We are Charlotte. It s our name. It s our identity. It s our passion.

Transcription

1 2017 MEDIA KIT

2 We are Charlotte. It s our name. It s our identity. It s our passion. WE TAKE OUR personality from our amazing city. We are ambitious and smart, driven and focused, and we evolve and become better every day. When the city celebrates, we celebrate. When the city weeps, we weep. We ve been here through every up and down since the first issue of Charlotte magazine was published in For almost a half-century, we ve been a monthly time capsule for a loyal readership of people who love Charlotte most. We use that expertise to provide context around the current moment. We recognize that every story ours, yours, your neighbor s is a part of the larger story of Charlotte. In a city that strives to be excellent, we set the standard for editorial excellence. Nowhere else will you find the mix of compelling narrative storytelling, sharp and energetic front-of-book pieces, and stunning photography. You ve never seen our food scene look so good, our changing landscape look so sharp, or our stories told with such depth and purpose. We explore the richness of Charlotte s neighborhoods, culture, and character, and we will always be the home for the best longform journalism in the city. We are current with Charlotte s trends, but each month we deliver a magazine that will stand the test of time. Charlotte is bold and innovative, and Charlotte magazine is, too. Which is why we re far more than a monthly magazine. We connect with new readers every day through our website, social media, newsletters, events, and more. We value face-to-face connections, and our staff is highly engaged in our community, attending events or gatherings almost daily. We do not simply tell you things about Charlotte every month. We experience it. We taste it, smell it, breathe it, touch it, and share it with you. Come along with us. There s so much to do.

3 brand POWER When you are associated with our brand, you are associated with the best. READERSHIP 133,000 print readers per month WEBSITE 145,569 unique visitors per month Charlotte E-NEWS- LETTERS 24,000 subscribers 416,056 total monthly audience EVENTS #discuss CLT CHARLOTTE MAGAZINE DOCTORS SOCIAL MEDIA Delivering an estimated 1.6 MILLION+ impressions per month 113,267 followers *AS OF SEPTEMBER 2016

4 dear ADVERTISER By advertising with the Charlotte magazine brand, you are participating in our relationship with our audience and associating yourself with the best. DEAR ADVERTISER, WE ARE SO HAPPY you re taking the time to learn more about Charlotte magazine. We re proud of our place in the community and of our unmatched brand. Part of our mission is to make Charlotte better, and an important way we do that is by cultivating a loyal audience and offering several ways for businesses to reach them. But let us back up for a minute. We ve been Charlotte s city magazine since We ve won dozens of awards for excellence. We re the only local magazine with an audited and paid subscription and newsstand base. Our readers spend money to spend time with us, and we reward them for that commitment with top-notch storytelling, in-depth journalism, stunning photography, and layouts that make you stop and pay attention. But there s much more to this story. Charlotte magazine is about relationships. We strive to create and foster deep relationships with our audience. We hang out with our audience at events our own and those we sponsor. We engage with our audience on social media and through . We see them online with new stories every single day. In short, everything we make every magazine, every event, every newsletter, every Tweet is designed to strengthen the relationship we have with our audience. Our audience trusts us. They trust us to help them get the most out of living in this great city. And that trust extends across our brand, from the editorial to the advertising. Our editors and writers and designers and photographers are professionals. They strive to create compelling content that readers love. Our designers obsess over layouts. Our photographers and writers are meticulous in their approach they only want to associate their names with the best stories and the best product. Sound familiar? It s the way you approach your business too. By advertising with the Charlotte magazine brand, you are participating in our relationship with our audience and associating yourself with the best. That s a decision and a distinction that your current and future customers will appreciate. Sincerely, awards + MEMBERSHIPS Charlotte magazine and Charlotte Home + Garden have won 75 regional and national awards for editorial excellence since We are a member of the City and Regional Magazine Association. Members of CRMA must adhere to the highest standards of editorial integrity and maintain an audited, paid distribution base.

5 our READERS FEMALE 65% MALE 35% AGES 34% 52% 14% % MARRIED 49% HAVE CHILDREN LIVING AT HOME CHRIS EDWARDS 96% OF OUR READERS ARE COLLEGE EDUCATED 31% HAVE A MASTER S DEGREE OR HIGHER $283,000 AVERAGE HOUSEHOLD INCOME PETER TTAYLOR SOURCE: MEDIA AUDIT AND CVC AUDIT 2015

6 88% of our readers dined in restaurants as a result of reading Charlotte magazine PETER TAYLOR BUYING POWER

7 buying power FOOD + DRINK WE COMBINE STUNNING photography and thoughtful storytelling to create an emotional connection between our readers and Charlotte s booming restaurant scene. We also serve as the source of information for all that s going on with the local craft beer explosion (and the craft liquor that s on its way). We don t just tell you what new restaurants are open and what they re serving. We tell you the story of where the food came from and who cooked it and how all of those influences combine to create the dining experience. And then we ll tell you how that meal fits in with the rest of the city s food culture. PETER TAYLOR Our readers spend $1.5 BILLION annually on dining out, alcohol, and entertainment. They spend more than $155 MILLION annually just on dining out. 21% DINE OUT 4+ TIMES EVERY TWO WEEKS COMPARED TO THE AVERAGE CHARLOTTEAN, CHARLOTTE MAGAZINE READERS ARE: TWICE AS LIKELY TO BE FREQUENT RESTAURANT DINERS. 150% MORE LIKELY TO BE A FREQUENT WINE DRINKER. SPECIAL ADVERTISING OPPORTUNITIES Chef/Restaurant Profiles January Menu Guide June PETER TAYLOR SOURCE: MEDIA AUDIT AND CVC AUDIT 2015

8 buying power SHOPPING + HOME NOBODY HAS BETTER CONNECTIONS with local stores and vendors than Charlotte magazine. We are experts on the trends of the season. Our spring and fall fashion previews drive the look of our city each year. We also serve as a resource for homeowners who aim to impress. We know Charlotte style and we ll introduce you to the city s stylemakers. Charlotte magazine readers spend more than $740 MILLION annually on apparel and watches. 67% shop for women s apparel every month. OUR READERS SPEND MORE THAN $836 MILLION ANNUALLY ON DINING OUT AND CONSUMER PURCHASES 57% will buy new furniture or home furnishings within the next year 71.3% of readers say Charlotte magazine is helpful when making landscaping decisions 45% will make an automobile purchase in the next 12 months COMPARED TO THE AVERAGE CHARLOTTEAN, CHARLOTTE MAGAZINE READERS ARE: TWICE AS LIKELY TO HAVE SHOPPED IN A JEWELRY STORE IN THE PAST MONTH. SPECIAL ADVERTISING OPPORTUNITIES JESSICA MILLIGAN Valentine s Gift Guide February Outdoor Living Section April Holiday Gift Guide December SOURCE: MEDIA AUDIT AND CVC AUDIT 2015

9 buying power HEALTH + BEAUTY FROM PARKS TO PIZZA PLACES TO breweries, Charlotteans will drop a yoga mat just about anywhere these days. We are experiencing a health and fitness renaissance in our city, and Charlotte magazine is committed to providing readers regular, useful stories and information that will help them look better and feel better. Our coverage is far more than taking a national trend and localizing it; we write about local workouts and local ideas and local people who are quickly making Charlotte a healthier place to live. Our readers spend more than $234 MILLION annually on dental services. WE REACH 77% OF THE WOMEN IN THE CHARLOTTE MARKET WHO PLAN TO GET A COSMETIC TREATMENT OR PROCEDURE IN THE NEXT YEAR. 55% OF OUR READERS PLAN TO PURCHASE A HEALTH CLUB MEMBERSHIP OR EXERCISE CLASS IN THE NEXT 12 MONTHS Charlotte magazine readers find the magazine helpful when making decisions about the following: 62% Spa/Beauty Purchases 55% Healthcare Services 47% Choosing Fitness Locations SPECIAL ADVERTISING OPPORTUNITIES Physician Profiles July Dentist and Oral Specialist Profiles November SOURCE: MEDIA AUDIT AND CVC AUDIT 2015

10 buying power TRAVEL WITH THE MOUNTAINS JUST TWO hours west and the beach just four hours east and rich Southern culture and food everywhere in between Charlotte is a great place from which to explore. Our editors, writers, and photographers canvass the region and beyond to give our readers tips for everything from daytrips to weekend getaways to adventures to faraway places. READERS TAKE AN AVERAGE OF 12 TRIPS PER YEAR AND 94% TOOK A DOMESTIC TRIP MIKE BELLEME OUR READERS LIKE TO TRAVEL Charlotte magazine readers: Spend $248+ MILLION annually on lodging, food and entertainment while traveling. Are 75% more likely to be frequent air travelers than the average adult in the Charlotte market. Are golf enthusiasts! Charlotte magazine readers age 50+ are 87% more likely to golf compared to Charlotteans. CHARLOTTE MAGAZINE OUTPERFORMS THE MARKET IN DELIVERING WOMEN AGE WHO ARE ACTIVE, CULTURED, TRAVEL AND DINE OUT FREQUENTLY. CHARLOTTE MAGAZINE READERS ARE 75% MORE LIKELY TO BE FREQUENT AIR TRAVELERS THAN THE AVERAGE ADULT IN THE CHARLOTTE MARKET SPECIAL ADVERTISING OPPORTUNITIES MIKE BELLEME Great Getaways March, June, September & December SOURCE: MEDIA AUDIT AND CVC AUDIT 2015

11 buying power REAL ESTATE PEOPLE WANT TO LIVE HERE. Charlotte is one of the fastest-growing cities in the country, attracting everyone from young professionals to retirees each year. Charlotte magazine covers where those people are moving and why, while consistently keeping up with how our community is growing and changing. We provide information people can use about the hottest neighborhoods, latest trends, and the constant conversations about what s going where. $583,000 Average Home Value 87% Own a home CHARLOTTE MAGAZINE READERS ARE MORE THAN 5X MORE LIKELY THAN THE AVERAGE CHARLOTTEAN TO LIVE IN A HOME VALUED AT $1 MILLION OR MORE. SOURCES: MEDIA AUDIT AND 2015 CIRCULATION VERIFICATION COUNCIL 31% OWN A SECOND HOME

12 circulation + DISTRIBUTION AUDITED READERSHIP 133,000 We take our distribution seriously. Our distribution is audited by Circulation Verification Council, a third-party audit company specializing in community newspapers and magazines. Media decision-makers know CVC is an impartial and trusted source for information regarding market penetration and readership. Charlotte magazine is the city s only magazine with an audited, paid newsstand and subscription circulation. 2% WAITING ROOMS 10% NEWSSTANDS 75% SUBSCRIBERS 2% REAL ESTATE RELOCATION 3% EVENTS WHERE TO FIND 8% HOTELS TOTAL CIRCULATION 35,000 TARGETED DISTRIBUTION INCLUDES Paid subscribers, newsstands, waiting rooms, select hotels (in room only), and relocation packets. NEWSSTANDS Target, Harris Teeter, Publix, Whole Foods, Barnes & Noble, Earth Fare, Park Road Books, BiLo, Food Lion, Fresh Market, and at Charlotte Douglas International Airport. EVENTS An important part of Charlotte magazine s mission is to not only cover the community we live in, but to be involved too. Each year, we organize or partner with numerous charitable and social events. 64% OF OUR READERS KEEP THE MAGAZINE FOR A MONTH OR LONGER 214 W. TREMONT AVE., SUITE 302, CHARLOTTE, NC (T) (F) CHARLOTTEMAGAZINE.COM

13 IN EVERY ISSUE FOOD + DRINK WHAT TO DO THIS MONTH BUSINESS & POLITICS SHOPPING + STYLE PARTY PICS TRAVEL/DAY TRIPS OR NEIGHBORHOOD PROFILES ARTS + CULTURE

14 PETER TAYLOR FOOD JANUARY space close: Nov. 18 FEBRUARY space close: Dec. 16 EDITORIAL Best Restaurants Cracked Crown Awards Private Schools Guide 2017 planning CALENDAR The Power Issue Around Towns: Saxapahaw SPECIAL ADVERTISING SECTIONS Retirement Living Chef/Restaurant Profiles Private Schools Guide Super Lawyers Valentine s Gift Guide EVENTS #DiscussCLT Forum REAL ESTATE MARCH space close: Jan. 20 APRIL space close: Feb. 17 The Great Big Arts Issue Spring Travel Spring Arts Preview Spring Fashion Preview Real Estate Best Suburbs Great Getaways Outdoor Living #DiscussCLT Forum PETER TAYLOR MAY space close: Mar. 17 BOB Awards BOB Awards JUNE space close: Apr. 14 Southern Fried + Charlotte Beer Around Towns: Asheboro Menu Guide Great Getaways HEALTH JULY space close: May. 12 AUGUST space close: Jun. 9 Top Doctors/Health Wellness Travel Family Fun Guide to Charlotte Around Towns: Beech Mountain Physician Profiles Retirement Living Top Doctors #DiscussCLT Forum CHRIS EDWARDS SEPTEMBER space close: Jul. 14 The Solutions Issue Fall Travel: Wine Country Fall Shopping/Fashion Fall Arts and Culture Preview Great Getaways Five Star Wealth Managers OCTOBER space close: Aug. 11 Burgers Mountain Escape: Burnsville School Profiles Breast Health Awareness #DiscussCLT Forum FASHION NOVEMBER space close: Sep. 8 How to Give College Towns Dentists List Dentist and Oral Specialist Profiles CHRIS EDWARDS DECEMBER space close: Oct. 13 Charlotteans of the Year Holiday Shopping Guide Charities Package Great Getaways Faces of Charlotte Holiday Gift Guide Fiv e Star Real Estate Agents Charlotteans of the Year JANUARY 18 space close: Nov Best Restaurants Restaurant Profiles Retirement Living PEOPLE 214 W. TREMONT AVE., SUITE 302, CHARLOTTE, NC (T) (F) CHARLOTTEMAGAZINE.COM

15 signature EVENTS CONNECT WITH the most desirable audience in Charlotte. Our signature events fuse our brand and sought-after content with sponsorship opportunities tailored to meet your marketing needs. And event sponsorship with us is about much more than one day or night it s a sustained marketing program with multiple audience touchpoints. ASK YOUR SALES REPRESENTATIVE HOW YOU CAN PARTNER WITH THESE EVENTS. CHARLOTTE MAGAZINE S BEST OF THE BEST (BOB) AWARDS May 2017 Attendees 750 Since 1997, Charlotte magazine has dedicated its May issue to the BEST OF THE BEST. We call it The BOBs, and we recognize the city s finest in food and drink, nightlife, entertainment, shopping, mind and body, and more hundreds of winners in all. And then we throw a huge PARTY! The best businesses, best food, best entertainment, and best people all come together in one place for a fun, classy event. TOP DOCTORS RECEPTION July 2017 Attendees 200 Every year, Charlotte magazine releases a list of the Top Doctors in the city, based on our peer survey of 3,000 area physicians. The Top Doctors list is printed in our July issue, and we celebrate the honorees at our exclusive Top Doctors reception. The honored physicians and their guests mix and mingle with hospital administrators, practice managers, and others associated with the healthcare industry. SCHOOL FAIR OCTOBER 2017 Attendees 900 Charlotte magazine partners with Charlotte Parent to bring together Charlotte-area public and private schools for a family-fun-filled afternoon where parents can meet one-on-one with the school representatives. CHARLOTTEANS OF THE YEAR December 2017 Attendees 300 Every December, Charlotte magazine honors individuals whose recent contributions to the city or larger world deserve special attention. Starting in January, our editors keep a running list of people from Charlotte and the surrounding region who ve made Charlotte a better place. They also solicit nominations from the community at large. The winners are featured in our December issue and honored at our Charlotteans of the Year Awards Luncheon. #DISCUSSCLT February, April, June, August, and October 2017 Attendees 150 at each event Charlotte magazine invites readers for an evening of inspiration, enlightenment and engagement. These forum events are a spin off from our Charlotteans of the Year program. We invite some of the honorees to each event to discuss how to make Charlotte a better place. Each forum covers a different topic. This event is free to the public to attend. CATCH LIGHT STUDIOS DOCTORS #discuss CLT CHARLOTTE MAGAZINE 214 W. TREMONT AVE., SUITE 302, CHARLOTTE, NC (T) (F) CHARLOTTEMAGAZINE.COM

16 advertising RATES + SPECS 2017 DEADLINES PRINT AD SIZES AD SIZES (inches) WIDTH HEIGHT Full page (trim size)* x Full page (bleed) x Full page non-bleed (live area) 7 x 10 2/3 page Vertical x /2 page Horizontal x /2 page Vertical x 7 1/3 page Square x /3 page Vertical x /6 page Horizontal x /6 page Vertical x Spread Trim x Spread Bleed 16.5 x Additional advertising opportunities: Quoted on request. Materials not meeting second-class postal requirements will be charged third-class postal surcharge. All are non-commissionable. January Nov. 18 February Dec. 16 March Jan. 20 April Feb. 17 May Mar. 17 June Apr. 14 July May 12 August June 9 September July 14 October Aug. 11 November Sept. 8 December Oct. 13 Contact your account representative for 2017 advertising rates. 1/2 H FULL WITH BLEED FULL NON-BLEED 1/2 V 1/3 V 2/3 V 1/6 V 1/3 SQ 1/6 H 214 W. TREMONT AVE., SUITE 302, CHARLOTTE, NC (T) (F) CHARLOTTEMAGAZINE.COM

17 ad GUIDELINES PRINT MECHANICAL REQUIREMENTS Printing Process: Web Offset Binding Method: Perfect Trim Size: x Submitting your ad: Please send all ads to your account representative or to kyle.coulom@morris.com on or before ad close. All ads submitted must be print quality, CMYK and 300 dpi. Ads that come in with spot color, pantone or RGB will be converted. Ads sent that are not print quality may be refused. Make sure all fonts, logos and images are included with the file. Bleed and/or preferred position 10% of earned page rate. Production Policy Artwork production is included with your advertising contract. If you would like to use your ad or photography outside of Charlotte magazine, additional charges will apply. Please contact your account executive for more information. Artwork created by and for Charlotte magazine cannot be used in another publication. Cancellation Policy Ad cancellation or moving of insertions requires written notice, submitted 30 days prior to that month s space reservation date. If ad cancellation affects the original earned frequency discount, the advertiser will be billed the difference. If 30-day notice is not provided, ad cancellations and change orders will not be honored and the advertiser will be responsible for full payment as stated on the original ad contract. Acceptable files: JPG, PDF and TIFF files. If you are sending an InDesign file, please make sure it s saved as CS3 or lower. If you are sending an Illustrator file, please make sure you convert all text to outlines and make sure it s saved as a CS3 file or lower. Do not send files over 10MB. Large files may be submitted on a CD or through internet file shares such as yousendit, sharefile, Dropbox, etc. Note: Presentation software such as Microsoft Publisher and Microsoft Powerpoint are not usable and will not be accepted. GIF, PNG and BMP are not acceptable files. Images will not be accepted from a Word document. We do not guarantee color quality if a color SWOP is not received. Ad Creation: Ad creation is included with your advertising contract. Photos and text/copy must be supplied. Submit all elements and ideas for your ad to your account representative or to kyle.coulom@morris.com on or before ad close to ensure a proper proofing process. All images and logos submitted must be print quality, CMYK and 300 dpi. Images/logos that come in with spot color, pantone or RGB will be converted. Any images/logos received that are not print quality may be refused. Acceptable files are JPEG, PDF, EPS and TIFF files. SEND PRINT AD MATERIALS TO: Your account representative or to kyle.coulom@morris.com ext W. TREMONT AVE., SUITE 302, CHARLOTTE, NC (T) (F) CHARLOTTEMAGAZINE.COM

18 Call to advertise: (T) (F) W. Tremont Ave., Suite 302 Charlotte, NC charlottemagazine.com