Mobile banner. Medium rectangle. Interstitial or Parallax. Leaderboard, Large Leaderboard, Skyscraper

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4 Leaderboard, Large Leaderboard, Skyscraper Medium Rectangle, Halfpage, Tv Spot, Billboard, Sticky, Large Rectangle Overlayer, Take Over Mobile banner Medium rectangle Interstitial or Parallax 4

5 takeover % Homepage big ldb/tv spot 1 100% % halfpage % Homepage Plus big ldb/tv spot 100% % halfpage capp. 1/day % Big Impact halfpage 1 HP + 3 ROS 100% + 15% % Run of sites halfpage % % % Quality halfpage 7 20% % Smartphone Homepage + ROS Smartphone Run of sites Smartphone % interstitial capp. 1/day % ads % % 3D cube % Parallax 3 capp. 1/day % Tablet Run of sites interstitial 7 100% n.c % % Video ROS inread 5 n.c % %

6 Quality Popular in feed unit outbrain imp clicks in feed unit outbrain imp clicks newsletter on demand newsletter on demand * exempt of agency fee includes set up, maintenance & 10 articles or 1 long read. Tailormade options available Run of sites Longread NL + FR 7 15% Run of sites Large leaderboard or IMU or Halfpage Men 14 Women Foodies 6

7 )NP( halfpage 1 100% , Homepage big ldb/tv spot 1 100% , ROS halfpage 3 15% , *desktop + mobile 7

8 The upscale opinion leader Web: u.b./day Net reach/month p.v./day real users visits/day 53% 71% 47% y.o. Available language : French 38% SG 1-2 Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms Homepage % Big impact 1 HP + 3 ROS % + 15% Media value Net price Media value Net price Night owl : 0 to 8 am ROS Morning : 8 to 12 am ROS Lunch & afternoon : 12 to 4 pm ROS Back home : 4 to 8 pm ROS Evening : 8 to 0 pm ROS ROS News Finance & economy Références** ICT So Soir Culture & entertainment Sport Soirmag Weather *not for overlayer (capping 1/day) - check with your account ** ckeck available formats with your account Standard : leaderboard, large leaderboard, medium rectangle, skyscraper, mobile banner Premium : halfpage, tv spot leaderboard, billboard, sticky, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial Rich media available Premium : halfpage 8

9 The n 1 French-speaking website Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French 47% 52% 73% 53% SG y.o. Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms Homepage % Big impact 1 HP + 3 ROS % + 15% Media value Net price Media value Net price Night owl : 0 to 8 am ROS Morning : 8 to 12 am ROS Lunch & afternoon : 12 to 4 pm ROS Back home : 4 to 8 pm ROS Evening : 8 to 0 pm ROS ROS News Fun Culture Sport *not for overlayer (capping 1/day) Standard : leaderboard, large leaderboard, medium rectangle, skyscraper, mobile banner Premium : halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial Rich media available 9

10 The news video reference Web: u.b./day Net reach/month p.v./day real users visits/day 52% 49% 48% y.o. Available language : French 55% SG 1-4 Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms Homepage % Big impact 1 HP + 3 ROS % + 15% Media value Net price Media value Net price Night owl : 0 to 8 am ROS Morning : 8 to 12 am ROS Lunch & afternoon : 12 to 4 pm ROS Back home : 4 to 8 pm ROS Evening : 8 to 0 pm ROS ROS TV media Radio media News Weather Sport People *not for overlayer (capping 1/day) Standard : leaderboard, large leaderboard, medium rectangle, skyscraper, mobile banner Premium : halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial Rich media available 10

11 The Belgian Germanspeaking news site Web: u.b./day p.v./day visits/day Available language : German Source : CIM Internet Traffic June - August 2017 Homepage 1 HP + 1 ROS % + 30% Media value Net price Big impact 1 HP + 3 ROS % + 30% Media value Net price ROS Sport *not for overlayer (capping 1/day) Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial The young people s choice Homepage Big impact 1 HP + 1 ROS % + 50% 1 HP + 3 ROS % + 50% Media value Net price Media value Net price ROS Belgian IP addresses Culture Sport Standard : leaderboard, medium rectangle Premium : halfpage 11

12 The most powerful French news brand Homepage Big impact 1 HP + 1 ROS % + 50% 1 HP + 3 ROS % + 50% Media value Net price Media value Net price ROS Evene Madame Culture Belgian IP addresses *not for overlayer (capping 1/day) Standard : leaderboard, large leaderboard, medium rectangle Premium : halfpage, tv spot leaderboard, billboard Exclusive : overlayer, take-over The reference for students Web: users/day Users/month p.v./day visits/day Available languages : Source : Google Analytics June - August 2017 French - Dutch - English ROS Student rooms Student jobs Internships Standard : leaderboard, medium rectangle Premium : halfpage 12

13 The leading cinema news website in Belgium Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch - English Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms 54% fr 40% 49% 37% 46% nl 60% y.o. SG 1-2 Billboard Full Splash Impact Take over Floor ad % 100% 50% 33% 100% 50% 33% 100% 50% 33% *not for overlayer (capping 1/day) ROS Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle Exclusive : overlayer, mobile interstitial The cultural agenda ROS *not for overlayer (capping 1/day) Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial 13

14 Real estate classified Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch - English 48% fr 40% 65% 54% 52% nl 60% y.o. SG 1-4 Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms Pack 1 Finance impressions /month Pack 2 Energy Telecom impressions + text link on detail page /month Pack 3 Insurance impressions + text link on detail page + full branded ing /month Maximum 3 partners per sector Homepage 7 HP % Big impact 7 HP + 7 ROS % + 30% ecpm 12 ecpm 12 ecpm ecpm ecpm 20 ROS Rent Buy Holidays *not for overlayer (capping 1/day) Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : tv spot, billboard, halfpage, mobile medium rectangle Exclusive : take-over, mobile interstitial 14

15 The portal for new and used cars Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch - English Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms 54% fr 75% 73% 54% 46% nl 25% y.o. SG 1-4 Finance Insurance Assistance Maintenance Maximum 3 partners per sector 4.000/month 3.500/month 2.500/month ROS Used cars New cars News *not for overlayer (capping 1/day) Mini cars Small cars Medium cars Car category Monospace & multipurposes cars Large cars Executive cars SUV cars 1-4 y.o. Car age 5-10 y.o. < Car price > **only for standard or premium formats Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, sticky, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial week

16 The leading health & wellness website Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch fr 36% 63% 64% 83% nl 64% y.o. SG 1-4 Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms Basic Advertorial : HP, sections, newsletter + content page. Medium rectangle newsletter + content page 6 weeks Light Basic imp. ROS (medium rectangle or large leaderboard) 6 weeks Medium Light imp. on sections (medium rectangle or large leaderboard) + splash 3 days 6 weeks Heavy 3x Basic imp. ROS imps. on sections (medium rectangle or large leaderboard) 6 months Tip of the day "Tip of the day" newsletter insertion + web section + content page 1 month Product testing Recruitment - products sending - survey - results 1 month Homepage 7 days days /day day *not for overlayer (capping 1/day) ROS Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial 16

17 Pioneer on the Belgian market Web: u.b./day Net reach/month p.v./day real users visits/day Available languages : French - Dutch Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms 65% fr 55% 67% 49% 35% nl 45% y.o. SG 1-4 *not for overlayer (capping 1/day) ROS Gender Age Affinities Women Men Age Sport, Pets, Hobbies, etc. + 3 on the CPM price Standard homepage : medium rectangle Standard ROS: leaderboard, large leaderboard, mobile banner Premium ROS : tv spot, billboard, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial 17

18 The interactive city guide Available languages : French - Dutch - English ROS Food & Restaurants Going Out Services (Bank ) Shopping Wellness Province targeting available on demand Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle 18

19 The website of the 1 st French-speaking music radio Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French Source : CIM Internet Traffic June - August CIM Internet Audience May - July 2017 all platforms 43% 58% 49% 31% 57% y.o. SG % *not for overlayer (capping 1/day) ROS Standard : leaderboard, large leaderboard, medium rectangle, mobile banner Premium : halfpage, tv spot leaderboard, billboard, mobile medium rectangle Exclusive : overlayer, take-over, mobile interstitial The pop rock radio Available language : French ROS Standard : leaderboard, large leaderboard 19

20 Le Soir, Sudinfo, RTL info, Grenzecho, 20min & Figaro Homepage % ROS % value rate value rate RTL sport, Sudinfo sport, Le Soir sport, Grenzecho sport Sport % value rate RTL people, So Soir, Soirmag, Sudinfo fun, Figaro Madame, Out, Cityplug Lifestyle % value rate Le Soir culture & MAD, Sudinfo culture, Figaro culture, Evene, Cinenews, Out, Cityplug Culture % value rate Student, Le Soir ICT, Radiocontact, Cinenews, Out, Rendez-vous under 35 y.o. Young % value rate *not for overlayer (capping 1/day) see p

21 Rossel network FR + NL RON CPM Rossel network FR + NL RON min leaderboard, min mobile banner medium rectangle, min large rectangle *homepages excluded, no attributes (expand, rich media) - 2 x 3 materials to provide 21

22 Le Soir, Sudinfo, RTL info apps value News APPs % rate Rossel network on apps FR + NL RON APPs CPM 11 16,5 33 Rossel network on apps FR + NL min ,4 RON APPs min banner, medium rectangle 16,5 3,3 min ,2 *not for interstitial (capping 1/day) or mobile 2 ads (est. imp. based on the banner format) **homepages excluded, no attributes (expand, rich media) - 2 x 2 materials to provide Le Soir & Sudinfo sport apps Le Soir Sudinfo Le Soir + Sudinfo

23 Check it out InFlow Parallax format InFlow Landscape format InFlow Vertical & Square formats Sudinfo.be LeSoir.be SoSoir.be Cinenews.be Out.be *capping of 1 imps/day Le Soir, Cinenews, Out mobile websites Capping 1/hour RON

24 Your content written by or or and hosted on or Homepage news feed Recommendation via Outbrain or or Tailormade on or content integration ONLINE* set up & maintenance content integration PRINT promo articles 1/1p. Editorial Content* branded page in feed amplify* recommendation value rate format - 5 articles branded page** advertorial outbrain basic imps - - NA n.c clicks month intense value format - 10 articles branded page** advertorial outbrain imps - - NA n.c clicks value format - 15 articles branded page** advertorial outbrain 3 months basic intense imps - - NA n.c clicks value format - 20 articles branded page** advertorial outbrain imps - - NA n.c clicks value format - 25 articles 440x288 text signs branded page** advertorial outbrain basic imps - - n.c. n.c. n.c clicks months intense value format - 40 articles 440x288 text signs branded page** advertorial imps - - n.c. n.c. n.c value outbrain clicks *exempt from agency fee **available formats : wallpaper + large leaderboard/leaderboard + halfpage/imu signs/article 24

25 or content integration promo minimum set up & guaranteed articles in feed homepage in feed section newsletter recommendation social media maintenance on pageviews rate 1 week sosoir.be or soirmag.be sosoir.be or soirmag.be 1 during 2 weeks - value minimum during 1 month - value minimum " tailormade solutions on demand, contact SoSoir : claudia.poireau@rossel.be ; contact SoirMag : marie-fabienne.vandenberghe@rossel.be content integration* promo** minimum set up & guaranteed articles in feed homepage co-branded ing photo & video gallery recommendation facebook post maintenance pageviews rate 1 week *exempt from agency fee **year deals, volume deals and promotional conditions cannot be applied " tailormade solutions on demand, contact eric.vanderdonck@rossel.be newsletter on demand widget (social feed, channels, etc.) more content 410/article more clicks 0,70/click display on demand tailormade solutions on demand 25

26 min clicks max. 0,60/click min clicks max. 0,65/click min clicks max. 0,70/click Minimum 21 days min clicks max. 0,90/click min clicks max. 0,95/click min clicks max. 1/click Minimum 21 days 26

27 Rossel network and channels available on Publisher ID : pub Storefront: platform.rubiconproject.com/ong/#sellers/rosseladvertising via PROGRAMMATIC GUARANTEED PREFERRED DEALS OPEN AUCTION Cédric Ralet cedric.ralet@rossel.be Ingrid Bonten ingrid.bonten@rossel.be

28 Le Soir (Midi express + Mad + Amortie & lob) 7 every working day FR x Sudinfo 7 every working day FR x RTL info 7 twice a day FR x90 / 300x So Soir 30 once a week FR x Gezondheid/PassionSanté 30 once a week 5% FR - 95% NL x RTL TVI 30 once a week FR x90 / 300x Cinenews 30 once a week 55% FR - 45% NL x Out 30 once a week 65% FR - 35% NL x RTL Weather 7 once a day FR x90 / 300x Gocar 7 once a day 55% FR - 45% NL x Immovlan 30 once a month 60% FR - 40% NL x Immovlan 60% FR - 40% NL Gocar 55% FR - 45% NL Other website on demand Targeting (gender, age, language, etc.) 0,30 +25%

29 TIME + 25% WEATHER + 25% DEVICE + 10% SPECIFIC CONTENT + 25% LANGUAGE + 25% LOCATION + 25% PROVIDER + 25% BEHAVIORAL + 25% DATA (per segment) + 3 CPM 29

30 Gender Age (including majority) At delis/independent retailers Care and beauty Kids in household At discount supermarkets Fashion and clothing Level of education Online Optics Size of household At organic/health food stores Household Income At Supermarkets Computer (hardware or software) Responsibility for household Consumer Electronics Main income-earner in household Alcoholic beverages Computer or video games Personal income Brand name food Employment status Low fat or calorie reduced food Financial services Job Healthy products as part of a balanced diet Insurance New food brands/varieties Organic products Baby products Books Convenient food Do-It-Yourself articles Cinema Sweet and savory snacks Furniture Communication Foods that I can store for long term storage Domestic animal/pet supplies Catalogues Utility suppliers and tarrifs E-Commerce Telecommunications Economy Car Buyers Household appliances Entertainment Beauty, Care & Fashion Lovers Familiy and leisure Technology & Gadget Enthusiasts Art and culture Jobs, career Convenience Cookers Entertainment media Comedy, humor, satire Discount Shoppers Sport and Fitness Lifestyle Families with young children Local news Gamers Further education or training Moving images Healthy Eaters Partner agencies News Household Shoppers Imprint,search, help etc. LOHAS Plane or train tickets Politics Luxury Shoppers Holidays, last minute trips Science Young Mobile Communicators TV-films/-series Home Movers User generated content Savers & Investors Boulevard, stars and VIPs Fitness & Sport Enthusiasts Automotive Weather Holiday Travellers Move to house Celebrity Gossips Move to flat Extroversion Empathy Meticulous Emotional stability New experiences Frequency Boosting (minimal contact probabilities) House ownership 3 CPM per segment p maximum 2 cumulative segments 30

31 NEW CLIENT -5% on the first campaign LOYALTY -5% on the second order within 2 months for the same advertiser GOVERNMENT -30% can not be combined with other discounts NON PROFIT ORGANIZATION -30% can not be combined with other discounts CHARITY ORGANIZATION -50% can not be combined with other discounts 2 ADS -20% on the CPM price 3 ADS -40% on the CPM price EXPANDABLE +15% on the CPM price FULL OVERLAYER +25% on the CPM price CO-BRANDING +15% applicable on every additional brand name used in the creatives EXCLUSIVITY +50% RICH MEDIA HOSTING +25% on the CPM price TAILORMADE CAPPING +100% capping 1 +75% capping 2 +50% capping 3 +25% capping 4 p any complaint must be submitted within 2 months of the end of the campaign 31

32 Mobile Parallax see tech. spec. STANDARD PREMIUM EXCLUSIVE Mobile interstitial Take over Overlayer Mobile IMU Sticky Billboard TV spot Halfpage Large rectangle Mobile banner Skyscraper Medium rectangle 480x x480 see tech. spec. see tech. spec. 300x x x x x x x50 320x x x x250 Large leaderboard 840x150 Leaderboard 728x90 Packages/sites Format (pixels) Pack NEWS Pack SPORT Pack LIFESTYLE Pack CULTURE Pack YOUNG Le Soir Le Soir Plus Sudinfo RTL Grenzecho Figaro 20min Cinenews Out Student Radio Contact Mint Immovlan Gocar Gezondheid/PassionSanté Rendez-vous Cityplug 32

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