Coronado Area Council Popcorn Sale Unit Kernel s Guide

Size: px

Start display at page:

Download "Coronado Area Council Popcorn Sale Unit Kernel s Guide"

Jasper Ross
6 years ago
Views:

Buffalo Bill Kernel Coronado Area Council Popcorn Sale Unit Kernel s Guide Popcorn Sale Leadership Staff Advisor Brenton Bogart brenton.bogart@scouting.

1 Buffalo Bill Kernel Coronado Area Council Popcorn Sale Unit Kernel s Guide Popcorn Sale Leadership Staff Advisor Brenton Bogart brenton.bogart@scouting.org Konza Kernel Katie Starling starling2003@yahoo.com GOU Kernel Chuck Wright cubmaster62@yahoo.com Logistics Kernel Kim Koegeboehn slppara.kk@gmail.com Staff Advisor Ryan Pickett ryan.pickett@scouting.org Staff Advisor Matthew Jacquier matthew.jacquier@scouting.org Tomahawk Kernel Shelia Roberts signsolutions2@ruraltel.net Staff Advisor Brenton Bogart brenton.bogart@scouting.org Triconda Kernel Triconda Team Christine Akin cqueen1980@gmail.com Triconda Team Angie Botz abotz@cox.net Staff Advisor Kaylee Jorgenson kaylee.jorgenson2@scouting.org Wheatland Team Brandi Powers hitter7@hotmail.com Wheatland Team Dan Pyle ellisrec@gbta.net Wheatland Team Tara Goering tlgoering@hotmail.com Staff Advisor Mike Katt michael.katt@scouting.org Council Kernel Haley Helzer hhelzer81@gmail.com Staff Advisor Ross Munt ross.munt@scouting.org Popcorn Hotline Meaghan Wickersham meaghan.wickersham@scouting.org

2 August 30 August 30 September 13 September 31 Sale Calendar Show and Sell Orders Due Online 5:00 pm Door to Door Take Order Sale Begins - On Your Honor Show and Sell Order Distribution Unit Program Plan & Budget due to Council Service Center October 21 Show and Sell Return Day no returns accepted after 10/21 October 25 Final Order Due Online 5:00 pm Prize Orders Due Online No prizes can be ordered November 8 Final Order Distribution after October 25. December 6 Popcorn Payment Due 1.5% commission reduction for every 7 days payment in full is not received Unit Sellers Roster Due Steps for a Successful Sale Set a sales goal for your Unit and for each Den or Patrol. Most important step a Unit can do. Base this goal on your actual budget needs. Communicate the Unit s plan to Assistant leaders and committee members and together, determine a sales goal for each Scout based on the Unit s goal. Conduct a Fun-Filled Kick-off event for Scouts and their parents. Required to earn full bonus commission Emphasize what the Scouts will receive for hitting their goal; prizes, Scouting programs, camp, etc. Provide a letter to parents that clearly spells out: the purpose of the sale. how the money raised will be used. and what the per-scout goal is. They will be much more interested when they know this information. Consider using some of the Unit s commissions to offer additional incentives that your Scouts really want. Encourage ALL your Scouts to go out and sell! 67% of people will buy when asked, and less than 30% of the public is approached! Sell to friends, family members, neighbors, etc. Take Take Order form to work. Set up an organized Blitz Day at the beginning of the sale to help give your Scouts a good start to their sale. Have a victory celebration! Have a fun activity planned at the end of your Blitz Day. At the first Unit Meeting after the sale ends, give out prizes, additional incentives, trophy to top-seller(s) and remind everyone how the money raised will help Scouts and Parents fund their year in Scouting. Participate in Popcorn Kernel Conference Calls Every other week beginning on September 10th your Council Popcorn Team will be hosting a Popcorn Sale Conference Call to answer your questions about the sale and provide late breaking tips and advice on the sale. Calls will take place on September 10&24 and October 8 & 22 at 7:30 pm. To access the call use the following information: Access Phone Number: Conference Code:

3 Sales Methods On-Line Sales Scouts contact friends and family members in person or via , phone, etc. Consumer logs onto and orders product, pays by credit card, and has product delivered to their home. Advantage: Allows Scouts to sell to friends and family members who live out of state. Also allows for repeat purchases year round. Take Order Sale The Scout goes door to door with a Take Order form. The customer writes his/her order and the Scout delivers product and collects the money in a few weeks. 1. Set up a sales territory within your Unit s area. 2. Assign two Scouts to a territory. 3. Have a parent accompany each sales team. 4. Determine the timeline for when orders are due to the leader. 5. Two out of three people will buy. 6. Less than 30% of households have been called on to buy popcorn. Advantage: High dollar sales per customer & only order what you need Show and Deliver Scouts will have some of the product on hand before the sale begins. When going door to door with a Take Order form, Scouts offer the consumer an opportunity to purchase the Popcorn and take the product on the spot. Scouts will make additional deliveries in a few weeks to fulfill remaining requests. Advantage: High dollar sales per customer and only 1 visit per customer. Reduces time spent delivering Show-N-Sell Unit orders product up front and sets up in front of a busy storefront. 1. Secure location prior to the sale: Ask store manager for permission Some good locations: supermarkets, convenience stores, shopping malls, donut shops, etc. 2. Work in two-hour shifts. Don t have the entire unit attend at one time. 3. Do not block the store entrance. 4. Be sure to leave the location clean. 5. Set up a display of the products. Do not use tables; Scouts tend to hide behind them. 6. Sales are credited to the Scouts working the shift at the time. 7. Left over product is used to fulfill Take Order needs. Full cases can be returned by 10/21/13. Advantage: When selling in a group with leaders, it is a good training ground for Scouts. Typically, lower dollar sales but when combined with the Take Order method will increase sales.

4 Steps for a Successful Unit Kickoff Use the Trail s End Virtual Sale Planner to organize your sale Provide plenty of popcorn and snacks and make it exciting for your sales team-the Scouts. Review the year s Scouting Program calendar and explain to the families how the entire program can be funded with one fundraiser: the Trail s End Popcorn Sale. Determine how much popcorn you will need to sell to reach your goal: Budget goal / commission rate = Sales goal. Communicate the Unit s sales goal and each Scout s Popcorn sales goal. Have the boys write their goals on the Take Order Forms. Show the Scouts what prizes they can earn by hitting their sales goal. Have a prize for the top seller in the Unit and/or each Den or Patrol; Ticket to local amusement park, a video game, gift cards, etc. Review the Prize Program with the $600 Prize, $1,500 Prize and $2,500 Trail s End Scholarship Program. Review the Mystery House Program Review the Fill-a-Sheet Incentive Role-play with the Scouts on how to sell. Review the safety and selling tips. Review sales materials and key dates. Do a skit or fun activity to get the boys trained and excited about the sale, and to teach them about safety when selling. During the gathering period, have a popcorn display and samples. Use the pictures taken at camp to create a collage of activities the unit participated in last year and what you want to do this year. Have a poster with the Scouts names and a place for them to write in their popcorn goals.

5 Sample Kickoff Agenda Opening Pledge of Allegiance Welcome parents and introduce committee members TAKE SCOUTS TO A DIFFERENT AREA FOR ACTIVITIES Parent Meeting Key Ingredients to Our Successful Scouting Year Planning the entire year focus on program in a Scouting activity Developing a budget to fund the program Setting goals for the unit and Scouts Communicating the plan and budget Participating in one fundraiser to meet the needs of the budget Building excitement for the program Annual Program Go over activities unit will be participating in throughout the year Discuss the cost for activities Communicate to the parents how much it will cost each Scout to receive a full scouting program. Financing our plan One Fundraiser! Using the budget to set goals Parental Support Explain the different committees Each parent has a role in the unit Describe the popcorn program, Why a sale? Scout level: Build leadership and earn advancements Unit level: Fund the unit programs Council level: improve camping facilities and programs Prize program: Gift Cards and special rewards Emphasize 100% participation from all Scouts SCOUTS RETURN Discuss safety concerns Train on sales techniques for Show and Deliver and Take Order Instruct Scouts to wear uniforms Question and answer period Go over courtesy points Say thanks! Count change in front of the customer Make checks payable to unit Do not leave popcorn unattended Discuss details (dates, locations, etc.) Review Scout Goals and Incentives Show the goal in terms of customers or containers Explain your unit incentives for the dens or patrols Explain the Fill a Sheet contests and hand out the Sample Order Form Review the Mystery House promotion Review the $600 Club information Distribute Order Forms and Sales Brochures

6 Unit Commissions Top commission in 2013 increased to 34%! The Base Commission in 2012 is 26%. Bonus #1 Preparing Your Unit 1.5% Attend Sale Training Conduct Unit Kickoff and Invite District Kernel to attend Submit unit program calendar (August 2013-July 2014) and Unit Budget by September 31 to Council Service Center Place all product and prize orders on time and online and pay bill on time Bonus #2 Sale Success 1.5% Increase unit total gross sale by 10% including online sales. Place all product and prize orders online and on time and pay bill on time. Return Unit Sellers Roster with final payment. Bonus #3 Unit Membership Growth 1% Increase your unit s total membership by 10% or 5 Scouts, whichever is lower, based on your unit s October 31 membership total. Bonus #4 Camp Attendance 1% Cub Scout Packs that have 75% attendance at Summer Day Camp or Resident Camp and Boy Scout Troops that have 90% attendance at Summer Resident Camp or on a High Adventure Trip. Bonus #5 Council Wide Sale Success 1% If the Coronado Area Council s total gross popcorn sale including online sales exceeds $900,000 each selling unit will receive an additional 1% bonus commission in the form of a Scout Shop credit. Bonus #6 Council Wide Sale Success 3% If the Coronado Area Council s total gross popcorn sale including online sales exceeds $1,000,000 each selling unit will receive an additional 3% bonus commission in the form of a Scout Shop credit. This bonus will be awarded in place of the $900,000 bonus. Sale Incentives Top Seller Recognition A recognition program for our Council s Top Sellers. A Unit Sales Roster MUST be completed and submitted by 12/6/2013 for your Scouts to qualify. See sample roster included in this packet. Top district Sellers will receive a $100 WalMart Gift Card. The Top Council Seller will receive an Apple ipad. Mystery House Program Beginning on September 1 there will be Mystery Houses located all over the Coronado Area Council. The first Scout to visit the Mystery House, IN FULL UNIFORM, and ask the resident to support Scouting by buying popcorn will receive a prize. Fill A Sheet Giveaway During the Take Order & Show and Deliver sale only Scouts will have the chance to enter a drawing for great prizes. To enter, make a copy of the Scout s filled order form and then either drop it off at the scout service center or fax ( ), mail, or (ross.munt@scouting.org) it in. There is no limit to the number of different filled order forms a Scout can submit but each form can only be entered once. Drawings will take place every Monday and winners will be notified by phone/ and the council website/e-trail. Order forms must be in the office by 9:00 AM Monday to qualify for that weeks drawing. The first drawing will be held on 9/9/2013. Show and Sell sales do not qualify for this program

7 Camp Certificates Scouts can earn camp dollars to either Cub Scout Day Camp, Cub and Webelos Resident Camp or Boy Scout Summer Camp operated by the Coronado Area Council. Qualifications are based on the amount that a Scout sells. A Scout that sells $500 will receive a $10 Camp Certificate. Those that sell $750 will get a $15.00 Camp Certificate. Sales totals must be turned in on the Unit Sellers Roster and must be received in the Council Service Center no later than Dec. 6, Rosters received after December 6, 2013 will not be counted for camp certificates. Certificates are transferable only between siblings, and cannot be used for any other events or camps. They are valid only until the early bird payment deadline after which time they are void. The coupons must be presented at time of camp payment. Coupons will be mailed to the unit leader prior to March Frequently Asked Questions I had a password last year but it won't work this year. Why? In the Trail's End computer system, there are many years worth of user accounts. Many of these people may no longer be in involved in the sale. Trail's End requires you to enter a new password each year to certify that you are the proper current administrator of the unit's information. This is done the first time you log in for the year. You will then be able to see all of the users still listed for your unit. Please delete users who are no longer active in your unit. I have a problem with my bill. Who do I call? Call the Coronado Area Council Office at or between 8:00 AM and 5:00 PM, Monday through Friday. Can I order individual boxes or cans? Your customers can order individual boxes or cans from you. For the Show-n-Sell Sale all orders must be in whole cases. For the Take Order Sale you may order individual containers. Show-n-Sell returns will only be in full cases. There will be no product returns after October 21st. Only Full Cases can be returned. I ordered too much popcorn for my Show & Sell. Can I return the extras to the council for a refund? Yes. You may return popcorn by October 21, Only full cases will be accepted for return. After 10/21 we can not accept product returns. Please plan accordingly. During the sale, if you know that you will have extra popcorn, contact your district kernel. Other units in your district are often looking for extra popcorn and they may be able to utilize some of your product. We can arrange a transfer of popcorn from one unit to another. Can people order additional popcorn from my unit after the official sale is over? Yes they can. We generally have additional popcorn available through the holidays so please let us know your needs. Your consumers can also log onto and purchase popcorn with a credit card. The product is shipped directly from Trail's End to the consumer and your unit and Scouts receive credit for the sale. The Coronado Area Council will distribute 26% commission to units on all sales generated online year-round. Where Can I Find Additional Information? Visit the Trail's End website at for online video training for both Scouts and Leaders, nutritional information, and other helpful hints. Other questions can be answered by your district kernel or your district s sale staff advisor.

8 Online Information Show-n-Sell Order: Due Friday August 30 by 5:00 PM. Final Order: Due Friday October 25 by 5:00 PM. Each unit kernel will receive a username and password for the Trail s End site: The unit can add additional users, place the orders for popcorn and prizes, and print invoices and other reports. To Set Up Your Unit Account at Trails End 1) Go to the Trails End web site at 2) Click on the tab for Leaders. 3) Click on the link for Popcorn System. 4) Log in with your username and password. Users will need to re-set their username to a valid address and change their password. (AOL users or users with filters may have to turn off their junk mail filter or look in their junk to conduct this first use.) Approving Scout Submitted Orders (Optional - for units that have entered Scout names individually) 1) Click on the tab Scouts. 2) Go to Scout Orders. 3) Click on the order form tab next to each Scout s name and view and approve each order. Units will not be able to submit the total order if there are unapproved Scout orders. Ordering Popcorn for your unit 1) Click on the tab Orders. 2) Click on the link for the time frame you are ordering: Unit Order for Show and Sell Unit Order for Show and Sell Do not add Scouts Online Sale to your product order 3) Fill in your quantity needed in the multi-colored column. Blitz Sale full case only Take Order cases and containers 4) System will total your order. 5) Click on Save Changes. 6) When ready, click on Submit to Council. To order prizes: Please see the insert 2013 Product Prize Program Instructions Consumer Reorders Print out Consumer Order Cards (Reports Tab) and have the Scouts tape one to each container of popcorn they deliver to their customers. Your unit will receive 26% commission from these additional sales, yearround. The consumers reorder with a credit card. Product is shipped by Trails End. For additional support, go to the PDF Help icon on the Trails End website for online training materials.

Leader s Guide. Monmouth Council s Trail s End Popcorn Sale

Leader s Guide. Monmouth Council s Trail s End Popcorn Sale 2014 Leader s Guide Monmouth Council s Trail s End Popcorn Sale Popcorn Sale Leadership 1 Battleground District District Kernel Linda Simon 732-252-5835 ljs6kids@gmail.com District Co-Kernel Ed DeCelie