MARKETING AND SPONSORSHIP OPPORTUNITIES BROADEN YOUR COMPETITIVE EDGE CREATE, DEVELOP AND ENHANCE YOUR CREDIBILITY TARGETED MARKETING OPPORTUNITIES
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1 MARKETING AND SPONSORSHIP OPPORTUNITIES DRIVE FOOTFALL TO YOUR STAND STAND OUT FROM THE CROWD RAISE YOUR PROFILE BROADEN YOUR COMPETITIVE EDGE CREATE, DEVELOP AND ENHANCE YOUR CREDIBILITY TARGETED MARKETING OPPORTUNITIES ACHIEVE YOUR RETURN ON OBJECTIVES (ROO) CREATE BRAND AND PRODUCT AWARENESS
2 WHY SPONSOR? is a powerful marketing tool that offers numerous benefits. The Promotional Product Expo offers a wide range of unique sponsorship opportunities to keep you at the forefront of visitor minds prior to and during the two day event. Not only are they designed to help you engage, impress and network with visitors, but they provide you with the fantastic opportunity to raise your profile at an event that 3,000+ customers and prospects choose to attend. Invest in PPE and you ll come away with leads, contacts and a healthy pipeline to attack in the weeks ahead. Targeted sponsorship is the perfect way to get across your sales and product messages and raise awareness of your company above your competition. advantages Create, Develop and Enhance Credibility Getting involved with an event is to be seen as reliable and supportive and will establish trust and benefit in building relationships. Brand Awareness & Exposure Logo placement in a variety of places such as flyers, direct mail, brochures, websites, marketing campaign and signage, this will increase brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the event. Generate NEW Sales & Form NEW Business Partnerships Inserts and voucher books in show goody bags benefit companies, lead sales without the client visiting you at the show. Many visitors explore their goody bag and look at further saving they can make over the year Creating exclusivity Being associated as a sponsor give assurance and exclusivity to your brand and associates you as a big part of the show, helping clients remember you and increase sales.
3 SPONSORSHIP PACKAGES Opportunity Silver Gold Platinum Diamond Investment 750 1,500 2,500 5,000 Availability unlimited Logo on all show adverts Logo on general Show s Logo on Show website January PPD Magazine* *additional to existing adverts and series 2016 Showguide Online Sponsor plaque (for use on website and stand) Quarter page Ad Quarter page Ad Half page Ad Full page Ad Full page Ad Half page Ad Full page Ad Full page Ad Silver Gold Platinum Diamond 3m x 2m banner over stand Handy Guide : Logo highlighting stand position You Are Here boards: Logo highlighting stand position Free co-branded goody bag insert Voucher offer included in Top 150 VIP visitor company flyer Web banner on show website (September-January) Photo opportunity at show opening ceremony Top position banner on show website (September-January) Enhanced Enhanced Exclusive pre-show e-blast 2x PPD Awards Dinner tickets (front area table) Registration desk sponsorship (both entrances)
4 INDIVIDUAL SPONSORSHIP OPPORTUNITIES Opportunity What s Included? Investment Grab n Go Lunch Arena Café Branding & Sponsored Day 2 Visitor Breakfast Handy Guide And You Are Here Boards Company name and stand number printed on all Grab n Go vouchers (text only) Company logo, name and stand number printed on all Grab n Go banners and signage Company logo on all Promotional Product Expo 2015 adverts/ s/website Company branding on Arena café (both sides) Extensive feature in pre-show publicity material Bacon rolls/ hot drink giveaway to visitors (9.00am am on day 2 only) New larger handy guide now 2/3 A4 meaning even more exposure. You Are Here Boards are positioned at show entrances and numerous other locations around the show. All stands 20 sq m+ will have their company logo included on the Handy Guide and You Are Here plans subject to opt out. 2,000 exclusive 1,250 shared 3, 500 Handy Plan inclusion. Hi-visibility on show plans 150 Goody Bag Inserts Hotel Flight and Rail Handy Plan over-riding sponsorship. Your logo and details and advert / message prominently featured as headline sponsor on Handy Plan Handy plan QR Code sponsorship. Room to include 6 x QR codes. Visitors scan code to receive free sample pack and brochure from exhibitor. You Are Here Boards over-riding sponsorship. Your logo and details prominently featured as headline sponsor on Handy Plan Product or package that includes a product packed with it Leaflets only Company Branding at all hotels Literature/goodie bags on coaches to dinner Extensive feature in pre-show publicity material Company Rep or Host/ess in coaches to dinner Company Branding on all vehicles doing flight and rail pick ups Literature/goodie bags on all vehicles doing flight and rail pick ups Company Rep or Host/ess in vehicles doing flight and rail pick ups 250 per time x 1, per product/ package 550 5k 4k
5 continued INDIVIDUALSPONSORSHIPOPPORTUNITIES Opportunity What s Included? Investment 4imprint Coach - 2 Days Top 150 Distributor Badge Mailing Inclusion Hanging banners Exhibition hall entrance banner Goody bag packs, samples and refreshments etc on coach Company rep or host/ess on coach if required An A4 flyer will be mailed out to more than 600 VIP distributors with their entry badges. This will consist of a number of voucher offers to collect or get stamped on stand for Gold/Silver/Platinum and Diamond Sponsors and 8 others. Cost effective way of framing your stand, making it highly visible across the entire exhibition hall. Expose your company profile before visitors enter the main hall At own cost 450 per voucher 2m x 2m m x 3m Re-use existing banner Entrance Entrances 480 Atrium Pillar Pillar Graphic Pillar Wrap Pillar Graphic 255 (1 off) Pillar Wrap 760 (1 0ff) Elonex Free Standing Digital Advertising Kiosks Your stand details / branding / message on all five of our new large state of the art Elonex Razor advertising kiosks which will be located at entrances and key locations around the show 700 per time for all 5 locations Show Angels And Their Lollipops Roaming Rights Floor Branding Carpet Runs And Carpet Tiles, Floor Stickers And Cut Ins Sponsor our helpful and friendly Show Angels your choice of (free issue) clothing and their Here 2 Help lollipop signs Take your on-site campaign onto the show floor by taking up one of a limited number of roamers licenses. Engage the visitors on the move and distribute literature and products to expand your reach at the show** **Terms and conditions may apply please contact us for details Incorporate your logo or design onto and into the show floor to create powerful message. Use floor stickers and floor adverts to direct visitors to your stand Various options available please contact us for further information
6 continued INDIVIDUALSPONSORSHIPOPPORTUNITIES Opportunity What s Included? Investment Stairwell Slimline Graphic Lower 265 Upper 365 ( 1 off) Lower Halls Registrations banner Mega Banner Escalator glass Drop Down Banners (3 off) Digital Village 6,000 Digital Awards 3,000 Atrium Café Banner 620 Host A Group Lunch Or Meeting Registration Desk Show Bags (Included within the show goody bag) Opportunity to host one or more of the key catalogue and other group lunches we put on for industry bodies such as: Envoy, PAGE, INCA, Advantage. This includes: Banner placement at the lunch Company representative present and short welcome address Table display of samples and brochure Opportunity to give out good bags Upgrade food and drinks package to include wine and champagne and higher quality buffet at own cost (Subject to approval of the group principal) Logo and stand information prominently featured at both show entry points 3,000 exclusive 1,750 shared Lanyards Bottled Water Theatre Pads Theatre Pens 200 Theatre Bags 200 Umbrellas For entrance car parks and dinner Rain Jackets Wash Room Advertising Jaguar Exhibition Hall Washroom Advertising sqm Material: Gloss Size: A3 1150
7 continued INDIVIDUALSPONSORSHIPOPPORTUNITIES Opportunity What s Included? Investment Caps Or Warm Wear Caps / hats / scarves / gloves etc per type Balloons Entrances and café table groups 2016 Dinner Table Package External Advertising Water Menu/programme sponsor name in menu/programme Table chocolates Table gifts Free issue plus placement fee Rotating screen message and logo on screens during dinner*** and logo in dinner programme ***not during actual award ceremony Wash room advertising Priority dinner table of 10 Name and logo in programme / menu Rotating screen message and logo on screens during dinner*** and logo in dinner programme ***not during actual award ceremony South entrance banners 80% of visitors enter through the south entrances 2,000 Small 1350 Medium 1750 Large 2350 South Entrance lamppost banners / wall banners Lamppost off Wall 230 each sections North Entrance LCD screen and light boxes Screen off 100 per light box Pillar Drop Banner 350 (2 off) Lower ground window graphics 250 (1 off)
8 DISTRIBUTOR OF THE YEAR 1st place award - 3k 2nd place award - 2k includes table of 10 a the dinner 3rd place award - 1.5k SERVICES TO THE INDUSTRY 1st place award - 3k SUPPLIER OF THE YEAR 1st place award - 3k 2nd place award - 2k includes table of 10 a the dinner 3rd place award - 1.5k STAND FREE BUILD STAND SHELL SCHEME For more information contact the Exhibitions Team on or us at sales@ppexpo.co.uk.
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