Beale Air Force Base Commercial Sponsorship & Advertising Opportunities

Transcription

1 2 0 1 Beale Air Force Base Commercial Sponsorship & Advertising Opportunities 8 Reach a UNIQUE Market S U C C E S S Promote BRAND Awareness

2 SUPPORT YOUR MILITARY COMMUNITY WHILE BUILDING YOUR CUSTOMER BASE Military members are some of the most loyal customers out there. They bring their spending habits with them from base to base, supporting those brands and businesses who support them. WHY YOU SHOULD GET INVOLVED ALL OF OUR EVENTS ON BEALE ARE DESIGNED TO IMPROVE THE QUALITY OF LIFE FOR OUR BRAVE MEN AND WOMEN WHO SACRIFICE SO MUCH ON A DAILY BASIS. BECAUSE WE UNDERSTAND THEIR SACRIFICES WE ENJOY TEAMING UP WITH LOCAL AND NATIONAL COMPANIES TO TRY TO GIVE BACK AS MUCH AS POSSIBLE.

3 $483 Million Economic IMPACT , Officers Enlisted DOD Civilians Military Retirees On-Base Houses Base Housing Occupants Children in Base Housing Target the Market Youre You re After 18% Military Female 44% Have Dependents Living with them 70% AGE 34 or Younger 49% Married

4 ADVERTISING OPPORTUNITIES Ascent Monthly Magazine (circa 2,000) This free monthly publication is distributed at more than 30 locations as well as all 509 base houses. It serves as a primary source for information on services, special events, and programs happening on base. In addition, the entire magazine with ads is available for download on BealeFSS.com. 1x 6x 12x Full Page Ad $450 $375 $337 Half Page Ad $250 $208 $187 Back Page/Inside Cover 20% Up charge BealeFSS.com Your logo with a link to your website on our Home page which generates over 10,000 views per month: $100 monthly 320 x 320 pixel ad on the Bealefss.com landing page with link: $150 monthly Digital Displays Ad space available on 42 monitors at various high traffic Force Support facilities. Ads will be displayed daily and are mixed with Beale event advertisements. $100 per ad, per month Banner Placement Ad banner placed in a prominent location at Beale Lanes Bowling Center or the Harris Fitness Center - banner cannot exceed 72in in length: $100 monthly To Place an Ad Call: FSS.FSK@us.af.mil Call for Ad Specifications, Materials created by Advertisers Art Fees (If we design) Set-up fee $50 $25 Change fee (one change free) Golf Cart Cards Golf Score Cards Website Banner Ad Outdoor Adventure Calendar (Quarterly) Youth Summer Guide (Summer Calendar)

5 CURIOUS ON? WHY SHOULD YOU SPONSOR COMMERCIAL SPONSORSHIP OPPORTUNITIES - Direct exposure to the Military Community - Heightened brand visibility and increased brand loyalty - On-site event exposure - Positive publicity - Retail traffic driven to your store - New/additional database development - Product samples at events 2018 MAJOR EVENTS Air Show - Open House Beale s first Air Show since 2009! Over 30,000 in attendance anticipated for this one day event. Starting at: $1,800 Estimated attendance: 30,000+ Easter Egg Hunt Join the Beale Community scavenge for eggs, visit with the Easter Bunny and enjoy a family day! The day will host a number of family activities. Starting at: $550 Estimated attendance: Winterfest Join us for some holiday cheer - Beale Style This event has something to get everyone into the holiday spirt with games, great food, festive music and an open fire to warm up while waiting for a spcial visiter to arrive from the North Pole. Starting at: $200 Estimated attendance: Car Show Fast becoming a Beale tradition, this event is proving to be a popular attraction. We had car enthusiasts from all over bring in their vehicles to show them off to the base. Starting at: $350 Estimated attendance: Day for Kids Come let us entertain you with an evening full of exciting performances. This event took on a new look in years past, morphing into a variety show for all the kids of Beale and it was a HUGE success. Starting at: $850 Estimated attendance: 850-1,150 Fall Festival One of Beale s biggest events! Carnival games, hay rides, great food, music, and more awaits you at this year s 5th Annual Fall Fest. Starting at: $975 Estimated attendance: 1,500-2,000

6 SPONSORSHIP SERIES Easter Egg Hunt Summer Reading Program Day for Kids Package Pricing Youth Events Halloween Parade Fall Festival Pool Events Half Marathon Turkey Trot Color Run Santa Run Zombie Run Beale s Biggest Loser Fitness Focused All About Beale Open Tournament GOLF Turkey Shoot Ham Shoot Ski Season Trips White Water Rafting Warrior Competitions Outdoor Adventure Full Moon Kayak Rock Rappelling Trips Overnight Surfing Trip ADULTS just wanna have fun Wine Tasting Tours Monte Carlo Night Canvas & Cocktails Texas Hold em CHOOSE 1 THREE or more From a series for Special pricing

7 Over 10,000 page views per month on BealeFSS.com Unique sponsorship opportunities Customer interaction Chance for product sampling and feedback Build brand loyalty Create a positive image Drive retail traffic to your door Marketing Director Jessica White jessica.white.27@us.af.mil Graphic Design Thomas Tennies thomas.tennies@us.af.mil Commercial Sponsorship Coordinator Abigail Powell abigail.powell.1@us.af.mil 2 Commercial Sponsorship & Advertising Program

8 Beale Air Force Base Marketing