Branded Content Engagement Sponsorship Opportunities

Size: px

Start display at page:

Download "Branded Content Engagement Sponsorship Opportunities"

Shona Harrison
6 years ago
Views:

evergreen recipe content for lasting impressions.

1 Where the story of food begins. Branded Content Engagement Sponsorship Opportunities Support your brand with native/in-stream original digital content from The Food Channel with Branded Content Engagement packages. Create timely occasion-based content with sustained evergreen recipe content for lasting impressions. From holidays, seasonal occasions, to events/activities and trend reports, The Food Channel can be your one-stop branded content development and publishing arm.

2 About Us The Food Channel offers an immersive and engaging online experience bringing the intersection of food and life to the forefront. Our content has its foundation in consumer insights delivering the information our audience needs, from a content team with decades of food and culinary expertise. This includes information on holiday and occasion-based entertaining, fresh recipes, preparation techniques, new products, kitchen tools, emerging flavors and dining out both written and video formats. FoodChannel.com makes it easy for our audience to indulge its passion for food and the many ways it intersects life whether at-home, away-from-home or on-the-run. Engagement happens not only on the website but it s social channels as well as our Food Channel Network of syndication partners. Content Opportunities: Holidays Seasonal occasions Events/activities Trend reports network social traditional OTT broadcast apps 2

Branded Content Engagement Sponsorship Opportunities Food + Life Food + Life, in Motion

after year Add originally-scripted, professional video to your occasion event Dominate a

1-Original recipe with photo 3-Original recipes with photos content examples for Social

in homepage carousel and content flow 100% share of advertising voice on article detail

00 Original article and recipe $7,000 Social promotion Featured page Rights to use content

Thanksgiving, etc.), seasonal (grilling, back to school, etc.

3 Branded Content Engagement Sponsorship Opportunities Food + Life Food + Life, in Motion Occasion Takeover Create timely content and/or an evergreen recipe that will perform year after year Add originally-scripted, professional video to your occasion event Dominate a holiday or seasonal theme with connected content series over time Native/in-stream original article and/or recipe + sponsor logo Native/in-stream original article, photo + sponsor logo Native/in-stream original article, photo + sponsor logo Food and/or story photo 1-Original recipe with photo 3-Original recipes with photos content examples for Social promotion 1-:90 Seconds in the Kitchen video 2-:90 Seconds in the Kitchen videos Featured in homepage carousel and content flow 100% share of advertising voice on article detail page Rights to use content Original article or recipe $4, Original article and recipe $7,000 Social promotion Featured in homepage carousel and content flow 100% share of advertising voice on article detail page Rights to use content 1-TimeCrunchers social-friendly video Social promotion Featured in homepage carousel and content flow 100% share of advertising voice on article detail page Rights to use content $11, $20, content also developed for Content opportunities: Holidays (Valentine s Day, Thanksgiving, etc.), seasonal (grilling, back to school, etc.), events/activity (tailgating, travel, etc.) and trend reports (annual, dessert or custom). 3

Audience We have the audience you re looking for Home Cooking and Entertaining Enthusiasts Social Media Food and Lifestyle Experts Culinary Professionals and Students Travel Enthusiasts Home,

4 Audience We have the audience you re looking for Home Cooking and Entertaining Enthusiasts Social Media Food and Lifestyle Experts Culinary Professionals and Students Travel Enthusiasts Home, Away-From-Home and On-The-Run One with a passion for food, at-home, away-from-home, and on-the run; and the knowledge to speak food fluently. Half of Americans consider themselves to be foodies at varying skill levels home enthusiasts, bloggers and lifestyle experts, culinary students and professionals. No matter where they are on this spectrum, The Food Channel helps its audience to be fluent in food so they can speak and act with confidence whether at work, dining out, traveling or entertaining at home. 3

2017 Editorial Calendar JANUARY FEBRUARY MARCH APRIL MAY JUNE ü Warm Beverages ü Super Bowl ü Soup (Soup Month) ü Valentine s Day ü Marti Gras ü Munch Mania ü St.

Butter ü Croissants ü Bagels ü Pizza ü Margaritas ü Academy Awards Food ü Fashion & Food ü Sauces ü iheart Music Awards Food ü Oreos ü Cereal ü Spring Entertaining ü Grilled Cheese ü BLT ü ACM Awards

5 2017 Editorial Calendar JANUARY FEBRUARY MARCH APRIL MAY JUNE ü Warm Beverages ü Super Bowl ü Soup (Soup Month) ü Valentine s Day ü Marti Gras ü Munch Mania ü St. Patrick s ü Cocktails ü Beverage Trends ü Passover ü Easter ü Cinco de Mayo ü Baking ü Mother s Day ü Memorial Day ü BBQ Trends ü Father s Day ü NCAA Football ü Golden Globes Food ü Popcorn ü Peanut Butter ü Croissants ü Bagels ü Pizza ü Margaritas ü Academy Awards Food ü Fashion & Food ü Sauces ü iheart Music Awards Food ü Oreos ü Cereal ü Spring Entertaining ü Grilled Cheese ü BLT ü ACM Awards Food ü Beer ü Salsa ü Craft Beer ü Kentucky Derby Foods ü Shrimp ü Cookies ü Burgers ü Dairy ü Iced Tea ü Donuts ü Tony Award Cocktails ü BET Awards Food JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER ü 4 th of July ü Summer Grilling ü Sandwich Trends ü Back To School ü Fall Harvest ü Labor Day ü Food For Good ü Dessert Trends ü Oktoberfest ü Halloween ü Day of the Dead ü Thanksgiving ü NASAR Foods ü Tailgating ü Christmas Cookies ü Hanukkah ü New Year s ü College Bowl Foods ü Culinary Arts Month ü Hot Dogs ü Macaroni ü Tequila ü Catfish ü Peaches ü Rum ü MTV Music Award Food ü Honey ü Mushrooms ü Rice ü Grandparents Day ü Coffee ü Emmy Awards Food ü Cookies ü Cookbook Month ü Seafood ü Austin City Limits Food ü Peanut Butter ü Stuffing ü Veteran s Day ü Eggs ü Fruitcake 5

6 Our Facilities We have a world class, state-of-the-art culinary facility and studio dedicated to all facets of food creation, recipe development, and menu innovation. State-of-art production kitchen Brand recipe & product creation Digital studio 13

Let the food experts bring your stories to life.

We use our food expertise to create motion media that tell the stories of people, food, places and

Two facilities with more than12,000 feet of studio space Professional production kitchen

7 Let the food experts bring your stories to life. The premier food video production resource between LA and the Hudson River. We use our food expertise to create motion media that tell the stories of people, food, places and products to create engagement, drive sales and build brands. Two facilities with more than12,000 feet of studio space Professional production kitchen Fully-functional consumer kitchen Dressing rooms, green rooms, hair/make-up room 16' corner infinity cyc Food videos Location videos TV commercials Social media videos Web commercials Brand videos Training videos 14

Additional Services Deep Insights Deep, fresh perspective.

Lots of emerging supportive evidence, insights & ideas. Identifies potential white space.

subject in 48 hours How does The Food Channel come up with its content, its emerging trends

CultureWaves is currently partnering with NPD to add a layer of qualitative behavioral

around the evolution of snacking in America.

Additional Services Custom Trend Reports and Marketplace Insights Restaurant Menu Analysis

8 Additional Services Deep Insights Deep, fresh perspective. Rich qualitative insights & not-so-obvious associations. Lots of emerging supportive evidence, insights & ideas. Identifies potential white space. how we do it Monthly INSIGHTS FAST - past, present, future timeline and overview on any subject in 48 hours How does The Food Channel come up with its content, its emerging trends or culinary creations? How do we keep our content packages on trend, exciting and relevant? CultureWaves is currently partnering with NPD to add a layer of qualitative behavioral insights, giving perspective and real-time evidence to inform customer and consumer insights around the evolution of snacking in America. We glean qualitative behavior insights with help from our sister company, CultureWaves. Additional Services Custom Trend Reports and Marketplace Insights Restaurant Menu Analysis and Insights If you want us to look at your brand or category with insights to help identify the opportunities coming next give us a call. Trend and Insight Presentations at Company Meetings, Trade Shows and Industry Events Syndicated reports. 15

9 FC.BCE.0917 Contact John Scroggins, Editor FOODCHANNEL.COM SPRINGFIELD, MO CHICAGO LOS ANGELES TAMPA ATLANTA In July 2017, The Food Channel joined the USA Today network with a new look, an expanded editorial team, occasion- and trend-based editorial focus, and an expanded distribution and syndication network.

30,000,000 Monthly Page Views 3,000,000 Monthly Unique Visitors 600,000 Weekly Newsletters 250,000 Registered Users

2006 KIT MEDIA { } 30,000,000 Monthly Page Views 3,000,000 Monthly Unique Visitors 600,000 Weekly E-mail Newsletters 250,000 Registered Users One of the largest women s communities online 2006 EDITORIAL