PROJECTS FOR THE MONTH OF OCTOBER 2009
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1 PROJECTS FOR THE MONTH OF OCTOBER 2009
2 MARKETING STATUS REPORT November 3, 2009 Marketing Strategic Plan New Foundation Tagline What You Spend on Campus Stays on campus Foundation Hot Dog Caper video for website Norm Priest Scholarship marketing H1N1 Flu Clinic partnership w/ University - signage Newsletter Redesign Board Insights Foundation News Campus Map Orientation Resource Fair Biennial Report Real Estate Fair Oaks Sales flyer blasts Kellogg Tract Sales flyer blasts CTTi Marketing brochure photo shoot CTTI Retail space marketing Innovation Village re-branding Innovation Village website SCE Presentation Concept development Ongoing In Creative Planning In Creative In Creative Ongoing Ongoing Waiting for input Waiting for approval In Creative In Creative Dining Services/Kellogg House Pepsi Scholarship Marketing Wellness Fair/HealthFest Oktoberfest at Los Olivos Marketing and photo shoot Round Table Pizza Giant Pizza Banners at BSC Vista Café Marketing Local Restaurant Guide Waiting for approval Catering logo design Waiting for input Campus Catering new menu 36 Under $6 campaign Ongoing BSC Open House to promote catering Campus Center branding Concept development Los Olivos C-Store refrigerator signage Waiting for input Online Customer Comment Survey Waiting for input Vista Campaign In Creative Rideshare Partnership Coupons Hand Sanitizer/Brown Bag w/ Prez signage Small signage for Fresh Escape, Faculty Café, Pony CLA Los Olivos framed station signage In Creative Logo banners for BSC outdoor railing In Creative NACUFS Customer Satisfaction Survey In Creative Carl's Jr. Express line signage Update Green Campaign brochure On hold KW Wedding packet updates In Creative KW Conference Catering menu packets and online KH Wedding Video In Creative KHP reply to information requests In creative Bookstore Ipod /Apple Free ipod Promotion - framed posters Ongoing Apple Affiliate program Ongoing MAC promotions Ongoing MAC Week Promo - s, web banners, in store and outdoor tent banners and signage Summer Supermodel Bronco Bookstore dollar bill Buyback In Creative Foundation Housing at the Village Housing outreach to local colleges and tech schools Knowledge Base Virtual Tour on Web Site New website that meets accessibility standards New photo gallery on website Video commercials utilizing YouTube Facebook and Twitter updates Ongoing Ongoing
3 Live Help online Kellogg West Kellogg West Hotel Marketing Plan KW Dining Room framed photos KW blast KW reply to information requests Financial Services Financial Facts Financial Forms webpage update BiTech buttons Employment Services Open Enrollment brochures Payroll forms relocated to Employment Services website Direct Deposit marketing Bronco Bucks Website - Manage My ID Farm Store Pumpkin Festival Signage and Photo shoot Virtual Tour Video In Testing Ongoing Waiting for input Ongoing In creative Ongoing Waiting for input 1. Hospitality Services a. Kellogg West b. Kellogg House c. Los Olivos Dining Commons d. Cash Operations e. Bronco Bucks/Gift Card 2. Public Relations 3. Human Resources 4. Bookstore 5. Real Estate 6. Foundation Housing at the Village 7. Financial Services 8. Farm Store
4
5 Bookstore - Mac Week WEBSITE BANNERS PROMOTION
6 Bookstore - Mac Week BANNERS NEW MARKETING DISPLAY AREAS BOOKSTORE STAIRS
7 Bookstore - Mac Week BOOKSTORE ATRIUM BANNERS BSC FOUNTAIN BANNERS
8 Bookstore - Mac Week BANNERS CAMPUS CENTER LOS OLIVOS
9 Bookstore - Mac Week CAMPUS CENTER BANNERS
10 Bookstore - Mac Week Event Days TENT BANNERS BANNERS
11 Bookstore - Mac Week EVENT DAYS INSIDE BOOKSTORE S WENT OUT TO FACULTY AND STUDENTS STUDENTS PROFESSOR BUYING A LAPTOP
12 Dining - Los Olivos - Octoberfest EVENT SIGNAGE AND PHOTOGRAPHY
13 Dining - Los Olivos - Octoberfest EVENT PHOTOGRAPHY
14 Dining - Los Olivos - Octoberfest EVENT PHOTOGRAPHY
15 Dining - Marketing BANNERS AND TRASH WRAPS
16 Dining - Vista Marketing BOOKSTORE AND BSC BANNERS TABLE TENTS
17 Employment Services - Medical Benefits MEDICAL PLAN BROCHURE
18 Employment Services - Medical Benefits MEDICAL PLAN FOR RETIREES
19 Employment Services - Medical Benefits WEBSITE UPDATING ON KRONOS POWER POINT PRESENTATION DESIGN
20 Farm Store - Pumpkin Festival EVENT PHOTOGRAPHY
21 Farm Store - Pumpkin Festival EVENT BANNERS
22 Financial Services - Web Updates WEBSITE FORMS UPDATES- ONGOING WEBSITE BUTTONS AND BANNERS NEW BI-TECH DASHBOARD
23 Foundation - Bronco Bucks Website NEW BRONCO BUCKS WEBSITE Incorporating ManageMyId for Real-time Bronco Access Card Management
24 Health Fest EVENT BANNERS AND MARKETING MATERIAL
25 Health Fest EVENT BANNERS AND MARKETING MATERIAL
26 Health Fest EVENT PROMOTION
27 Real Estate - s and Website Updates PROMOTIONS
28 Real Estate - s and Website Updates TABLE TENTS
29 Village - Promo PROMOTIONS WEBSITE VIDEOS
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