Wining against SAP. Ahmed Adly Regional Channel Manager - MENA Epicor Software Corporation

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1 Wining against SAP Ahmed Adly Regional Channel Manager - MENA 2017 Epicor Software Corporation

2 Today we will discuss SAP at a glance SAP Positioning Attack SAP Positioning SAP Pricing 2

3 SAP at a glance Revenues 2016: Billion Over 350,000 Customers. 87% of Forbes 2000 use SAP. Over 85,200 Employees in 130 countries. Over channel partners worldwide. Management: Bill McDermott 3

4 Reality is simple, nothing is 100% perfect Ahmed Adly 4

5 SAP Positioning for cloud Cloud SAP solution is Business ByDesign. End to End Process across all functions. Individual Workflows Custom Documentation & Custom Forms FAQ Help Center Learning Center Easy to Learn and to use. UI-Adaptations Layout Individual Terminology Integrated analytics for real time Personalization Business reporting. Configuration Highly configurable to meet changes. Supported Mobile scenarios. Multi tenant architecture & Role based permissions Output Forms Interactive Forms Custom Analytics Custom reports Extension- Fields Mashup s UI- Mashups SAP HANA Cloud Platform Mobile UI-Player Additional Business Objects Additional UIs Composite Apps Analytics Integration Web Services and Process Integration Interactive Integration 5

6 Attack - SAP Positioning for cloud SAP using same old technology just on cloud. No real investment in building cloud Solution from scratch. Very Few certified ByD partners. Poor Online performance. Limited Data Center Locations. ByD pricing is not very competitive and, TCO may quickly rise if add-ons enquired. 6

7 SAP Positioning On-Premise 7

8 SAP Positioning On-Premise SAP HANA is an in-memory database. It is a combination of hardware and software made to process massive real time data using In-Memory computing. An in-memory database means all the data is stored in the memory (RAM) SAP Suite on HANA is the traditional SAP ECC solution available on SAP HANA. It has all of the traditional functionality of an ECC environment but the database is now a HANA engine. SAP S/4HANA is SAP s next generation business suite. It s meant to replace SAP ECC/ERP, with a simplified tool designed specifically to work with SAP HANA. 8

9 Attack - SAP Positioning On-Premise Complex Pricing -SAP pricing is unnecessarily complex and lacks transparency which facilitates sales gamesmanship Very high TCO It s no secret that SAP comes with a very high Total Cost of Ownership (TCO), consisting of high acquisition costs, very high deployment costs, reasonably priced but recurring maintenance costs and very high internal support costs Recurring upgrades Also adding to TCO and budget considerations are the recurring nature of new version releases Rigid SAP ERP software has earned a reputation of being very rigid. While configuration is persistent throughout the application, configuration options are limited and seldom extend beyond the original design intent and software architecture constructs. User Experience The application is intuitive and usability is straight-forward, but the User Experience (UX) lacks when compared to more modern user interfaces which take advantage of rich presentations, social paradigms and consumer technologies. Coding Language The system is written is a language (ABAP)that only SAP uses. Professional with this knowledge are expensive, hard to find and of dubious quality. 9

10 SAP Pricing on Prem SAP use Named user Licenses model S/4H Pro user=5250$, Developer user = 9000$ Every Deal has to be Min 10 users + 1 Developer. SAP Doesn t run except on HANA DB and its 15% of total lics price. Industry users = 900$-1350$ SAP Pricing on Cloud Minimum implementation is 3months 60$-180$/month/user Every Deal has to be Min 20 users Mandatory package = 1650$ / month / 5 users 10

11 Thank You Ahmed Adly Regional Chanel Manager MENA Epicor Software Corporation

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