RATECARD. In the spotlight Homepage Exclusives CPM Campaigns

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1 JULY SEPTEMBER In the spotlight Campaigns HLN.be/7SUR7.be DMorgen.be World of Women VMMa tweakers.net autozone.be advertising & Creative & Sales

2 Check our sales for surcharges & discounts YOUNIVERSE AD 300X1100 NOW AVAILABLE on of HLN.be / 7SUR7.be & DMorgen.be

3 Check our sales for surcharges & discounts Summer Conditions (valid from 01/07/ 31/08/) SITES HLN.be-7SUR7.be - DMorgen.be - World of Women ( excl. VMMa sites) Invested net budget > (before agency commission) Summer surplus +100% impressions Invested net budget < (before agency commission) Summer surplus +50% impressions SITES autozone.be tweakers.net (Run of tweakers and Main frontpage) VMMa sites Invested net budget > (before agency commission) Invested net budget < (before agency commission) Summer surplus +100% impressions Summer surplus +50% impressions CPD SITES HLN.be-7SUR7.be - DMorgen.be Invested net budget > (before agency commission) Invested net budget < (before agency commission) SITES HLN.be 7SUR7.be DMorgen.be Summer surplus 1+1 Summer surplus 1+1 Summer surplus 2+2 SITES World of Women (nina.be, YOU, GoedGevoel.be) Summer surplus 1+1

4 Check our sales for surcharges & discounts AUDIENCE ESTIMATES CPD day Forecast DFP Gross contacts day Take-Over* Arrow Youniverse Ad 100% SOI 1 DAY BIG Leaderboard** Halfpage TR-IMU On weekdays on request on request 300x x x x 400 Premium News (Home of HLN.be + 7sur7.be + DMorgen.be) HLN.be - 7SUR7.be Home HLN.be Home SUR7.be - Home DMorgen.be Home *only 2 homepage take-overs per are allowed ** itv Large Leaderboard AUDIENCE ESTIMATES Forecast DFP 100% SOI 3 DAYS 3 days Gross contacts 3 days Take-Over* BIG Leaderboard** Large Leaderboard Halfpage on request 840 x x x 600 World of Women Home* * Includes the home of nina.be, GoedGevoel.be, HLN.be YOU, 7SUR7.be YOU, HLN.be - Showbizz and 7SUR7.be Showbiz ** itv Large Leaderboard

5 Check our sales for surcharges & discounts AUDIENCE ESTIMATES day Forecast DFP Forecast DFP Forecast DFP SOI - OTS - VOLUME Gross contacts Gross contacts Gross contacts Type of buy Run of Network Volume Minimum booking gross contacts Mediamind is not publisher paid in Run of Network campaigns Run of Network includes HLN.be-7SUR7.be, DMorgen.be autozone.be & World of Women (excl. VMMa Sites) 3AD model Medium Overlayer ( cap1) 640x480 HLN.be - 7SUR7.be HLN.be 7SUR7.be Run of site * Volume Channels SOI-OTS - 55 ** News SOI-OTS Sports SOI-OTS Showbizz + Music SOI-OTS Travel & Weather SOI-OTS YOU (excl Home) SOI-OTS Planet Watch SOI-OTS Finance SOI-OTS i HLN - i 7sur SOI-OTS Video SOI-OTS Cars n/a n/a SOI-OTS * ROS excludes & Channel PHOTO ** Only available with Exclusive Format

6 Check our sales for surcharges & discounts AUDIENCE ESTIMATES Forecast DFP SOI-OTS -VOLUME day Gross contacts Type of Buy 3AD model Medium Overlayer (cap1) 640x480 Run of Site* Volume Channels SOI-OTS - 60 ** News-De Gedachte SOI-OTS Finance SOI-OTS Lifestyle (Magazine, Culture & Media, Technocity, Music) SOI-OTS Sports SOI-OTS Planet Watch SOI-OTS * ROS excludes & includes channel Photo ** Only available with Exclusive Format

7 Check our sales for surcharges & discounts AUDIENCE ESTIMATES Forecast DFP SOI-OTS -VOLUME day Gross contacts Type of Buy 3AD model Medium Overlayer (cap1) 640x480 UV Splash (cap1) 640x480* Run of Women** Volume nina.be SOI-OTS GoedGevoel.be SOI-OTS YOU HLN.be-7SUR7.be SHOWBIZZ HLN.be-7SUR7.be SOI-OTS SOI-OTS VTM Entertainment SOI-OTS VTM Cooking SOI-OTS Vitaya SOI-OTS * Unique visitor interstitial ** not included

8 Check our sales for surcharges & discounts AUDIENCE ESTIMATES Forecast DFP SOI-OTS -VOLUME day Gross contacts Type of Buy 3AD model Medium Overlayer (cap1) 640x480 UV Splash (cap1) 640x480 VTM Run of Site* Volume Entertainment SOI-OTS Cooking SOI-OTS Sports SOI-OTS News SOI-OTS BE SOI-OTS Vitaya SOI-OTS

9 Check our sales for surcharges & discounts AUDIENCE ESTIMATES Forecast DFP SOI-OTS VOLUME Net contacts Gross contacts BIG Leaderboard Billboard Halfpage Site Take Over Large Rectangle Advertorial homepage 840x x x600 on request 336x characters text + 67x67 logo Run of Tweakers Main Frontpage Core Electronics Pro Games Pricewatch frontpage Home Electronics Home

10 Check our sales for surcharges & discounts AUDIENCE ESTIMATES Forecast DFP SOI-OTS VOLUME day Gross contacts Type of Buy 3AD model Medium Overlayer (cap1) 640x480 UV Splash (cap1) 640x480* Run of Site Volume Second hand SOI-OTS Motozone SOI-OTS Oldtimers SOI-OTS News & info SOI-OTS * Unique visitor interstitial

11 Check our sales for surcharges & discounts CPD 1 day 100% SOI Run of Site 5 days MOBILE SITE Gross contacts day Leaderboard Low resolution screens: 3 x 320x100 Gross contacts Leaderboard Low resolution screens: 320x100 15% SOI 25% SOI High resolution screens: 3x 640x200 High resolution screens: 640x200 Premium News (HLN.be + 7sur7.be + DMorgen.be) HLN.be - 7SUR7.be HLN.be SUR7.be DMorgen.be MOBILE IMPACT PACK 1 MOBILE IMPACT PACK 2 SITES HLN.be 7SUR7.be SITES HLN.be 7SUR7.be FORMATS MOBILE LEADERBOARD FORMATS MOBILE LEADERBOARD RUN OF SITE RUN OF SITE 1 DAY 5 DAYS - 15% SOI ( impressions) 1 DAY 5 DAYS - 25% SOI ( impressions) TOTAL VALUE PACKAGE % TOTAL VALUE PACKAGE %

12 Check our sales for surcharges & discounts MOBILE SITE PACKAGES MOBILE HLN.be 7SUR7.be Premium News FORMATS MOBILE LEADERBOARD FORMATS MOBILE LEADERBOARD 3 DAYS 3 DAYS TOTAL VALUE PACKAGE % TOTAL VALUE PACKAGE %

13 Check our sales for surcharges & discounts TABLETS FORMATS DOWNLOADS COST PER 2 WEEKS De Morgen HD Logo on Splash Page Post Splash Page Interstitials Landing Page 1 per session 1 per session 4 per session After click on Interstitial Het Laatste Nieuws HD Exclusive package for 1 advertiser per period

14 Check our sales for surcharges & discounts BIG IMPACT PREMIUM SITES FORMATS HLN.be 7SUR7.be HALFPAGE 1 DAY 3AD RUN OF SITE TOTAL VALUE PACKAGE DAYS - 15% SOI ( impressions) -37% SITES CHANNEL SPORT ON HLN.be 7SUR7.be FORMATS YOUNIVERSE AD 3 CONSECUTIVE DAYS TOTAL VALUE PACKAGE YOUNIVERSE AD RUN OF SITE 10 DAYS - 15% SOI ( impressions) -31% YOUNIVERSE AD MEN* *Only available for sectors Travel, FMCG, Fashion, Beauty & Pharma

15 Check our sales for surcharges & discounts QUALITY PACKAGE DMORGEN.BE SITE FORMATS DMorgen.be HALFPAGE 1 DAY 3AD RUN OF SITE TOTAL VALUE PACKAGE DAYS 17% SOI ( impressions) -40%

16 Check our sales for surcharges & discounts SITES HLN.be-7SUR7.be - DMorgen.be - autozone.be - World of Women ( excl. VMMa sites) KING RON 3 3AD RUN OF NETWORK impressions Period: at least 4 weeks KING RON 2 3AD RUN OF NETWORK impressions Period: at least 4 weeks > Only 3 King RON 2 packages are available per CONDITIONS KING PACKAGES > Impressions are delivered according to availability (we can not guarantee an evenly spread). There is no compensation in case of underdelivery, the campaign will automatically be extended > Valid for campaigns with a clear call to action and recruitment/sales goal. De Persgroep Advertising Digital reserves the right to refuse campaigns after seeing the material without any form of compensation > This promotion can not be combined with other discounts or promotions > MEDIAMIND is not publisher paid in Run of Network campaigns > Identical material is required for all sites

17 Check our sales for surcharges & discounts WORLD OF WOMEN PACKAGE SITES FORMATS HLN.be YOU - 7SUR7.be YOU - GoedGevoel.be - nina.be - HLN.be Showbizz - 7SUR7.be Showbiz VTM Entertainment VTM Cooking Vitaya LARGE LEADERBOARD 3 CONSECUTIVE DAYS 3AD RUN OF SITE TOTAL VALUE PACKAGE WEEK- 15% SOI ( impressions) -24% SITES FORMATS HLN.be YOU - 7SUR7.be YOU - GoedGevoel.be - nina.be- HLN.be Showbizz - 7SUR7.be Showbiz YOUNIVERSE AD 3 CONSECUTIVE DAYS TOTAL VALUE PACKAGE YOUNIVERSE AD RUN OF SITE 1 WEEK- 15% SOI ( impressions) -29% YOUNIVERSE AD WOMEN* * Only available for sectors Travel, FMCG, Fashion, Beauty & Pharma

18 Check our sales for surcharges & discounts RESPONSE PACKAGE* read Gross contacts Home Sent on NEWSLETTER + 5 DAYS PROMOBOX ON THE Rate Dimensions HLN.be- 7SUR7.be Monday x 85 + Title: max. 35 characters + Text: max. 100 characters + promobox 300 x 150 DMorgen.be Monday x Text max. 65 characters + promobox 300 x 150 World of Women** Tuesday x Text max. 60 characters promobox nina.be & GoedGevoel.be: 177 x 275; promobox YOU: 300 x 150 * Contest (or e-coupon) required ** The NINA-newsletter is sent on Monday and the WoW-newsletter is sent on Tuesday, the promobox always appears the same week (3 consecutive days) on the homepage of the concerning sites (excl. Showbizz on HLN.be-7SUR7.be) NEWSLETTER INSERT Autozone.be Thursday x Title max. 45 characters + Text max. 110 characters NEWSLETTER TAKE-OVER World of Women ** Tuesday Wallpaper + Large Leaderboard x Text max. 60 characters

19 All discounts 2 are included and can not be combined with other DAY PRODUCTS - FORMAT TAKE-OVER itv LARGE LEADERBOARD LARGE LEADERBOARD HALFPAGE 1 DAY 1 DAY 1 DAY 1 DAY IMPRESSIONS 100% SOI 100% SOI 100% SOI 100% SOI impressions TOTAL VALUE PACKAGE % % % % VOLUME PRODUCTS RUN OF SITE FORMAT IMPRESSIONS LARGE LEADERBOARD OR HALFPAGE RUN OF SITE 3 DAYS 15% SOI ( impressions) LARGE LEADERBOARD OR HALFPAGE RUN OF SITE 1 WEEK 15% SOI ( impressions) TOTAL VALUE PACKAGE E- 13,4-16% ,2-37%

20 All discounts 2 are included and can not be combined with other BIG IMPACT FORMAT HALFPAGE FORMAT HALFPAGE RUN OF SITE IMPRESSIONS 2 DAYS 100% SOI TOTAL VALUE PACKAGE IMPRESSIONS 3 DAYS % SOI ( impressions) TOTAL VALUE PACKAGE BIG IMPACT RATE % QUALITY Run of Site DeMorgen.be Lesoir.be FORMAT IMPRESSIONS HALFPAGE RUN OF SITE 1 WEEK 20% SOI ( impressions) TOTAL VALUE PACKAGE E- 16,5-39%

21 All discounts 2 are included and can not be combined with other PERFORMIX SITES: DE PERSGROEP ADVERTISING NETWORK & ROSSEL ADVERTISING NETWORK (EXCL. RTL.BE) BUDGET CLICKS CPC clicks 1, clicks 1, clicks 0,95 CONDITIONS PERFORMIX > The ad slots will be visible on all pages Run of Network except on the homepages > At least 3 creatives have to be delivered, furthermore an adequate rotation (image & text) has to be foreseen; optimization on CTR is possible > If the campaign period is longer than 1, new material must be delivered each > If CTR < 0,01%, the campaign will be put on hold and you will be asked to deliver new materials > Campaignperiod = at least 1 ; delivery clicks = as fast as possible. > Campaigns can be extended but end date will not be guaranteed, furthermore no compensations will be made

22 DISCOUNTS GROSS BUDGET SPECIAL CONDITIONS DISCOUNT % PREMIUM CPD DISCOUNT % ,5% ,5% ,0% ,0% ,5% ,5% ,0% ,0% ,5% ,5% > on request > on request Calculated on the gross /CPD indicated in the ratecard Can not be combined with other discounts, special promotions or packages CPD 5% 5% New client: only valid on the first campaign, cumulable with other discou nts 50% 25% Top topical: unpredictable top topicals 25% 12,5% Top topical: predictable top topicals 30% 15% Government: can not be combined with other discounts 50% 25% Caritative organisations: can not be combined with other discounts EXTRA CHARGES OTS BUYING CAPPING CHARGE EXPANDABLE + 30% % % % % LARGE OVERLAYER (800X600) + 30% BRAND QUOTING* + 15% SPECIFIC CATEGORY + 25% * Applied on every additional brand name used in creatives

23 CREATIVE CONDITIONS The use of MEDIAMIND is included in our ratecard prices for video, games, data capture and other concepts which need and track surfer interactions In case of multiple formats (like 3AD, TR-IMU, Arrow or Take-Over), max. 3 formats per order line are included We do not support the MEDIAMIND cost for Promobox, Traffic Booster, 2nd Halfpage on the homepage and 3AD in RON To be 100% sure that the MEDIAMIND costs are included, don t hesitate to send your test material or concept to banner@persgroep.be, we will validate within 24h Take-Overs & Arrows do have priority on all other CPD-formats on the & Response For information about extra charges for the creation of advertising formats (technical costs), please contact your account manager SALES CONDITIONS All options are valid for a period of 14 days. When a second option is requested, we have to receive a signature for the first option within 48 hours All offers are valid for a period of 14 days, unless mentioned otherwise A minimum order amount of is required except for mobile No exclusivity is given to any advertiser Ratecard discounts can not be combined with other discounts and/or year contracts All discounts mentioned before are not applicable with other packages (discounts) or special promotions Please consult our sales guidelines for more details on offers, options, order forms, campaign cancellations and compensations For technical details, contact our webtrafficking department: banner@persgroep.be The latest ratecards are available on