ХI DAIRY OLYMPICS #GLOBALDAIRY

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2 The Dairy Olympics is an international event that annually brings together representatives of the dairy industry. For 10 years of work the Dairy Olympics united more than participants of the dairy industry from all over the world. The main goal of the event is to assess existing industry threats, forecast potential trends, search for new opportunities and formulate new industry opportunities. In 2019, the XI Dairy Olympics will be held under the motto: "Global Dairy"! At the global level the dairy industry today faces a number of unified opportunities and challenges. First, it is reducing the consumption of dairy products. "Veganism" is becoming more global. Many consumers refuse true milk in favor of vegetable - soy, rice, almond milk. origin. Is it the myth that they will completely switch to higher margin products? Third, global logistics. How will it redistribute the market taking into account the changing structure of export and import in the industry? Fourth, trade wars. Today, even the most stable countries are not protected. For example, Canadian farmers confidently carrying out their activities, began to sell their business due to the high risk and uncertainty of relations with the United States. We are waiting for you in Saint-Petersburg from 26 to 29 May, where we will jointly find new ways of development in the current economic and political conditions. Second, it is the transformation of the global market. International food companies acquire assets of companies with products of plant

3 ORGANIZERS The DairyNews - leading business media holding, which covers news of dairy market. The DairyNews is influential, credible and independent media, that daily publishes dozens of news about the state of the dairy industry in Russia and in the world. The number of readers who receive daily newsletters is Since 2013 The DairyNews publishes the most important news not only in Russian but also in English. Since 2015 the most important news in English is sent to subscribers daily. The number of subscribers from other countries is about 1 thousand. The editors of the DairyNews follow the principles of openness, accessibility and independence - all information about dairy farming and dairy industry, as well as on the activities of the companies - players of the dairy market is always fully accessible and free to readers. Since 2014 in the framework of The DairyNews independent analytical platform The Russian Dairy Research Centre - has been developed. Key analytical products of the Russian Dairy Research Centre of The DairyNews are: 1. Dairy map of Russia, accumulating operational and daily updated information on the Russian dairy industry. 2. Milk deficit map- is the annual analytical product, the purpose of which is to determine the level of self-sufficiency of regions of the Russian Federation. 3. Newsletter "Dairy industry of Russia" - an analytical guide, based on official statistical data of the departmental structures, as well as data of corporate sources. The DairyNews the organizer of a number of the most significant events on the dairy market in Russia, such as the Summer Dairy Summit and the all-russian Movement "Way for Milk!". The DairyNews has formed a number of informational educational platforms where learning and the exchange of Russian and foreign production practices take place School of Technologies, Silage School, Youngstock School, Health School, series of seminars "How to Build a dairy plant". The number of the certificate on registration of mass media: FS No THE RUSSIAN DAIRY RESEARCH CENTER has started its work in 2014 as an independent analytical platform involved in the preparation of qualitative research for the dairy industry. The main objective of the Centre is to create universal analytical tools available for all market participants in order to objectively assess the market situation and to make realistic predictions, thereby providing the basis for dynamic development of the domestic dairy industry. In preparation for the research the Centre cooperates with regional authorities of agro-industrial complex, industry unions and associations, representatives of expert and business community. The Centre is a partner of international research organizations such as the IFCN (Germany), G I R A (France), MilkPoint (Brazil) and others. An important activity of the Centre is to organize events that form a communication platform for solving key methodological and applied issues related to the analysis of the dairy market. The Russian Dairy Research Center makes ratings that reflect key indicators of development of the Russian dairy industry, publishes analytical materials concerning all aspects of relations within the commodity chains in the dairy market. The materials of the Centre are published in Russian and in English. Key analytical products of the Russian Dairy Research Center are: 1. Newsletter White book containing a detailed analysis of the situation on the dairy market of the Russian Federation in the regions. 2. Dairy map of Russia, accumulating operational and daily updated information about enterprises operating in the dairy industry of Russia. 3.Milk deficit map- the annual analytical product, the purpose of which is to determine the level of selfsufficiency with raw milk in the regions of the Russian Federation. 4. Ratings of TOP-50 Russian Farms and Dairies.

4 SCHEDULE XI DAIRY OLYMPICS SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY 9:00 AM- 2:00 PM 9:00 AM- 2:30PM GLOBAL PARTNERS SECTIONS: MORNING ARRIVAL OF THE PARTICIPANTS. MEETING AT THE AIRPORT, HOTEL CHECK-IN 9:00 AM- 2:00PM VII SUMMER DAIRY SUMMIT South-East Asia: «Southeast Asian countries: who benefits from increased consumption on dairy products in the region?» North America: «North America: between protectionism and the free market». South America: «South American dairy market: domestic resources and export prospects». Oceania: «Oceania: how to become a successful exporter of dairy products and maintain leadership». China: «China is a key variable in the formula for the development of the global dairy market». Japan: «Dynamics of production and consumption in the dairy market of Japan». III DAIRY INNOVATIONS FORUM 9:00 AM- 12:00PM TRADING SECTION: WHEN THE MARKET OF DAIRY COMMODITIES WILL RECOVER? СULTURAL EXCURSIONS LUNCH 2:00 PM- 3:00PM LUNCH 2:00PM- 3:30 PM LUNCH 2:00-3:00 PM LUNCH DAY EVENING SPORT СULTURAL EXCURSIONS 7:00PM- 9:00PM WELCOME- COCKTAIL 3:00 PM- 4:00PM RUSSIAN DAIRY RESEARCH CANTER EXPERT COUNCIL SPORT FREE TIME 3:00 PM- 5:00PM GLOBAL PARTNERS SECTIONS: India: «India-milk giant of the future?» CSI: «Business opportunities of CIS countries». EU: «EU export strategy in a changing world». EXCURSIONS 3:00-5:00PM ROUND TABLE «MILKMEN IN THE DEFENСE OF MILK» DEVELOPING A STRATEGY FOR PROMOTING MILK AND DAIRY PRODUCTS 8:00PM- 10:00PM GALA DINNER EVENT FOR ALL: PRODUCING AND PROCESSING COMPANIES СULTURAL EXCURSIONS PROCESSING QUESTIONS SPORT FARMS QUESTIONS WELCOME-COCKTAIL & GALA-DINNER

5 27 MAY 2019 VII SUMMER DAIRY SUMMIT

6 27 MAY 09:00 AM- 2:00 PM VII SUMMER DAIRY SUMMIT Moderator: Mikhail Mishchenko, Director of the Russian Dairy Research Center (RDRC) The Summer Dairy Summit is an international event that opens the Dairy Olympics. During the Summer Dairy Summit, participants will learn: about the Global challenges facing the industry; about export and import opportunities in the context of trade wars; about global logistics; about the development of new global players: MINT countries, Pakistan, South Africa; about the role of Russia in the world dairy market. Leading analysts and experts, the largest players of the dairy market, as well as representatives of international associations and ministries are invited as speakers.

7 28 MAY 2019 II DAIRY FORUM OF RUSSIAN REGIONS

8 28 MAY 09:00 AM- 2:00 PM II DAIRY FORUM OF RUSSIAN REGIONS Moderator: Mikhail Mishchenko, Director of the Russian Dairy Research Center (RDRC) During the Forum of Dairy Regions, participants of the Dairy Olympics will get information about: Methods of supporting the industry in each region; the volume of investments in agriculture by business representatives; the results of 2018; the plans for the development of the dairy industry; Speakers at this section are representatives of Federal and regional ministries.

9 28 MAY GLOBAL PARTNERS SECTION

10 28 MAY 09:00 AM- 2:00 PM GLOBAL PARTNERS SECTIONS Moderator: Mikhail Mishchenko, Director of the Russian Dairy Research Center (RDRC) In 2019, The DairyNews together with international partners will hold a number of sections, which will reveal the features of development and prospects of the countries. South-East Asia: «Southeast Asian countries: who benefits from increased consumption on dairy products in the region?» North America: «North America: between protectionism and the free market». South America: «South American dairy market: domestic resources and export prospects». Oceania: China: Japan: «Oceania: how to become a successful exporter of dairy products and maintain leadership». «China is a key variable in the formula for the development of the global dairy market». «Dynamics of production and consumption in the dairy market of Japan». India: «India-milk giant of the future?» CIS: «Business opportunities of CIS countries». EU: «EU export strategy in a changing world».

11 28 MAY 2019 V INTERNATIONAL CHEESE FORUM

12 28 MAY 09:00 AM- 2:00 PM V INTERNATIONAL CHEESE FORUM Moderator: Maria Koval, Member of the Cheese-Makers Union of Russia The main purpose of the International Cheese Forum is to tell about consumer trends and technological innovations that are present in the cheese industry at the global level. Within the framework of the Dairy Olympics, the International Cheese Forum was held four times and during this time experts from Germany, France, Poland, as well as from different regions of Russia made presentations. The leading international and Russian experts were invited to participate in This form is for those who follow the trends in the cheese industry and are open to technological innovation at enterprises. Target audience: the owners of cheese factories General Directors Directors on quality Directors on marketing Managers of the Sales Department

13 28 MAY 2019 SECTION «SUCCESSFUL FARMER»

14 28 MAY 09:00 AM- 4:15 PM SECTION «SUCCESSFUL FARMER» Every year during the Dairy Olympics there is held the section "Successful farmer", where Directors and specialists of livestock enterprises receive practical knowledge. In 2019 the section will be combined with a technical tour around the farm. Topics for discussion: Modern successful farm-what is behind the enterprise economy? Cow comfort: what should you pay attention to? Structure of feeding for each group of cows. The genetic plan of development. How to motivate staff?

15 MARKETING SECTION «WAY TO CONSUMERS HEARTS» 29 MAY 2019

16 29 MAY «WAY TO CONSUMERS HEARTS» Information Agency The DairyNews organizes a separate section on marketing specifically for representatives of dairy plants: General and commercial Directors, marketers and brand managers. Section title: "The way to the heart of the consumer." The DairyNews together with the speakers will analyze modern marketing tools and their application in the dairy industry, as well as examples of promoting "other" milk. To settle in the heart of the consumer. Marketing tools in the dairy industry Modern dietetics and nutraceuticals. Place of dairy products What does the consumer choose on the shelf? Trends in consumption of milk and dairy products What to direct marketing for successful development in ? Leave your disciunt. How to catch the consumer's attention on the shelf? The impact on the consumer with the help of neuromarketing. Living example Milk in schools. Program implementation Look on the other side Sports nutrition marketing Enrichment of milk with selenium - technology of the future The devil in the milk: A2 How did they make a trend. Alternative milk marketing

17 29 MAY 2019 SECTIONS TO DEFEND MILK

18 29 MAY SECTIONS TO DEFEND MILK DISCUSSION FOR ALL PARTICIPANTS OF THEDAIRY OLYMPICS The media and social networks are now discussing the dangers and benefits of milk and dairy products. Public organizations for the protection of consumer rights accuse producers of total falsification of dairy products, "green" Research and production associations and representatives of the vegan movement impute farmers with animal abuse. The reputation of milk and dairy products in the eyes of consumers is under threat! At the end of the XI Dairy Olympics, which is held under the motto "GLOBAL DAIRY" this year the Russian Dairy Research Center and the news agency The DairyNews hold a round table for all participants to develop a strategy for the protection and promotion of milk and dairy products in the global and Russian dairy market. Ignoring statements and actions directed against farmers and producers of dairy products exacerbates the problem of growing distrust to milk and dairy industry. The Russian Dairy Research Center and the news agency The DairyNews offer all participants of the dairy market to think about a solution to this problem and develop own strategy for the protection and promotion of milk and dairy products. Format of the event: Sections with different themes and finally organized a joint round table. ТOPICS: Marketing tools in solving the problem of reducing consumption Digital in promoting consumption Development of the program School milk

19 PARTICIPATION IN XI DAIRY OLYMPICS PRICE FOR FARMERS AND DAIRY PLANTS ALL DAYS 1 DAY COST IF PAID UNTIL NOVEMBER 1 JANUARY COST IF PAID UNTIL NOVEMBER 1 FEBRUARY COST IF PAID UNTIL NOVEMBER 1 MARCH PRICE FOR COMMERCIAL COMPANIES COST IF PAID UNTIL NOVEMBER 1 JANUARY COST IF PAID UNTIL NOVEMBER 1 FEBRUARY COST IF PAID UNTIL NOVEMBER 1 MARCH INCLUDED IN PRICE: Meals: May 26, 2019 Welcome-cocktail May 27, 2019 lunch May 28, 2019 lunch May 29, 2019 lunch, Gala-dinner. Participation in the whole business program: in the VII Summer Dairy Summit EXTRA CHARGE: FLIGHT ACCOMODATION Participation in cultural and technical excursions (information is being developed) Additional meals in the V International Cheese Forum in seminars for producers in the Section To protect milk in sports program

20 30% Discount for payment till 1 February PRESENTATION: Presentation in the Summer Dairy Summit Presentation in the International Cheese Forum/ Dairy Innovations Forum COST: $ $ Presentation in the Seminar for farmers $ LOGO PLACEMENT ON: COST: Participant T-shirts (500 pcs) $ SELECT YOUR SPONSORSHIP Dear event partners of the X! Dairy Olympics! We invite you to select advertising options according to your interest. The partnership status will be determined depending on the selected budget as follows: PLATINUM PARTNER: $ $ GOLD PARTNER: $ $ Participant caps (500 pcs) $ Participant badges $ Roll-ups $ Plastic/paper bags $ Diplomas $ Booklets $ Press wall $ Presentation screens $ ADDITIONAL OPTIONS: Interview with a company official $ SILVER PARTNER: $ $ PEARL PARTNER: $ $ BRONZE PARTNER: $ $ GALA DINNER PARTNER: $ $ Leaflet distribution during the event (up to 300 pcs) Branded items distribution (pens, notebooks, etc.), per each category ALL PARTNERS: $ $ COST: SECTION PARTNER: $ $ WELCOME-COCKTAIL PARTNER: $ $ PARTNER: $ $ Statement at gala dinner 0 $ Partnership news release on and Partnership mentioned in the event s news releases Corporate logo placement and partnership mentioning on dairynews.ru website (DAIRY OLYMPICS section) 0 $ 0 $ 0 $ Statement at welcome-cocktail 0 $

21 CONTACTS PARTICIPANTS& SPONSORS REGISTRATION IRINA SOLOMINA mob.+7(968) EVGENIA UVAROVA mob.+7(906) BUSINESS PROGRAM ELABORATION EKATERINA ZAHAROVA mob.+7(903) VERA MOZGOVAYA mob.+7(903)