2018 MEDIA GUIDE. AnnArborObserver.com

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1 2018 MEDIA GUIDE AnnArborObserver.com

WELCOME to the Ann Arbor Observer Media Guide. Local. Trusted. Journalism. Since 1976, the Ann Arbor Observer has been putting readers in touch with our town.

2 WELCOME to the Ann Arbor Observer Media Guide. Local. Trusted. Journalism. Since 1976, the Ann Arbor Observer has been putting readers in touch with our town. Packed with concise and insightful news of Ann Arbor people, politics, education, shopping, dining, and entertainment, our newsprint magazine is mailed to 60,000 households and all Washtenaw County Chamber of Commerce members. That s over 120,000 readers every month! Our Guest Guide, updated every two years, reaches millions of visitors to the area. Compare circulations no other medias come close to the Observer s reach. And every Observer publication is online at AnnArborObserver.com. Choose how to get your message to our communities: in print, online, or both. We re proud to be a locally-owned, community business. Let us help build yours. The quarterly Community Observer brings the same local focus to Chelsea, Dexter, and Saline. Mailed to 20,000 households and all Washtenaw County Chamber of Commerce members, it reaches another 40,000 readers. The annual City Guide and Community Guide are year-round resources, providing a bonus circulation of 2,000 and 500. PATRICIA GARCIA JOHN HILTON 2018 MEDIAGUIDE 2

CIRCULATION READERSHIP PUBLICATION BIO 60,000 MONTHLY 120,000 MONTHLY Mailed or delivered free to all permanent residents of the Ann Arbor School

Also provided to all Washtenaw County Chamber of Commerce offices and members, the Convention and Visitors Bureau, and Ann Arbor area real estate

20,000 QUARTERLY 40,000 QUARTERLY Delivered free to all residents in Chelsea, Dexter, and Saline.

.. 20,500 ANNUALLY 41,000 ANNUALLY Delivered free to all residents in Chelsea, Dexter, and Saline, and Washtenaw County Chamber of Commerce

3 CIRCULATION READERSHIP PUBLICATION BIO 60,000 MONTHLY 120,000 MONTHLY Mailed or delivered free to all permanent residents of the Ann Arbor School District and postal service area, all Washtenaw County Chamber members and offices; advertisers, and local real estate offices. Ann Arbor Observer circulation plus... 62,000 ANNUALLY 124,000 ANNUALLY Mailed or delivered free to all permanent residents of the Ann Arbor School District and postal service area. Also provided to all Washtenaw County Chamber of Commerce offices and members, the Convention and Visitors Bureau, and Ann Arbor area real estate offices. Bonus circulation of 2,000 for retail, U-M, and new residents. 20,000 QUARTERLY 40,000 QUARTERLY Delivered free to all residents in Chelsea, Dexter, and Saline. Also provided to Washtenaw County Chamber of Commerce members and real estate agencies in the area. Community Observer circulation plus... 20,500 ANNUALLY 41,000 ANNUALLY Delivered free to all residents in Chelsea, Dexter, and Saline, and Washtenaw County Chamber of Commerce offices and members. Also provided wherever the Community Observer is delivered and in local hotels and libraries ,000 BIENNIAL 2,100,000 BIENNIAL Placed in local hotel rooms in the community for a full two years. Restocked consistently every six months to maintain complete coverage and integrity of readership. Ask your advertising representative for a complete hotel list. Circulation 2018 MEDIAGUIDE 3

4 Where are OBSERVER publications delivered? EVERY household AND business in ANN ARBOR SALINE CHELSEA DEXTER ANN ARBOR by the numbers: CHELSEA, DEXTER, & SALINE by the numbers: by Zip Code Ann Arbor Ann Arbor Ann Arbor Ann Arbor 48106, 48107, & Ann Arbor Chelsea, Dexter, Saline Manchester & Ypsilanti & Brighton, Pinckney, & Whitmore Lake Milan Plymouth Other U.S. Cities Total Circulation 23,690 9,020 11,172 10, ,197 3, ,000 Requested & Nonpaid Circulation Ann Arbor Observer City Guide Single-Family Homes 40,150 40,150 Apartments, Townhomes, & Retirement Centers 14,200 14,200 Real Estate Offices & Hotels 340 1,000 Convention & Visitors Bureau 350 Chamber of Commerce Members Ann Arbor/Ypsilanti Chelsea Dexter Manchester Saline Chamber Offices Advertisers Comps Requested & Nonpaid Circulation Total: Paid Circulation 57,095 58,280 Paid Subscribers 1,850 1,850 Retail Special Orders Paid Circulation Total: Marketing & Office 2,400 3, Requested & Nonpaid Circulation Chelsea Dexter Saline Total Single-Family Homes Condominiums, Apartments & Retirement Centers Real Estate Offices Chamber of Commerce Offices/Members Libraries Comps Advertisers Requested & Nonpaid Circulation Total: Paid Circulation Retail, Subscriptions, & Special Orders AAO-Volpay subs w/free CMO sub Marketing & Files Total Circulation* Community Observer Community Guide 4,000 4,000 4,625 4,625 6,900 6,900 15,525 15, ,055 2, ,250 19, ,000 20,500 *Circulation audited by Alliance for Audited Media/AAM, September Total Circulation* 60,000 62,000 Circulation 2018 MEDIAGUIDE 4

CIRCULATION READERSHIP 60,000 Monthly 120,000 Monthly 62,000 Annually 124,000 Annually 20,000 Quarterly 40,000 Quarterly 20,500 Annually 41,000 Annually 100% 10,000 Biennial 2,100,000 Biennial 14%

6% rate editorial quality as good or excellent More than 82% read the Observer as much for ads as for our compelling editorial content 78.

5 CIRCULATION READERSHIP 60,000 Monthly 120,000 Monthly 62,000 Annually 124,000 Annually 20,000 Quarterly 40,000 Quarterly 20,500 Annually 41,000 Annually 100% 10,000 Biennial 2,100,000 Biennial 14% YEARS 13.8% YEARS 10.8% 65+ YEARS 2015 ANN ARBOR POPULATION BY AGE* 23% 0-19 YEARS 38.4% YEARS *Source: U.S. Census Bureau, American Community Survey 5-Year Estimates READERSHIP SURVEY** More than 77% of our readers keep each issue at least two weeks 97.6% rate editorial quality as good or excellent More than 82% read the Observer as much for ads as for our compelling editorial content 78.7% visited a business or used a product after seeing it advertised in the Observer *Source: U.S. Census Bureau, American Community Survey 5-Year Estimates **Circulation audited by Alliance for Audited Media/AAM, September LOCAL. TRUSTED. ESSENTIAL. SINCE 1976 DELIVERS 2018 MEDIAGUIDE 5

6 SPACE RESERVED MATERIALS DUE PUBLICATION DATE JANUARY FEBRUARY MARCH (SUMMER CAMPS & ACTIVITIES) APRIL (SUMMER CAMPS & ACTIVITIES) MAY (SUMMER CAMPS & ACTIVITIES) JUNE JULY SPRING (SUMMER CAMPS & ACTIVITIES) SPACE RESERVED SUMMER FALL WINTER SPACE RESERVED MATERIALS DUE MATERIALS DUE PUBLICATION DATE PUBLICATION DATE AUGUST SEPTEMBER (SENIOR LIVING & SERVICES) OCTOBER NOVEMBER To reserve space, call DECEMBER (HOLIDAY GUIDE) Deadlines & Publication Schedule 2018 MEDIAGUIDE 6

7 RATES 2-Page Spread Full Page 3/4 Page 1/2+1/16 1/2 Page 1/4+1/8 1/4+1/16 1/4 Page 1/8+1/16 1/8 Page 1/16 Page PREMIUM PLACEMENT Inside Front Cover Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 (3/4V Masthead) Page 9 (1/2V T of C) Center Spread Inside Back Cover Back Cover SERVICE ADS 1 (2.33 W x 1"H) 1.5 (2.33 W x 1.5"H) 2 (2.33 W x 2"H) 2.5 (2.33 W x 2.5"H) 3 (2.33 W x 3"H) 1x 3x 6x 9x 12x 15x 17x 18x 6,704 6,435 6,034 5,698 5,363 5,032 4,747 4,520 3,540 3,396 3,184 3,008 2,834 2,655 2,510 2,386 2,877 2,644 2,444 2,301 2,157 2,016 1,901 1,810 2,445 2,247 2,079 1,960 1,837 1,712 1,618 1,537 2,206 2,028 1,873 1,761 1,653 1,545 1,457 1,387 1,763 1,626 1,502 1,415 1,325 1,237 1,168 1,111 1,520 1,399 1,292 1,218 1,144 1,063 1, ,198 1,106 1, x 3x 6x 9x 12x 15x 17x 18x 4,835 4,701 4,562 4,428 4,359 4,219 3,936 3,752 4,351 4,333 4,191 4,041 3,972 3,827 3,611 3,436 3,644 3,510 3,301 3,092 2,959 2,889 2,727 2,598 4,405 4,243 4,116 3,972 3,903 3,756 3,543 3,376 3,644 3,510 3,301 3,092 2,959 2,889 2,727 2,598 4,405 4,243 4,116 3,972 3,903 3,756 3,543 3,376 3,644 3,510 3,301 3,092 2,959 2,889 2,727 2,598 3,178 2,959 2,814 2,671 2,530 2,385 2,247 2,141 2,723 2,588 2,456 2,335 2,218 2,108 2,003 1,902 7,298 7,030 6,629 6,298 5,959 5,625 5,341 5,088 4,277 4,152 4,021 3,890 3,761 3,697 3,427 3,264 6,138 5,777 5,561 5,415 5,271 5,131 4,840 4,605 1x 3x 6x 9x 12x 15x 17x Rates listed are per insertion and based on the number of ads placed (1x 18x) within a 12-month contract term. Additional charge for color: $350 for full color, $150 for one spot or one process color. Guaranteed Placement: $100. Less than ¼ page: $50. Reach 60,000 Ann Arbor homes and businesses EVERY MONTH 120,000 Monthly Readership Reach 62,000 Ann Arbor homes and businesses ANNUALLY 124,000 Annual Readership Ask your advertising representative about special seasonal advertising sections, inserts, and online advertising. adsales@aaobserver.com AnnArborObserver.com Ann Arbor Observer Rates 2018 MEDIAGUIDE 7

8 RATES 1x 3x, 6x, 9x 12x, 15x 17x, 18x 2-Page Spread Full Page 3/4 Page 1/2+1/16 1/2 Page 1/4+1/8 1/4+1/16 1/4 Page 1/8+1/16 1/8 Page 1/16 Page 4,089 2,152 1,708 1,298 1, ,857 2,032 1,588 1,224 1, ,670 1,934 1,516 1,168 1, ,488 1,838 1,440 1,110 1, PREMIUM PLACEMENT 1x 3x, 6x, 9x 12x, 15x 17x, 18x Inside Front Cover 2,764 2,610 2,486 2,362 Page 1 2,478 2,336 2,225 2,112 Page 2 2,289 2,167 2,068 1,972 Page 3 (3/4V Masthead) 2,022 1,908 1,818 1,728 Page 4 2,289 2,167 2,068 1,972 Page 5 (1/2V T of C) 1,473 1,400 1,329 1,263 Center Spread 4,660 4,426 4,214 4,005 Inside Back Cover 2,553 2,406 2,292 2,176 Back Cover 2,797 2,642 2,516 2,388 Reach 20,000 Washtenaw homes and businesses EVERY MONTH 40,000 Quarterly Readership Reach 20,500 Washtenaw homes and businesses ANNUALLY 41,000 Annual Readership Rates listed are per insertion and based on the number of ads placed (1x 18x) within a 12-month contract term. Additional charge for color: $350 for full color, $150 for one spot or one process color. Guaranteed Placement: $100. Less than ¼ page: $50. Ask your advertising representative about special seasonal advertising sections, inserts, and online advertising. adsales@aaobserver.com AnnArborObserver.com Community Observer Rates 2018 MEDIAGUIDE 8

Presented by: Elizabeth Brien 734-669-5989 5540 Tanglewood, Ann Arbor Captivating!

9 Presented by: Elizabeth Brien Tanglewood, Ann Arbor Captivating! Completely remodeled and expanded custom home with outstanding design and New England flair is situated on an incredible professionally landscaped 1+ acre private site. Re-designed by a local architect in 2003, this lovely home offers serenity, quality & style throughout. It offers a wonderful sunlit open floor plan with outstanding finishes, charming built-ins and exceptional attention to detail. Enjoy the lush backyard with Koi pond and waterfall, garden, patio, rock wall and fire pit. $949,900. MLS# For more information, please visit TARGET Ann Arbor area home buyers. The Real Estate section is a special advertising opportunity inside every issue of the Ann Arbor Observer. Reaches every home in Ann Arbor: 60,000 circulation. Reaches every chamber business in Washtenaw County. Feature your prime property in the Real Estate Section. RATES Full Page 1x 3x 6x 9x 12x 15x 17x 18x 2,448 2,329 2,204 2,081 1,960 1,837 1,715 1,591 1/2 Page Horizontal* 1/4 Page 1,411 1,348 1,288 1,227 1,164 1,107 1, * Note: Half-page vertical ads are not available in the Real Estate section. Rates listed are per insertion and based on the number of ads placed (1x 18x) within a 12-month contract term. Additional charge for color: $350 for full color, $150 for one spot or one process color. Real Estate Section 2018 MEDIAGUIDE 9

Go local. Go trusted. Go digital. Let AnnArborObserver.com help grow your business by expanding your online search results. Trusted in print since 1976, and online since 1996.

10 Go local. Go trusted. Go digital. Let AnnArborObserver.com help grow your business by expanding your online search results. Trusted in print since 1976, and online since RECTANGLE *Additional lower rectangle placement available below tower (not pictured) TOWER RATES by month rectangle* tower *10% discount on lower rectangle placement SIZES AnnArborObserver.com rectangle pixels 300x250 tower 300x MEDIAGUIDE 10

Our publication can become a vehicle for your publication. INSERT RATES Single sheet & postcards (less than 1 oz.) 2-6 pages (less than 1 oz.) 4-6 pages (1-2 oz.) 8+ pages (less than 1 oz.

) 1x 4x 6x $95 per M $90 per M $81 per M $95 per M $90 per M $81 per M $105 per M $100 per M $95 per M $110 per M $105 per M $100 per M $129 per M $122 per M $117 per M $205 per M $200 per M $195 per

Please check with your advertising representative for additional postage charges. Space is limited and some restrictions apply.

11 Our publication can become a vehicle for your publication. INSERT RATES Single sheet & postcards (less than 1 oz.) 2-6 pages (less than 1 oz.) 4-6 pages (1-2 oz.) 8+ pages (less than 1 oz.) 8+ pages (1-2 oz.) 8+ pages (3-4 oz.) 1x 4x 6x $95 per M $90 per M $81 per M $95 per M $90 per M $81 per M $105 per M $100 per M $95 per M $110 per M $105 per M $100 per M $129 per M $122 per M $117 per M $205 per M $200 per M $195 per M Rate is based on frequency, number of pages, and weight. Clients with a signed Observer advertising contract will receive a 10% discount. Nonprofit organizations will receive a 10% discount. Please check with your advertising representative for additional postage charges. Space is limited and some restrictions apply. Preprinted Insert Specifications Important: Please verify design specifications with your advertising representative prior to printing your insert. Single page inserts from 4 x 6 up to 10.5" x 13.5" must be folded with a 3/8 lip. Size and configuration will determine how it can be inserted. Folded or multi-page insert or brochure must be 10.5" x 13.5" or smaller with a.375" lip back side long. For inserts smaller than 10.5 x 13.5, the lip will not trim. Some inserts may need.25" head trim depending on insert size. 1,000 additional inserts must be provided to allow for possible waste during binding (invoicing will be based on actual circulation). Reserve insertion space by the issue s space closing deadline. Deliver printed insert by the issue s materials closing deadline. See 2018 Deadlines & Publication Schedule on page 6. Annual Reports Catalogs Brochures Class Schedules Concerts/Music STICKER RATES $100 per M (10 per copy) $6,000 for complete 60,000 circulation Venues Fund-Raisers Holiday Sales Menus Postcards Rate includes 3 x 3 full gummed-back four-color sticker, application, and postage. We can also post and deliver by targeted zip code. Sticker Specifications Turnaround requirement: Printer requires a 10-day turnaround from the time the final proof is approved on submitted artwork. Approval: Ad must be approved by the publisher in advance. Placement: Cover Ads will be positioned based on postal regulations. *Some limitations apply. Preprinted Inserts and Stickers 2018 MEDIAGUIDE 11

12 TARGET more than 2,100,000 annual visitors to the Ann Arbor area. Attractive and attention-getting four-color glossy book Placed in Ann Arbor area hotel rooms for two full years Valuable visitor s guide to shopping, restaurants, college sports, annual events and more Ask your advertising representative for a complete hotel list SIZES Full page 2/3 vertical 1/2 horizontal 1/2 vertical 1/3 cube 1/3 horizontal 1/3 vertical 1/6 vertical 1/6 horizontal PREFERRED inches picas 7.5 x x x x x x x x x x x x x x x x x x 13.5 RATES* 1x Full Page 3,567 2/3 Page 2,676 1/2 Page 2,231 1/3 Page 1,785 1/6 Page 1,171 *Prices include full color. PREMIUM PLACEMENT* Inside Front Cover Page 2 (2/3V page) Page 3 Page 4 Page 5 (1/3V page) Page 6 Inside Back Cover Back Cover 1x 4,571 3,345 4,237 3,679 1,897 3,679 3,679 5,351 Full page 1/3 page horiz. 1/2 page 1/6 page 2/3 page 1/6 page horiz. 1/3 page 1/3 page cube 1/2 page horiz. The Guest Guide is an 8 1/2 x 11 softcover, four-color book printed on 80-lb. gloss paper. The magazine format has 3 columns to the page. Each column is 14 picas wide, with a 1.5 pica space between columns. Full bleed is available for full page ads Guest Guide 2018 MEDIAGUIDE 12

13 PLEASE forward this information to your designer. It is very important that ad submissions meet these guidelines to ensure the best possible print quality. OR let one of our designers create an ad for you, free of charge. Ask your advertising representative for details. For additional or updated information, or if you have any questions about our production specifications and guidelines, please contact the Observer at (734) SIZES Centerspread Full page 3/4 vertical 1/2+1/16 vertical 1/2 vertical 1/2 horizontal 1/4+1/8 vertical 1/4+1/8 horizontal 1/4+1/16 vertical 1/4 standard 1/4 vertical 1/4 horizontal 1/8+1/16 cube 1/8+1/16 vertical 1/8+1/16 horizontal 1/8 vertical 1/8 horizontal 1/16 vertical 1/16 horizontal inches PREFERRED picas x x x x x x x x x x x x x x x x x 8 29 x x x x x x x x x x x x x x x x x x x x x 9 The Ann Arbor Observer is a stitched and trimmed 10.5 x 13.5 magazine printed web offset on recycled paper. The cover is printed on 50-lb. white offset paper. The text is printed on 30-lb. premium grade newsprint. The Observer is printed using current newsprint guidelines and color profiles. While improvements have been made over the years in the processes for reproducing process color on newsprint, these standards cannot guarantee the same level of color matching that is achieved in magazine, catalog, sheetfed, gravure or heat-set printing. For especially critical colors, we advise ordering a calibrated proof of your ad in advance to provide a closer approximation of how your ad will appear in print. There is no charge for this proof. NOTE: Do not take measurements from the magazine. All ads must be to the exact measurements specified on this page. Full page 3/4 page 1/2 page horiz. 1/4 page 1/2 page 1/4 page See guidelines for preparing digital files on page 14 of the Media Guide. files: ads@aaobserver.com 1/8+1/16 page horiz. 1/2 + 1/16 page 1/8+1/16 page 1/4 page horiz. 1/4+1/8 page 1/4+1/16 page 1/8 page horiz. 1/8+1/16 page cube 1/16 page horiz. 1/8 page 1/16 page 1/4+1/8 page horiz. For larger files (over 10MB) to: aaobserver@gmail.com (up to 25MB) or use a file transfer service like Dropbox, Hightail, WeTransfer, etc. You may also submit files on CD, DVD, or USB portable memory device. Ad Sizes & Submission Guidelines 2018 MEDIAGUIDE 13

14 PLEASE forward this information to your designer. It is very important that ad submissions meet these guidelines to ensure the best possible print quality. OR let one of our designers create an ad for you, free of charge. Ask your advertising representative for details. For additional or updated information, or if you have any questions about our production specifications and guidelines, please contact the Observer at (734) Digital Ad Files We currently use and accept files compatible with AdobeCC InDesign, Photoshop, Illustrator, and Acrobat. Acceptable file types include: PDF, TIF, EPS. If you are submitting a file in.indd,.ai, or.psd file format please be sure to include all fonts and linked graphics. DO NOT include printers marks or crop marks in your file. The file should be the exact pica dimensions given on page 13 of the Media Guide. DO NOT include a bleed in your ad file unless you have made special arrangements for a full page full bleed ad. If you do not have professional design software, or are not able to submit a print-ready file, we can create an ad for you. Consult your sales representative about our design services. Our production staff often adjusts photos and color for the best quality reproduction in printing. Adjustments include: lightening photos, increasing contrast, and adjusting colors. We will inform and consult you on the adjustments needed. Please see the guidelines for color below. Advertising Design Style Specifications Ads must have complete borders. Page bleeds are not available without special arrangement. Ads will not be placed sideways or upside down. If the design of an advertisement is similar to Ann Arbor Observer editorial style in three or more of the following ways, the ad will be marked advertising and must include the advertiser s logo: Body copy is 10 pt Times Roman, 12 pt leading Type is set in 14 pica columns (4 per full page) Heads, subheads, and initial caps are all used Photos are used with captions Fonts If you are submitting your ad as a PDF file, please be sure all fonts are embedded in the file. If you are submitting an InDesign, Illustrator, or Photoshop file, we recommend converting the type to outlines to avoid font problems. Otherwise, please send the complete set of all fonts used. If you think it may be necessary for us to make type corrections or last-minute copy changes to your ad, please submit the original design file with all fonts used. Full-Color Ads All documents should be set up in CMYK color mode. All images and graphics should be CMYK only. Convert all spot colors and RGB images to CMYK. Do not use rich black or registration black. Because there is a 20% dot gain on newsprint the ink density for any CMYK color mix should total no more than 225%. Only non-serif type at 12 points or above should be used in cmyk trapping and reverses. To prevent registration problems when type is set below 12 points we recommend using a single color ink (black, magenta, or cyan) at 100%. Photos and Graphics Use only CMYK or grayscale images in your design layout. Submit photos at 300 ppi. Low-resolution web photos and graphics are not suitable for print. We respect copyright laws and hope you do too. If you have any doubt about whether you have permission to use an image in your ad, DO NOT USE IT. If necessary we can help you obtain appropriate images for your ad from a stock photography source. If Ann Arbor Observer production guidelines are not followed we cannot guarantee reproduction. Production Guidelines 2018 MEDIAGUIDE 14

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