Direct Ratecard Q2 2018

Transcription

1 Media 2dehands.be / 2ememain.be Direct Ratecard Q NEW Native lead generator

2 WORLD CUP PACKAGES NOW WITH FREE TAKEOVER CREATION 2 GOLD PACKAGE SILVER PACKAGE BRONZE PACKAGE VIDEO & REACH PACKAGE EXTRA: IMPACT ON MOBILE Takeover (Targeted on MEN sections impressions) Billboard / Halfpage (Targeted on MEN sections impressions) Standard IAB (Targeted on MEN sections impressions) Takeover (Targeted on MEN sections impressions) Standard IAB (Targeted on MEN sections impressions) Takeover (Targeted on MEN sections impressions) Standard IAB (Targeted on MEN sections impressions) Video (Targeted on MEN sections impressions) For a full impact on mobile with a 3D-cube OR an Interscroller 3D-Cube impressions OR Interscroller impressions % DISCOUNT 30% DISCOUNT 20% DISCOUNT 25% DISCOUNT 30% DISCOUNT Media value * Media value * Media value 8.075* Media value Media value Net budget Net budget Net budget Net budget Net Budget Impressions Net CPM 4.87 Impressions Net CPM 6.65 Impressions Net CPM 8.08 Impressions Net CPM Impressions 3D-cube Impressions Interscroller *On top : FREE takeover creation *On top : FREE takeover creation *On top : FREE takeover creation World Cup inventory also available in programmatic: PMP's or programmatic guaranteed. Valid for campaigns around World Cup running from May until July No additional discounts on package prices.

3 RATECARD Q Index 3 2dehands.be - 2ememain.be in numbers 4 Targeting Possibilities 5 Run of Site 6 Audience Targeting 7 Automotive Targeting 12 Contact 16 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be

4 2DEHANDS.BE & 2EMEMAIN.BE IN NUMBERS 4 Language Average 10 minutes on site per visit FR 42% 1 New ad per second NL 58% 6 0 New ads per minute New ads per hour New ads per day New ads per month Gender Male 53% Female 47% Biggest reach on web in Belgium Unique Automotive browsers per month Unique browsers Net reach/ unique browsers per month Month unique browsers per day Devices We reach 1/3 of the belgian population App visitors per month Car listings Likes Source: CIM January Internal DWH Tablet 12% Mobile 44% Desktop 44%

5 TARGETING POSSIBILITIES 5 AUDIENCE TARGETING AUTOMOTIVE TARGETING Category Sociodemo Intent Automotive Level 1 Targeting Main-category (choice between 40 different categories) Age Seller Type Seller Gender Purchase intent Model Buyer Location Brand Level 2 Targeting Sub-category (Each category can be targeted on an even deeper level) Price Level 3 Targeting Sub-sub-category Construction year Keywords Targeting Price Targeting

6 RATECARD Q RUN OF SITE 2DEHANDS.BE & 2EMEMAIN.BE 6 RUN OF SITE CPM Description Impressions/month Size Device CPM Standard IAB x x50 Native AD Headline Image Body 5,00 3,75 Native Lead generator Logo Call-to-action 4,00 Billboard/Half Page x x600 6,00 3D-Cube ,00 Interscroller ,00 Inread video ,00 Takeover ROS Please contact our sales team 15,00 RUN OF SITE CPC Description Size Device CPC CPC ROS 300x x50 Native ad Native Lead generator Logo Call-to-action 1,15 1,10 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be

7 AUDIENCE TARGETING THE POSSIBILITIES ARE ENDLESS 7 TARGET MORE THAN 40 DIFFERENT CATEGORIES Sports Lifestyle Upscale Construction Real Estate Kids Business Movies Families Location SOCIODEMO TARGETING: TARGET ON AGE, GENDER, LOCATION Young mothers Students PURCHASE AND SELLER INTENT TARGETING Upscale buyers AND MUCH MORE... Immo sellers Movers

8 TARGETING ON CATEGORY LEVEL 1 8 CATEGORY UNIQUE BROWSERS/MONTH CATEGORY UNIQUE BROWSERS/MONTH Cars Furniture Construction Car-Parts Real Estate Pets Motorcycles Antique & Art Kids & babies Clothes Collections Cycling Computer & Game console Garden Audio, Video & TV Sport&Fitness Agriculture Kitchen Music Electronic Devices Camping ? Toys Telecom Vans Beauty & Health Books & Comics Hobby Horse Riding Jobs Scooters Business Jewellery Other Holiday & Tourism Photography Boats CD & Vinyl DVD Revalidation Study Radio Amateur

9 RATECARD Q AUDIENCE TARGETING CATEGORY LEVEL 1 AND SOCIODEMO TARGETING 9 Description Impressions/month Size Device CPM Standard IAB 300x x50 4,75 Native Ad Headline Image Body 6,25 Native Lead generator Logo Call-to-action 5,00 Half Page/Billboard 300x x250 7,50 Please contact our sales team 3D-Cube 7,50 Inread video Interscroller Takeover 15,00 12,00 19,00 CATEGORY LEVEL 1 CPC Description Size Device CPC Native Lead generator Logo Call-to-action 1,45 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be

10 AUDIENCE TARGETING 10 CATEGORY LEVEL 2 Description Impressions/month Size Device CPM Standard IAB 300x x50 6,00 Native Ad Headline Image Body 7,75 Half Page/Billboard 300x x250 9,50 3D-Cube Please contact our sales team 9,50 Inread video 18,75 Interscroller 15,00 Takeover 23,75 Valérie valerie@2dehands.be Media Natalie natalie@2dehands.be

11 RATECARD Q AUDIENCE TARGETING 11 CATEGORY LEVEL 3 AND SELLER/PURCHASE INTENT TARGETING Description Impressions/month Size Device CPM Standard IAB 300x x50 7,00 Native Ad Headline Image Body 9,50 Half Page/Billboard 300x x250 11,25 3D-Cube Please contact our sales team 11,25 Inread video 22,50 Interscroller 18,00 Takeover 28,50 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be

12 AUTOMOTIVE TARGETING NET REACH PER MONTH 12 AUTOMOTIVE CHARACTERISTICS Type Brand Model Price Construction year AUTOMOTIVE AUDIENCES Car seller High income Loan intender First car buyer Family car buyer Luxury car buyer Early Adopters AND MUCH MORE...

13 RATECARD Q AUTOMOTIVE TARGETING 13 RUN OF AUTOMOTIVE Description Impressions/month Size Device CPM Standard IAB x x50 Native AD Headline Image Body 7,50 Native Lead generator Logo Call-to-action 6,25 Billboard/Half Page x x600 9,50 6,00 3D-Cube ,50 Inread video ,75 Interscroller ,00 Cars Takeover Please contact our sales team 23,75 AUTOMOTIVE MASTHEAD Description Impressions/week Size Device CPW Cars HP MastHead x x x x90 320x50 AUTOMOTIVE CPC 9.000,00 Description Size Device CPC CPC Run of Automotive 300x x50 Native Ad Native Lead generator Logo Call-to-action 1,80 1,70 Media Valérie Natalie

14 RATECARD Q AUTOMOTIVE TARGETING 14 AUTOMOTIVE: TARGETING ON CAR BRAND/TYPE Description Impressions/month Size Device CPM Standard IAB x x50 Native AD Headline Image Body 9,75 7,50 Billboard/Half Page x x600 11,75 3D-Cube Inread video Interscroller ,75 23,50 18,75 Cars Takeover Please contact our sales team 29,50 Media Valérie Natalie

15 RATECARD Q AUTOMOTIVE TARGETING 15 AUTOMOTIVE: TARGETING ON CAR MODEL/PRICE/CONSTRUCTION YEAR/PURCHASE AND SELLER INTENT Description Impressions/month Size Device CPM Standard IAB x x50 Native AD Headline Image Body 11,75 8,75 Billboard/Half Page x x600 14,00 3D-Cube Inread video Interscroller ,00 28,00 22,50 Cars Takeover Please contact our sales team 35,50 Media Valérie Natalie

16 RATECARD Q DISCOUNTS SALES POLICY & CONTACT CONTACT DETAILS 16 Welcome 5% Charity 50% Government 30% Non Profit 30% EXTRA CHARGES Co Branding 15% Elke Carels Sales Manager Valérie Hens Account Manager Sarah De Bleecker Account Manager Kim Recour Account Manager Natalie Hoeck Account Manager Kenny Claes Programmatic Manager Jan Willems AdOps Manager GENERAL CONDITIONS Minimum booking volume: Material delivery: min. 5 business days before start of the campaign. Recognised media agencies get a commission of 15% when ordering a campaign. No agency commission on realisation costs. All rates are VAT exclusive. All rates are valid until further notice. All proposals are valid for 30 days. Estimated impressions of CPW products are a forecast and can never be a guarantee. CPC POLICY All standard IAB banners + Native should be delivered (see tech specs). Banners must contain a clear call to action. If CTR is lower than 0.1% new banners must be delivered. New material should be delivered after 30days for each campaign running for more than 1 month. No guarantee of delivery and end date will be given. We strongly recommend to implement the conversion tracking pixel delivered by 2dehands.be in order to optimize your click campaign. Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be