Welcome to the Girl Scout Cookie Training Program. [insert council logo] [insert date]

Transcription

1 Welcome to the Girl Scout Cookie Training Program [insert council logo] [insert date]

2 Lead The Change

3 PROGRAM

4 Who Can Sell Girl Scout Cookies? All registered Girl Scouts can sell cookies if they have parental permission.

5 The Five Essential Skills

6 A Powerful Brand Dollars $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 GS PB Sandwich Nilla Wafer Oreo (14.3 oz) Chewy Chips Ahoy! GS PB Patties Chips Ahoy! GS Caramel delites Oreo (19.1 oz) GS Thin Mints Oreo Double Stuf * GSUSA, Nielsen All Outlet US Data - 52 weeks ending 7/12/14

7 When Does the Sale Start? Initial Orders begin Friday, January 2, 2015

8 Important Dates Girls Take Orders Girls Deliver Cookies Cookie Booths Girls Turn in Money Recognitions Celebrate National Cookie Weekend January 2-21 February 13 March 6 February 13 March 15 March 6 16 (or as collected) Month of May February 13 March 15 February 27 March 1

9 COOKIES

10 Journey of a Girl Scout Cookie Forecast Baking Shipping to Warehouses Girls Sell Production Plan Shipping Plan Deliveries to Cupboards or Volunteers Families Pick Up Cookies

11 America s Best Cookies THANKS-A-LOT Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages. CRANBERRY CITRUS CRISPS Crispy cookie, made with whole grain, full of tangy cranberry bits and zesty citrus flavors. SHORTBREAD Traditional shortbread cookies. LEMONADES Savory slices of shortbread with a refreshingly tangy lemon flavored icing. THIN MINTS Crispy chocolate wafers dipped in a mint chocolaty coating. PEANUT BUTTER PATTIES Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating. CARAMEL DELITES Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes. PEANUT BUTTER SANDWICH Crisp and crunchy oatmeal cookies with creamy peanut butter filling.

12 Sustainability Focus Earth Friendly Packaging All of ABC s Baker s Choice items are outside of the box! In 2010, ABC took our Thanks-A-Lot Girl Scout Cookie out-of-the-box. This single change allowed us to save 150 tons of paperboard from going into America s waste stream. Plus, we were able to ship more cookies on a single truck, saving an estimated 2,600 gallons of diesel fuel per year. We now have Lemonades and Cranberry Citrus Crisps out-of-the-box as well.

13 Sustainability Focus Official member of the Roundtable on Sustainable Palm Oil (RSPO) Palm oil sourced exclusively from members of the RSPO to encourage sustainable farming practices Starting in 2012, ABC started incorporating mass balance sustainable palm oil in our Girl Scout cookies ABC also are purchasing Green Palm certificates to cover 100% of our projected palm oil requirements for each Girl Scout Cookie season

14 Sales Mix By Cookie 10% 5% CD 19% PBP 10% 7% 16% SB TM PBS TAL LEM 25% 8% CCC

15 MARKETING

16 How Do We Sell Cookies? Order Taking COCOdirect Online Marketing COCOmobile Direct Sales Booth Sales

17 What Can We Earn? Super Troop During Initial orders Troops can earn an additional $20 Troop Bucks card and each participant will receive a patch. Troop Bucks Troops can earn Troop Bucks cards during the direct portion of the sale. For Super Troop and Troop Bucks see page 20 in the Cookie Scoop for requirements. Troop Bonus Troops can earn an additional $.10 for each box sold. See page 22 in the Cookie Scoop for requirements. 5 Cent Option Troops can earn additional $.05 for each box sold when they waive recognition items. See Page 22 in the Cookie Scoop for more information. Service Unit Bonus When Service Units meet a 10% increase over last year, they will receive and additional $.025 per box.

18 Cookie Materials Engage and inform girls and their families Make sale as easy as possible to support Provide multiple formats for busy volunteers!

19 Cookie Order Card Multi-purpose, customized order card for our council Insert featuring our council s recognition program Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too

20 Cookie Order Card

21 Mini Cookie Order Card For the Season, a mini order card will be available digitally. Ways to use it: Follow up orders after Initial Orders are turned in As a small order card that older girls can store in their purse or backpack A card for parents to take to work with a note from their girl A piece to leave at locations to collect orders i.e. school office

22 2 NEW Girl Participation Programs 1 - The Digital Cookie Program Allows girls to experience the cookie sale in 100% digital environment. Girls will reach customers using this program through ABC s COCOdirect. 2 - Every Cookie Counts Encourages cookie sale participation on all levels by allowing smaller cookie orders as well as entire sales that feature only one cookie variety (Thin-Mint sale!).

23 2 NEW Girl Participation Programs Click the icons to view a short video Both programs will: Get more girls involved Give all girls the opportunity to participate in the cookie sale Make the cookie sale simple and fun

24 Volunteer Toolkit This year, the VTK is a digital magazine with active links to flyers and information that can also be downloaded to pdf and printed Guidance for training, goal setting, order-taking and booth sales Girl-led materials New Cookie & Technology flyers Booth Identifier with What s your favorite cookie on the back side

25 Booth Identifier Poster

26 Social Media Follow Us! Training Videos COCO COCOmobile COCOdirect Snap Girl created Videos What s Your Favorite Cookie Videos & more!

27 Social Media Like Us! ABC Bakers volunteer focused Facebook page Share sales success stories with other volunteers across the country

28 Social Media Use sites like Pinterest to find fabulous ideas for your rally or meetings.

29 Flickr Art Gallery Download exciting images in high or low resolution from our online art gallery

30 Boost your sales Cookie Time marketing tools to help drive sales!

31 Our Recognition Program {Insert council-specific clip art images, information and/or final customized order card here}

32 TECHNOLOGY

33 Online Cookie Command center for girls Goal Setting Sale Planning Consumer Marketing Community/Sharing

34 Goal Setting View recognitions and set package goal Track progress Set reach goals Monitor performance within troop Cheer on troop teammates

35 Consumer Marketing Ability to import contacts Automatic Thank You card generation Send e-cards to friends and families Collect orders online Maintain contact database for use next year

36 Community Share achievements with troop Cheer on troop teammates Social media sharing for teens Volunteers can share news and tips with girls and families

37 Mobile Cookie App for Girls Set and track goals Take and manage cookie orders See a summary of orders and item totals View nutritional information with product images

38 Mobile Cookie App for Girls Track order payment and delivery status confirmations automatically sent to customers View recognitions, identify level achieved, track sales needed Automatically sync with online COCO information

39 NEW for the Season, COCOdirect With COCOdirect consumers can have cookies shipped directly and pay via credit card. For sales made through COCOdirect, there s NO money collection and NO hand delivery!

40 Girls can sell using COCOdirect in 2 ways: 1- Using COCOmobile - ABC s proprietary girl ordering app 2- Using COCO Online Marketing - Girls can send an ecard to friends and family that includes a secure link to COCOdirect.

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42 The COCOdirect Girl Experience via COCOmobile

43 The COCOdirect Girl Experience via COCO 1- Register for COCO via abcsmartcookies.com to get username and password 2- Login to COCO using username and password 3- Select Online Marketing 4- Click on Send an E-Card 5- Choose the COCOdirect E-Card 6- Choose the contact name(s) 7- Add a message 8- Preview the card 9- Hit send 10- Friends and family receive an with a link to COCOdirect, allowing them to place an order and pay with a credit card

44 Note of Caution: For girls to receive credit for all cookie orders sold through COCOdirect, their usernames must match IDENTICALLY in COCO and Snap. Troop Leaders should confirm the accuracy of each girls name.

45 Online Family Engagement Program Benefits/ 5 Key Skills Ways to Support Your Girl Scout Family Activities Ask Me About My Girl Scout Tools

46 Digital Resources for easy access Family Involvement Materials Sample Session Plans by Grade Level Troop Goal Setting App Send girls online cheers and share information through COCO

47 NEW and improved smart Cookie U site will be available this season for the season This is one central location for staff, volunteers and families to go to for cookie program information, marketing tools, clip art and media

48 Snap Enhancements Edit/Delete functions we are restoring the ability to edit and delete cookie orders and financial transactions at each user level, according to Snap s hierarchy of user levels. COCOdirect ABC will be modifying Snap to support importing COCOdirect orders and financials from the consumer facing website. This will allow Councils to import girl orders and financials into Snap, which will also create the necessary transfer orders and COCOdirect financial transactions in Snap for all COCOdirect activity.

49 NEW THIS YEAR PLANNED ORDERS A Planned Order allows a troop to schedule a pickup of cookies on a designated day from any cookie cupboard. The Planned Order feature is located under the Cookies icon in SNAP. For more information please refer to page 14 in your Cookie Scoop.

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55 Options for Scheduling a Booth Some service units use the first come/first serve in SNAP to schedule their booths. Check with your service unit cookie coordinator for procedures in your area.

56 Cookie Booth Locator There are several ways that your booth information can get into the Booth Locator. - SNAP using the first come/first serve system - Troops enter their booth information in SNAP for approval by the PPS. - Troop booth times and locations are input on a template to be uploaded by the Cookie Coordinator. This template will be ed to all Cookie Coordinators by December 1.

57 Cookie finder booth locator

58 National Cookie Weekend Bling Your Booth Contest February 13 March 1 join the party by participating in the National Cookie Weekend celebration and earn a special patch. How do I celebrate and earn a patch? - Have a cookie booth between February 13- March 1 - Bling your booth and send GSMH and GSUSA a picture - Promote National Cookie Weekend at your booth. - Submit a GSUSA entry at by 3/1 - Submit a final report to GSMH by March Parties will be held at each Service Center on February 27 from 4 pm 7 pm. Shops will be open, crafts to make, and light refreshments will be served.

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60 Key Points for Family Training Dates Safety Cookies Goals Skill Building Online Resources How To Get Help Have FUN!

61 Planned Orders What s new in 2015 SNAP Enhancements COCOdirect/COCOmobile Per girl average for the eco-tote is 162 packages New Recognition Items Bling Your Booth Contest Home Deliveries Per girl average for Troop Bonus is 170 packages Super Troop/Troop Bucks Leaders won t have to enter girls in SNAP Thanks A Lots will be provided for service unit cookie rallies Cookie Cards can be used at qualifying service unit events.

62 THANKS FROM ALL OF US!