FESTIVAL NEW YORK 2018 MEDIA KIT 2ND ANNUAL BRAND FILM NEW YORK.
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1 BRAND FILM 2ND ANNUAL FESTIVAL BRAND FILM NEW YORK NEW YORK 2018 MEDIA KIT Contact: Rebecca Lisica, ,
2 3 RD ANNUAL BRAND FILM FESTIVAL NEW YORK CELEBRATING THE YEAR S BEST IN BRANDED CONTENT FILMS, FROM INSTAGRAM TO YOUTUBE VIDEOS TO LONG-FORM DOCUMENTARIES Launching in 2015, and expanding to London in 2016, the Brand Film Festival has ushered in its highly antipicated third season with unprecedented expansion, setting the industry abuzz in The Brand Film Festival, in partnership with the National Association of Broadcasters (NAB), has reached new heights with main stage presence at NAB Show New York and Las Vegas as well as new Craft and Tech categories to celebrate film technique, earning the attention of top makers and creatives. The season will culminate at a gala screening event on May 3, 2018 bringing PR, advertising, media, digital, film, and production professionals together to recognize marketing s evolution from distraction to entertainment, while rewarding the brands, agencies, and craftspeople leading the way in their field. At the helm of an impressive, world-class jury pool is Jury Chair Jae Goodman, CEO of CAA Marketing, a Stagwell Media and CAA Company. Since launching in October 2017, BrandFilmFestival.com has become a hub for branded video as well as industry reporting, opinions, and insight. A dedicated monthly newsletter has kept creatives coming back and engaged with the full scope of what the Brand Film Festival offers. As a partner of the 2018 Brand Film Festival, your organization will be promoted via a crossbrand, fully integrated marketing campaign through media partners, PRWeek and Campaign US, where you ll reach and engage top PR, communications, marketing, advertising, creative, and media professionals.
3 THE JURY WHERE ONCE A TV COMMERCIAL WAS THE ONLY REAL MEDIA FOR A BRAND FILM, TODAY WE ARE PURPOSE-BUILDING FILMS FOR YOUTUBE, FACEBOOK, FILM FESTIVALS AND ACTUAL TELEVISION SHOWS VERSUS THE INTERRUPTIONS WITHIN THEM. JURY CHAIR: JAE GOODMAN, CEO, CAA MARKETING, A STAGWELL MEDIA AND CAA COMPANY EVAN GREENE CMO, THE RECORDING ACADEMY (THE GRAMMYS) EMMA CARRASCO CHIEF MARKETING OFFICER, SVP GLOBAL STRATEGY, NATIONAL GEOGRAPHIC SOCIETY AMY SOLOWAY VP, MARKETING & BRAND SOLUTIONS, WME IMG KYLE RANSON-WALSH DIRECTOR, BRANDED EXPERIENCES, DISCOVERY MARA FRANKEL CREATIVE DIRECTOR, BRAND PARTNERSHIPS, ATLANTIC RECORDS ANDREW SAUNDERS HEAD OF GLOBAL BRAND STRATEGY, TASTEMADE...AND MANY MORE
4 BRAND FILM FESTIVAL AT A GLANCE A Creatives Who s Who Anonymous Content A+E Networks Anheuser-Busch InBev BP Studios Comcast Diageo Facebook GE Intel MAC Cosmetics Marc Jacobs Microsoft The New York Times Pereira & O Dell New York Shutterstock Square Swarovski The Weinstein Company U.S. Olympic Committee VaynerMedia 2017 ATTENDEES AND REGISTRANTS Advertising PR Marketing Production Media Other Brand
5 TOGETHER, PRWEEK & CAMPAIGN US REACH AVERAGE MONTHLY PAGE VIEWS: 460K AVERAGE MONTHLY UNIQUE VISITORS: 200K 43k likes 10.5k followers 90k followers
6 A UNIQUE SPONSORSHIP OPPORTUNITY Align your organization with the industry s premiere platform for creativity Reach a diverse mix of creatives within the PR, marketing, brand, media, and film worlds Showcase your organization s craft in branded content and video Network and connect with the Brand Film Festival jury, comprising of the world s leading creative minds Be a part of a full year, 360 platform that brings together Madison Avenue and Hollywood for a truly distinct and memorable experience
7 TURNKEY AND CUSTOMIZED PROGRAMS, TAILORED FOR YOUR SPECIFIC BRAND OBJECTIVES. Choose a mix of components from a la carte menu to create a specially-curated partnership. Or have a different idea in mind? Our custom team will collaborate with you! All Sponsorships Include: Two (2) tickets to Brand Film Festival New York on May 3, 2018 Logo on Logo in monthly Brand Film Festival newsletter Logo placement on all BFF promotion leading up to/ at the the festival in NY; and post festival (prweek.com/us; campaignlive.com; print, social media; dedicated s; marketing materials, etc.) Logo placement at BFF New York on signage, screen, program and set/stage Discounted tickets to NAB Show in Las Vegas in April 2018 A La Carte Digital + Social Spotlight Sponsor in Brand Film Festival monthly newsletter Includes sponsor-curated content (i.e. video, blog-style, etc) with sponsor logo Promotional video or content, produced by sponsor, to run as native on brandfilmfestival.com Custom social media campaign via Brand Film Festival s Twitter and Instagram Amplified through PRWeek US and Campaign US social media platforms Exclusive Snapchat Sponsor at BFF New York on May 3. Includes sponsor logo on pre-designed BFF geo-filter, or Sponsor may submit original geo-filter design. Design subject to approval. A La Carte Print Full page ad in PRWeek s June 2018 issue, with bonus distribution at Cannes Lions Partner Content in PRWeek s June 2018 issue, with bonus distribution at Cannes Lions Contact: Liz Bilash, , liz.bilash@prweek.com
8 TURNKEY AND CUSTOMIZED PROGRAMS, TAILORED FOR YOUR SPECIFIC BRAND OBJECTIVES. A La Carte BFF New York: May 3, 2018 Workshop Sponsor (5 Available) 3pm-5pm in NYC attendees targeting agencies, brands, production, and film companies; as well as emerging talent in film and journalism students, writers,creatives Sponsor will lead and moderate two 25 minute, 10 person roundtables, driving the content for that discussion in collaboration with Haymarket word partner content article on brandfilmfestival.com recapping sponsor s participation and panel discussion. Article amplified across PRWeek, Campaign, and BFF social media. Sponsor receives full marketing license to this article to distribute. Product Integration or Product BFF Workshop Movie theatre ticket/netflix gift card raffle sponsor Product Integration (i.e. swag bag) After Party sponsor - host BFF attendees at an off-site venue Product Playground: activate your brand with a live, hands-on exhibition (for VR, AI, etc) Intermission sponsor (includes Branded Popcorn; Branded Candy; Branded Water Bottles) Additional tickets to the BFF A La Carte Misc Host BFF film screening in your city/market Partnership Tiers Presenting Partner: packages starting at $40,000 Signature Partner: packages starting at $8,000 Lunch Roundtable BFF Workshop (1 available) Moderate a private 1 hour discussion during designated lunch hour for 8-10 attendees on chosen topic Exclusive Live Streaming sponsor Contact: Liz Bilash, , liz.bilash@prweek.com
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