viscom düsseldorf 2019

Transcription

1 viscom düsseldorf

2 This is viscom! 2 Taking place in January at the beginning of the new business year, viscom is the annual platform for over 250 international manufacturers, distributors and service providers from the following fields: digital large-format-printing, signmaking, the finishing of promotional and clothing textiles and illuminated and outdoor advertising. At viscom they present their innovations and new products, trends and best practices and meet new and existing clients of the European advertising environment. viscom offers access to an exclusive network of decision-makers with around 11,000 international signmakers, print service providers, agencies, trade fair construction and shop fitting, marketing experts from the industry and retail trade and interior designers. In addition to creative special shows, innovative, established industry awards and an impressive line-up of presentations, the fair also sheds light on what visitors need to achieve business success, therefore giving exhibitors the opportunity to present themselves in a way that goes far beyond just showcasing exhibits at a trade fair booth. viscom s overall approach is designed to provide participants with a return on investment. Together with the trade fairs PromoTex Expo (the international trade show for promotion, sports and workwear) and PSI (the leading European tradeshow of the promotional product industry) that take place at the same time, a world of advertising and selling is created that covers the entire bandwidth of visual communication and textile and haptic advertising. Individual matchmaking between exhibitors and visitors prior to and during the three fairs guarantees a complete and relevant overview of all aspects of advertising.

3 Review : facts and figures 3 viscom had more than 7,200 visitors from over 70 countries (nearly one in four visitor of viscom düsseldorf 2017 came from abroad) 92% of the visitors decide about investments in their company! 40% of the visitors attended viscom for the first time! 75% of the visitors place orders in connection with their visit! Source: factx exhibitor and visitor survey 2017

4 Review : facts and figures 4 30% Signmakers (incl. outdoor advertisers, light advertisers, wrappers, textile refiners, stand and shop fitters) 23% Print services (incl. media production, graphic designers) viscom 2017 VISITORS 10% Brand owners, marketing managers, retailers 27% Window dressers, interior designers, promotional product distributor, others 10% Agencies, creatives, service providers Source: factx exhibitor and visitor survey 2017

5 Review : facts and figures 5 TOP 3 visitor goals Exploring Building Socializing Visiting different stands to see what is new and interesting in my industry Meeting new people in order to create new business opportunities Socializing and meeting up with existing contacts Other visitor goals Fishing Reconnecting Learning Targeting Talking to as many people as possible in order to achieve a specific business objective Meeting up with existing contact to renew business Gathering inspiration and understanding of my industry and attending training sessions Meeting up with a few specific people to conduct business with Source: factx exhibitor and visitor survey 2017

6 Outlook viscom düsseldorf January 2019 Hall 14 and a part of hall 13, Messe Düsseldorf Parallel to PSI (halls 9 to 12) and PromoTex Expo (hall 13) 250 expected exhibitors and 11,000 expected visitors at viscom

7 Halls and site plan 7 The world of advertising and selling Messe Düsseldorf Tue, Wed, Thu 8-10 January 2019

8 viscom düsseldorf viscom creates synergies in the world of advertising and selling viscom and PSI used to be separated shows, in time and space but were always connected by their many common target groups. With PromoTex Expo in addition, all these target groups find a new unique platform, because: More and more signmakers offer a full-service including promotional products Promotional product distributors often expand their portfolios towards signmaking Textile refinement and textile promotion are massively gaining in significance Both agencies and end customers are interested in all 3 topics By taking place in parallel to PSI and PromoTex Expo, viscom creates a high added value for visitors. Technical innovations as well as the presentation of trends, solutions and applications are the core of viscom. Creative special areas with practice examples and hands-on activities, user workshops, focus days in the seminar program and matchmaking between exhibitors and visitors during the show guarantee a full market overview. No other event in Europe gives you the chance to meet with customers from all worlds of advertising and promotion: your chance of a high return on invest!

9 9 Three spheres of advertising and communication Visual communication Textile advertising and refinement Haptic advertising and refinement Signmaking and materials Digital printing and print finishing Textile finishing technology and materials Light advertising Outdoor advertising Ambient media Interior design POS Displays Individual digital packaging printing and hybrid printing Brand communication Promotional textiles Sportswear and team wear Workwear Corporate fashion Catering, hotel and wellness textiles Caps, hats Accessories, gloves, scarves Socks & underwear Promotional textile products House & home textiles Smart clothes Textile finishing Promotional articles suppliers and distributors Drugstore, body care & health Electronics & multimedia Garden & outdoor Home & Kitchen commodities Handyman supplies Lifestyle & accessories Food & beverage School and office supplies Games & toys Sport, leisure & events Bags, suitcases & travel products Finishing Merchandising & Licensing

10 10 Three spheres of advertising and communication Target groups of visitors Signmakers Printing service providers and media production professionals Textile decorators Graphic designers Illuminated signs advertisers and outdoor advertisers Adhesive film advertisers Brand manufacturers / industry Marketing managers Brand and product managers Trade marketing managers Retail sector Agencies and creative professionals Interior furnishers Textile decorators (print, embroidery, flock, laser branding, rhinestone) Promotional product distributors and advisors Textile and fashion designers Print shops Sports retailers, boutiques, online traders, souvenir shops Full-service agencies Merchandisers Workwear retailers Buyers of clothing in advertising, sports, events and industry Marketing professionals in advertising, sports, events and industry Promotional product distributors Retailers Advisors Full-service agencies Promotion scouts Purchasing organisations and cooperatives Textiles: wholesalers, print shops, T-shirt shops Textile decorators Industrial customers NEW: Merchandising & Licensing

11 11 Three spheres of advertising and communication Target groups of exhibitors Signmaking Digital printing and finishing Textile decoration Illuminated and outdoor advertising Displays (product-showcasing and selfrepresenting) Digital applications and solutions for POS and POI Customised interior design Packaging for POS Ambient Media Manufacturers, distributors and importers Clothing in general (workwear and corporate fashion) Promotional textiles Sports and team wear, outdoor clothing Catering, hotel and wellness textiles Toweling product, house and home textiles Caps and hats Accessories, gloves and scarves Socks and underwear Smart clothes Textile decorators and service providers Textile printing, embroidery, flock, laser branding, rhinestones Manufacturers and suppliers of promotional products Importers Promotional product wholesalers NEW: Merchandising and licensing

12 Access regulations 12 viscom Halls Entrance East A viscom Ticket* gives you access to viscom PromoTex Expo PromoTex Expo Hall 13 Entrance North-East A PromoTex Expo Ticket* gives you access to PromoTex Expo viscom PSI Halls 9-12 Entrance North, North-East A PSI Ticket gives you access to PSI PromoTex Expo viscom viscom & PromoTex Expo visitors and exhibitors get access to PSI either if they are invited by a promotional article distributor as an industry customer or if they are verified PSI visitors.

13 We generate leads for you! 13 We are here for you 365 days in a year! As an exhibitor at viscom you have automatically access to an international network of visitors, multipliers and press. 33,000 contacts, 20 industry newsletters/year 10,000 direct phone contacts prior to the show 74,000 addressees of the official show publication viscom view 130 accredited journalists present at the show 61,500 inserts in German and English trade journals 9,063 Facebook fans 137,000 visits to the viscom website 800,000 national and international contacts via print-adverts

14 Matchmaking 14 viscom matchmaking is the official one-to-one business matchmaking tool for exhibitors and trade visitors at viscom 2. get contact suggestions automatically and search the database for matchmaking business partners 4. meet new exciting business partners at the trade fair. 1. register for the trade fair and indicate your interests or exhibition focuses. 3. schedule fixed appointments at the trade fair. Your personal data will only be submitted to your interview partners briefly before the meeting I am amazed by the Matchmaking tool! I prefer a direct contact and have established contacts prior to the show really easily. The quality of those contacts is much better than the one I reach by usual cold calling. Thank you very much!!! Great!! Founder, marcokunst.de, visitor of viscom 2017

15 Multipliers and cooperation partners 15 Strong partners for strong contacts. Through our international network of over 30 associations and media partners, we make sur that all the interests of the industry are represented at viscom. Extract Partner 2017

16 2017: review of a packed program! 16 A full 3-day program is an essential guarantee of success for exhibitors The first rate program, including exhibitors and top speakers, focuses on meeting viscom visitors information requirements: new products, innovations, background information, product presentations and education. Focus day October 2017 Focus day October 2017 Focus day October Digital marketing & communication POS display & packaging Signmaking goes interior design

17 2019: Full Program! 17 Workshop Textile decoration and signmaking with application examples, useful tips and best practices Best Practice-Forum Marketing Seminars with top speakers about brand communication and visual communication at the POS Adobe und Corel Workshops User-oriented workshops from and with Corel and Adobe: Tips and tricks for a smart and fluent use of the newest versions of the leading graphic software programs. European Wrap Star The European Wrap Star is three days of stunning car wrapping. All the best signmakers and car wrappers fight for here the title of European Wrap Star. Superstar Award POS-Promotion as far as the eye can see! The best display solutions of the industry are presented at viscom and receive compete in the SUPERSTAR award in 19 categories at the Night of the Stars, the award ceremony and networking event of the international display industry. Druck & Medien Awards (Print & Media Awards) The Druck & Medien Awards honour excellent print products and the related competences, companies and talents of the print and media industry.

18 Your advantages 18 Visitors Impulses Location Kickoff Meet new visitor target groups, because PromoTex Expo and PSI visitors have free access to viscom! The synergies of the 3 shows create new impulses for former and new visitors! Benefit from the location Düsseldorf and its incredible international catchment area and outstanding accessibility! With viscom you start the new business year and offer to your clients the first glance in your innovations!

19 Exhibiting opportunities 19 Stand area Row stand, 1 side open / sqm Corner stand, 2 sides open / sqm End of block stand, 3 sides open / sqm Island stand, 4 sides open / sqm AUMA contribution 0.60 / sqm TÜV (technical inspection fee) Marketing package First-time exhibitors package Trampoline Starter package row stand Trampoline Starter package corner stand Trampoline Premium package row stand Trampoline Premium package corner stand 4, / sqm 5, / sqm 5, / sqm 5, / sqm The Trampoline-Starter package includes the following services: 12 sqm stand space incl. all additional costs, stand construction incl. cabin, 1 table, 3 chairs, 1 info desk and 1 barstool, carpet, power setting 1-3 kw incl. consumption, lighting, preliminary and daily cleaning, exhibitor insurance, all services of marketing package Basic, lettering (20 letters). The Trampoline-Premium package includes the following services: all services of Trampoline-Starter package and graphic or logo on the info desk and on one wall (backlit) BASIC (obligatory) ADVANCED (Basic + following services logo in the ABC-part of the show catalogue, logo in the online exhibitor list and in the interactive floor plan) SUPERIOR (Basic + Advanced + following services visitor invitation function online, skyscraper banner in a category page of the viscom website)

20 You have questions or need advice? 20 Contact us, we will be pleased to help you! Karolina Mosdorf Christian Nemitz Sara Kaplan

21 21 Thank you Visit us! viscomshow viscomshow