainable Wines Irish Creams Marijuana Legalization & Control Merlot Reviews Control State Profile Craft Spirits Craft Beer Exotic Spirits Gin Malbec Reviews NABCA Advisory Committee Roundtable Tequila Flavored Vodka Estate Wines Summer White Wine Reviews NABCA Convention Coverage Light & Dark Rum RTD Products Cordials & Liqueurs Wine Sales Tactics Sparkling Wine Reviews American Whiskey American Vodka American Wine POS Systems Update Cabernet Sauvignon Reviews On-Premise Licensing & Training Spiced & Flavored Rums Cognac and Brandy Champagne & Sparkling Wine Best of 2017 Wine Reviews Sustainability/Green Guide Update Bonus Distribution NABCA LEG SYMPOSIUM March 12-14, Alexandria, NABCA ANNU CONVENTION May 22-25, Marco Island, FL BEVERAGE COL RETAILERS CONFEREE June 12-14, Minneapolis NABCA ADNSTRAT S CONFEREE October 22-25, Grand Rapids, Departments & Columns BRAND SPOTLIGHT Summary of supplier promotional activities and Q&As with brand managers TRENDSPOTTING Highlighting the latest trends in the control state industry ON THE SHELF The latest in new products and packaging TRIP REPT Highlights and takeaways from the editorial team s travels EDUCATION & ENFCENT The latest on state responsibility campaigns WINE BUSINESS Updates on the wine category from industry experts NATION WINE NEL Wine reviews from our exclusive national panel of wine experts 3

4 EDITL SSION EDITL CENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGIT EDITION CONTACT US 2017 ADVERTISING RATES (GROSS) 4-color 1x 3x 6x 9x Full Page $8,235 $8,100 $7,955 $7,825 2/3 Page $6,950 $6,830 $6,720 $6,610 ID 1/2 Page $6,465 $6,355 $6,255 $6,165 1/3 Page $5,365 $5,300 $5,235 $5,165 FULL GE Bleed 8.25 x 11" Live Area (non-bleed items) 7.25 x 10" Trim Area/Book Size 8 x 10.75" 2/3 V 4.5 x 10" 1/2 H 7 x 4.875" 1/3 H 7 x 3" Bleed Charge: 10% of earned rate 1/3 V 2.25 x 10" 1/2 V x 10" *SPECL POSITIONS: Back Cover, 25% of earned rate. Inside Front Cover, 15% of earned rate. Inside Back Cover, 10% of earned rate. ELECTRONIC ADVERTISING MATERLS: The production department at StateWays uses Adobe InDesign on Mac systems. Please take this into consideration when preparing files. Please indicate what format/ software your materials are in when submitting your materials. If you have any questions about acceptable formats, please contact our Production Director at WE PREFER MATERLS SUPPLIED IN THE FOL- LOWING FMATS: EPS, TIFF, PDF (created using Acrobat Distiller, embed all fonts without subsetting) We prefer ads to be designed in the following layout/ graphics software: Adobe InDesign QuarkXpress Adobe Illustrator Adobe Photoshop WE DO NOT ACCEPT ADS CREATED IN THE FOL- LOWING: Microsoft Word, Microsoft Powerpoint, Microsoft Publisher, Corel Draw COL: Unless you have contracted to run a P color, all colors must be CMYK. IMAGES: Include all graphics and images placed, imported or embedded in your ad. Be sure to convert images from RGB to CMYK. Scanned images must be a minimum 266 dpi. Avoid nesting importing graphics which contain embedded graphics into a page layout program. Avoid applying special effects to TIFF files within a page layout application as they may not transfer when the ad is positioned for printing. PROOFS: Advertisers must supply a proof of the ad printed at 100% of the actual size with crop/trim marks clearly indicated. We do not accept responsibility for and cannot guarantee the quality of electronic ads supplied without a proof. TER & SHT RATES: Net 30 days from invoice date. Advertisers/ agencies will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Cancellations must be in writing and are only accepted prior to space reservation deadline. Covers cannot be cancelled. AGEY COSION: 15% gross rate of agency commission available for recognized advertising agencies. MATERLS SUBSSION: UPLOAD: Password: Beverage SHIPPING: EPG Media & Speciality Information c/o StateWays Production Attn: Cherri Perschmann Sixth Avenue N, Suite 210, Minneapolis, MN QUESTIONS: If you have any questions about acceptable formats, contact our production director; Cherri Perschmann EPG Media & Speciality Information cperschmann@epgmediallc.com Insert Rates available upon request. Classified/Marketplace Rates: For information on classified rates, please call Deborah Rittenberg at or drittenberg@epgmediallc.com. Sizes (Dimensions: WxH) 1/2 Page Horizontal...7 x 4.875" Trim Size...8 x 10.75" Full Bleed (w/.125" bleed) x 11" 2/3 Page x 10" 1/3 Page Vertical x 10" Live Area x 10" 2 Page Spread (w/.125" bleed) x 11" 1/2 Page Vertical x 10" 1/3 Page Horizontal...7 x 3" 4

5 THE BEVERAGE COL RCHANDISING MAGAZINE F CONTROL STATES agency profile SEPTEMBER/OCTOBER 2016 Chairman of the North Carolina Alcoholic Beverage Control Commission (ABCC), Jim Gardner. EDITL SSION EDITL CENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGIT EDITION CONTACT US ON-PRESE LICENSEES CIRCULATION ARICAN WHISKEY ARICAN VODKA CIFN StateWays reaches 34,000 with WINE RESPONSIBLE each issue. From Control State LEADERSHIP North Carolina ABC Commission board commissioners, administrators, ID buyers, marketers/ merchandisers to retail operators, StateWays offers an audience which no other media source or organization can. 8,500 The print circulation of StateWays. 100% StateWays circulation is made up of decision makers who directly influence the beverage business in the control states. 90% of readers say that StateWays reaches the decision makers in their company, board or commission. 81% StateWays readers take action! 81% have purchased a product after seeing the ad in StateWays. 5

6 EDITL SSION EDITL CENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGIT EDITION CONTACT US ONLINE Control State decision makers rely on StateWays.com for the latest news, brand information,trends ID in Control State management, on- and off-premise insight and more. Place your advertising in a target rich environment, Online Ad Units, Specs & Rates: StateWays total users were up 92% year-overyear in TOP LEADERBOARD 728 x 90 pixels DDLE LEADERBOARD 728 x 90 pixels TOWER AD 120 x 600 pixels DIUM RECTANGLE 300 x 250 pixels Ad Unit Size (wide x tall) File Size Net Cost per Month 1. Top Super Leaderboard 970 x 90 pixels 60k $ Middle Leaderboard 728 x 90 pixels 60k $ Medium Rectangle 300 x 250 pixels 60k $ Skyscraper/Tower Ad 120 x 600 pixels 40k $ Bottom Leaderboard 728 x 90 pixels 60k $500 Online Mechanical Specifications: Up to six advertisers may be rotated per position. Maximum 3 rotations, 12 seconds per rotation. JPG, GIF or Flash accepted. Specialty Ad Units: For more information on special web campaigns that would include specialty ad units, please contact your sales representative. Some of the ad units we offer on a custom basis are: Roadblocks, Website Takeovers, Video Players and more. BOTTOM LEADERBOARD 728 x 90 pixels 6

7 EDITL SSION EDITL CENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGIT EDITION CONTACT US DIGIT EDITION ADVERTISING StateWays Digital Edition Issues offer a unique way to reach ID the beverage industry right at their desk! Don t let this low-cost, highly effective marketing opportunity pass you by! ADVERTISING OPTIONS SIDEBAR ADS Great exposure your ad will be present throughout the entire reader experience, never closes and includes hyperlink. Two sidebar ad positions available Size: 300 x 250 Price: $650 monthly placement per position or One larger position: Size: 300 x 600 Price for larger size: $1250 per monthly placement COVER WRAP Place a half or full page cover wrap over the front cover your message will be the first seen as our readers land on the magazine, complete with link capabilities. Half Page Price: $950 Full Page Wrap with back cover: $1250 per monthly placement COVER CURL Bring special attention to your ad by adding a cover curl to the cover of the magazine, which links directly to your ad. Breeze past your competitors and have your message on the front cover Price: $350 CL BACK CARD The custom call back card invites the reader to reach out to you in real time. The form can be customized to your need and placed within your ad. Leads sent to you in real time with full reports avail- able. Placement over your ad Price: $300 per monthly placement with unlimited responses SLIDE SHOW Add visual appeal to your ad by placing a custom photo slide show of your products or event directly onto your advertisement images, placement in your ad Size: 500x700 Price: $750 per monthly placement ROADBLOCK ADS Gain immediate exposure with a hot linked roadblock ad that opens before the magazine loads. Your ad will be the first thing thousands of readers will see. One position available per issue Size: 400 x 325 Price: $450 per monthly placement VIDEO/AUDIO Adding video lets you illustrate exactly what you offer! Greet readers with a demonstration of your product or service that shows its true benefit. Recommended length: Up to 5 minutes with placement anywhere in the issue Price: $750 per monthly placement To view a StateWays digital magazine, click here

8 EDITL SSION EDITL CENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGIT EDITION CONTACT US AMY COLLINS Vice President/Beverage JEREMY NEDELKA Editor ext ID F ME INFMATION, PLEASE CONTACT: KYLE SWARTZ Associate Editor ext kswartz@epgmediallc.com CHERRI PERSCHMANN Production Director cperschmann@epgmediallc.com DODI VESSELS Managing Art Director dvessels@epgmediallc.com ANDREA SCHNEIDER Associate Art Director aschneider@epgmediallc.com MARK MARCON Sales Manager office mmarcon@epgmediallc.com AK, AZ, CA, CO, CT, DE, HI, ID, IL, IN,, KS, KY,, MA,, MN,, NE, NV, NM, ND,, RI, SD,,, WA, WI,, Canada & International REGION SES OFFICES: DEBBIE RITTENBERG Sales Manager office drittenberg@epgmediallc.com, AR, DC, FL, GA, LA,,, MO, NJ, NY,,, OK,, SC, TN, TX,, BRUCE KOSTIC Sales Manager , ext office fax bkostic@epgmediallc.com Select Accounts StateWays is part of the Beverage Information Group which is owned and published by EPG Media & Specialty Information, a leading business to business and consumer media company with titles like Cheers Magazine, Beverage Dynamics, Powersports Business, Boating Industry, Outdoor Power Equipment, Landscape & Irrigation, SportsTurf, Rider, SnowGoer & ThunderPress in addition to a number of business conferences, consumer events, websites and digital media outlets. 8