A POWERFUL BRAND. Member: CRMA (City & Regional Magazine Association) MPA (Association of Magazine Media) ASME (American Society of Magazine Editors)

Transcription

1 2018 MEDIA KIT

2 A POWERFUL BRAND Since 2001, Westchester Magazine has set the standard in the Westchester market for editorial excellence. With the largest, most qualified paid subscriber base and the largest newsstand presence, Westchester Magazine has a proven track record for producing results for our clients. The leading voice showcasing Westchester County, Westchester Magazine delivers vibrant, informative editorial highlighting dining, home, health, fashion, travel, real estate, events, activities and more. With our stunning print publication, strong digital and social media presence and popular local events, we bring advertisers and customers together at multiple touchpoints across a variety of platforms. Member: CRMA (City & Regional Magazine Association) MPA (Association of Magazine Media) ASME (American Society of Magazine Editors) Westchester Magazine is published under these national organizations' strict guidelines, ensuring the highest quality of editorial credibility and integrity. WESTCHESTER MAGAZINE MEDIA KIT 2018 [ 2 ] 2 CLINTON AVENUE, RYE, NY

3 AUDIENCE The area s most affluent, highly educated, interested consumer. AVERAGE MONTHLY AUDITED READERSHIP* 274,200+ AVERAGE NET WORTH AVERAGE HOME VALUE $2,236,000 $1,844, % WOMEN 34 % MEN 55.6 AVERAGE AGE 46 MINUTES AVERAGE TIME SPENT READING THE MAGAZINE 71 % 91 % ARE MARRIED PURCHASE PRODUCTS OR SERVICES FROM ADS SEEN IN THE MAGAZINE 81 % DINE OUT 89 % OWN A HOME $3.175 BILLION TOTAL SPENT BY READERS ON RETAIL PRODUCTS & SERVICES Source: 2016 CVC Subscriber Study WESTCHESTER MAGAZINE MEDIA KIT 2018 [ 3 ] 2 CLINTON AVENUE, RYE, NY

4 EXPERIENTIAL Meet your next customer. Become a Sponsor of one of our Signature Events and connect with consumers, influencers and decision makers. Sponsorships are available at a variety of different levels to meet your budget and marketing needs. February Unveiled: A Boutique Bridal Brunch April Westchester Home s Design Awards May Healthcare Heroes 914INC. s Wunderkinds June Wine & Food Festival July Best of Westchester September 914INC. s Small Business Awards Wingfest November 914INC. s Women in Business Top Doctors Westchester Home s Design Awards Westchester Magazine s Wine & Food Festival Westchester Magazine s Best of Westchester 914INC. s Women in Business WESTCHESTER MAGAZINE MEDIA KIT 2018 [ 4 ] 2 CLINTON AVENUE, RYE, NY

5 DIGITAL Extend your reach to Westchester Magazine s active, online audience. We deliver dynamic, high-quality content to our audience and valuable, impactful advertising and marketing campaigns to our partners and clients WESTCHESTERMAGAZINE.COM TOTAL YEARLY VISITS 3,653,432 * AVG. MONTHLY UNIQUE VISITORS 199,652 * OPT-IN E-NEWSLETTER SUBSCRIBERS TOTAL YEARLY PAGEVIEWS 6,988,565 * AVG. MONTHLY MOBILE VISITS 149,691 * OPT-IN E-BLAST VIP SUBSCRIBERS 58, , ,300+ ** FOLLOWERS 31,000+ ** FOLLOWERS 19,400+ ** FOLLOWERS * Google Analytics July 2016-July 2017 ** As of July 2017 WESTCHESTER MAGAZINE MEDIA KIT 2018 [ 5 ] 2 CLINTON AVENUE, RYE, NY

6 2018 ULTIMATE GUIDE TO WESTCHESTER Introduce your business to a new and receptive audience. This annual guide to living in Westchester County, showcases local dining, arts and entertainment, shopping, education, outdoor recreation, town descriptions, and more! Distributed by real estate agents to new home seekers Available at newsstands and premium hotels year round Mailed to new Westchester Magazine subscribers Bonus distribution at Westchester Magazine signature events Print and digital versions available Kept by readers and referred to throughout the year Don t miss this once-a-year opportunity! SPACE RESERVATION DEADLINE: December 19, 2017 DELIVERY: January 15, 2018 WESTCHESTER MAGAZINE MEDIA KIT 2018 [ 6 ] 2 CLINTON AVENUE, RYE, NY

7 2018 PLANNING CALENDAR JANUARY HEALTH & WELLNESS - NEW YEAR, NEW YOU! Spas Super Bowl Party Recipes Best of Westchester Hall of Fame Camp Guide Health and Beauty Home Improvement SPACE CLOSE: DEC. 1 PUB. DATE: DEC. 26 FEBRUARY BEST BURGERS BY TOWN Singles Guide Summer Camps American Heart Association Supplement Camp Guide Dental Health Education Parties, Weddings & Celebrations Unveiled: A Boutique Bridal Brunch SPACE CLOSE: JAN. 2 PUB. DATE: JAN. 23 MARCH HIGH SCHOOLS Made in Westchester Outdoor Living The Region s Finest Medical Centers Retirement Living Profiles Women s Beauty & Wellness SPACE CLOSE: JAN. 26 PUB. DATE: FEB. 20 APRIL REAL ESTATE Spring Fashion Healthcare Profiles Home Professionals Kids! SPACE CLOSE: FEB. 23 PUB. DATE: MAR. 20 MAY WEEKEND GETAWAYS Golf Guide (combo with 914INC.) Daily Fee Course Guide (included in Golf Guide) Guide to Cosmetic Procedures Healthcare Heroes Supplement Kitchens & Baths Healthcare Heroes SPACE CLOSE: MAR. 23 PUB. DATE: APR. 17 JUNE SUMMER FUN! Top Dentists Dental Profiles Healthcare Profiles Parties, Weddings & Celebrations Wine & Food Festival Guide Wine & Food Festival SPACE CLOSE: APR. 27 PUB. DATE: MAY 22 JULY BEST OF WESTCHESTER Best of Westchester Hall of Fame/Winners Circle Men s Health & Style Urgent Care Centers Best of Westchester SPACE CLOSE: JUN. 1 PUB. DATE: JUN. 26 AUGUST FOOD & DINING ISSUE Back to School Checklist College Guide (included in Delaware Today, Hudson Valley Magazine, Main Line Today. Close: 6/14/18) Five Star Wealth Managers Healthcare Profiles Summer Sip & Savor SPACE CLOSE: JUN. 29 PUB. DATE: JUL. 24 SEPTEMBER FALL GETAWAYS ROAD TRIPS Fall Arts Preview Fall Fashion Faces of Westchester Parties, Weddings & Celebrations The Region s Finest Medical Centers Wingfest SPACE CLOSE: JUL. 27 PUB. DATE: AUG. 21 OCTOBER BEST PLACES TO LIVE Breast Cancer Awareness Suppl. Five Star Real Estate Home Professionals Private School Guide Super Lawyers SPACE CLOSE: AUG. 24 PUB. DATE: SEP. 18 NOVEMBER TOP DOCTORS Healthcare Profiles Holiday Catering & Party Planning Retirement Living Profiles 2018 ULTIMATE GUIDE SPACE CLOSE: Dec. 18, 2017 PUBLICATION DATE: Jan. 12, 2018 Top Doctors SPACE CLOSE: SEP. 21 PUB. DATE: OCT. 16 DECEMBER CHEAP EATS Who To Know in Westchester Holiday Gift Guide Jewelry Success Stories in Medicine SPACE CLOSE: OCT. 19 PUB. DATE: NOV. 13 *Sponsored Content deadline is one week prior to space close. Print and Digital components Cover story in blue. Calendar subject to change without notice. WESTCHESTER MAGAZINE MEDIA KIT 2018 [ 7 ] 2 CLINTON AVENUE, RYE, NY /20/17

8 SPECS DIMENSIONS WIDTH HEIGHT Trim Size 8 3/16 (8.187 ) 10 7/8 ( ) Bleed Size 8 7/16 (8.437 ) 11 1/8 ( ) Image Area (Full) /3 4 5/8 (4.625 ) 10 1/2 4 5/8 (4.625 ) 7 3/8 (7.375 ) 1/2 Horizontal 7 4 7/8 (4.875 ) 1/3 Square 4 5/8 (4.625 ) 4 7/8 (4.875 ) 1/3 2 1/4 (2.25 ) 10 1/4 3 1/2 (3.5 ) 4 7/8 (4.875 ) *(Dining Section Only) 1/6 Horizontal 4 5/8 (4.625 ) 2 1/4 (2.25 ) 1/6 2 1/4 (2.25 ) 4 7/8 (4.875 ) 1/12 2 1/4 (2.25 ) 2 1/4 (2.25 ) TERMS & GUIDELINES Frequency: Published monthly. On sale approximately the last week of the month prior to issue date. Closing Dates: Generally about the 23rd of the month two months prior to issue date, e.g. February 23rd for the April issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day. Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them. File Requirement: Preferred file format for camera-ready art is PDF/x-1a Additional Services: Online advertising on westchestermagazine.com Event Sponsorships Creative Services Reprints Advertisements created by Westchester Magazine will be charged a nominal fee. Please call for details. All production charges will be billed to advertisers. Full Page (Bleed) Full Page (Non-Bleed) 1/3 Square 1/2 Horizontal *1/4 1/12 1/2 1/6 Horizontal 1/3 1/6 2/3 Keep live matter 3/8 from trim edge on top, sides and bottom. Keep all printer s marks outside of bleed area. For bleed allow 1/8 beyond all trim. WESTCHESTER MAGAZINE MEDIA KIT 2018 [ 8 ] 2 CLINTON AVENUE, RYE, NY

9 AUTHORITATIVE VOICE Delivering local information in print, online and across social media platforms. Westchester Magazine is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Additional specialty publications focusing on more specific topics including Business, Weddings, and Home & Garden provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic. B2B Services 66 Top Lawyers Gigabit Internet 5th Annual HOME SMALL BUSINESS Ultimate Guide d 2017 Published by Westchester Magazine EXPLORE OUR Rail Trails A Resource for Newcomers and Natives Amazing Outdoor Spaces Awards Meet 15 Small Organizations Getting Big Results 8 DISTINCTIVE BED & BREAKFASTS WESTCHESTER WESTCHESTER SOMETHING YOU ALWAYS LOOK FORWARD TO Where to Eat, Shop, and Play 4 Biking Day Trips REAL ESTATE Data Chart 200 Years of the Erie Canal Walking Our MAIN STREETS 150+ Restaurant Listings Plus: The Business of Personal Finance Fixing Office Blunders Happy Hour: Mad for Mezcal 30+ Pre-K/Nursery SCHOOL LISTINGS S Design Tips From the Experts New York Air Show 6 Cities, 17 Towns, 18 Villages One Exceptional County Gardening Westchester Home Ultimate Guide to Westchester weddings ANDREW WYETH AT 100 Whatever Happened tobash John Hoyt? A Supermodel s Tale. A 100TH BIRTHDAY FOR ANDREW WYETH Gorgeous Gowns in Stunning Silhouettes Your 12-Month Countdown From I Will to I Do! The Hottest Trends What s In, What s Out, Real Weddings See how (and where) Local couples tied the knot RESOURCE GUIDE DELAWARE 300 What s Coming Back 100+ WHERE TO WED reception sites 400+ vendors, pros, products & services Westchester/Hudson Valley Weddings WESTCHESTER MAGAZINE MEDIA KIT 2018 OVER 300 WINNERS! BEST OF GREAT PLACES TO EAT, SHOP, PLAY be st of the Main Line FA L L www. thehuntmagazine. com PICKING A PACK Cheshire s new huntsman and WILMINGTON U s NEW PRESIDENT western Suburbs DELAWARE IN THE 1960S Plus HOPKINS FARM CREAMERY BEST ICE CREAM, DOWNSTATE Delaware Today 000-Final Cover-DT-July17.indd 1 Hudson Valley Magazine Life in the Brandywine Valley Published by Westchester and Hudson Valley Magazines LOOKBOOK Decadent Donuts in Beacon Mistakes and Fixes 914INC. THE ULTIMATE WEDDING PLANNER Hot Air Balloons Fireworks Guide Not-to-Miss Annual A bounty of belted cows Jody Petty retires Big Island Hawai i Main Line Today 6/9/17 7:34 PM [ 9 ] The Hunt 8/21/17 10:19 AM 2 CLINTON AVENUE, RYE, NY

10 2 Clinton Avenue, Rye, NY westchestermagazine.com Westchester County at a glance* 431 square miles 48 cities, towns & villages Population - 974,542 48% men/52% women 52% married Median age years Total employment - 380,587 Average family median income - $83,958 Average value of home - $506, hospitals 22 colleges and universities 1 airport Avg. commuting time 33.7 minutes *U.S. Census, westchestergov.com